While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 51 reviews, most reviewers were let down by their experience overall. Many customers expressed significant dissatisfaction with the product's quality, noting that recent formula changes have negatively impacted the hair dye's performance. Reviewers frequently reported that the new formulas do not cover grey hair effectively and wash out too quickly, often after just a couple of washes. The color results were often inconsistent with what was advertised on the box, with many experiencing colors that were much darker, or even resulted in unexpected shades like purple or green. Furthermore, many users found that the product left their hair feeling dry, brittle, sticky, or damaged, a stark contrast to previous versions that left hair soft and silky. Some people also experienced scalp irritation and staining on their skin and bathroom surfaces that was difficult to remove. Conversely, a small portion of people felt that the product was easy to use and wash out, and some even praised the included hair mask for leaving their hair with a perfect color and feel.

What people talk about most

Product

Customers consistently note ambiguous experiences with product, with many long-term users expressing... See more

Quality

People report negative experiences with quality, particularly regarding hair dye products. Many consumers... See more

User experience

Reviewers mention ambiguous feedback about user experience, with some expressing disappointment and... See more

Reviews shaping this summary

Rated 1 out of 5 stars

If I could give zeros stars I would. Ive used nice & easy for years and the recent changes in formula and ultra gloss condition is terrible. The quality of the condition has gone down so much and i... See more

Rated 1 out of 5 stars

I used Clairol Nice’n Easy shade 3 Dark Brown to match my natural brown hair. My hair was light chocolate brown with honey highlights before coloring. The result turned out extremely dark, black mu... See more

Rated 1 out of 5 stars

Have used Nice and Easy dark brown for years, but not any more, does not cover greys properly and new formular has left a green tinge on my hair, absolutely will be going with another brand. What the... See more

Rated 1 out of 5 stars

If I could give zero stars I would. Used the colour strong, came out nothing even vaguely like on the box. After 2 emails, hair pictures before and after photos of the box and a 15 minute interview... See more


Company details

  1. Hair Product Store
  2. Beauty Product Supplier

Information provided by various external sources

Your best color begins with the right hair color product. We will help you find it. Professional color experts and personal guidance.


Contact info

1.3

Bad

TrustScore 1.5 out of 5

483 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

1.3

All reviews

(483)

49 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 2 out of 5 stars

I have medium brown hair

I have medium brown hair, I wanted to go blonde but first went with Golden brown. First time using this brand and I won't go back since the hair dye did nothing. I left it in for 40 minutes and did nothing.

5 April 2026
Unprompted review
Rated 5 out of 5 stars

All the negative reviews spooked me a…

All the negative reviews spooked me a bit, but i can tell that their hair dye pack is amazing!
I am a Male in almost my 40is , and recently i start dying my hair cause of a grey attack !
Used 2 times" Just for men" black hair dye and it was ok, i did not know any difference, but a black color dye went out of stock, at some point, so i tried Clairol instead.
The negative reviews, had me hesitating should i or should i not dye my hair with this product.
And i can tell you honestly, i am more then glad that i did!
Color- booth did the same coloring ish, but after dye with "Just for men" my hair felt so dry and panful to even brush with my own hand,
"Clairol"-in another hand- My Hair was perfect color and perfect feel, no dryness or any discomfort,. i think because of that hair mask (no3) that they include that pack, and the smell after- lovely, kind of coconutty!
So nothing but positive so far !

3 April 2026
Unprompted review
Rated 1 out of 5 stars

If I could give zeros stars I would.

If I could give zeros stars I would.
Ive used nice & easy for years and the recent changes in formula and ultra gloss condition is terrible. The quality of the condition has gone down so much and is so poor that I had to use my own seperate condition otherwise I couldn't get a comb through the wet hair ( Monday priduct)
The colour mixer also causes scalp irritation and soreness so
currently looking at an alternative hair dye and won't use nice & easy again...because it simply isn't!

2 April 2026
Unprompted review
Rated 1 out of 5 stars

Utterly disappointed

I have had multiple sessions of blonde highlights in my hair from a professional salon. Cost me a fortune. Loved my hair but thought I’d try tone it up with your product and I am utterly disappointed. I have used the blonde it up toner in the shade luminous pearl and my blonde highlights have basically gone a browny ginger colour. All of my highlights have disappeared and I’m genuinely back to my normal dark brown hair. I am devastated. After all that money I spent on my hair to get it how I want it. For this product to mess it all up. Looks nothing like the blonde it shows on the box. I would like some compensation or refund on whatever I can be eligible for. Never again am I using this brand.

10 March 2026
Unprompted review
Rated 1 out of 5 stars

Nice n easy dark brown #79 is what I've…

Nice n easy dark brown #79 is what I've used for over 10 years now, which, until recently I have been satisfied and delighted with.... With a few model change pics on the box,over the years the product has been consistently everything I had 100% trust and confidence in, until recently..... The soft root line formula is absolutely shocking, it's not soft, it's like toffee. Applied the colour (read the updated instructions). It seemed the same, until, I rinsed out the colour seal conditioner. Wow, I needed to rinse my hair 2 more times, in between blow drying, and eventually had to shampoo my hair 3 times to try and get it out of my hair. Eventually I had to give up and just dry my now dull, lank, toffee feeling hair that would normally be so shiny and looking fab. I haven't a clue what's going on with this "new and improved formula". It's as if silicone was added to it. Threw the other box out and won't be using it again. Time for a new brand. My hair is looking so bad now, lifeless, dull, and certainly not shiny, it's ruined for now. No more clairol.

21 February 2026
Unprompted review
Rated 1 out of 5 stars

This is a product I will never buy again consumers be aware !

This is a product I will never by or trust again
I just came off talking with a specialist at clairol about the product I Bought nice and easy 8S which states and is marketed as covering medium brown hair colour to soft silver .. after spending over 30minutes on the phone with her and her asking me questions and me telling her that my hair colour is medium brown, she told me it will not work with nice and easy 8S and that I would need to bleach my hair first in order to get the soft silver !!
That’s a totally avoidance of the company taking responsibility and their organizational behaviour for consumers sucks !
Why ?
First They do not take responsibility for poor marketing, false advertising in consumer laws, consumer rights and protection.
Second Because medium brown is one of the natural hair colour it will take to change it to soft silver !!
Third the marketing for this product on the package itself clearly states it is suitable for medium brown hair and even gives the colour results on the packaging for this medium brown hair ! When I questioned this and suggested the company puts a disclaimer on their website so that people like myself do not buy this product and waste their time in colouring the hair and calling clairol as it doesn’t work, I was rebuffed so all in all be aware if you have medium brown hair this product will not work.. needless to say I will not be buying this product again !

10 February 2026
Unprompted review
Rated 1 out of 5 stars

Ruined my hair turned black

Bought the medium ash brown and it should be called black.
It's ruined my hair I'm absolutely gutted!
First problem IV had with nice and easy always been so happy but I'm. Devastated so if you get the semi perm medium ash brown expect it too be nearly black

3 February 2026
Unprompted review
Rated 1 out of 5 stars

Useless

Useless! No brush with root kit. No way to contact you either. Both phone numbers out of service . Will never buy your product again

27 January 2026
Unprompted review
Rated 1 out of 5 stars

This product ruined my hair it is like chewing gum and IV lost so much hair and it is 💯 this products fault

Used this hair dye for years notice the brunette range was turning hair like chewing gum and I can literally putt it and it rips like paper I had extremely healthy hair I have lost so much of my hair to this product and tried it twice to give benefit of the doubt and it’s definitely damaged my hair actually quite scary I am so annoyed I might seek legal action

7 January 2026
Unprompted review
Rated 1 out of 5 stars

formula barely covers grey and…

The new formula barely covers grey and washes out after one or two washes. Also, the mixture is too runny and my hair feels brittle and hard to control afterwards. After using this product for years, sadly I have decided to never use it again.

1 December 2025
Unprompted review
Rated 1 out of 5 stars

I used Clairol Nice’n Easy shade 3 Dark…


I used Clairol Nice’n Easy shade 3 Dark Brown to match my natural brown hair. My hair was light chocolate brown with honey highlights before coloring. The result turned out extremely dark, black much darker than shown on the box. I followed the instructions carefully and I’m very disappointed with the result. I would like a refund.

23 December 2025
Unprompted review
Rated 1 out of 5 stars

Nice & Easy Tone + Gloss

I have used Nice & Easy Semi Permanent for over 20 years. The new product is a less attractive colour, doesn't cover the grey & washes out far too quickly. I thoroughly agree with other customers who have given it a bad review

30 November 2025
Unprompted review
Rated 1 out of 5 stars

Do not buy, it is not the same product

I have used Nice and Easy for grey coverage for years. The new packaging and product is a con. I bought it thinking it was the same product, but when I tried to mix the colour with the activator, it would not mix however hard I tried. It was a waste of time. I did not trust it to continue. I had bought two boxes and threw it all in the bin. I am now looking for another brand.

8 December 2025
Unprompted review
Rated 1 out of 5 stars

Was Nice and Easy

For the last 10 years Nice n Easy has been just that - but not anymore, it should be renamed Tricky & Blotchy. I purchased 3 boxes and found the liquid has been changed to a thick cream which doesn't cover the hair as evenly as the liquid did, so the finished result was inconsistent all over. Can't see the advantage in this Clairol & have just stuck the other 2 in the bin.

4 December 2025
Unprompted review
Rated 1 out of 5 stars

I used the clairol medium brown with…

I used the clairol medium brown with 100% grey coverage 2 boxes as I have long hair , and only my roots are grey it's ruined my hair half is ginger and it hasn't touched the other half , I've now got to go to my grandsons christmas plays with a hat on when I struggle to go out at the best of times. Really disappointed and don't recommend at all

2 December 2025
Unprompted review
Rated 5 out of 5 stars

I used clairol nice and easy 3 tones…

I used clairol nice and easy 3 tones and highlights, medium brown. I was a bit sceptical at first because I’m having a bad experience with other products not covering my greys. I found it easy to use and wash out. I left in slightly longer to ensure grey coverage by 5 minutes. Tone ever so slightly darker than the box but not too far from my natural colour and likely because I left in slightly longer. Hair nice and soft and doesn’t feel damaged. Doesn’t smell of lingering dye either.

Overall very pleased so far. Will edit if I have any issues.

28 November 2025
Unprompted review
Rated 1 out of 5 stars

Worst thing ever/ why change a…

Worst thing ever/ why change a perfectly great product - This product is so runny and doest cover at all well like the older version!! Grey hair still showing and washed away after couple of washes !! My hair felt really not great after using it , felt brittle and not soft . The mixture was so runny it was running down my face -it lacks everything what the older version had . Shocked this is even on the market. I am very disappointed. it’s completely different to the older version . Did they even test or ask customers about this new replacement. !Bring back older version please - I won’t be using this product again!

19 October 2025
Unprompted review

Is this your company?

Claim your profile to access Trustpilot’s free business tools and connect with customers.

Get free account

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look