We were welcomed by George who has been an absolute delight taking us through all the inns and outs of the deal we have opted for. A real pleasure. Thank you! We love the sofa. The delivery was impecc... See more
Company replied
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See what reviewers are saying
We have been to your Watford store a few times, every visit we were offered help and information but never followed around or made to feel uncomfortable. At other store (not DFS) we were almost stalke... See more
Company replied
Today we met Edmond who unlike other shops simply said hello and allowed us time before we requested assistance. We hate having sales people hound you so our experience was relaxed and not... See more
Company replied
The salesperson was very helpful and answered all our questions about the sofa we had decided on. He was not too pushy, and there was no obligation to proceed with the sale. He was very knowledgeable... See more
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Lower High Street, Unit B, WD17 2JZ, Watford, United Kingdom
- 0333 999 9806
4.9
Excellent
4K reviews
Asks customers to review
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A great easy purchase
We were welcomed by George who has been an absolute delight taking us through all the inns and outs of the deal we have opted for. A real pleasure. Thank you! We love the sofa. The delivery was impeccable too. Very professional!
31 August 2026
Reply from DFS Furniture - Watford
Hello,
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind regards,
Lorraine E
DFS Customer Support
Reply from DFS Furniture - Watford
Hello,
Thank you so much for taking the time to give us a 5 star rating and to share your experience with others. It is much appreciated!
Kind regards
Lorraine E
DFS Central Customer Support
Amazing and helpful staffs with giving…
Amazing and helpful staffs with giving great ideas for everything you need to know about sofa, design and coffee tables.
7 September 2026
Reply from DFS Furniture - Watford
Hello,
Thank you for sharing your lovely review. We’re happy that you enjoyed your experience in the store. It is much appreciated!
Kind regards
Lorraine E
DFS Central Customer Support
Knowledgeable salesperson
The salesperson was very helpful and answered all our questions about the sofa we had decided on. He was not too pushy, and there was no obligation to proceed with the sale. He was very knowledgeable about the products.
6 September 2026
Reply from DFS Furniture - Watford
Hello,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind regards,
Lorraine E
DFS Customer Support
The staff were very helpful but not…
The staff were very helpful but not pushy , and answered all our questions
30 August 2026
Reply from DFS Furniture - Watford
Hello,
Thanks for your fabulous review, we love to hear it!
Kind regards,
Lia
DFS Customer Support
Great choice of sofas
Great choice of sofas, friendly helpful staff and easy order process
30 August 2026
Reply from DFS Furniture - Watford
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lorraine E DFS Customer Support
George was very friendly and inviting…
George was very friendly and inviting from the off, he offered us a drink which was great and we felt very much at home. Being able to sort and order the sofa while sitting in a sofa was a great idea! Thanks for great customer service George
5 September 2026
Reply from DFS Furniture - Watford
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lorraine E DFS Customer Support
Reply from DFS Furniture - Watford
Hello,
Thanks for the 5 stars! It's much appreciated
Kind regards,
Lia
DFS Customer Support
Fantastic hemp and sales team
Fantastic service and great sales team. Not pushy at all , just really helpful and friendly . Can highly recommend the Hemel Hempstead branch
4 September 2026
Reply from DFS Furniture - Watford
Hello,
Thank you very much for sharing your experience, we love to hear your feedback about our friendly team!
Kind regards,
Lia
DFS Customer Support
Great customer care and very helpful…
Great customer care and very helpful and patient.
28 August 2026
Reply from DFS Furniture - Watford
Hello,
Thank you for your kind review.
Kind regards,
Holly M
DFS Customer Support
Customer service experience excellent
Edmund was very helpful and explained all the details of the items fully. He had excellent customer service. Thank you 🙏 It was a pleasure speaking to him and I look forward to receiving my new furniture.
2 September 2026
Reply from DFS Furniture - Watford
Hello,
Thank you so much for taking the time to write us a 5* review. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store with Edmund.
Kind Regards,
Jordan
DFS Customer Support
Salesperson was very knowledgeable and…
Salesperson was very knowledgeable and helped us a lot!
31 August 2026
Reply from DFS Furniture - Watford
Hello,
Thanks for your fabulous review, we love to hear it!
Kind regards,
Lia
DFS Customer Support
Very helpful and quick service
31 August 2026
Reply from DFS Furniture - Watford
Hello,
Thank you for your great review.
Kind regards
Holly M
DFS Customer Support
The person in which I dealt with was…
The person in which I dealt with was very helpful & knowledgeable
31 August 2026
Reply from DFS Furniture - Watford
Hello,
Thank you for your great feedback.
Kind Regards,
Holly M
DFS Customer Support
Excellent service
Excellent service, everything explained well and extras offered that may be wanted. Friendly, cheerful and a pleasure to deal with
31 August 2026
Reply from DFS Furniture - Watford
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Watford
Good Morning,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards,
Jordan
DFS Customer Support
Daniel was so helpful
Daniel was so helpful, spent time with us sorting everything out and was patient with all of our questions and was a lovely person to talk to. Thank you so much for your help Daniel!
27 August 2026
Reply from DFS Furniture - Watford
Hello,
Thank you for sharing your lovely review. We’re happy that you enjoyed your experience in the store. It is much appreciated!
Kind regards
Holly M
DFS Customer Support
Daniel was brillant he covered every…
Daniel was brillant he covered every angel helped us with everything 5 star thank you Daniel
29 August 2026
Reply from DFS Furniture - Watford
Hello,
Thank you for your positive feedback.
Kind regards,
Holly M
DFS Customer Support
Great customer service
Great customer service, great enthusiasm from Mo
Lovely staff and nice atmosphere
Great sales pitch and very helpful guidance
29 August 2026
Reply from DFS Furniture - Watford
Good Morning,
Thank you for your feedback. We are happy to hear that you had a great experience placing your order with Mo.
Kind Regards,
Jordan
DFS Customer Support
Excellent customer service!
The service was excellent! We were helped by Ed who was fantastic; approachable, friendly, he listened to what we needed and really helped us pick the right furniture. He really valued us as people and customers. We ordered our furniture and set up the finance very smoothly and everything was explained clearly.
27 August 2026
Reply from DFS Furniture - Watford
Hello,
Thank you so much for taking the time to write us a 5* review, your feedback is always appreciated. We are really happy to hear that you had a great experience in store with Ed.
Kind regards,
Lia
DFS Customer Support
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