Delivery was fast and good. Product was a little disappointing as seemed much thicker but coverage was less effective than previous concealers I have purchased from Rose Inc. have they changed t... See more
Company replied
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BEAUTY BAY's mantra is to share our beauty obsessions with the world. We started out in 1999 as a fragrance retailer before expanding into skincare and cosmetics, introducing some of the big names in beauty to the UK, and establishing ourselves as a key player in the industry. In 2018 we launched our own beauty brand, By BEAUTY BAY, a growing selection of high-quality, affordable, and cruelty-free skincare and makeup products, which is now our top-selling brand on site. As well as showcasing must-have beauty essentials from known and loved brands, we source and create the hard-to-find products you can't find anywhere else - in order to bring our customers the best, first. From graphic liners to jade rollers, we're the go-to destination for the next generation of beauty obsessives who look to us to seek, discover, and showcase the ultimate selection of products. Beauty is about community. From the most inspiring makeup artists to influencers across the hair, skincare, and makeup worlds, we create spaces for people to connect and share their beauty obsessions. We have over 12,000 products on site and new launches every week, so whatever your vibe, you'll find the products and the inspiration on BEAUTY BAY.
PO Box 518, M5 0BN, United Kingdom
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Replied to 85% of negative reviews
Typically takes over 1 month to reply
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I love beauty bay, well presented website, easy to navigate, check out is super simple and delivery is fast as f....... Love it

Reply from BEAUTY BAY
As of March 2026, Beauty Bay is owned by AA Investments Group, a French-owned investment firm specializing in beauty, luxury, and e-commerce. The Manchester-based retailer was sold via a pre-pack administration deal on March 6, 2026, saving 62 jobs after facing financial pressures, with co-founder Arron Gabbie assisting in the transition.

Reply from BEAUTY BAY
What has happened to beauty bay?
Doesn't stock any of the products they used to only selling old stock so bad

Reply from BEAUTY BAY
I will admit I am a bit annoyed while writing this. A few weeks ago I ordered "mini charms" from beauty bay. Today when I picked it up to use, one of the pans of glitter/shimmer disintegrated and made a big mess on me and my carpet. Secondly, I can't even write a review on the company website because it leads to a dead link. Usually I love beauty bay, but this has me frustrated.

Reply from BEAUTY BAY
Best manicure ever with my favourite colour Malaga wine!!! Super sweet staff ❤️

Reply from BEAUTY BAY
I have don't receive the parcel
This company scammer
made an order last month during a big sale and until now i didn't receive it. tried to contact multiple times and not even an email sent back.

Reply from BEAUTY BAY
I recently ordered from Beauty Bay, and the experience was exactly what I’d hoped for.
The product itself is fantastic—exactly as described on the website and arrived in perfect condition. I was also pleasantly surprised by how quickly it was delivered! I’ve ordered from other beauty sites where shipping can take a while, but this arrived much faster than expected.
Highlights:
• Product Quality: Top-notch and as expected.
• Shipping: Very fast delivery and well-packaged.
• Selection: Great range of brands that are sometimes hard to find elsewhere.
I’ll definitely be ordering my beauty essentials from here again. Highly recommended!

Reply from BEAUTY BAY
Been waiting 2 months for my parcel.
Still not getting a response

Reply from BEAUTY BAY
Returned an item and the experience was awful from start to finish. Even before they went into administration, customer service was already terrible - I had to chase multiple times and practically beg just to get a returns label because my emails were being ignored.
After returning the item, I then heard nothing for weeks about my refund. Eventually I was told I wouldn’t be refunded due to them going into administration and would have to go through a long claims process instead.
In the end I had to go through my bank just to get my money back.
Funny how they’ve managed to come back so quickly and be active again, but couldn’t handle basic customer service or refunds when it actually mattered. Customers like me were just left ignored and out of pocket.
Wouldn’t trust ordering from them again - I wouldn’t want my money going towards a company that doesn’t respect its customers.

Reply from BEAUTY BAY
made an order last month during a big sale and until now i didn't receive it. tried to contact multiple times and not even an email sent back.

Reply from BEAUTY BAY
For those who don't know. This retailer had been in administration, and it looked like some international company is gonna buy it.
Same experiences like other users', no costumer service as they has been in this unfortunately status.

Reply from BEAUTY BAY
I would like to file a complaint regarding my order from Beauty Bay.
I placed an order through the Beauty Bay website and paid for it, but the website is now closed and I have not received any update about my order. I also cannot access my account or track the shipment.
I attempted to contact customer service but have not received a response.
I am requesting an immediate update about my order or a full refund for the amount I paid.
Order number:(C83C-1AA0-GEPG-R)
Order date: (10February)
If this issue is not resolved, I will escalate the complaint through my bank and consumer protection channels.
Thank you.

Reply from BEAUTY BAY
My item didn’t arrive on the 5th Feb, I corresponded with beautybay who now haven’t responded since 16th February, 21 days ago! Absolutely disgusting customer service, I am an item and £70 down with nothing to show for it

Reply from BEAUTY BAY
I have not received my order EVER. In fact i got a notification that said there was an issue with it but i never got the refund of 50€. When i emailed i got no response.

Reply from BEAUTY BAY
I would have given no stars if that was allowed!
I was delivered an empty parcel & have sent numerous emails to Beauty Bay, but they haven't even had the Courtesy to reply to me ! This is Disgusting Customer Service! I feel like they just don't care that I have paid out for a product & not received my goods & I'm really Disappointed, Angry & Upset & Fell like I've been Scammed !

Reply from BEAUTY BAY
do not order from this company, they use Evri who drop parcels off in a public car park and deem it safe, been fighting with BB to get my full refund re your response beauty bay I will never shop with you again and this review will stay on here to warn others

Reply from BEAUTY BAY
Ordered a parcel early January and not arrived, had to reorder from a different company. Emailed several times to beauty bay and been ignored. Thankfully I paid for product through PayPal so managed to claim my money back, but company is an absolute con and quite happy to take your money and not deliver on products or service. If u do order make sure u use PayPal so you have the option of claiming back when they rip you off

Reply from BEAUTY BAY
I placed an order, and unfortunately one of them arrived faulty. I contacted customer service almost two weeks ago to arrange a return and asked them how to return the other items which I did not like, but the process has been extremely frustrating.
Their responses have been minimal and unhelpful. They claimed I didn’t complete the initial form correctly, yet failed to clearly explain what was missing or how to fix it. It feels like they are deliberately dragging out the process instead of simply providing instructions on how to return the faulty item.
To make matters worse, they included an adult cleaning spray as a “free gift” in my order. I found this completely inappropriate and disturbing. When I raised this concern, it was dismissed without any acknowledgment or apology.
Overall, the lack of clear communication, slow responses, and dismissive attitude have made this a very disappointing experience. I would not recommend based on the poor customer service

Reply from BEAUTY BAY
Purchased a product that was strongly recommended by beauty bay. The product was AWFUL. Usually I wouldn’t complain due to a product not being what I like but this mascara was the worst make up product I have ever used. It would not come off no matter what I did. I informed beauty bay and they said weeks later that there was nothing they could do.

Reply from BEAUTY BAY
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