I came into the store knowing nothing about buying a road bike and the team were super knowledgeable and helpful. They were very patient with all my questions.
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See what reviewers are saying
Exceptional service from Alex at Balfe’s Bikes (Fulham.) As this was my first high-end bike, his knowledge, patience and willingness to help were phenomenal. He made the whole experience easy and en... See more
Nuno is an outstanding bike specialist with a warm, honest, and friendly approach. The reception team —Simon, Marlon, Jaco, Jessi and all-are very welcoming, offer knowledgeable advice, and genuinel... See more
Great service by Balfes Fulham. Bike running far smoother. Took longer than expected waiting for parts and due to them being very busy but communication was great and they made sure it was ready when... See more
Company details
About Balfe's Bikes - Fulham
Written by the company
The Bike Sales and Servicing Specialists.
Founded in 2008, Balfe’s Bikes has 12 bike shops in London and the South East. We stock the world’s best bike brands including Trek, Specialized, Brompton, Whyte, Giant, BMC, Frog and more, plus all the acccessories you would expect.
We are proud to maintain high standards of service in our shops, our workshops and online. View our website for the latest product releases, deals and more to find everything you need to enjoy cycling.
About Balfe's Bikes
Written by the company

- Free Click & Collect
- To our 12 stores across London and the South East
- Free delivery
- Free delivery on all bikes over £500 - Free delivery non-bike orders over £30 (*excluding bulky or restricted items free delivery over £100)
- 0% finance
- Available to help spread the cost via Klarna. Terms & Conditions apply.
- Cycle to Work available
- Vouchers accepted to save 25-39%
- Online service booking
- For our professional workshops
- Balfe’s personal bike delivery
- No unpacking required. Bike built and ready to ride straight away, for local customers
Contact info
592 Fulham Road, Fulham, SW6 5NT, London, United Kingdom
- 020 7731 1700
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The staff were helpful
The staff were helpful, friendly and polite. There is a good atmosphere in the shop.
Exceptional service from Alex at…
Exceptional service from Alex at Balfe’s Bikes (Fulham.) As this was my first high-end bike, his knowledge, patience and willingness to help were phenomenal. He made the whole experience easy and enjoyable, explained everything clearly, and gave great advice without ever being pushy.
Alex is a real credit to Balfe’s Bikes. I couldn’t recommend him highly enough — fantastic service from start to finish!
Amazing experience!
Amazing experience!! My first time buying a bike and they helped me figure out the best one. Very helpful and easy through the entire experience. Also worked well with my cycle to work scheme. The staff there is amazing!
All good.
Need a little more engagement and communication in the process of purchasing and preparing a bike for pick-up (sizing, fitting, accessories etc) to make a great rating, such as taking your measurements before the bike is prepared, but staff very friendly and helpful.
Slow
Slow, uninterested, complacent, expensive. If you are lucky you’ll get the odd interested genuine staff now and then in their ever revolving staff. This shop purely capitalises on their location and does not care much. Probably the worst chain in London and overly expensive.
Superb team of experts including young…
Superb team of experts including young talented cyclists who provide expert advice.
Chap in Fulham service shop was…
Chap in Fulham service shop was fabulous. Helpful and lent me his tools
Went to the store to pick up crankset
Went to the store to pick up crankset. Staff suggested buying crank arms individually could have been cheaper- we explore option. In the mean time I was offered a refund for the part. We couldn’t buy the arms individually so we just bought the part again. The issue is that now I was changed £5 more for the same part for no particular reason, meaning that. The refund equated to £5 less than the part ordered and I would have been £5 better off having not listened to the shop attendant’s advice.
I did like the service offered but I’m annoyed that I lost out £5 for no reason…
I received incredibly poor service and won't be returning.
I received incredibly poor service and won't be returning.
I dropped my bike off with a flat tyre and was told it would take a couple of days. After hearing nothing, I went back a week later to check on it and was told they were busy but it would be ready by the end of the week. Another week passed with no communication, so I visited again and was given the same response.
At no point did anyone contact me with an update or provide a realistic timeframe. The only information I received was when I chased them myself, and even then it turned out to be misleading.
Three weeks after dropping my bike off, I finally received a phone call asking what was wrong with it and what work I wanted done. This was unbelievable, as I'd already explained everything when I dropped the bike off. It was clear they hadn't even looked at my bike in those three weeks.
I was then quoted an extortionate £340 for the repairs and other add ons. After weeks of waiting with no communication and no progress, this incredibly disappointing.
The lack of communication, poor organisation and misleading timescales made for an extremely frustrating experience. I understand businesses get busy, but keeping customers informed is the bare minimum. Unfortunately, the service I received fell well below expectations, and I would not recommend this shop.
I attempted to pick up and was told my…
I attempted to pick up and was told my bike was ready but arrived and it wasn’t finished with the safety check then I picked up the next day and they gave me the wrong bike which they corrected on the spot but if I hadn’t noticed, I would’ve walked away with the wrong bike. I also felt like the person who helped me didn’t care to set the bike to my height and fit it to me. When I was picking out my bike, one of the men helping was very knowledgeable. We had to wait a bit in order to find someone to help us because it was quite busy.
Every time I have been into the store…
Every time I have been into the store the staff have been excellent. Enthusiast, helpful, and just really nice!
Excellent service
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