Richard was excellent, genuine and polite he explained everything regards to selling a sofa and advisories on cleaning the fabric etc He also explained insurance and what it covered that was my... See more
Company replied
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See what reviewers are saying
Welcoming environment as soon as we walked in, met by Meghan who assisted throughout our purchase. Helpful, knowledgeable and left us to peruse alone when we wanted. Bought exactly what we had been lo... See more
Company replied
Left long enough to have a look round before sales person came and spoke to us - gave us info when we asked - when we made our choice experience was very good Chris talked us through the process... See more
Company replied
Our experience in DFS today was brilliant. We were given the space and time to look at sofas and find what was right for us. The sales representatives were super knowledgeable and were able to answer... See more
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Salhouse Road, Unit 5, NR7 9AZ, Norwich, United Kingdom
- 0333 999 9764
4.9
Excellent
8K reviews
Asks customers to review
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Reply from DFS Furniture - Norwich
Hello,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind regards,
Lorraine E
DFS Customer Support
Great experience
We were considering changing our sofa and visited for just a look, but ended up buying a recliner sofa!!
Not that there was any hard sell, there definitely wasn't! We were left alone after Katy introduced herself to us. We must have tried most sofas in the store but never once felt under pressure to buy. Once decided, Katy very efficiently, talked us through the buying process. Highly recommend.
27 July 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for your kind words and for taking the time to give us an amazing review. We really do appreciate it and hope you enjoy your furniture when it arrives!
Kind regards
Holly M
DFS Customer Support
A very positive experience.
A far better selection of sofas/colours etc than other stores on the estate, I was left to browse till assistance was needed, then all details/requirements were discussed fully without prompting to buy something else, I found the customer advisor who took my sale (Cassie)? very helpful & pleasant.
28 July 2026
Reply from DFS Furniture - Norwich
Good Afternoon,
Thank you for leaving us a 5* review. We are really happy that Cassie met your expectations in store and you had a lovely experience when placing your order!
Kind Regards,
Jordan
DFS Customer Support
chris was vey helpful right from the…
chris was vey helpful right from the start of my experience ,he understood my needs,and questions and helped me sort best option for myself,top class customer service
28 July 2026
Reply from DFS Furniture - Norwich
Good Afternoon,
Thank you so much for taking the time to write us a 5* review. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store with Chris.
Kind Regards,
Jordan
DFS Customer Support
My experience at this store was very…
My experience at this store was very good, efficient, friendly and informative. Our salesperson, Natalie was lovely answering all my queries with a smile.
26 July 2026
Reply from DFS Furniture - Norwich
Good Afternoon,
Thank you for taking the time to leave your review. We are really happy to hear that you had a great experience in store with Natalie.
Kind Regards,
Jordan
DFS Customer Support
We visited you’re store this afternoon…
We visited you’re store this afternoon and purchased 2 leather recliner chairs .. Chris the salesman who looked after us done a brilliant job of explaining everything in detail for us .. wasn’t an easy job finding 2 chairs the same colour as our existing 2snd 3 seater settees but actually found near on same colour and style .. .. a win win for us as our existing furniture is 20yrs old .. but we cannot rate Chris any higher .. perfect salesman without being pushy ..
looking forward to receiving them in 12 wks or less .
27 July 2026
Reply from DFS Furniture - Norwich
Hello Karen,
Thank you so much for taking your time to write us a 5* review. We are really happy to hear that you had a great experience in store and that you were able to choose the right furniture to suit you and your home!
Kind regards,
Lia
DFS Customer Support
My experience was great like always
My experience was great like always, the staff is friendly and helpful…great customer service and easy communication and explanation about promotions and orders.
I’m really pleased.
27 July 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind regards,
Lia
DFS Customer Support
Great customer service
Great customer service from Sam in the Norwich branch. Very helpful.
25 July 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello Catherine,
Thanks for your fabulous review, we love to hear it!
Kind regards,
Lia
DFS Customer Support
DFS service
Service was good. Explained everything about the furniture and delivery. Excellent manner
21 July 2026
Reply from DFS Furniture - Norwich
Hello,
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind regards,
Lorraine A
DFS Customer Support
New sofa
After looking for a replacement sofa suite we found what we were looking for, Richard the sales assistant talked us through the all the options available to us including care packages general sofa care and succinctly dealt with our order there and then detailing the delivery process and lead time . A genuinely easy purchase from start to finish.
26 July 2026
Reply from DFS Furniture - Norwich
Good Morning,
Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy that Richard met your expectations in store and we hope you enjoy your furniture when it arrives!
Kind Regards,
Jordan
DFS Customer Support
Reply from DFS Furniture - Norwich
Good Morning,
Great review, thanks for sharing!
Kind Regards
Jordan
DFS Customer Support
The gentlemen who helped us
The gentlemen who helped us, his name is Simon and he was very helpful, kind and very easy to talk to and knew all of the products in the store. I would recommend Simon to all.
26 July 2026
Reply from DFS Furniture - Norwich
Good Morning,
Thank you for leaving us a 5* review. We are really happy that Simon met your expectations in store and you had a lovely experience when placing your order!
Kind Regards,
Jordan
DFS Customer Support
Reply from DFS Furniture - Norwich
Good Morning,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards,
Jordan
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind regards,
Lorraine A
DFS Customer Support
Best service in Norwich !
Megan was very helpful, polite & professional. Answered all questions needed, helped choose the right sofa for us. Process was quick & easy. Highly recommend Sprowston, Norwich !
26 July 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lorraine A DFS Customer Support
Reply from DFS Furniture - Norwich
Good Morning,
Great review, thanks for sharing!
Kind Regards
Jordan
DFS Customer Support
Dan was extremely helpful and explained…
Dan was extremely helpful and explained everything about our purchase and the options available. We are very pleased with the whole buying experience.
25 July 2026
Reply from DFS Furniture - Norwich
Good Morning,
We are really happy that Dan met your expectations in store and you had a lovely experience when placing your order!
Kind Regards,
Jordan
DFS Customer Support
Simon gave great customer service
Simon was very attentive on showing and explaining the sofa to me. While he was doing this I realized I had left my walking stick in a previous shop, Simon offered to get it for me which I thought was amazing.
He explained everything to me that I needed to know. His customer service Was exemporarily
25 July 2026
Reply from DFS Furniture - Norwich
Good Morning,
Thank you so much for taking the time to write us a 5* review. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store with Simon.
Kind Regards,
Jordan
DFS Customer Support
Great Experience
Really helpful service. Knowledgeable and informative, helping us make the right decision.
25 July 2026
Reply from DFS Furniture - Norwich
Good Morning,
We really appreciate you taking the time to give us a 5* rating, thank you very much!
Kind Regards,
Jordan
DFS Customer Support
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