Buy It Direct Reviews 

14,067
TrustScore 4 out of 5

4.1

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 719 reviews, reviewers had a great experience with this company. Customers frequently mention that orders arrive very quickly, often within a single day, and they truly appreciate the great prices offered across various products. Shoppers find the online ordering process extremely straightforward, noting that browsing through items and completing purchases is smooth and hassle-free. However, some people mentioned experiencing unexpected delivery delays or receiving products that unfortunately arrived damaged or missing crucial parts. A few consumers also faced frustrations regarding customer service, particularly when trying to secure refunds or resolve warranty issues smoothly after a purchase.

What people talk about most

Delivery service

Customers consistently note positive experiences with delivery service, highlighting prompt arrivals and... See more

Product

Reviewers mention ambiguous feedback about product, reflecting deeply divided experiences regarding quality... See more

Service

Reviewers highlight positive aspects of service, noting overall satisfaction and prompt delivery. Consumers... See more

Order

Clients share ambiguous opinions on order, as some reviewers describe the process as straightforward and... See more

Price

People report positive experiences with price, highlighting great deals and competitive costs. Consumers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Excellent service once again from laptops direct. Product ordered Thursday evening arrived Friday lunchtime. Easy to find and compare products on the website and the best price on the internet. Hig... See more

Company replied

Rated 5 out of 5 stars

Despite two days delivery delay I was constantly kept updated with the status of my purchase (aircon during heathwave) and was plenty option provided if i no longer want item and got £10 credit in th... See more

Company replied

Rated 5 out of 5 stars

Microwave dead Bank Holiday Friday,ordered a new one ,told it would be Tuesday 7th due to holiday weekend.Fair enough. Great news they sent it on DPD arrived Saturday. Fantastic service ,one happy pa... See more

Company replied

Rated 5 out of 5 stars

Our existing washer of 16 years started showing errors, and in my experience these were due to motherboard disintegration. Rather than getting unknown service engineers to mull over the problem scratc... See more

Company replied


Company details

  1. TV store
  2. Appliance Store

Information provided by various external sources

Huge discounts on Cameras, Camcorders, iPods, Sat Nav and more. Buy it Direct are one of the UKs largest online retailers offering a huge range of electrical and home products available with next day delivery.


Contact info

4.1

Great

TrustScore 4 out of 5

14K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.1

All reviews

(14,067)

702 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Fantastic delivery service

Fantastic delivery service, ordered Friday evening and was expecting it on Monday but arrived Saturday afternoon. Product hasn’t been installed yet but everything seems fine. Very happy, thank you!

11 May 2026
Buy It Direct logo

Reply from Buy It Direct

Hi there,

Thank you for sharing your positive experience with us! We're thrilled to hear that you were impressed with our speedy delivery service. It's great to know that your product arrived earlier than expected and that everything seems to be in order.

If you ever need anything else, feel free to visit our website Appliances Direct (appliancesdirect.co.uk) for a wide range of products.

Take care!
Lee

Rated 5 out of 5 stars

This company are great I had an issue…

This company are great I had an issue with an appliance they were fantastic every step of the way they kept me informed and made everything simple and made me feel a valued customer.
The service from start to finish was excellent dispatch and delivery fantastic I would definitely recommend buy it direct for your appliances.

28 April 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hello,

Thank you for your fantastic review! We are delighted to hear that our team provided you with excellent service every step of the way and made you feel like a valued customer. We are glad that the dispatch and delivery of your appliance went smoothly.

If you ever need appliances in the future, we recommend visiting Appliances Direct for a wide range of options.

Best regards,
Lee

Rated 5 out of 5 stars

Very pleased with delivery and service…

Very pleased with delivery and service from them.

8 May 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive experience with us! We are delighted to hear that you were pleased with the delivery and service you received. If you ever need anything else, feel free to visit Laptops Direct for a great selection of laptops and tech products.
Best regards,
Ivy

Rated 5 out of 5 stars

Easy to select product

Easy to select product
Delivered on tine
Good communication from carrier.(dpd)

9 May 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive experience with us! We're delighted to hear that you found it easy to select your product, and that it was delivered on time with good communication from DPD. If you ever need more products, feel free to visit Appliances Direct for a wide selection of appliances.
Best regards,
Lee

Rated 5 out of 5 stars

Delivered my order on time

Delivered my order on time. Got a call of the driver 30 minutes before he arrived at my home, so I didn't have to stay in on the May bank holiday. I was sent emails to keep me informed of my order status and what to do before installing my order. The driver was helpful and informative too.

4 May 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive experience with us! We're thrilled to hear that your order was delivered on time and that the driver kept you informed with a call before arrival. It's great to know that you found the emails helpful in keeping you updated on your order status. We're glad to hear that the driver was helpful and informative during the delivery process. If you ever need anything else, feel free to visit our website Appliances Direct (appliancesdirect.co.uk) for more great products.
Best regards,
Molly

Rated 5 out of 5 stars

Simple to purchase

Simple to purchase, good price, superb delivery options

4 May 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive experience with us! We're delighted to hear that you found it easy to purchase from us, enjoyed the good prices, and were impressed with our superb delivery options. If you're looking for more great deals, we recommend checking out Laptops Direct for a wide range of tech products.
Best regards,
Lee

Rated 1 out of 5 stars
Buy It Direct logo

Reply from Buy It Direct

Hi Scott,

Thank you for your review.

Please accept our sincere apologies for your item not being delivered on the agreed date. We understand how frustrating delays like this can be, particularly when you are expecting delivery on a confirmed day.

I have asked our delivery team to call you within the next 2 working hours to discuss it further.

Your feedback will be reviewed internally to help improve our delivery service and customer experience.

Kind Regards,
Dyann

Rated 3 out of 5 stars

delivery communication.

paying for next day delivery which did not happen ,also no communication from Dpd on that day. Next day by sheer luck I saw driver delivering my oven to wrong house number 10 I am number 18,driver was not very pleasant when I asked him to check address .

2 May 2026
Buy It Direct logo

Reply from Buy It Direct

Hi Neil,

Thank you for your review.

Please accept our sincere apologies for the failed next day delivery and the lack of communication regarding your order. We appreciate how frustrating it must have been to then discover the delivery was being made to the wrong address, along with the experience you had with the driver.

We review customer feedback internally to help improve both our delivery service and communication processes moving forward.

Kind Regards,
Dyann

Rated 5 out of 5 stars

Excellent item

Excellent item, perfect.

1 May 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for the positive feedback! We are delighted to hear that you are happy with your purchase and that the item is perfect for you. If you ever need more products like this, why not check out Appliances Direct for a wide range of options.
Best regards,
Mark

Rated 5 out of 5 stars

Easy

Easy, prompt and efficient

29 April 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for your positive feedback! We are delighted to hear that you found your shopping experience with us easy, prompt, and efficient. If you ever need anything else, feel free to visit Laptops Direct for a wide range of tech products.
Best regards,
Lee

Rated 5 out of 5 stars

Excellent old fashioned service.

Product was exactly as described. Arrived well packed so no damage during shipping. Ordered on Sunday and product arrived Monday as promised. Excellent old fashioned service.

29 April 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

Thank you for sharing your positive experience with us! We are delighted to hear that the product you received was exactly as described and arrived promptly without any damage. Providing excellent service is a top priority for us, and we are thrilled that we could meet your expectations.

If you are in need of any other products, we recommend visiting Laptops Direct for a wide range of options.

Thank you again for choosing us!

Warm regards,
Lee

Rated 1 out of 5 stars

Customer Service unresponsive and passive

I ordered a very expensive Smeg cooker extraction hood from this company and deeply regret it. My electrician fitted the extractor and was about to fit the stainless steel chimney flue when he drew my attention to a manufacturing fault in the stainless steel where there was a very visible crease/crimp. I immediately phoned customer services and was offered £30 credit which i thought was rather an insult when the cooker extractor hood was almost £500. Subsequently after a long discussion at premium rate, I was told they would request a replacement chimney flue from the manufacturer and it would come within 3-5 days. After a week with no contact, I went through the whole procedure again and I was asked for a serial number. Bearing in mind the extractor fan had been installed, this was not visible. Personally I would have thought the order number and model number of the Smeg appliance would have been sufficient to get a replacement. I have been left with another 'the manufacturer or we will contact you'. I am still waiting. Now I have an extractor fan and no chimney flue. Looks great for £500. I am bitterly disappointed and clearly have made a very expensive mistake buying from this company

16 April 2026
Buy It Direct logo

Reply from Buy It Direct

Hi Janet,

Thank you for your review.

Please accept our sincere apologies for the issues you have experienced with the damaged chimney flue and the delays in resolving this matter. We understand how disappointing this must have been.

We review feedback like yours internally to help identify improvements needed within our customer service and case handling processes.

Kind Regards,
Dyann

Rated 5 out of 5 stars

Everything went exactly as planned.

Everything went exactly as the Company said and kept me well informed. The delivery men came in, took the old dishwasher away and reconnected the new one efficiently without any fuss. It took them very little time. Very pleased with the result

27 April 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

We are delighted to hear that your experience with us was seamless and that you are pleased with the delivery and installation of your new dishwasher. We pride ourselves on keeping our customers well informed and providing efficient service. If you ever need anything else, feel free to visit Laptops Direct for all your tech needs!

Best regards,
Lee

Rated 5 out of 5 stars

Lovely fire that I had not seen…

Lovely fire that I had not seen anywhere else, very reasonable price, delivered on time by friendly respectful people

24 April 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive experience with us! We're thrilled to hear that you found a lovely fire at a reasonable price and that it was delivered on time by friendly and respectful delivery people. If you're looking for more great deals and excellent service, we recommend visiting Appliances Direct for a wide range of products.
Best regards,
Ivy

Rated 1 out of 5 stars

Absolutely terrible service and…

Absolutely terrible service and horrible communication,

I made an order over the phone and asked to drop off the cash, which they said was completely fine, the handler got the order wrong so I had to call back,

I then had to call back and correct the order and asked them why the total was different online than the one he sent me via email,

Their answer was they don’t know, they constantly kept asking me if if I made a mistake and my basket was different, I sent them screenshots of my basket and total which showed the exact same items and a different total,

After 4 phone calls and spending all day on the phone, the handler agreed to the basket total and sent a final invoice with a link for me to pay, even though I constantly told them I wish to drop off cash,

I then left it and thought il pay by card to save this hassle, I started a new order as even the order they apparently corrected was still wrong, the second order the payment kept coming with up with errors,

The money has gone from my account and I contacted customer services who blamed the bank, I then asked why no one had contacted me about the complain, she advised there was no complaint or any logs of me calling last week even though I have emails,

The bank have confirmed the payment and they asked why the company changed their name for the payment a few times, now this company are saying they haven’t received the payment and I need to wait 48 hours to see if it has processed even though I paid for a Tuesday delivery,

Absolutely terrible customer service

26 April 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Aish,

Thank you for your review.

Please accept our sincere apologies for the issues you experienced with your order, payment process, and the level of communication provided. We appreciate how frustrating it must have been to repeatedly correct the order, deal with payment concerns, and then be unable to get clear information regarding your complaint and delivery.

Customer feedback like this is reviewed internally so the relevant teams can better understand where improvements are needed across our ordering and service processes.

Kind Regards,
Dyann

Rated 5 out of 5 stars

I bought 2 induction by mistake because…

I bought 2 induction by mistake because the first one I ordered had the wrong delivery address so had to cancel it. By the time I ordered the second one just a few minutes later it had already been processed. Both arrived the following day. Sorted out the return which was so easy to do and received my refund within a few days. Very impressed with their efficiency. Definitely use them again.

16 April 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hello,

Thank you for sharing your experience with us! We are thrilled to hear that despite the initial hiccup with the delivery address, you found our service efficient and easy to use. We are delighted that the return process went smoothly for you and that you received your refund promptly.

If you ever need any more appliances, we recommend visiting Appliances Direct for a wide range of options.

Best regards,
Frank

Rated 1 out of 5 stars

Really disappointed with how things…

Really disappointed with how things have been handled by Buy It Direct. We initially had a great experience—Chris Baggot was helpful, responsive, and everything seemed smooth while we were purchasing multiple bathroom items. Unfortunately, things went downhill as soon as we needed to return a product.
We first returned a shower door that arrived faulty. Due to an honest mistake on our end (we run a bathroom fitting business and mixed up items), we sent the wrong one back. Chris kept that item and asked us to send the correct faulty one, which we did. Around the same time, we had another shower door that didn’t fit, and he advised us to hand it to the courier when they collected the other return—which we followed exactly.
From there, everything became incredibly frustrating. We were told the second return hadn’t been received and couldn’t be located in any warehouse. We’ve spent the last two months chasing updates, repeatedly emailing and being told it was still being looked into. Despite our patience and understanding, we’ve received no resolution and, crucially, no refund.
Now, after all this time, our emails are simply being ignored—including attempts to contact someone else within the company. (paul holland) At this point, they have two of our shower doors and we’ve been left out of pocket with no answers.
It’s extremely disappointing, especially given how good the service was at the start. The lack of accountability, communication, and follow-through since then has been unacceptable. We’ve been more than reasonable throughout, but this situation has been dragged out far too long with no resolution in sight. We don’t know what to do anymore, i will try and ring them next week but it all seems very unfair as this is a lot of money we are now out of pocket and they have two shower doors of ours without giving us a refund.

5 February 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Tabatha,

Thank you for your review.

We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.

We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.

Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?

Kind regards,
Dyann

Rated 5 out of 5 stars

The item was sent at the appointment…

The item was sent at the appointment time. The driver was very kind and polite to me.

23 April 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive experience with us! We're delighted to hear that your item was delivered on time and that you found the driver to be kind and polite. If you ever need more products in the future, we recommend visiting Laptops Direct for a wide range of options.
Best regards,
Lee

Rated 5 out of 5 stars

Great price for Product compared to…

Great price for Product compared to other online vendors. Shipping very expensive (£6.95) which is disproportionate to other online vendors - however, with shipping, total price with product was still below other online retailers.

15 April 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

Thank you for sharing your feedback with us. We're delighted to hear that you found our product at a great price compared to other online vendors. We understand your concern about the shipping cost being higher than expected, but we're glad that even with the shipping fee, the total price was still below that of other online retailers.

If you're looking for more fantastic deals, we recommend visiting Laptops Direct for a wide range of products at competitive prices.

Best regards,
Lee

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look