Great new bike and payment plan, but the shop is way too busy to only have two staffs available. Had to wait a fair amount of time to collect my brand new bike, and given that it's a chain store... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Got a new helmet, came back 2 months later for some insoles and a saddle. Staff were very helpful and knowledgeable, someone even lent me their own helmet to try on because they did have that size in... See more
Had a thorough maintenance service and then followup checks to adjust new brake cables earlier this year. Good service and helpful staff. Bike shop is in a good location near Waterloo Station.
I recently purchased a Trek FX 5 from Balfe's Bikes, and I couldn't be happier with both the bike and the service I received. The team was knowledgeable, friendly, and took the time to answer all m... See more
Company details
About Balfe's Bikes - Waterloo
Written by the company
The Bike Sales and Servicing Specialists.
Founded in 2008, Balfe’s Bikes has 12 bike shops in London and the South East. We stock the world’s best bike brands including Trek, Specialized, Brompton, Whyte, Giant, BMC, Frog and more, plus all the acccessories you would expect.
We are proud to maintain high standards of service in our shops, our workshops and online. View our website for the latest product releases, deals and more to find everything you need to enjoy cycling.
About Balfe's Bikes
Written by the company

- Free Click & Collect
- To our 12 stores across London and the South East
- Free delivery
- Free delivery on all bikes over £500 - Free delivery non-bike orders over £30 (*excluding bulky or restricted items free delivery over £100)
- 0% finance
- Available to help spread the cost via Klarna. Terms & Conditions apply.
- Cycle to Work available
- Vouchers accepted to save 25-39%
- Online service booking
- For our professional workshops
- Balfe’s personal bike delivery
- No unpacking required. Bike built and ready to ride straight away, for local customers
Contact info
69-71 The Cut, Waterloo, SE1 8LL, London, United Kingdom
- 020 4529 7777
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Very helpful and encouraging
Got a new helmet, came back 2 months later for some insoles and a saddle. Staff were very helpful and knowledgeable, someone even lent me their own helmet to try on because they did have that size in stock.
Great new bike and payment plan
Great new bike and payment plan, but the shop is way too busy to only have two staffs available.
Had to wait a fair amount of time to collect my brand new bike, and given that it's a chain store, the company should invest in having a more seemsless service.
- No issues with the staff support, just a company's demand problem.
👍✅✅✅✅ Excelent service ✅
Friendly service & honest…
Friendly service & honest straightforward advice when enquiring about split nose saddles. Did not try to sell me anything unsuitable & this was appreciated. Very pleased with the service.
Great handling of manufacturer return
The team at Balfe's Waterloo handled a warranty return for me when the manufacturer was less than helpful. They arranged a replacement and got me on the road for summer bike trip, removing hassle of dealing with the manufacturer.
Great service
Excellent bike shop with outstanding customer service. The staff are very knowledgeable, friendly, and always happy to help. They gave me honest advice and took the time to answer all my questions without any pressure. The atmosphere is welcoming, and I would highly recommend this shop to anyone looking for a bike or expert advice. Thank you!
Great Buying Experience at Balfe's Bikes
I recently purchased a Trek FX 5 from Balfe's Bikes, and I couldn't be happier with both the bike and the service I received.
The team was knowledgeable, friendly, and took the time to answer all my questions without any pressure. They made sure the bike was properly set up and explained everything I needed to know before I left the store.
Excellent service and great bike purchase
I recently bought a bike from Balfe's Bikes store and had a great experience. The staff were all very helpful, friendly, and knowledgeable. They took the time to answer my questions and made the whole process easy and enjoyable. I'm very happy with my purchase and would highly recommend them. Thank you for the excellent service!
Care about the small things
Used several times for small inexpensive parts that a bike shop may not care about. They do care and have been really impressed with the service I've had and heard them giving other customers when I've been in the shop (Waterloo)
I recently bought a Specialized Allez…
I recently bought a Specialized Allez E5 from Balfe’s. Overall the experience was very positive and the staff was friendly. There was a sort of delay on the day of bike collection which caused slight disappointments but it was more attributed to fixing some issues with breaks, so glad due diligence was done.
Balfe was also later able to compensate for me for a sudden price drop just days after buying the bike which I think was a great gesture and speaks about their focus on customer experience.
A joyful buying experience
Balfe's Bikes in Waterloo makes the purchase of my new gravel bike a joy! The bike was ready assembled at the shop, and I got to test-ride it on the road near the shop, and final adjustments were made before leaving the shop. Friendly and very helpful staff. Very happy with the service... and the bike, of course.
Great service
Had a thorough maintenance service and then followup checks to adjust new brake cables earlier this year. Good service and helpful staff. Bike shop is in a good location near Waterloo Station.
Staff in there are absolutely great
Staff in there are absolutely great. I called up about a bike and they built it and held the bike for me so I could come in and try it out first. Got to test ride it inside and out the shop. Really helpful staff!
Love the bike!
Brilliant service! Prompt and efficient delivery. Thank you so much! Bike was half price too - result!!
Very helpful
Great range of products
Great range of products, good prices, and super easy in-store returns. Thanks Balfes
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







