Cognism Reviews 366

Cognism has really stepped up our lead generation game! It gives us accurate and up-to-date contact info, which means the sales team isn't wasting time on boring manual research.

Plus, it fits right in with our existing CRM and sales tools, so we didn't have to deal with any workflow hiccups.

All in all, Cognism is an amazing adition when prospecting, making lead generation faster and our results way better. Definitely recommend for any team looking to boost their sales strategy!

Sold my data (personal mobile number) illegally to 3rd parties. Not even sure where they have got it, complete flagrant disregard for GDPR.

Please work on the industry filters. This doesn't work in a sufficient way for B2B Lead research.

I have had a positive experience from day one with Cognism. Made my job easier.

"Cognism is a Game Changer for Lead Generation!"

I can’t recommend Cognism enough! As a sales professional, I’ve tried various lead generation tools, but Cognism stands out for its exceptional data quality and user-friendly interface.

The accuracy of the contact information is impressive; we’ve seen a significant reduction in bounce rates and improved engagement with our outreach efforts. The platform also saves us a ton of time by allowing us to quickly search for and enrich leads, enabling us to focus on what really matters—building relationships and closing deals.

Another highlight is their commitment to compliance. Cognism’s built-in GDPR features ensure that we’re following regulations, which is crucial in today’s data-driven environment.

Customer support has been fantastic as well. They’re always ready to help and provide valuable insights to maximize our use of the platform.

Overall, Cognism has transformed our lead generation strategy, making it more efficient and effective. I highly recommend it to any sales team looking to up their game!

Cognism have sold my personal phone number.

There is no GDPR "fair use" or "business interest" for selling private phone numbers. I am inundated with calls from Europe and India to my private number all sourced through Cognism. Where they scraped this from I haven't a clue but it certainly wasn't a "verified" account or data as they claim.

Raised a DSAR and requested for my details to be deleted to their @policy email, not heard back. Will issue GDPR complaint as this persists

Cognism is an essential tool for my BDR activities. It provides a lot of useful information, such as company revenue, industry, phone number and email addresses. The data is mostly accurate, and if not, it is easy to report, and Cognism looks into the issue. The tool is very intuitive and easy to use, too, and their add-on for LinkedIn is very useful for creating lists and exporting them.

Its garbage. Use one of the other providers.

Cognism is an outstanding tool in the field of data development and resource gathering. It's accuracy is far better than that of similar providers and it has helped me cut hours of data admin and input out of my day!

An invaluable daily use tool for prospecting new leads and for finding the best contact info to assist the sales process. Sometimes there is some contact info that is out of date, but it is still very good for locating prospects in different sectors to approach as potential customers.

Great customer support.

Very pleased we have this resource. Straightforward and highly detailed data. A must-have!

Responsive support when you need it.

Constantly wrong numbers

Unfortunately really bad data quality

Cognism massively helps me in my day-to-day duties. I can not recommend this service highly enough

The data in the united states, canada, and latin america is lacking severely in comparison to Zoominfo. We did a data test prior to purchasing and Cognism seemingly was just as good as Zoominfo... but now that we are fully deployed it is a different story. We are struggling with low data volumes making the enrichment almost useless because of the very little matches we are finding. As a result, we are now looking to add Zoominfo back into the stack for the Americas. To pay for this, it will likely be a resume generating event for the person who purchased this tool.

wrong emails and direct lines marked as verified (when the correct ones are easily found via google)

Old company contact information, titles, etc when they moved jobs years ago

Incorrect titles when they are updated on linkedin

Salesforce errors when trying to import a contact that is not in the CRM stating it is in the crm already because of a name match (different company and email)

Direct lines or company numbers marked as mobile

It's a good idea, but the execution is very flawed.
Pro:
👍 The addition of the LinkedIn profiles
👍 The information from the website
👍 Attempt to have mobile, phone and email
👍 Ability to make lists on the fly
👍 The interface with LinkedIn and other websites
Con:
👎 Expensive
👎 Many of the contacts come without email
👎 Many of the emails are inaccurate
👎 Customer service is a joke... a bad one
I like it, but I won't purchase it again when my contract is over.

I really do like the way it works, Makes my life and my teams life much easier to find leads, call them up and figure out a strategy that works well for us