Aura Insurance Reviews 

217
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Considering 97 reviews, reviewers had a great experience with this company. Customers frequently praise the support team for being exceptionally helpful, friendly, and understanding when addressing daily policy questions. People note that dedicated advisors handle issues quickly and make the overall customer journey smooth and stress-free. Some reviewers were not happy with sudden policy cancellations, administrative fees, and unexpected financial charges. Consumers also mentioned ongoing difficulties with faulty telematics devices and unhelpful support interactions when trying to resolve problems. A few individuals felt that communication could be significantly improved regarding payment terms and contract renewals. Visitors frequently emphasize that getting prompt assistance makes all interactions much more pleasant.

What people talk about most

Customer service

Customers consistently note positive experiences with customer service, highlighting quick response times and... See more

Staff

Reviewers mention positive feedback about staff, consistently highlighting helpful, friendly, and attentive... See more

Cancellation

Customers had negative experiences with cancellation, expressing deep frustration over unexpected policy... See more

Service

Clients share ambiguous opinions on service, with some expressing deep frustration over payment issues,... See more

Payment

Users describe ambiguous interactions with payment, as experiences vary significantly. While some reviewers... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Big thank you to Shazia your customer advisor for sorting out a very stressful situation. She listened to my issue which I was having with my son’s insurance. She reassured me that she would help and... See more

Company replied

Rated 4 out of 5 stars

Excellent customer service, very helpful and friendly service that takes no longer than needed. Would be good to have some sense of wait time when being left on hold.

Company replied

Rated 5 out of 5 stars

despite various reviews have been with them for a year on black box, everything has been fine and team has been helpful even though my car broke down with the right communication and their support, e... See more

Company replied

Rated 5 out of 5 stars

i unplugged my telematics as ive needed to try and fix a DPF issue on my car and clear the error message. I hadn't communicated this to Aura, but they listened and didnt cancel my insurance for it.... See more

Company replied


Company details

  1. Insurance Agency
  2. Auto Insurance Agency
  3. Insurance Broker
  4. Insurance Company

Written by the company

Aura is a motor insurance provider that offers a range of innovative and competitive telematics insurance products. We are part of the Premium Choice group, which was founded in 1999 and is one of the UK’s leading independent insurance brokers. As an insurance broker, we do most of the legwork, helping our customers find the right insurance at the right price.


Contact info

3.8

Great

TrustScore 4 out of 5

217 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 33% of negative reviews

Typically replies within 2 weeks

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3.8

All reviews

(217)

96 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Happy with the price

Happy with the price

1 June 2025
Aura Insurance logo

Reply from Aura Insurance

Hi,
We're grateful for your review. It means a lot to our team.
Regards
Aura

Rated 5 out of 5 stars

Customer Service Experience

The lady on the phone was very helpful! Explained everything very clearly and sorted the issue out swiftly.

23 June 2025
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi,
Thank you for taking the time to leave us a review. Much appreciated!
Regards
Aura

Rated 5 out of 5 stars

Great service.

Great service and easy to buy.

4 June 2025
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi,
Thanks for taking the time to leave us a review. We appreciate it.
Regards
Aura

Rated 4 out of 5 stars

The lady was really helpful today and…

The lady was really helpful today and dealt with my enquiry.
The only complaint I have is that the time waiting for the call to be recieved was long!

3 June 2025
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Henna

Thank you for your review. I am delighted to hear that our agent was really helpful.

Thanks Kate

Rated 1 out of 5 stars

Absolute scam

Absolute scam, we have now wrote to the ombudsman- my daughter changed her address and that cost £250, and then coz it’s a slightly more rural area wanted an extra £100 a month!. My daughter has been offered a company car now, and we gave them two wks notice that will be cancelling and they want the whole years money- as apparently you can’t cancel🤣. So now I have got the ombudsman involved. I am looking forward to this company being struck off. Do not use!. 2 Bob scam company.

16 May 2025
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Lucy

Thank you for taking the time to write your review.

Unfortunately, I have not been able to locate your policy as you have not given us any details.

We offer several options for customers who wish to cancel their policy. You can cancel by calling us, sending an email instructing the cancellation, or completing our online cancellation form. Only the policyholder may cancel their policy.

If there is an open claim on the policy when it is cancelled, the insurer will not issue a refund of the premium. If the claim is settled non-fault at a later date, the insurer may issue a refund of premium.

As your insurance broker, we do not set the insurance premiums; this is determined by the insurer.

One important factor in calculating your premium is the policy address. The insurer may apply an added premium depending on where the new address is. If you choose to pay monthly, we will adjust your payment plan to reflect any premium increase.

Please reach out to me at feedback@premiumchoice.co.uk. I look forward to hearing from you so I can help you.

Thanks

Kate

Rated 5 out of 5 stars

Great service

Fast, affordable and great service. Highly recommend.

28 May 2025
Aura Insurance logo

Reply from Aura Insurance

Hi,
Thanks for your review and for choosing Aura.
Regards
Aura

Rated 5 out of 5 stars

I would like to thank Mia James

I would like to thank Mia James, For being so kind and helpful this morning. The way she dealt with the issue was amazing and i appreciate the help thank you

28 May 2025
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi,
Thank you for taking the time to share your positive experience. We value your feedback. Your comments have been passed onto Mia.
Regards
Aura

Rated 5 out of 5 stars

Lisa helped make my experience as easy…

Lisa helped make my experience as easy and straightforward as possible so I owe a massive thank you to her for helping to give me piece of mind throughout the whole process

23 May 2025
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi,
Thanks so much for sharing your experience with us. Your comments have been passed onto Lisa.
Regards
Aura

Rated 1 out of 5 stars

Cancelled my insurance for doing 33 in…

Cancelled my insurance for doing 33 in a 30. They have the worst customer service I have ever dealt with. Told me I am a dangerous driver and shouldn’t be on the roads! (This was Alyssa from Wolverhampton)Very rude and will do anything to take money off you !!! DO NOT USE THIS COMPANY!Asked for a phone call from the manager still no call a week later

12 May 2025
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Demi

Our telematics policies monitor driving behaviours, including speed, braking, cornering, and use time.

Speed: Measures the driving compared to the stated speed limits for the road.
Braking: This measures any sudden or harsh braking.
Cornering: Records the speed at which the vehicle is driven around corners.
Time of Use: Monitors the time of day or night when the vehicle is being driven.

These factors are combined to generate an overall score. If the overall score falls below an acceptable level, the policy cannot continue.

I would like to review your calls to understand your situation better. Please get in touch with me at feedback@premiumchoice.co.uk with your policy details so that I can provide you with a more detailed response.

Thank you

Kate

Rated 1 out of 5 stars

Absolute robbing disgusting…

Absolute robbing disgusting insurers!!!! £300 charge for upping mileage for the year then proceeding to charge £270 per month as a result!!!!! This company should be struck off!!!!!!!

5 April 2025
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Lisa

We appreciate your feedback and want to make sure you have the best experience possible.


We are your insurance broker, and we do not set the insurance premiums. The insurer sets insurance premiums.

One important factor in calculating your premium is the number of miles you will drive in a year. Increasing your annual mileage will result in a higher annual premium. When a customer pays monthly, we add the premium increase to the customer's payment plan.

I haven't been able to call you as you didn't provide any details to allow me to find your file.

Please reach out to me at feedback@premiumchoice.co.uk. I look forward to hearing from you so I can help you.

Thanks

Kate

Rated 1 out of 5 stars

DO NOT GO WITH THIS COMPANY

Charged me an extra £250 as they claimed I didn’t tell them where I worked when I applied for the insurance when I did when all I called for was to change my address which they charged me £75 for!! crappy curfew which they say doesn’t affect your driving score but actually does, the black box glitched marking me down for doing 81mph on a LANE, they said it would leave my account within 2 weeks, it’s not been 8 months and it’s still there, I won’t be calling them to sort it out again tho cause they’d probably find some way to charge me again 🙄, would not recommend at all!!

20 April 2024
Unprompted review
Rated 1 out of 5 stars

AVOID AT ALL COSTS

DO NOT USE THIS INSURANCE COMPANY AT ANY COSTS, I am a young driver who knew no better and was drawn into the cheap prices they offer. Tried to cancel my policy for absolutely no reason after taking my high deposit I won the case and stayed insured with them. However, when i needed to change my occupation they were quick to charge me an extra £300 just to change my job title, to then charge me another £600 just to add another 5000 miles. Absolute scam and avoid this company at all cost.

29 January 2025
Unprompted review
Rated 1 out of 5 stars

This is a SCAM.

This is a SCAM.

They are just a broker and who you have a claim, the claims number they list on their app takes you through to one of these SCAM solicitors and not your actual insurance company. The SCAM solicitor charges out a hire car for a Fiat 500 at £142 a day instead of the £12 Enterprise offer and then if they can't reclaim the £6000 worth of hire cost from the third party, they come to you for the cost. It's designed to make money out of your accident and for young drivers who know no different, it's a spiders web of deceipt. These companies should be clamped down on.

6 January 2025
Unprompted review
Rated 1 out of 5 stars

DO NOT USE UNDER ANY CIRCUMSTANCES!!

DO NOT USE UNDER ANY CIRCUMSTANCES!!! This company is an absolute shambles. I have never in my entire life/career dealt with such an unprofessional company. They were extremely unhelpful, extremely rude and cancelled my sons policy without any notice. When I called them to ask why, they kept me waiting for over an hour and even then, couldn't give me a reasonable explanation. My heart sank every time I received an email from them! Total waste of time and money and I wish I had looked here before taking out a policy with them.

14 January 2025
Unprompted review
Rated 1 out of 5 stars

This company is absolutely diabolical

This company is absolutely diabolical. Do not under any circumstances insure your car with them. They continuously threaten to cancel your motor insurance if you cannot produce the documents. They canceled my daughter's car insurance when she was out on the road today. They did so even though I had spoken to them yesterday and confirmed that I had not yet received the V5 document from the DVLA, but as soon as I did, I would send it on. I had supplied them with a copy of the application to the DVLA already, so they knew I had applied. They had found out from the DVLA that it had been issued. So I was simply waiting for my copy to come in the post. Despite this, they notified me this morning that they had canceled the insurance. I spoke to them today. The V5 came in the post yesterday afternoon. I uploaded this V5 onto their portal. They refused to reinstate the car insurance. I have now had to spend another £400 to take out insurance with a new company. I asked to speak to a manager but was told it would take 24-48 hours for them to return my call. As my daughter is at college and needs the car with insurance to drive tomorrow morning, this could not wait 24-48 hours. Appalling service.

12 December 2024
Unprompted review
Rated 1 out of 5 stars

Do not use this company

Do not use this company! Charged me £50 just to change my address which took them 2 minutes to do. I then changed my vehicle and they gave me a quote double what I was paying originally and then when I asked to cancel it they said I need to pay £400 to do so! I did a quote on go compare and this insurance company came up quoting me so much cheaper then what they told me over phone and when I asked them to put it down to what the quote said they said they were unable to get it any lower! Absolutely awful company and always take ages to get hold of

14 November 2024
Unprompted review
Rated 1 out of 5 stars

DO NOT USE THIS COMPANY!!

DO NOT USE THIS COMPANY!!
Keep asking my daughter for a cancellation fee of over £1300, even though she only had cover for a week. They cancelled it for no reason, then charged a cancellation fee of over £1300!

11 November 2024
Unprompted review

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