BrandAlley UK Reviews 

92,455
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Looking at 10,282 reviews, reviewers had a great experience with this company. Customers frequently mention the fantastic range of stylish designer products available at very affordable and competitive prices. Consumers often point out that orders usually arrive safely and on time, making online shopping smooth and pleasant. Some reviewers were not happy with missing items from their parcels and long delays in receiving their deliveries. Others also mentioned that getting in touch with support teams could be challenging due to slow responses or automated replies. A few people experienced difficulties when trying to process returns or secure prompt refunds for problematic orders.

What people talk about most

Product

Clients share positive opinions on product, highlighting that items are of good quality and feature excellent... See more

Delivery service

People report positive experiences with delivery service, noting that packages frequently arrive on time and... See more

Order

Reviewers highlight ambiguous aspects of order processes, as experiences vary significantly. While some... See more

Price

Consumers find price to be positive, regularly highlighting great bargains and wonderful costs on designer... See more

Customer service

Customers had ambiguous experiences with customer service. While reviewers praised helpful agents for... See more

Reviews shaping this summary

Rated 4 out of 5 stars

BradAlley first is a very trustful company, during more than five years shopping with it, I never have any problem. Products always arrive in faithful time, and as good as I expected while buying th... See more

Rated 4 out of 5 stars

Great way to get your hands on some very nice designer gear at some very good prices.

Rated 5 out of 5 stars

Amazing customer service!! I Had a problem with an Armani watch I had purchased a few months ago. My emails were replied to very promptly. I was provided with a digital returns label. After I po... See more

Rated 5 out of 5 stars

My order was for two items and one item was not delivered so I raised the issue with Brand Alley. I did not receive a reply initially so I contacted Customer Services where Laura M was very helpful a... See more


Company details

  1. Activewear Store
  2. Clothing Store
  3. Fashion Accessories Store
  4. Lingerie Store
  5. Men's Clothing Store
  6. Women's Clothing Store

Written by the company

Here at BrandAlley, you’ll find up to 80% off your favourite labels in clothing, footwear, accessories, homeware and beauty every single day of the year.


Contact info

4.1

Great

TrustScore 4 out of 5

92K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 99% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.1

All reviews

(92,455)

9,210 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Please be careful with BrandAlley

Please be careful with BrandAlley. I returned one of the items to them mid July - provided RoyalMail tracking code in my message. Apparently, they cannot "track it".

4 July 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Mr MT,

Thank you for your review.

We are sorry that you have not yet been refunded for the return that you made.

Our team will liaise with you via the thread that you have opened to help get this resolved for you.

We do apologise for the inconvenience that has been caused.

Kind regards,
BrandAlley

Rated 5 out of 5 stars

Very helpful

Helped with the product not being as expected (not their fault, product shorter than standard) and arranged a return with full refund. Would buy from them again.

7 August 2026
Unprompted review
Rated 1 out of 5 stars

Very poor customer servive

After a second very poor experience in a row with this company it is not one I will ever use again after being a regular customer. Customer service is very poor as you only get to talk to a bot who assures you someone will be in touch, but they never do, on an error with an order that the company made in the first place. What happened, you used to be a great company?

8 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi HH,

Thank you for your review.

We are sorry for the issue that you have had.

We have requested for some additional details via Trustpilot to help us to look into this feedback in more details.

We do apologise for the inconvenience that has been caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

SCAM

SCAM. HUGE red flag. Do not use them if you value your money. Should the slightest thing go wrong with your order, you will be left high and dry with no form of customer support. Its now 2 months after I made the order and they've not been held accountable for stealing my money. No reply to calls, no reply to emails, nothing. Used Klarna and think you can complain via them? Good luck, they dont respond to Klarna either, you'll be left going in circles. Genuinely shocking that a business can continue trading with these thieving ways.

7 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi,

Thank you for your review.

We are sorry that you have not had a more positive experience.

We have requested some details via Trustpilot to help us to look into this feedback in more detail.

Kind regards,
BrandAlley

Rated 2 out of 5 stars

Terrible customer service

I have been trying to speak to someone for over three weeks now about an order and have not been able to contact any one.

7 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Brenda,

Thank you for your review.

We are sorry that you have not been able to speak with our team regarding your order.

We have requested some details via Trustpilot to help look into this matter further.

We do apologise for the inconvenience caused.

Kind regards,
BrandAlley

Rated 2 out of 5 stars

Usually have refunds from Brandalley…

Usually have refunds from Brandalley within 2 weeks but have used email and chat and phone and no reply . It is now 5 weeks since I returned it and waiting 20 mins so far at 9.20 am for the second time..first was timed out .
What is going on?

And since the reply…still no refund will have to raise a chargeback

8 July 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Amanda,

Thank for your review.

We are sorry that you have not yet received a refund for the return that you have made.

Thank you for your patience whilst this has been raised with our Customer Experience team. Our team will liaise with you on this thread to help ensure that this is resolved for you.

We do apologise for the inconvenience caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Item ordered was not as described

Item ordered was not as described. I contacted BrandAlley in order to return for a refund. BrandAlley kept telling me to log on to my orders and select the order in question.
When I logged on no orders were showing up so I couldn’t select my order. I got in touch with BrandAlley who eventually said they would get in touch with the seller. I had to message BrandAlley several times before they eventually said they would raise a ticket number for their customer experience team to investigate! I had to keep contacting them about this before I eventually got a return label. I sent it back and now am am still waiting for my refund!
I got I touch with BrandAlley and the SAME scenario occurred, BrandAlley telling me to log on to my account and select the order! Once again I informed them that no order were being shown. Once again. Several messages later and BrandAlley say they will raise a ‘ticket’ so now I am waiting again!
The absolute worst company y to deal with!!! AVOID at all cost!!!

7 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi,

Thank you for your review.

We are sorry that you have not had a more positive experience with your order.

We have requested some additional details to help us to look into this feedback further.

We are sorry for the inconvenience that has been caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Save yourself stress and time. There are too many alternatives.

Just pray you don’t need to do a return which is almost unlikely when it comes to clothes. Delivery window is too long. Returned an itchy dress over a month ago and still have not received my refund despite paying for postage myself.

25 June 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Jenni,

Thank you for your review.

We are sorry for the issues that you have experienced with the return of your order.

Thank you for your patience whilst this has been raised with our team and are looking into this matter to help have this resolved as soon as possible.

We are sorry for the inconvenience that has been caused and your feedback has been noted.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Faulty goods received, refund hassle.

Ordered Russell and Bromley trainers (brand new) from them. They arrived dirty and with cracked leather. Difficult to contact anybody since their chat system is not working and hard to reach by telephone. Email service is slow and unreliable. Still awaiting refund over one month later. Am now having to raise a credit card dispute. My first experience of using BrandAlley and I shall never order from them again, far too much hassle.

7 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi,

Thank you for your review.

We are sorry to read that your trainers were received in this condition.

We have requested some information via Trustpilot to help us to look into this feedback in more detail.

We are sorry for the inconvenience that has been caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Be prepared to wait MONTHS for a refund!!

UPDATE, as at the 27th August, I have still not received a refund, even though Brand Alley received the items back on 3rd July ( proof was sent to them). After wasting hours on the phone ( over 20 minutes at a time), just to get cut off every time because they were too busy to take calls, exchanging messages with a useless AI "chat bot" and receiving repeated email responses saying that I would be contacted in 7 days, I decided to contact my credit card company and ask them to request a chargeback, in order to get my money back . This took more time amd effort on my part. Providing all the details again.
My actual rating of my experience would be at least MINUS 5 stars! Which is a shame, because I used to love shopping with Brand Alley. 😔

I have provided proof of delivery back to Brand Alley. The items were collected by Royal Mail on 1st July and delivered on 3rd July. I still haven't had a proper response. Every time I contact them electronically they say that they will get back to me in 7 days, but they never do!
How can this be just and fair to a good and loyal customers?!

I returned a complete order ( 3 items) weeks ago, but I am still waiting for a refund. Can't get through on Customer Service phone line. It cut me you off after holding on for over 21 minutes saying that " No one was available" I then went down the online chat route. That is a "chat bot". After a few message exchanges, I got a reply saying that someone from the Customer Experience team will contact me within 7 days.

2 July 2026
BrandAlley UK logo

Reply from BrandAlley UK

Hi Mrs Young,

Thank for your review.

We are sorry that you have not yet received a refund for the return that you have made.

Thank you for your patience whilst this has been raised with our Customer Experience team. Our team will liaise with you on this thread to help ensure that this is resolved for you.

We do apologise for the inconvenience caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

A complete disgrace!!

A complete disgrace!!! They have still not processed my refund! Keep saying that the package is mossing/lost in their warehouse.

Your customer service is completely incompetent. For the past 5 weeks you’ve been playing delay tactic games! I have been sent the same standard blurb 50 times!!! Do not buy from this company!!!!

15 June 2026
BrandAlley UK logo

Reply from BrandAlley UK

Hi RB,

Thank you for your review.

We are sorry for the issues that you have encountered with your return.

Thank you for your patience and co-operation whilst this was raised with our team.

Please be assured that the feedback that you have raised with our team has been noted so that we can continue to improve on the service that we provide.

We are sorry for the inconvenience caused.

Kind regards,
BrandAlley

Rated 5 out of 5 stars

I placed an order but was still waiting…

I placed an order but was still waiting for it to arrive after three weeks and therefore decided to cancel it. I completed the online cancellation and was almost immediately contacted via email to confirm my order had been cancelled and a refund would be made. Shannon from customer services was very efficient.

5 August 2026
Unprompted review
Rated 1 out of 5 stars

Non Existent Customer Service - no humans

I bought a Dyson fan for £250 in early July for delivery mid July. Still no sign of it and its 6th August. What is worse, is that their Chatbot is hopeless, they never reply to emails (2) or Chats (4), and the phone has now cut me off twice after waiting 20 minutes as they are 'too busy' to answer. Does not appear to be any human in the loop anywhere! Ive bought a lot off BA over the years but this is my first time needing to contact them and honestly, I am shocked at how bad it is. Very unhappy and will be going to my bank to get a refund.

6 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Tracy,

Thank you for your review.

We are sorry that you have not received your order and there has been no further tracking from the courier whilst this has been in their network.

Thank you for your patience and co-operation whilst this matter has been raised with our team. Our team will liaise with you via the thread that you have raised.

We are sorry for the inconvenience that has been caused.

Kind regards,
BrandAlley

Rated 5 out of 5 stars

Jack was my adviser

Jack was my adviser, he was polite, courteous and listened to my issue. He sorted my issue in a timely fashion and kept me informed by email during the process. Overall very satisfied.

4 August 2026
Unprompted review
Rated 1 out of 5 stars

Worst company ever!!!! Don’t buy not worth the hassle!

Terrible service and did not know where my order was at all. Took my money for over 2 weeks and they did not deliver or knew where the item was when I chased them several times. Was constantly on hold when called them - they said they will refund my order now given they do not know where the item is but they are still advertising the product I bought on their website but have increased the price by £260!! All really suspect to me and I'll never order from them again! Complete waste of time and effort.

06/08/26 updated: have shared all details Brand Alley have requested - let’s see if they bother to do anything…will update again within 7 days depending on their response and resolution but have no confidence at all!! Just look at the negative reviews over the last few weeks absolutely shocking!!

6 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi,

Thank you for your review.

We are sorry that you did not receive your order.

We have requested for some additional details via Trustpilot to help us look further into this order and feedback.

We do apologise for the inconvenience which has been caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Ordered something on 15/07/2026

Ordered something on 15/07/2026. At today's date the order is still processing. Was supposed to be delivered between 28/07/2026 to 01/08/2026. I have, unsuccessfully, to reach out of customer service by calling them, by sending a message in the chat and opening a ticket. More than 7 working days have been gone since I have tried to contact them but no answer at all. Scam company. They have just took my money. I'm going to report them for fraud.

6 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Marco,

Thank you for your review.

We are sorry that you have not received your order and the timescale that we had originally expected this to be with you has passed.

We have requested some information through Trustpilot to help us to look into your order further.

We are sorry for the inconvenience that has been caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Ordered a jumper

Ordered a jumper. One month went by & no sign of delivery. I contacted Brand Alley but no response. Eventually claimed a refund via PayPal. Shockingly bad customer service. I won't ever use this company again.

8 June 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Anna,

Thank you for your review.

We are sorry that you did not receive this jumper.

We have requested some information via Trustpilot to help us to look into this feedback in more detail and ensure that this is raised internally in its entirety.

We do apologise for the inconvenience that has been caused.

Kind regards,
BrandAlley

Rated 5 out of 5 stars

Customer Service at its best!

The products are excellent value with a huge range across top designer brands. Furthermore, their customer service team are exceptional in resolving issues promptly. I had a return issue while the company were relocating their warehouse and Shanna resolved it super quick - nothing was too much trouble and communication was excellent throughout.

5 August 2026
Unprompted review

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