Items bought absolutely stunning!!! Packaging terrible ! I paid extra for gift wrapping!definitely not worth the extra money spent. I placed a large order three sets of underwear bought! and they a... See more
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Company details
- Underwear Store
- Activewear Store
- Lingerie Store
- Plus Size Clothing Store
- Swimwear Store
- Women's Clothing Store
Written by the company
Boux Avenue, the home of fun, sexy, everyday lingerie, nightwear and swimwear in cup sizes A - G! Our 2021 lingerie collection features a wide range of bras, thongs and knickers. Don’t miss out on our exquisitely seductive nightwear range and Valentines lingerie, as well as our brand new Boux Sport & Boux Lounge ranges - our design led collection of activewear & loungewear.
Contact info
3rd Floor 1, St. George’s Road, SW19 4DR, London, United Kingdom
- www.bouxavenue.com
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Replied to 99% of negative reviews
Typically replies within 24 hours
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Small
I found the band to be small even thought I ordered it in my usual size and the style of the bra didn’t suit me since I found the cups to be somewhat pointy so it looked weird under tops and the cups didn’t really fit me so I had to return

Reply from Boux Avenue Limited
Bad customer service
I have purchased a bra from Boux first time online and after receiving I have realised that it was smaller then expected (didn't try as it was looking small visually)
I went to exchange the next day to the store near buy, while opening the box there was a minor tear on the packaging box for which the sales person has asked me that they can't exchange it by saying i have used it!
The labels were intact , i didn't try it on , it was a backless stick on bra.
I will never ever buy from Boux, what a bad experience!
Wasted my money but learnt my lesson!
Donated that to charity since it was of no use!

Reply from Boux Avenue Limited
Yellow nightie
The online experience, delivery and product were all excellent.
Claiming my Reward points
I had never tried claiming my Reward Points with Boux Avenue before and wasn't sure of the process. I used the Boux Avenue online chat function which I found in the 'Contact Us' section and after chatting with a very helpful and patient 'Minnie' I successfully placed my order, points and all, a few minutes later.
My thanks again to 'Minnie'.
Excellent quality and variety
Easy to use website with a great range of products. Excellent sale prices (ie an actual sale!) And lots of stock available.
Material and quality of items are brilliant, this is the only place I purchase underwear and nightware.
Very quick delivery, think I ordered Thursday morning and parcel came on the Saturday.
Appalling service
Appalling service. Ordered some pyjamas with next day delivery, not only did it not arrive the next day but i had no communication that the item was in fact not even in stock, yet they still took the money out of my account. I’m still waiting for my money back.

Reply from Boux Avenue Limited
Backless and strapless bra
Fantastic product and very quick delivery.
I have never been able to wear a low back dress without a bra so when I came across this product I thought it was worth a try.
I wore this for around 14 hours and it did not budge. It gave me a lovely shape and I felt safe and secure in it and was able to wear the beautiful dress I wanted.
10/10, I would recommend this to anyone who feels like they need a bit lift and support when wearing a low back outfit.
Beautiful quality swimwear
Beautiful quality swimwear. Good for those that want support! Highly recommend
No problem at all
My order was despatched quickly and…
My order was despatched quickly and arrived as planned with tracking every step of the way.
My partner was delighted with her gift, which arrived in time for a special occasion coming up.
Nightdress
Amazing ! Lovely ivory night dress and robe purchased. Will definitely buy more items from here.
These adorable pyjamas are EXACTLY what…
These adorable pyjamas are EXACTLY what I was seeking. Soft, warm and just lovely.
High quality at a great price. You don't need to look anywhere else for beautiful things at a perfect price 💕
so with ongoing correspondence into…order and promised refund from order BX11831118
so with ongoing correspondence into trying to resolve the issue with the refund my reply to this message from Sara, from 15th June, her reply is below from this date. CAN YOU CONFIRM THAT THERE IS NO GESTURE OF GOOD WILL, As it has been another 10 days since you reply with the matter still not resolved or no refund or good will gesture of £40 to be seen, I sent all the information order date issue and still have heard nothing
Reply from Boux Avenue Limited
Jun 14, 2026
Good Morning Tracy.
I hope you are well today.
Thank you for taking the time to share your experience with us here at Boux Avenue.
I am so sorry to hear that you are still awaiting resolution regarding your order BX11831118 and the previously advised goodwill gesture of £40. We understand how frustrating it must be not to have received this yet, especially after your previous contact with us.
Please be assured that we are reviewing this matter for you as a priority. We will be in touch within 72 working hours to confirm how we can resolve this for you and ensure everything is put right.
Thank you again for your patience while we look into this and we apologise for any inconvenience caused in the meantime.
Have a good day!
Sara - Customer Relations Executive
Boux Avenue

Reply from Boux Avenue Limited
Easy site to view
Easy site to view. Item sizing is excellent. Item looks amazing.
I would highly recommend Boux Avenue…
I would highly recommend Boux Avenue for supreme quality lingerie and pjs. I absolutely love the modal pjs and have them in most colours, they are the softest and most comfortable pjs ever. I also find the lingerie sets so well made, beautiful and comfortable. I always received a great service from Boux Avenue.
I purchased a satin nightie with Boux…
I purchased a satin nightie with Boux Avenue and its perfect. Fit is accurate as is the description online. Fast delivery and very nicely packaged. Will definitely purchase online again if I can't make it to the store.
Kind of happy, kind of sad
Very happy with the stuff I received from my order however I was really annoyed that a bralette I ordered went out of stock before my order was picked!! … you still sent me the matching pants which I have now returned… why would I want the pants when I didn’t get the bralette? .
I have to say your underwear and bras are very comfy and I will be updating my collection again at the end of summer. Thank you so much boux avenue ❤️✨
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