AniForte UK  Reviews 

2,485
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 302 reviews, reviewers overwhelmingly had a great experience with this company. Loyal customers frequently praise the exceptionally fast delivery times, smooth online ordering processes, and the extensive selection of natural pet health supplements available. Consumers note that customer service representatives are very helpful with tailored advice, and many mention that their animals genuinely enjoy consuming the daily items. Some reviewers were distinctly not happy with delayed order updates, missing shipping information, and prolonged difficulties receiving timely refunds for returned items. A few other people also mentioned occasional issues regarding unexpectedly short product shelf life or newly modified packaging designs that felt less secure.

What people talk about most

Product

Customers report overwhelmingly positive experiences with the products, highlighting visible improvements in... See more

Quality

Consumers find quality to be positive and consistently report satisfaction with the excellent and reliable... See more

Delivery service

People report positive experiences with delivery_service, noting that shipments consistently arrive promptly... See more

Service

Customers consistently note positive experiences with service, highlighting efficient operations, quick... See more

Order

Reviewers express mixed feelings regarding their order experiences. Many customers highlight severe delays,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

AniForte have a great range of products to support our dogs’ health. We’ve been using Green Mussel Powder for many years and have recently set up a second subscription for Canine Complete as we are ho... See more

Company replied

Rated 5 out of 5 stars

Amazing service always, Have never had any issues at all. All my questions have been answered with the upmost knowledge and advice if a question can’t be answered straight away, they do let you kn... See more

Rated 5 out of 5 stars

We were looking for a supplement for our 9kg mixed breed terrier who has pancreatitis and is fed a 50:50 diet of cold pressed kibble along with home cooked white fish, rice and vegetables. We nee... See more

Rated 5 out of 5 stars

Quick response to order, delivery was a bit slow but I think this was down to Royal Mail. Have not used the product yet, did not realise our dog would need 5 tablets a day, difficult getting one insi... See more



Company details

  1. Animal Feed Store

Written by the company

Our mission is to make every pet happy and healthy by enabling them to enjoy life as nature intended. We put nature back into every pet's diet through our range of 100% natural pet food, supplements and care products.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

2K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 48% of negative reviews

Typically replies within 2 weeks

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4.5

All reviews

(2,485)

306 reviews in the last 12 months

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Rated 3 out of 5 stars

New soft duck treats not a winner

Tried the new soft duck treats but none of my 4 cats like them. Just sniffed and walked away. Must be the 5% glycerin. Would be nice if they did trial packets of new products.

9 March 2026
Unprompted review
AniForte UK  logo

Reply from AniForte UK

Hi Ruth,

Thank you for your honest feedback – we really appreciate you taking the time to share your experience.

We’re sorry to hear that the new soft duck treats weren’t a hit with your cats. As every pet has individual taste preferences, it can sometimes take a bit of trial and adjustment to find the right fit.

Your suggestion regarding trial-size packs is a great one, and we’ll be sure to pass this on to our product team for consideration.

If you’d like, please feel free to reach out to us directly – we’d be happy to look into a solution for you.

Your AniForte Team

Rated 5 out of 5 stars

High-quality products

High-quality products. Eco packaging.
Many of my dogs have gone onto short-term or long periods supplements & the results have been with out a doubt. Highly Satisfactory.

15 January 2026
Rated 5 out of 5 stars

Great company

I can never fault Aniforte..
The products a fantastic as is their customer service should you require them.. I have very happy & healthy animals thanks to them..

28 January 2026
Rated 2 out of 5 stars

Intense seaweed and mint dental powder

The AniForte® Dental Powder for Dogs and Cats is far too strong for cats and caused my cat to have hypothyroid issues with the intense seaweed and weakness from the mint. Better to cook in bulk some bone broths with chicken and bone, salmon with some squash and a bit of fish oil, minced liver and finely chopped parsley added at the end, freeze it in ice cube trays and serve at room temperature for the cat's meals.

13 November 2025
Unprompted review
AniForte UK  logo

Reply from AniForte UK

Hi Serena,

Thank you for taking the time to share your detailed feedback.

We’re sorry to hear about your experience and your concerns regarding the product. The AniForte® Dental Powder is carefully formulated and widely used, but we understand that individual sensitivities can occur, especially in cats, who can be more selective and sensitive than dogs.

Regarding your point on thyroid-related effects: ingredients such as seaweed naturally contain iodine, which is why we always recommend following the feeding guidelines and, if there are any pre-existing conditions or uncertainties, consulting with a veterinarian before use.

We appreciate you sharing your alternative approach as well – it’s clear you care a lot about your cat’s wellbeing.

If you’re open to it, please feel free to reach out to us directly so we can better understand your case and support you further.

Your AniForte Team

Rated 5 out of 5 stars

Fairly long term customer, 10/10 from me!

I've been using a range of AniForte products for a good year or two now and can't fault any of them. I started out using the algae oil initially as it was the best alternative I could find when I switched my dogs to a raw diet as they're all fussy with oily fish. I have also used BARF Complete for around this same length of time too to ensure they were getting absolutely everything they needed. Since then I've tried all sorts (and still regularly rotate everything in their diets too ranging from Brewers Yeast, salmon oil capsules & feed oil for their coats (as mine are all shown and need their coats in tip top condition!) and have also recently tried their coconut shampoo/conditioner/coat spray too. Everything gets a 10/10 from me and my girls!

19 January 2026
Rated 5 out of 5 stars

clear and concise product descriptions…

clear and concise product descriptions with recommended amounts to be used (and in my case a small scoop, sized for the recommended amount, was included). Product was in an easy to use container. Product arrived well packaged and on time and at a competitive price point.

15 January 2026

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