Ann Summers Ltd Reviews 81,762

TrustScore 3.5 out of 5

3.5

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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Many customers are very satisfied with the staff, describing them as incredibly knowledgeable, helpful, and discreet, making the shopping experience enjoyable and boosting confidence. People also appreciate the quality of the products, particularly the lingerie, finding it to be good quality, true to size, and comfortable. The ease of ordering online and the selection of items are also frequently mentioned positively. However, some people were dissatisfied with the delivery service, often citing issues with lost parcels, significant delays, and poor experiences with the chosen courier. There are also mentions of receiving incorrect or faulty items, and difficulties with the return and refund process, especially concerning postage costs. A few customers also experienced issues with product sizing being inconsistent or different from expectations, leading to items not fitting as anticipated.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product. While many customers praise the excellent quality, fit, and... See more

Staff

Reviewers mention positive feedback about staff. Customers consistently praise the staff for being... See more

Delivery service

People report ambiguous experiences with delivery services. While some customers praise quick and efficient... See more

Quality

Customers consistently note ambiguous experiences with quality. Many reviewers praise the excellent quality... See more

Order

Clients share ambiguous opinions on order experiences. Many customers praise the easy ordering process, quick... See more

Based on these reviews

Rated 4 out of 5 stars

Box was slightly damaged, because Evri threw it on the doorstep, I watched him from the back gate. But otherwise everything was as it should be. Powerful as reviews suggested. Always discreet in the... See more

Company replied

Rated 5 out of 5 stars

Visited the Gloucester store today and was helped by Emily-Rose....wow!!!! Amazing customer service, nothing was too much to ask. She was incredibly knowledgeable and so helpful. Turns out I've been w... See more

Company replied

Rated 5 out of 5 stars

Today I visited Ann Summers in Preston and was helped throughout by Donna. She totally made my shopping experience there and I purchased several items. No matter was too small and she gave me good an... See more

Company replied

Rated 5 out of 5 stars

Parcel wasnt proper tape and was delivered by Evri. Not sure whos foult was that but i missing few items... But after contacting customer service all was sorted very quickly and they will resend me mi... See more

Company replied


Company details

  1. Sex Toy Store
  2. Erotic Clothing Store
  3. Lingerie Store
  4. Swimwear Store
  5. Underwear Store

Written by the company

Welcome to Ann Summers, the home of sexual pleasure, empowerment and unapologetic confidence. For over four decades, we’ve redefined what it means to feel sexy, powerful and fully in control of your pleasure. From seductive lingerie to the very latest in toy innovation, everything we create is designed to make you feel extraordinary, inside and out. Our lingerie is more than beautiful, it’s thoughtfully crafted to flatter, empower and excite. Whether you’re looking for elevated everyday styles with a sensual twist or provocative statement pieces to embrace your bolder side, each collection celebrates every curve, every shape and every desire. When it comes to pleasure, we’ve proudly led the revolution. As the authority in sexual wellbeing, we bring you world-class vibrators, innovative toys and pleasure enhancing accessories that turn solo or partnered play into unforgettable, confidence building experiences. From indulgent lubes and silky oils to sensual fragrances that heighten desire, every detail is designed with your pleasure in mind, helping you feel powerful, desired and in control. Because when it comes to pleasure, nobody does it quite like Ann Summers, where desire meets design, and confidence is always the sexiest thing you can wear.


Contact info

3.5

Average

TrustScore 3.5 out of 5

82K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 84% of negative reviews

Typically replies within 2 weeks

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Rated 5 out of 5 stars

Amazing service!!

Visited the Gloucester store today and was helped by Emily-Rose....wow!!!! Amazing customer service, nothing was too much to ask. She was incredibly knowledgeable and so helpful. Turns out I've been wearing the wrong cup by 2 sizes!! Was not expecting that. Left the store with 3 beautiful new bras and a huge confidence boost thanks to Emily-Rose. I will definitely be back again and again to buy more lingerie. Thank you Emily-Rose!

16 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Emma,

Thank you for taking the time to share this. It’s great to hear the colleague in the Gloucester store was so knowledgeable and supportive, and that the fitting made such a positive difference for you 😊 feedback is on the way to her via the team.

We’re really glad you enjoyed the experience and look forward to seeing you again.

Team AS (Nicky) x

Rated 5 out of 5 stars

Highest quality

Highest quality, perfect fit. Excellent delivery times.

15 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Steven,

Thank you for your lovely feedback. I’m so glad the fit and quality hit the mark and that delivery arrived nice and fast 😊

Hope you enjoy your purchase.

Team AS (Nicky) x

Rated 5 out of 5 stars

Ann Summers Preston - sales assistant Donna

Today I visited Ann Summers in Preston and was helped throughout by Donna. She totally made my shopping experience there and I purchased several items. No matter was too small and she gave me good and honest advice regarding items I was trying on. She is a credit to your company

15 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Helen,

Thank you so much for sharing this lovely feedback. It’s wonderful to hear the colleague in the Preston store made your visit feel so positive and supported 😊

I’m really glad you felt comfortable and confident with the advice you were given.

This review will be heading in their direction shortly.

Team AS (Steve) x

Rated 5 out of 5 stars

Parcel wasnt proper tape and was…

Parcel wasnt proper tape and was delivered by Evri. Not sure whos foult was that but i missing few items... But after contacting customer service all was sorted very quickly and they will resend me missing items. Thanks to Ann Summers for support.

13 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

UPDATE: Hi Linda - so glad to hear Customer Services got things resolved with you really quickly. Hoping the missing items arrive safe and sound. Do reach out to the team if you need anything else - and thank you for updating the star rating (that means a lot to me, thank you).

Team AS (Steve) x

=-=-=-=-=-

Hi Linda,

I've asked for some more information via Trustpilot, as I can't see that you've contacted our Customer Services team who would be able to help get this resolved with you.

Team AS (Steve) x

Rated 5 out of 5 stars

Best quality and the sale price is…

Best quality and the sale price is reasonable.

13 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Admouni,

This is great to read. I’m so glad the quality impressed you and that the pricing felt right too 😊

Hope you enjoy your purchase.

Team AS (Nicky) x

Rated 5 out of 5 stars

Amazing

Amazing. Super-happy both with the in-store and online offers and products. The staff is always discreet, friendly and not noisy at all. I'm always very confident when buying online as sizes are truthful. Love AS!

14 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Marzia,

Thank you so much for taking the time to share this. It’s wonderful to hear how happy you are with both your in store and online experiences 😊 and I’m really glad the discreet, friendly support and true to size fit give you confidence every time you shop with us.

Team AS (Nicky) x

Rated 5 out of 5 stars

Fantastic products

Fantastic products, fantastic service and can't wait to order more.

2 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Sarah,

This is wonderful to read. I’m so glad the products and service both hit the mark for you 😊

Looking forward to supporting you again soon.

Team AS (Steve) x

Rated 5 out of 5 stars

Easy to order and great communication

Easy to order and great communication, very quick dispatch.

13 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hello there,

Thank you for sharing this. It’s lovely to hear the ordering was easy, communication was clear, and dispatch was so quick 😊

I really appreciate you taking the time to let us know.

Team AS (Steve) x

Rated 5 out of 5 stars

Martin Oakley repeat customer

Great web site great products at great prices good quality and good service

14 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Martin,

Thank you so much for sharing this. It’s lovely to hear you’re a repeat customer and that the website, quality, and service continue to feel spot on 😊

We really appreciate your continued support.

Team AS (Steve) x

Rated 2 out of 5 stars

Unclear sizing

Ordered online, website was unclear on sizing only describing them in XS, S, M, etc. However when arrived, on the tags it has number sizing that would’ve been a lot more helpful to see on the website- a M is UK12-14 when on average a M is a UK10.

All of my items were way too big on me and will have to be returned, very disappointing as I was looking forward to wearing my items for my wife, ruined our night. If the sizing was more clear on the website I would have definitely ended up with the right size the first try.

13 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Brooke,

Thank you for taking the time to share this. I’m really sorry this experience felt so disappointing for you, especially when you were looking forward to wearing the items and the sizing didn’t match what you expected. I can understand how frustrating that would feel.

On all of our product pages, we do provide a Size Guide for the product. In the case of products initially described as XS/S/M/etc this guide translates this into UK Dress Size, Bra Cup Size and Band Size.

In some cases (like with bras) this is accomapnied by a video on how to pick the right fit.

We may also show a widget to use Trufit, a 3rd party product that can help with sizing.

We also have Size Charts for all products accessible via search and the footer of every page.

That said, we are actively working on how we can provide more comprehensive and more accessible sizing information on the website and are tsting different solutions as we speak - and I'll share your feedback with the team working on that.

Team AS (Steve) x

Rated 5 out of 5 stars

Fast servicev

I ordered a underwear set and the ordering process was fast, delivery fast and the items lovely, would recommend.

11 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Lisa,

Thank you so much for sharing this. It’s lovely to hear the ordering was quick, delivery was speedy, and that you’re happy with the underwear set 😊

We really appreciate the recommendation.

Team AS (Steve) x

Rated 5 out of 5 stars

Very pleased with purchase

Easy to order. Delivery quick and efficient. Item as described. As a plus size woman it was great to find something that didn't run small but fit true to size. Good quality item.

11 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Yvonne,

This is wonderful to read. I’m so glad the item arrived quickly, matched the description, and fit comfortably without running small 😊

Thank you for taking the time to share your experience, and hope to see you back soon.

Team AS (Steve) x

Rated 5 out of 5 stars

Really helpful customer service team

Really helpful customer service team - my first online shopping experience with AS was great - thankyou.

10 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Lisa,

This is great to read. I’m so glad your first time shopping online with us went smoothly and that the support you received made a difference 😊

Thanks again for your kind words.

Team AS (Steve) x

Rated 5 out of 5 stars

I love Ann summers

I love this company great fitting underwear which always feels great quality and looks lovely on having used love honey also you can definitely tell this brand is of higher quality and a better fit ( personally) used them for decades never any issues with delivery iver, also when I have shopped in stores before there staff always so friendly there stores are iconic I hope they are around for many years to come 😃

11 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Victoria,

First of all, thank you for being a customer of this lovely brand for such a long period - it's super to hear you've had such good experiences with us over that time and I really appreciate you taking a moment to leave us a lovely review.

I’m really glad the quality and fit stand out for you and that the brand has continued to feel right over the years 😊 It’s lovely to hear such kind words about our stores and friendly colleagues, too.

Hopefully see you again in store or online soon.

Team AS (Steve) x

Rated 1 out of 5 stars

Useless at meeting delivery guarantees

I placed a "click & collect" order to be delivered to one of my local shops.

They advertised 3-5 days (and, as it was their shop they can't say the Royal Mail have lost it).

Five days later and no sign of the order nor any idea when it might show up.

I won't be using this shop any more if they cannot get an in-stock item to their shop in the advertised delivery time.

I cannot review the product as they haven't bothered to send it to me.

10 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

UPDATE: Hi Neil - I've not heard back on the request for information so I can look into this with you. If you get the chance to respond, I'd welcome it.

The only thing I can clarify for now is that Royal Mail doesn't deliver our Click & Collect orders.

Team AS (Steve) x

=-=-=-=-=-

Hi Neil,

I’m sorry this experience hasn’t lived up to what you were promised. Waiting beyond the stated timeframe, with no clear update, can be really discouraging.

I've asked for some more information via Trustpilot so I can look in to this for you.

Team AS (Steve) x

Rated 1 out of 5 stars

toy is crap small

toy is crap small

9 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

UPDATE: Hi Emma - I've not heard back from my request for more information but if you do want me to look into this further, then do respond when you can.

Team AS (Steve) x

=-=-=-=-=-

Hi Emma,

Thank you for letting us know. I’m sorry this purchase has left you feeling dissatisfied, as that’s never what we want. I've asked for a little more information via Trustpilot so that I can feed your comments back to the product team.

Team AS (Steve) x

Rated 1 out of 5 stars

LET DOWN BADLY BY COURIER WITH EVRI

LET DOWN BADLY BY COURIER WITH EVRI
Ordered items 2/4/26 and delivery was to take 3 days. Parcel has been with Evri since 3rd April and now, almost 10th April, delivery has still NOT been made. I needed these items for a wedding and will now need to cancel order as they will no longer be needed due to yet another Evri failure. I really don’t know why any company uses Evri as they are so unreliable

9 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi June,

Thank you for taking the time to share this. I’m really sorry this has felt so frustrating for you, especially when you were relying on the delivery for something as important as a wedding. I completely understand how disappointing that must feel.

I have escalated your feedback to our Head of Customer Services to see if there's anything that can be done.

We send over a million packages with Evri each year, and while the overwheleming majority have a smooth experience it's always disheartening to see the service fall down - especially at critical moments like these.

We'll be speaking with Evri about this shortly.

Team AS (Steve) x

Rated 5 out of 5 stars

As always great selection from Ann…

As always great selection from Ann Summers. Arrived on time . My wife loves the undies .

2 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Steven,

Thank you for taking the time to leave this review 😊

We’re delighted the order arrived on time and that your wife is loving her new undies. It’s always lovely to hear our selection has gone down well.

We can’t wait to welcome you back for your next order 💖

Team AS (Nicky) x

Rated 1 out of 5 stars

Ann summers website crushing

The ann summers website kept on crashing. I tried browsing it using wifi then using my own data it was extremely difficult to scroll through the website i was greatly disaapointed. I ended up just settling for something i wasnt so sure about because i was tired of how the page was crushing. I even tried using my tablet and laptop it was even worse. The mobile phone was better.

7 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

UPDATE: Hi Jo - thanks for the additional information, one of the team will be in touch to see if we can find out what went wrong.

Team AS (Steve) x

=-=-=-=-=-

Hi Jo,

Sorry to hear you've been having performance issues with the website. If you'd be able to leave your email address in the Trustpilot Request for Information I've just sent, we'd welcome the chance to investigate this.

I've taken a look at the website's performance data here in HQ for the past few days, and can't see an immediate issue.

Team AS (Steve) x

Rated 5 out of 5 stars

Fantastic quality

Fantastic quality. Beautifully made .

6 April 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Matthew,

Thank you for your kind feedback. It’s great to hear the quality and craftsmanship hit the mark for you 😊

We’d love to welcome you back again.

Team AS (Nicky) x

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