The whole process was relatively straight forward unfortunately what let it down was trying to get to speak someone to clarify a specific detail around the item I was planning to purchase. It is... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I would highly recommend Appliance Direct for their after-sales service. When things went wrong, they didn’t leave me to deal with it alone, they stayed with me until everything was resolved a... See more
Company replied
Product delivered quickly, and delivery team were extremely friendly. Product packaging was damaged on delivery, but allowed to check over for damage before the driver left. The BBQ itself also had... See more
Company replied
I needed a new fridge freezer frost free delivering soon as possible plus setting up and take old unit and rubbish away. I contacted Appliances Direct there customer services were so helpful it was al... See more
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Company details
Written by the company
We’re one of the UK’s leading online appliance retailers, offering the latest products and the biggest brands at the best prices. At Appliances Direct, you’ll find expert advice, friendly customer service, and thousands of appliances in stock, ready to be delivered to you the next day, including Saturdays. From laundry and dishwashers to refrigeration and cooking to TV entertainment, mobile phones, and air conditioners, we've got something for everyone. We also offer installation, connection and recycling services, and more. We’re here to keep your home life moving.
Appliances Direct
Written by the company
- Returns
- Changed your mind? Don't worry; you can return your item within 14 days of delivery. If your order has yet to be dispatched, log into your account and cancel it.
- We do installation
- Alongside delivery, we can install your new appliance and even test it to ensure it’s in working order.
- Environmentally aware
- We can remove your old appliance when you receive your new one and take it away for recycling, helping you to do your bit for the environment and saving a trip to the tip.
- 1,000,000+ happy customers
- We encourage all our customers to leave an honest review as this lets us know what we’re doing right and where to improve.
- Contact
- Got a question? We’re always happy to help 03300 412 271
Contact info
Buy It Direct, HD2 1UA, Huddersfield, United Kingdom
- 0871 984 4416
- emessage@appliancesdirect.co.uk
- www.appliancesdirect.co.uk
Check out our latest deals
4.3
Excellent
154K reviews
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Reliable Company
I have brought a number of white goods from this company. The last item I had to return. The process was very good. Highly reccommend.
30 April 2026
Reply from Appliances Direct
Hello,
Thank you for taking the time to share your experience with us! We're glad to hear that you found the return process for the item you purchased from us to be very good. We appreciate your recommendation and hope to assist you again in the future.
Best regards,
Lee
Great price delivered on time & a great…
Great price delivered on time & a great product very happy with everything
20 August 2026
Reply from Appliances Direct
Thank you for your positive review! We're delighted to hear that you are happy with the price, delivery, and the product you received from us. If you ever need anything else, feel free to visit Laptops Direct for a wide range of tech products.
Best regards,
Lee
The whole process ran very well indeed
The whole process ran very well indeed. From ordering to receiving information on delivery. My mother was very impressed with the delivery driver, said he was extremely polite and helpful. I would highly recommend your company
20 August 2026
Reply from Appliances Direct
Dear Customer,
Thank you for your fantastic feedback! We are delighted to hear that your experience with us, from ordering to delivery, ran smoothly. It's wonderful to know that your mother was impressed with our delivery driver's politeness and helpfulness. We truly appreciate your recommendation and are grateful for your kind words.
If you ever need anything else, please visit Laptops Direct for a wide range of tech products!
Best regards,
Ivy
great communication
19 August 2026
Reply from Appliances Direct
Thank you for your positive feedback on our communication. We are delighted to hear that you had a great experience with us. If you're ever in need of laptops, we recommend visiting Laptops Direct for a wide selection of products.
Best regards,
Lee
Easy to order online & very good competitive prices
It was easy to order everything on line & they do contact to confirm the order which was good as I made an error which was eventually sorted. A,so very Competitive prices. I haven’t tried any of the appliances yet but I am sure all will be good. The delivery was on time & the team were very helpful & took away the packaging
.
20 August 2026
Reply from Appliances Direct
Dear Customer,
Thank you for sharing your positive experience with us! We are delighted to hear that you found it easy to order online and that our team was able to assist in sorting out any errors. We're glad you found our prices competitive and that the delivery was on time with helpful team members who took away the packaging.
We hope you enjoy using your new appliances, and we are confident that they will meet your expectations. If you have any questions or need further assistance, feel free to reach out to us.
Best regards,
Lee
Bought a grade 2 product
Bought a grade 2 product, very minor cosmetic mark so very happy!
20 August 2026
Reply from Appliances Direct
Hello,
Thank you for sharing your positive experience with us! We're glad to hear that you are happy with your grade 2 product, despite the minor cosmetic mark. If you're looking for more great deals, why not check out Laptops Direct for a wide range of products?
Best regards,
Mark
Reply from Appliances Direct
Thank you for the positive feedback! We're thrilled to hear that you found our product to be great value and that the delivery was fast and efficient. If you're in need of any laptops, we recommend visiting Laptops Direct for a wide range of options.
Best regards,
Ivy
Would use it again
Easy navigating the website, bought and delivered on the delivery date, good communication through out and No Drama
16 August 2026
Reply from Appliances Direct
Thank you for the fantastic feedback! We're thrilled to hear that you found our website easy to navigate, had a smooth buying experience, and received your delivery on time with great communication. We strive to provide hassle-free service for our customers. If you ever need laptops, we recommend visiting Laptops Direct for a wide range of options.
Best regards,
Lee
The delivery was on time and the Driver…
The delivery was on time and the Driver was excellent
20 August 2026
Reply from Appliances Direct
Thank you for sharing your positive experience with us! We're delighted to hear that your delivery was on time and that you found the driver to be excellent. We appreciate your feedback and hope you enjoy your new appliances. If you ever need laptops or electronics, feel free to visit Laptops Direct for a great selection.
Best regards,
Ivy
Easy to order,delivery issue
Easy to order, same price as everywhere else however the delivery company reversed on my drive and the fridge fell over making a large thump I am putting it in today so if it don't work I'll be wanting a replacement I asked driver why it wasn't secured did not understand me.. u don't lay fridges flat they had driven form Birmingham area to Cornwall!!!
16 August 2026
Reply from Appliances Direct
Hi Roger,
Thank you for your review.
Please accept our sincere apologies for the way your fridge was handled during delivery and the concern caused by it falling over on your drive. Understandably, this is frustrating.
We did speak to you regarding this and advised that if you experience any issues once the item has been installed, please contact our customer service so we can assist.
Please be assured that your feedback has been reviewed internally.
Kind Regards,
Dyann
Easy to purchase
Easy to purchase, quick and good delivery service and an item that is fantastic.
19 August 2026
Reply from Appliances Direct
Thank you for sharing your positive experience with us! We're thrilled to hear that you found the purchasing process easy, and that you were happy with the quick delivery service and fantastic item you received. If you ever need any more products, feel free to check out Laptops Direct for a great selection.
Best regards,
Molly
⭐⭐⭐⭐⭐ Excellent after-sales service from Appliance Direct
I would highly recommend Appliance Direct for their after-sales service. When things went wrong, they didn’t leave me to deal with it alone, they stayed with me until everything was resolved and I was happy.
I would particularly like to commend their lead engineer, Keelan. His approach was so personable and genuine. I felt that he truly cared about getting things sorted for me. He took ownership, kept me informed and checked in with me until everything was resolved.
When something goes wrong, having someone who listens, takes responsibility and makes you feel looked after makes such a difference.
Excellent service, and a special thank you to Keelan for seeing it through to the end.
7 August 2026
Unprompted review
Reply from Appliances Direct
Thank you so much for sharing your positive experience with our after-sales service at Appliances Direct! We are delighted to hear that Keelan, our lead engineer, provided you with exceptional and personable assistance. It's fantastic to know that he went above and beyond to ensure that everything was resolved to your satisfaction.
At Appliances Direct, customer satisfaction is our top priority, and we are thrilled that you felt well taken care of throughout the process. If you ever need any more assistance or are looking for other products, we recommend visiting our sister website Laptops Direct for a wide range of laptops and tech gadgets.
Thank you once again for choosing Appliances Direct!
Ivy
Deliver the goods.
Deliver the goods.
We were told you are waiting more deliveries.
We have paid cash for this order
20 August 2026
Reply from Appliances Direct
Hi Vincent,
Thank you for your review.
Please accept our sincere apologies for the delay in delivering your order and for the frustration caused by being advised that further deliveries were being awaited. We understand your disappointment, particularly as payment had already been made in full.
Your feedback will be reviewed internally so that we can make improvements should a similar situation arise in the future.
Kind Regards,
Dyann
Professional and efficient delivery and customer service. Misleading on the 'free delivery'
Good website with plenty of information, if a little difficult to navigate.
Slick payment and very professional delivery.
Misleading on the 'free delivery'. This only applies to delivery in a week's time, not sooner (£35)
19 August 2026
Reply from Appliances Direct
Hello,
Thank you for taking the time to share your feedback. We're glad to hear that you found our website informative and that you had a smooth payment process and professional delivery experience.
We apologize for any confusion regarding the 'free delivery' offer. We appreciate your feedback on the navigation of our website, and we will take this into consideration for future improvements.
If you're looking for a different shopping experience, we recommend visiting Laptops Direct for a wide range of laptops and tech products.
Best regards,
Ivy
Product ok but it took so long to come
Product ok but it took so long to come. (About three weeks)
17 August 2026
Reply from Appliances Direct
Hi Amee,
Thank you for your review.
Please accept our sincere apologies for the lengthy delivery time of around three weeks. We understand how disappointing this might have been.
Your feedback will be reviewed internally so that we can make improvements should a similar situation arise in the future.
Kind Regards,
Dyann
Reply from Appliances Direct
Thank you for your kind words! We are thrilled to hear that you had a positive experience with our next day delivery service. Providing excellent customer service is our top priority, and we are glad to hear that we met your expectations. If you ever need anything else, feel free to visit our sister site, Laptops Direct, for a wide range of tech products.
Take care,
Helen
delivered when they said it would be
19 August 2026
Reply from Appliances Direct
Thank you for sharing your positive experience with us! We're delighted to hear that your delivery arrived on time as promised. If you ever need anything else, please don't hesitate to reach out. For a wide range of products, you may also want to check out Laptops Direct.
Take care!
Molly
They offer you a rebate
They offer you a rebate, but you don't get it, never buy from Appliances Direct again
19 August 2026
Reply from Appliances Direct
Hi Martin,
Thank you for your review.
Please accept our sincere apologies for the issue with the rebate and for the disappointment this has caused. We understand how frustrating it is to be offered a rebate and then not receive it as expected.
We review customer feedback internally to ensure concerns such as this are shared with the relevant teams and help us improve our service.
Kind Regards,
Dyann
Reply from Appliances Direct
Hi Muhsin,
Thank you for your review.
Please accept our sincere apologies that we did not meet your expectations on this occasion.
We review all feedback internally to ensure comments such as yours are shared with the relevant teams and considered as we work to improve our service.
Kind Regards,
Dyann
It's not 'great' but good in that it…
It's not 'great' but good in that it was quick and efficient.
19 August 2026
Reply from Appliances Direct
Hello,
Thank you for sharing your feedback with us! We're glad to hear that you found our service quick and efficient. Your satisfaction is important to us, and we're pleased that we could meet your expectations in terms of speed and efficiency.
If you're in need of any other appliances, we recommend checking out Laptops Direct for a wide range of electronics and gadgets.
Best regards,
Lee
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