BEAUTY BAY Reviews 

170,641
TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Evaluating 315 reviews, reviewers had a great experience with this company. Customers frequently praise the incredibly fast delivery times and the wide range of available beauty products offered at great prices. People note that online orders often arrive very quickly and that items match their descriptions perfectly. However, some customers also noted frustrating issues with customer support and missing parcels. Reviewers mentioned that reaching out to customer service can be quite difficult due to slow replies or the complete lack of a phone number. A few consumers additionally experienced damaged items upon arrival or frustratingly delayed shipping times through third-party couriers.

What people talk about most

Delivery service

Customers consistently note ambiguous experiences with delivery_service, as feedback on shipping is starkly... See more

Product

Customers had ambiguous experiences with product quality and condition. Reviewers frequently praised the... See more

Order

People report ambiguous experiences with order processing, highlighting a split in customer satisfaction.... See more

Customer service

Reviewers highlight negative aspects of customer service, frequently expressing frustration over unresponsive... See more

Refund

Reviewers mention negative feedback about refund processes, reporting that they are left waiting for months... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Delivery was fast and good. Product was a little disappointing as seemed much thicker but coverage was less effective than previous concealers I have purchased from Rose Inc. have they changed t... See more

Company replied

Rated 4 out of 5 stars

Beauty Bay is my preferred destination for all skincare needs. Their selection of Laneige products is consistently impressive, and their pricing remains highly competitive. The only drawback I have ex... See more

Company replied

Rated 3 out of 5 stars

I love BB, but they should have a customer service phone number... I contacted them by email last week in order to try and contact the courrier as I cannot track my parcel, and to make it arrive eit... See more

Company replied

Rated 3 out of 5 stars

My order wasn't delivered at home but to a relay, despite choosing and paying extra to have it delivered directly to me. It's the second time it happens. An eyeshadow was damaged from shipping, which... See more

Company replied


Company details

  1. Cosmetics Store
  2. Beauty Product Supplier
  3. Cosmetics Industry
  4. Hair Product Store
  5. Skin Care Clinic
  6. Wellness Center

Written by the company

BEAUTY BAY's mantra is to share our beauty obsessions with the world. We started out in 1999 as a fragrance retailer before expanding into skincare and cosmetics, introducing some of the big names in beauty to the UK, and establishing ourselves as a key player in the industry. In 2018 we launched our own beauty brand, By BEAUTY BAY, a growing selection of high-quality, affordable, and cruelty-free skincare and makeup products, which is now our top-selling brand on site. As well as showcasing must-have beauty essentials from known and loved brands, we source and create the hard-to-find products you can't find anywhere else - in order to bring our customers the best, first. From graphic liners to jade rollers, we're the go-to destination for the next generation of beauty obsessives who look to us to seek, discover, and showcase the ultimate selection of products. Beauty is about community. From the most inspiring makeup artists to influencers across the hair, skincare, and makeup worlds, we create spaces for people to connect and share their beauty obsessions. We have over 12,000 products on site and new launches every week, so whatever your vibe, you'll find the products and the inspiration on BEAUTY BAY.


Contact info

4.0

Great

TrustScore 4 out of 5

171K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 85% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.0

All reviews

(170,641)

362 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Please be soo careful buying from here

Please be soo careful buying from this company. They are scammers plain and simple. They didn’t pack all of the items on my order and when I got in touch they simply said they did pack everything and then implied I was a liar. I argued this and one agent did end up agreeing a refund but this then never materialised and when I chased I was given multiple excuses, they then refused the refund. They are a scam hack company. The staff are exceptionally inept and bad at their jobs and they are impossible to contact. Don’t do it! Scammers

19 December 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Laura,

Thank you for taking the time to share your experience. We’re sorry to hear that your experience with Beauty Bay at the time did not meet your expectations.

Since then, Beauty Bay has entered a new era under new ownership, and we’re committed to providing a better experience for our customers.

We’d love to welcome you back and invite you to explore our current range at www.beautybay.com. 💖

Rated 1 out of 5 stars

Last shipment

I placed an order with Beauty Bay (#HPOD-LOKE-IMGT-V) on 10 July 2025.

The order was dispatched but has had no tracking updates since 15 July 2025 and was never delivered to Saudi Arabia.

It has been over 7 months with no resolution.
Customer service has failed to resolve the issue.

I am requesting a full refund of SAR 1759.55 for a lost shipment.

10 July 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Barbie,

Thank you for taking the time to share your experience. We’re sorry to hear that your experience with Beauty Bay at the time did not meet your expectations.

Since then, Beauty Bay has entered a new era under new ownership, and we’re committed to providing a better experience for our customers.

We’d love to welcome you back and invite you to explore our current range at www.beautybay.com. 💖

Rated 1 out of 5 stars

My elderly mother paid for an e voucher…

My elderly mother paid for an e voucher for her granddaughter who reported it had not been received. She realised that the spelling of the email address was wrong by one letter. She has tried to contact this company over 10 times to ask if the voucher has been used by the incorrect recipient and if it had not could it be resent to the right recipient or Beauty Bay provide a refund. There has been no acknowledgment whatsoever from Beauty Bay

15 December 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Jo,

Thank you for taking the time to share your experience. We’re sorry to hear that your experience with Beauty Bay at the time did not meet your expectations.

Since then, Beauty Bay has entered a new era under new ownership, and we’re committed to providing a better experience for our customers.

We’d love to welcome you back and invite you to explore our current range at www.beautybay.com. 💖

Rated 1 out of 5 stars

Never received order

Never received my order and customer service stopped responding. Now having to go through my bank to get my money back!

9 January 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Iona,

Thank you for taking the time to share your experience. We’re sorry to hear that your experience with Beauty Bay at the time did not meet your expectations.

Since then, Beauty Bay has entered a new era under new ownership, and we’re committed to providing a better experience for our customers.

We’d love to welcome you back and invite you to explore our current range at www.beautybay.com. 💖

Rated 1 out of 5 stars

My problem with customer service is still on going

This is a continuous to my previous bad review post so I have got resolver and klarna pay to get my money back now involved as well but still customer service have not replied to any of my emails at all i received at text message from evir saying they have had a message from beauty bay saying I have said I have not received my parcel but evir saying they have delivered it but ask me to reply if I have it or not and to do it in 3 day which I replied on that day saying no I have not received my parcel but the text was delivered to evir but they have not read it so i screenshot it and sent email through resolver to beauty bay customer service this is causing so much stress effecting my mental health and my heart condition this issue has been ongoing for nearly 2 months now all I want is my money back I will never ever buy from this company ever again my order number is Z9SB-371Y-JTPB-3 order made on the 21st of November 2025 please beauty bay contact me ASAP stop ignoring me

28 November 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Bev,

Thank you for taking the time to share your experience. We’re sorry to hear that your experience with Beauty Bay at the time did not meet your expectations.

Since then, Beauty Bay has entered a new era under new ownership, and we’re committed to providing a better experience for our customers.

We’d love to welcome you back and invite you to explore our current range at www.beautybay.com. 💖

Rated 2 out of 5 stars

Evri lost my parcel (not surprised) and…

Evri lost my parcel (not surprised) and not the fault of beauty bay,however dealing with the customer service here is rather shocking. The only option available is email which takes minimum 3 days for a response, you are not in consistent contact with the same agent so it takes ages and it’s very frustrating waiting so long for a response. Sent an email and waited over 3 days before getting a follow up email where I found the agent to be rather rude. Also note that I had to say I was going to file a chargeback and a complaint for them to respond, beforehand they insisted that I had my parcel despite me showing clear proof I didn’t have it.

Got a refund in the end but the slow, poor customer service has made me extremely hesitant to order from here again. Please either set up a live chatbot or a phone number so customers are not spending weeks waiting.

10 December 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi,

Thank you for taking the time to share your experience. We’re sorry to hear that your experience with Beauty Bay at the time did not meet your expectations.

Since then, Beauty Bay has entered a new era under new ownership, and we’re committed to providing a better experience for our customers.

We’d love to welcome you back and invite you to explore our current range at www.beautybay.com. 💖

Rated 1 out of 5 stars

I made a order of a brow abh didnt get delliverd

I made a order of a brow abh , for evri say try to deliver no such thing i have ring door bell , also im home broken foot i contacted several times with no help at all as far as im now concern beauty bay you and your company have lost a valuble customer.

29 December 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Toni,

Thank you for taking the time to share your experience. We’re sorry to hear that your experience with Beauty Bay at the time did not meet your expectations.

Since then, Beauty Bay has entered a new era under new ownership, and we’re committed to providing a better experience for our customers.

We’d love to welcome you back and invite you to explore our current range at www.beautybay.com. 💖

Rated 1 out of 5 stars

Ordered parcel before the 22nd of…

Ordered parcel before the 22nd of December still haven’t received it

22 December 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Bella,

Thank you for taking the time to share your experience. We’re sorry to hear that your experience with Beauty Bay at the time did not meet your expectations.

Since then, Beauty Bay has entered a new era under new ownership, and we’re committed to providing a better experience for our customers.

We’d love to welcome you back and invite you to explore our current range at www.beautybay.com. 💖

Rated 5 out of 5 stars

Got the next day delivery as said!!

6 January 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Aleesha,

Thank you so much for your lovely review! We’re delighted to hear you had such a positive experience with Beauty Bay, and we truly appreciate your support. 💖

Since then, Beauty Bay has entered a new era under new ownership, and we’re excited about what’s ahead. We’d love to welcome you back and invite you to explore our current range

Rated 1 out of 5 stars

Awful company

Awful company!
Ordered a parcel pre Christmas, paid next day delivery & evri have lost the parcel.
Tried contacting beauty bay but it’s an automated messenger so you get nothing back.
They don’t respond to any emails.
Wouldn’t order from them again!
Very disappointing!

5 January 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Eve,

Thank you for taking the time to share your experience. We’re sorry to hear that your experience with Beauty Bay at the time did not meet your expectations.

Since then, Beauty Bay has entered a new era under new ownership, and we’re committed to providing a better experience for our customers.

We’d love to welcome you back and invite you to explore our current range at www.beautybay.com. 💖

Rated 5 out of 5 stars

Had lots to choose from

Had lots to choose from, excellent prices, came so fast

31 December 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Tracy,

Thank you so much for your lovely review! We’re delighted to hear you had such a positive experience with Beauty Bay, and we truly appreciate your support. 💖

Since then, Beauty Bay has entered a new era under new ownership, and we’re excited about what’s ahead. We’d love to welcome you back and invite you to explore our current range

Rated 1 out of 5 stars

Unresolved Double Charge - Customer service ignoring bank evidence

I am forced to post here as your customer service is ignoring my evidence. I attempted to place an order, the money was immediately debited from my bank account, but I received no confirmation and there is no trace of this order in my history.

I had to place a second order for the same items, which went through and was delivered. However, I have been charged twice.

I have sent multiple emails with bank screenshots proving the double debit, but your team refuses to acknowledge the error or simply doesn't respond. This is unprofessional and unacceptable.

Note: I have posted this review on multiple platforms and I will only remove them once my case is finally resolved and the refund for the first (failed) order is processed.

17 December 2025
Unprompted review
Rated 1 out of 5 stars

Didn't even get a chance

The parcel delivery wasn't even attempted and it got returned to Beauty Bay. I didn't even get a chance!

I ordered a huge haul for next day delivery and I was in, but no one tried to deliver but claimed they couldn't. Then I diverted to a parcel shop and they claimed they couldn't deliver it there either! I don't blame EVRI because their other parcels have arrived - it's just this Beauty Bay one.

I've tried contacting via chat and forms and got not responses. I have another 48 hours to wait before an email response is due. If this doesn't work out, I'll need to chargeback.

23 December 2025
Unprompted review
Rated 1 out of 5 stars

Won't order from them again

I was initially happy with my order from beauty bay but one of the products became unusable after a period of time. I contact customer service and they were no help. I would advise people to spend their money elsewhere

1 December 2025
Unprompted review
Rated 4 out of 5 stars

Highly Recommend Beauty Bay

Beauty Bay is my preferred destination for all skincare needs. Their selection of Laneige products is consistently impressive, and their pricing remains highly competitive. The only drawback I have experienced is that delivery times are not always as fast as advertised, often requiring an extra day or two. However, this minor inconvenience does not outweigh the overall value they provide. I continue to shop exclusively with Beauty Bay and would highly recommend them to others.

17 April 2025
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Gareth,

Thank you so much for your lovely review! We’re delighted to hear you had such a positive experience with Beauty Bay, and we truly appreciate your support. 💖

Since then, Beauty Bay has entered a new era under new ownership, and we’re excited about what’s ahead. We’d love to welcome you back and invite you to explore our current range

Rated 1 out of 5 stars

Shocking Customer Service!

My parcel was ordered 2 weeks ago with next day delivery and has been stolen/lost by Evri. Beauty Bays service throughout has been very poor - no contact when they say they will be in touch within 72 hours, cannot speak to a real human, no offer of an alternative or a refund. I have had to chargeback as I cannot get in touch with anyone and I am getting no answers for 2 weeks!!

9 December 2025
Unprompted review
Rated 5 out of 5 stars

I love it !!!

I love it !!!! Amazing product and boxes

5 June 2025
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Emma,

Thank you so much for your lovely review! We’re delighted to hear you had such a positive experience with Beauty Bay, and we truly appreciate your support. 💖

Since then, Beauty Bay has entered a new era under new ownership, and we’re excited about what’s ahead. We’d love to welcome you back and invite you to explore our current range

Rated 1 out of 5 stars

Product was oil and leaked all in the…

Product was oil and leaked all in the bag and was empty, I had to throw away. Complained to customer service and it was a hot very hard to talk to and had to do it several times to request issue sent to real person. I want a refund for my faulty product but no response from customer services yet

20 December 2025
Unprompted review
Rated 5 out of 5 stars

Beauty bay is the only company that do…

Beauty bay is the only company that do next day delivery for free. It astounds me time and time again- ordered at 9pm last night(Sunday) and I’ve got my order by 10am the next day. How?? When other companies take 7 days plus? They put Sephora, cult, space nk etc to shame!! Amazing. And the wider range of brands stocked is awesome now. The beauty bay own branded items are superb 👌🏼 insanely good. Thank you!!

22 December 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Rosie,

Thank you so much for your lovely review 💖

Since then, Beauty Bay has entered a new era under new ownership, and we’re excited about what’s ahead. We’d love to welcome you back and invite you to explore our current range at www.beautybay.com.

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