Following one influencer I found CAIA few years ago, since then I have my favorite products I can not live without, like DEVY DROPS, RED CARPET PRIME, BLUSH STICK... once they sent me wrong order, and... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
I got the bronzing stick and the new Lip Cushion Glaze and i absolutely love them! The bronzer melts into your skin leaving a beautiful glow without looking orange. The lip cushion glaze (i got shad... See more
Company replied
I really love your pruduct especially your bronzer i got the cape town shade but i also love the blush. I dont really love the setting spray tough i love how it looks it doesnt really hold my makeup i... See more
Company replied
My first purchase of Kaia products was more than 2 years ago and i fell instantly in love. The dewy drops is a truly amazing product, medium coverage but the "dewyness" is really there! I suggest you... See more
Company replied
Company details
Written by the company
CAIA Cosmetics is a Swedish brand developing beauty essentials carefully created to redefine what glow means. From skincare and makeup to haircare and tools, CAIA always aspires to add genuinely great products into the realm of beauty.
Contact info
4.3
Excellent
5K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 99% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
I got the bronzing stick and the new…
I got the bronzing stick and the new Lip Cushion Glaze
and i absolutely love them! The bronzer melts into your skin leaving a beautiful glow without looking orange. The lip cushion glaze (i got shade smoky rose), gives a perfect tint while moisturising my lips all day long. Totally recommend!
25 January 2026
Reply from CAIA Cosmetics
Hi Ema,
Thank you so much for your lovely review! We’re so happy to hear that you’re loving both the Bronzing Stick and the Lip Cushion Glaze. It’s great to know the bronzer blends seamlessly into the skin with a natural glow, and that Smoky Rose gives you the perfect tint while keeping your lips moisturised all day. We really appreciate your recommendation!
Wishing you a lovely day!
CAIA Cosmetics 💗
I really wanted to love the products…
I really wanted to love the products but sadly they were not as good as I expected. Perhaps it’s just my age at +40. The Wake me up cream didn’t apply smoothly and after a while was visible in the wrinkles under my eyes. The coverage was decent but had to mix it with cream for smooth application. (I like to tap the product on with my ring fingers).
Bronzer had very little pigment so barely visible on my skin. I am very pale this time of the year so it should be the right colour.
Nice packaging and fast delivery.
4 February 2026
Reply from CAIA Cosmetics
Hi Tiina,
Thank you for your feedback and for sharing your experience with the products. We’re sorry to hear that they didn’t meet your expectations. For the Wake Me Up Cream, a little amount goes a long way—using too much can make it settle more into fine lines. Tapping it on gently with your ring finger, as you do, is the perfect way to apply it.
Regarding the bronzer, it has a prism formula, which means it is buildable. A light layer may appear subtle at first, but you can gradually build up the color to achieve the desired effect.
We’re glad to hear that you liked the packaging and that the delivery was fast.
Wishing you a lovely day!
CAIA Cosmetics 💗
Love my product but the delivery time…
Love my product but the delivery time was a bit too long.
3 January 2026
Reply from CAIA Cosmetics
Hi Rebecca,
Thank you for your feedback! We’re glad to hear that you love your product and appreciate your patience regarding the delivery time.
Wishing you a lovely day!
CAIA Cosmetics 💗
Poor quality
I brought an item ‘the vanity case’ for £70. When it arrived the box was damaged and the zip on the item was also damaged and unfortunately everytime I tried to zip the bag up the zip would get stuck and buckle. Overall the quality is poor. I did try to raise this with customer service, unfortunately they were extremely unhelpful. I wouldn’t buy products from this brand again.
28 January 2026
Reply from CAIA Cosmetics
Hi Justeen,
Thank you for your feedback. We’re sorry to hear about your experience with the Vanity Case. Based on the information and documentation provided, we were unable to confirm a defect. However, we did offer you the option to return the item if you wish.
Wishing you a lovely day!
CAIA Cosmetics 💗
Fantastisk duft
Notes of love er den beste duften noensinne!
Fantastisk duft! Krysser ALT for at dette blir fast vare!
2 February 2026
Reply from CAIA Cosmetics
Hej Cecilie,
Så roligt att höra att du tycker om doften! Vi blir glada över att höra att du hoppas att produkten blir en permanent del av vårt sortiment.
Önskar dig en fin dag!
CAIA Cosmetics 💗
Reply from CAIA Cosmetics
Hi Eeva,
We’re so happy to hear that you love the scent of The Dewy Look! Thank you for sharing your feedback — we’ll be sure to pass this along to our team.
Wishing you a lovely day!
CAIA Cosmetics 💗
Reply from CAIA Cosmetics
Hi Emily,
We’re so happy to hear that you love the quality of our products! Thank you for your wonderful feedback.
Wishing you a wonderful day!
CAIA Cosmetics 💗
Reply from CAIA Cosmetics
Hi!
We’re so glad to hear that you loved everything! Thank you for your lovely feedback.
Wishing you a wonderful day!
CAIA Cosmetics 💗
Reply from CAIA Cosmetics
Hi!
We’re so happy to hear that you’re impressed with your first order and that you love everything! Thank you for sharing your experience.
Wishing you a wonderful day!
CAIA Cosmetics 💗
The Best CAIA Cosmetics
I’ve been using CAIA products—makeup, perfumes, shampoos, conditioners—and I’m really happy with everything. The website is super user-friendly, and it’s easy to choose products based on your skin type. Honestly, these are the only products that seem to work perfectly for me!
24 January 2026
Reply from CAIA Cosmetics
Hi,
Thank you so much for your wonderful feedback! We’re thrilled to hear that you’re happy with all our products, from makeup to hair care and perfumes, and that they work so well for you.
We’re also glad to hear that you find the website easy to use and helpful when choosing products for your skin type. Your support truly means a lot to us!
Kind regards,
CAIA Cosmetics
Poor Packaging, Disappointing Quality
Unfortunately, I was very disappointed with the order. The items arrived poorly packaged, tightly squeezed into a box that was far too small. As a result, 2 out of 3 items were visibly damaged upon opening.
When I contacted customer service, I was told that the items are made from vegan leather and would “regain their shape with normal use.” However, this was not light creasing — the pieces were structurally deformed due to compression during transit, and the damage was clearly caused by inadequate packaging.
This could have been avoided with proper packing. While the products themselves are nice in concept, the lack of care in shipping and the response I received afterward was disappointing.
16 January 2026
Reply from CAIA Cosmetics
Hi,
Thank you for taking the time to share your detailed feedback. We’re very sorry to hear about your experience and understand how disappointing it must be to receive items in damaged condition.
This is of course not how we want our products to arrive, and your comments regarding the packaging and handling during transit are taken seriously. We appreciate you explaining the situation in detail, as this helps us identify areas where we need to improve.
If you haven’t already, we encourage you to reach out to our customer support team again so we can review your case further and assist you accordingly.
Kind regards,
CAIA Cosmetics
A complete disappointment and a waste of money!
The lip pencil broke, and the eyebrow fixer doesn’t fix anything at all. The prices do not match the quality, which is very poor. Please consider improving the products.
9 January 2026
Reply from CAIA Cosmetics
Hi! We’re sorry to hear about your experience. We appreciate your feedback and will take it into consideration as we continue to improve our products. Please contact us at info@caiacosmetics.com
if you’d like assistance or a replacement.
Wishing you a lovely day!
CAIA Cosmetics 💗
I never received my package
I never received my package. I think it was returned. Prob not your fault by the service provider. I didn't receive any notifications though
6 December 2025
Reply from CAIA Cosmetics
Hi! We’re sorry to hear that your package hasn’t arrived 💗 It’s possible it was returned by the service provider. Please contact us at info@caiacosmetics.com
, and we’ll help track it and find the best solution for you.
Wishing you a lovely day!
CAIA Cosmetics 💗
Reply from CAIA Cosmetics
Hi! We’re sorry to hear that your order hasn’t arrived yet. Please contact us at info@caiacosmetics.com
so we can help track your package and resolve this as quickly as possible.
Wishing you a lovely day!
CAIA Cosmetics 💗
Tak for den klare information
24 December 2025
Reply from CAIA Cosmetics
Hi! Thank you for your kind words. We’re glad that you found the information clear and helpful!
Wishing you a lovely day!
CAIA Cosmetics 💗
The glow serum’s pipette/ampule doesn’t…
The glow serum’s pipette/ampule doesn’t work at all
4 January 2026
Reply from CAIA Cosmetics
Hi! 💗
The Glow Serum can be a bit thicker, so you may need to press the dropper button a little longer to let air bubbles rise instead of going back into the tube. We recommend doing the following:
- Remove the pipette from the bottle
- Press down the button
- Carefully put the pipette back into the bottle and release the button
- Remove the pipette from the bottle (without pressing the button)
After this, you should be able to easily get the product out by pressing the button.
Wishing you a lovely day!
CAIA Cosmetics 💗
Perfect products and delivery was fast.
8 January 2026
Reply from CAIA Cosmetics
Hi Anu!
Thank you so much for your kind words. We’re thrilled to hear that you’re happy with the products and that your delivery was fast!
Wishing you a lovely day!
CAIA Cosmetics 💗
Very fast delivery and excellent…
Very fast delivery and excellent product quality. My third order so far and I keep finding new favourite products every time
6 January 2026
Reply from CAIA Cosmetics
Hi Karoliina,
Thank you so much for your lovely feedback 💗 We’re thrilled to hear that your orders keep bringing you new favorite products and that you’re happy with the fast delivery and excellent quality!
Wishing you a lovely day!
CAIA Cosmetics 💗
Reply from CAIA Cosmetics
Hi MamaG,
Thank you so much for your lovely feedback! We’re thrilled to hear that you love CAIA and are happy with both the fast shipping and the products!
Wishing you a lovely day!
CAIA Cosmetics 💗
Quality products
Have purchased almost all the bestselling products and I am happy with the outcome they provide!
4 January 2026
Reply from CAIA Cosmetics
Hi Kristina,
Thank you so much for your lovely feedback! We’re thrilled to hear that you’ve tried so many of our bestselling products and are happy with the results!
Wishing you a lovely day!
CAIA Cosmetics 💗
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.