Cult Beauty Reviews 

90,523
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 12,907 reviews, reviewers overwhelmingly had a great experience with this company. Many loyal customers frequently praise the impressively fast delivery and reliable service, noting that purchases consistently arrive safely ahead of schedule. Consumers also deeply appreciate the excellent product selection, wonderful seasonal discounts, and fantastic loyalty rewards available on the easy-to-navigate website. However, some people mentioned experiencing frustrating delivery delays, late arrivals, or finding items missing entirely from their online shipments. A few buyers additionally reported concerning issues with heavily dented boxes, missing promotional samples, and a total lack of email response when seeking customer assistance.

What people talk about most

Delivery service

People report positive experiences with delivery service, highlighting that items are usually packaged well... See more

Product

Customers report great satisfaction with product selection, quality, and pricing. Consumers highlight that... See more

Order

Users describe ambiguous interactions with order, highlighting a wide split in customer experiences. While... See more

Service

Customers consistently note positive experiences with service, highlighting professionalism, efficiency, and... See more

Price

Consumers find price to be positive and consistently report great value and affordable rates across various... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Love Cult Beauty! The rewards programme is fantastic, it’s easy to build up credit on purchases to use against future ones. Makes those more expensive purchases a little more accessible. I have the... See more

Company replied

Rated 5 out of 5 stars

I purchased the special edition of the cult beauty advent calendar. I am so happy with the design of the box and prompt delivery. I don't intend to open it till December but have seen an unboxing and... See more

Company replied

Rated 5 out of 5 stars

Title: Excellent service and great prices Excellent service from Code. My products arrived very quickly and exactly on time. The price was significantly cheaper than buying directly from the manu... See more

Company replied

Rated 5 out of 5 stars

I can not fault CB in any way. They offer fantastic deals with service that always delivers. I buy at least weekly and I have never had any issues whatsoever. Probably my favourite online beauty store... See more

Company replied


Company details

  1. Skin Care Clinic
  2. Cosmetics Store
  3. Hair Product Store

About Cult Beauty

Written by the company

Helpful links



About us

Aside from eliciting squeals of delight when it arrives at CBHQ (a sure-fire sign that we’re on to a winner), it also has to exceed all our expectations (and often shift the goalposts altogether). These are the products you will. not. be. parted from – the jars you dutifully decant, the tubes you scissor open and the bottles you store upside down to ensure you don’t waste a single drop. Firm fixtures of make up artists’ kits, you’ll find these formulas jealously guarded backstage at fashion weeks and photoshoots, and also in the bathrooms of the AAA-List who choose these products for love (not money). Staggeringly efficacious, these do ‘what they say on the tin’ and then some… the only thing they will not do is disappoint.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

91K reviews

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Asks customers to review

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4.4

All reviews

(90,523)

12,424 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Tyler was a great help from the…

Tyler was a great help from the customer service, resolved my issue quickly and precisely

8 September 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

10/10 service

Delivery did not only come on time, I was upgraded to next day delivery and my package was secured nicely.

8 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Great product range and really…

Great product range and really competitive pricing with brilliant flash sales

4 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 1 out of 5 stars

Great company until something goes wrong - a loyal customer for years who will never order from them again

Order number 778840301

I have been a huge fan of Cult Beauty. I’ve been a Gold or Silver member for years. But I now realise that when something goes wrong they are appalling.

After contacting them a week ago regarding an issue with my order, I was told 4 days ago that a replacement order would be sent.Since then, they have completely stalled. When I ask for a tracking link or a dispatch date, I am repeatedly told they have to "raise an internal ticket" to their warehouse. I have asked multiple times for a simple delivery timeline, and the agents completely refuse to give me an answer or an update.It is completely unacceptable to hold a customer's money, promise a replacement, and then go radio silent under the guise of "internal tickets".

But the crazy thing is I wouldnt feel rhis way if I could speak to someone or just be given a timeline but that appears to be impossible.

To top it all off in frustration I emailed what I thought was a email for them. It’s wasn’t. It’s a scam where they ask you to download an app to be reimbursed. This is what happens when companies make it impossible to contact them and have long - like two days - wait between messages.

I’m actually gutted. I can never in good faith use Cult Beauty again because although they are efficient if there are no issues with your order, I cannot trust them when there are. Plus I can’t spend my life getting this stressed about what is supposed to be a fun product.

8 September 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hi Kelly,
We are truly sorry to hear about your frustrating experience with your recent order and the difficulties you've faced in getting a resolution. We understand how disappointing it is when a long-standing relationship with us is impacted by such an issue, especially when you feel like communication has stalled. We have sent you a message to gather more details and assist further.

Best Regards,
Natalia

Rated 1 out of 5 stars

Unable to start a return and they are not solving it

I have contacted CB three times now to try and start a return and it's still not possible. This should not be such a nuisance.

4 September 2026
Cult Beauty logo

Reply from Cult Beauty

Hi Jasmin,

I am very sorry to hear about the difficulties you've faced with your return. We are looking into this to improve our process.

I’ve just sent you a message. Please take a look when you have a moment.
Best Regards,
Natalia

Rated 5 out of 5 stars

First class delivery service

First class delivery service....many thanks

8 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 3 out of 5 stars

Great next day delivery but one of the…

Great next day delivery but one of the items had leaked into the box.

8 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thank you for taking your time to write us a review, we value all feedback. Your comments will help us ensure we offer great service to our customers.

If you need further assistance, please don’t hesitate to contact us.

Best wishes,
Cult Beauty

Rated 3 out of 5 stars

Check your Advent Calendars, use paypal

Their customer service used to be really good a few years ago, but unfortunately, my recent experiences have been very disappointing.

If you’ve bought one of their advent calendars, I’d strongly recommend checking every single box as soon as you receive it. This year, I had a missing product, and last year I received a product that had leaked.

I’m still waiting for a sensible response from customer services. I explained the issue clearly and attached a photo, but they came back asking for clarification. I provided what they asked for, and then heard nothing. After three days, I had to chase them, only to be offered a voucher that didn’t even cover the value of the missing product.

It’s a good company when everything goes smoothly, but unfortunately, when something goes wrong, their customer service leaves a lot to be desired.

If you do buy from them, I’d recommend paying with PayPal so you have some protection if you need to raise a dispute.

EDIT: Issue has since been rectified, but not sure it would have been if I stuck to the normal channels instead of using TrustPilot

4 September 2026
Cult Beauty logo

Reply from Cult Beauty

Hi Anna,

Thank you for taking the time to share your feedback. We are truly sorry to hear about your disappointing recent experiences and the issues you encountered with your advent calendars. We understand your frustration regarding the missing product and the leaked item, as well as the communication difficulties with our customer service team. We are committed to improving our service.

I’ve just sent you a message. Please take a look when you have a moment.
Best Regards,
Natalia

Rated 5 out of 5 stars

Excellent

Easy website to use.
Quick delivery

8 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Very happy with my order is will again…

Very happy with my order is will again again

8 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 4 out of 5 stars

Good stuff packed well

4 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thank you for leaving us a review, it’s so helpful to read your feedback.
Your comments will help us ensure we’re always offering the best experience to our customers.

We hope you visit Cult Beauty soon!

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Wide range of products and quick…

Wide range of products and quick delivery. Have used Cult Beauty for a few years now and on the whole the service has been good. I did have an issue last year around November time - wrong order sent. I was refunded but it did take time, and a bit of back and forth perhaps because it was a busy period other than that all good.

3 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 1 out of 5 stars

Scam company, order never arrived

(Inquiry number 769407946)

Scam company, do not order. I ordered an expensive face wash on the 23rd of July (7 weeks/ almost two months ago).

It was not delivered.

The courier (Everi) has now posted on the tracking page that it is being sent back to Cult Beauty.

They are still refusing to give me a refund, so I now have to go through my bank.

I keep receiving emails saying that because the order has been shipped, they cannot give me a refund. It’s a truly shameful business practice and I have since stopped buying from there.

23 July 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hello
Thank you for leaving your review.
I am sorry to hear that there has been an issue with your order. We cannot currently locate your account, however if you could please update your review with your order number, we can certainly assist with this.
Kind Regards,
Natalia

Rated 1 out of 5 stars

Refusal of refund for order not even shipped!

Absolutely appalling customer service from this company!

I joined the waitlist for their beauty advent calendar in order to be notified of its early release date. I received the notification to say it had gone on sale, and straight away purchased the calendar at 8:00am on its launch date, with the £3.95 option of next day delivery.

We are now on day 7 and I have still not received my order. I have waited patiently whilst receiving several repetitive emails from Cult Beauty apologising for the delay with my order but giving zero explanation as to why my order is delayed, or when I can expect it to be shipped. Anyone would think that this company might’ve been preparing for lots of incoming orders of this item on its launch date… but apparently not!

As stated, we are now on day 7 of not even getting notified that my order has been shipped, let alone received! So on that basis and as within my rights as a customer, I have requested a full refund and cancel the order.
The incompetent customer service team have suggested to “put me in touch with their courier to locate my order” like it’s my issue to try and resolve! They clearly are that useless they can’t even be bothered to check their own system to see that it hasn’t even been shipped yet. Absolutely disgusting customer service! Have now provided Cult Beauty with written notice that I will be going to Trading Standards to commence legal proceedings if my refund is not received today, as they are massively in breach of the Consumer Rights Act.
Avoid at all cost!!!

Following my review, I have since received a response telling me that the item I’ve ordered is “not live” and that there is currently no expected shipping date! So not only are they accepting orders with the option to pay for next day delivery, they are purposely not advertising anywhere on their website that the item isn’t actually available yet anc they don’t know when it will be available for shipping. How many consumer rights and legal laws are they breaking there!
I have responded and AGAIN requested a full refund… especially now they have confirmed that they don’t know when my item will be shipped!

8 September 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hi,
I am truly sorry to hear about the incredibly frustrating experience you've had with your recent order and our customer service. We understand your disappointment and anger regarding the significant delays, lack of clear communication, and the issues with your refund request. We deeply regret that your experience has been so negative, especially after joining the waitlist and ordering promptly. We are actively looking into what went wrong here.


I’ve just sent you a message. Please take a look when you have a moment.
Best Regards,
Natalia

Rated 5 out of 5 stars

Great selection

The selection of skincare and makeup is amazing with quick shipping (They basically ship the items by the next day).

2 June 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

ordered a saie glowy serum and the…

ordered a saie glowy serum and the company upgraded me for free to next day delivery. came super quick, great delivery.

5 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 1 out of 5 stars

Too early for review

Why oh why do you send this out for your advent calendars? Nobody knows what’s in it yet-I don't even unpack it so curious eyes dont feel the need to pry before December 1. Please, send these review requests out on January 1, or even December 14th or so.
Going by last years contents it will be fabulous, this year there is perfume too, that will likely equal a very happy granddaughter. I am re-buying (something I rarely do) and would I encourage someone who loves beauty products and just generally spoiling themselves/others/wonderful, gorgeous, beautiful granddaughters to buy one, YES. You have a one star rating because my experience is frustrating with this ridiculous review request.

4 September 2026
Cult Beauty logo

Reply from Cult Beauty

Hi Harriet,

I am really sorry for the experience you have had.

Thank you for taking the time to share your feedback with us. Your comments are very important and will help us improve the service we provide to our customers in the future.

Please accept my sincere apologies again for any disappointment or inconvenience caused.

Best regards,
Natalia

Rated 1 out of 5 stars

parcel not received money not refunded

Parcel was never received and they sent me an automated email saying I can’t reply
They use Relay the worst ever courier and so I lost 92£. Thanks

5 September 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hi,

I am truly sorry to hear about the issue with your parcel and the frustration this has caused. We are actively investigating this matter to prevent future occurrences.

I’ve just sent you a message. Please take a look when you have a moment.
Best Regards,
Natalia

Rated 5 out of 5 stars

Great experience

Swift shipping, well packaged, great prices, superb products (Weleda and Lano).

3 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

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