American Family Insurance Reviews 

1,756
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 900 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the local agents and staff for being exceptionally helpful, patient, and thoroughly knowledgeable when guiding people through different policy choices. Consumers also deeply appreciate the remarkably fast response times, noting that getting questions answered and setting up new home or car coverage is surprisingly easy and smooth. Some reviewers were not happy with unexpected rate increases that occurred over time despite having clean records. A few other people also mentioned struggling with frustrating automated phone menus, long wait times, and encountering difficult customer service representatives during phone calls.

What people talk about most

Staff

Reviewers mention positive feedback about staff, noting that agents are helpful, knowledgeable, and easy to... See more

Customer service

Clients share positive opinions on customer_service, noting that representatives are consistently patient and... See more

Service

Customers consistently note positive experiences with service, highlighting that agents are helpful,... See more

Price

Reviewers highlight ambiguous aspects of price with varying experiences. Many consumers praise the affordable... See more

Response time

People report positive experiences with response time, highlighting prompt answers and quick communication... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Y'all were very polite and helpful with getting insurance set up with me. You answered questions and responded very quickly and so far have always done what you said you'd do. Y'all are very persisten... See more

Company replied

Rated 4 out of 5 stars

As a first time customer, my experiences with Mitch Cohen and his boss John Palladino have overall been quite good. Glad I moved away from the previous agent I had at Goosehead Insurance where they he... See more

Company replied

Rated 5 out of 5 stars

Our agent, Sally Petty went over and beyond. She is amazing! Great customer service, quick turnaround with all our home owner quotes, great quotes and the very number one thing everyone needs is that... See more

Company replied

Rated 5 out of 5 stars

Buying Insurance is hard but both of these fellows,Jedidiah & Mark @ the Mark 'Cat' Keller Agency made it very much easier & were great to work with. Both of these fellows were very patient with us &... See more


Company details

  1. Insurance Company

About American Family Insurance

Written by the company

AmFam logo and tagline

Life’s better when you’re protected under our roof because when you feel totally protected, you can enjoy the dreams you’ve worked so hard to achieve.

Learn More

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All your insurance needs, just a click away. Visit our website to learn more about our commitment to inspiring, protecting and restoring what matters most — your dreams.

  • Get 24/7 Customer Support
  • Learn About Our Coverages, Discounts & More
  • File a Claim
  • Browse Articles & Resources to Support Your Dreams
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Whether you’re looking for inspiration, tips or a community to keep you motivated, we have resources to help keep you on track towards achieving your dreams.

  • Helpful Articles for Your Dream Pursuit
  • Connect & Engage with Us
  • Resources to Inspire Your Community
Browsing the AmFam mobile app

Protecting what matters most is at your fingertips. Get support anywhere, anytime — especially when you need it most — by downloading the MyAmFam app.

  • Manage My Account
  • Track Your Claim’s Status
  • Set Up AutoPay & Schedule Payments
  • View Your Proof of Insurance
  • Get 24/7 Roadside Assistance
  • Add/Replace a Vehicle on Your Policy
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Give the things that matter most the protection they deserve. Get a quick online quote today and get a customized policy to fit your unique needs and budget.

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Products

Vehicle Insurance

  • Car Insurance
  • Motorcycle Insurance
  • Boat Insurance
  • RV & Camper Insurance
  • ATV Insurance

Property Insurance

  • Home Insurance
  • Renters Insurance
  • Condo Insurance
  • Manufactured Home Insurance

Personal Insurance

  • Life Insurance
  • Umbrella Insurance

Commercial/Farm & Ranch Insurance

  • Farm & Ranch Insurance
  • Business Insurance
  • Landlord Insurance

About

Details

We believe your dreams are the most valuable things you’ll ever own. It’s why we work tirelessly to inspire, protect and restore them.

Service Options

  • Get a Quote Online
  • Contact Your Local Agent
  • Call us 1-800-MYAMFAM

Highlights

  • Customizable policies to fit your unique needs
  • Protection from the unexpected
  • Local agents to help guide you through the insurance policy
  • Resources and inspiration to help you pursue your dreams fearlessly
  • 24/7 assistance and customer care

Profiles


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

2K reviews

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4.4

All reviews

(1,756)

898 reviews in the last 12 months

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Rated 1 out of 5 stars

Gives the run around & uses contractors that will not complete necessary repairs

NEVER use American Family Insurance. If you have American Family Insurance, change to another insurance company, ASAP. Instance started in December of 2022, but the "Date of Experience" tab won't go before 2025.
Had an issue with water that got into the crawl space and office of my house.
I had 2 Apple I-Book Pros and an I-Pad that were destroyed by the water. Also, the flooring and sub-florring was damaged and suffered black mold damage. The contractor they hired, ServPro, performed a slop job. They failed to remove all of damaged sub-flooring that received mold damage from the water that leaked into the office and crawl space.
I have been fighting with them for years to get this resolved. I was told that I would have to purchase new computers (to the tune of $5,000) and then provide receipts before I received compensation for the damaged computers, and another $1,000 for other items damaged. ServPro won't send others out from a different franchise location to redo the sub-flooring and flooring to get the job finished per Colorado building codes. The insurance company won't lean on ServPro to finish the job.
The flooring is at risk of more damage, because the work was not completed (no caulking or Kill-Z), openings and exposed areas remains).

22 April 2025
Unprompted review
American Family Insurance logo

Reply from American Family Insurance

Thank you for reaching out to us. Our team would like to look into your feedback. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with us.

Rated 1 out of 5 stars

This is the worst customer service…

This is the worst customer service experience my we've ever had. They agent on the phone was so rude. We asked if there was anything we could do to lower our bill of $3,000 for my wife and I for liability only which is seems so high for 3 old vehicles and 2 safe drivers with perfect records and he scoffed back at my husband "what do YOU want to do to lower it?" He wouldn't tell us what discounts were were getting or suggest discount we may qualify for like insurance agents usually will. Or why our bill is suddenly so much higher. He made my husband feel awkward and embarrassed for asking, which is a legit question to ask your insurance agent. This company has never felt like a benefit to us and we've been with them for a very long time. The message on the phone was "I could care less about you" and it has stuck with us for a year now. on our online page under discount you are getting it shows nothing so essentially we aren't getting any discounts for safe driving, being married, insuring multiple discounts, having good credit and he wouldn't offer any information even when asked instead asking us.

21 March 2025
Unprompted review
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Reply from American Family Insurance

Hi Joseph. We'd like the chance to learn more about your experience. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with our team. Thank you for reaching out.

Rated 1 out of 5 stars

Worst experience with any insurance…

Worst experience with any insurance company. I incorrectly assumed that because of their affiliation with Cosco, that they would be a bit cheaper and treat customers well. I was wrong on both counts. In my opinion, their customer service was difficult and rude. I wouldn't use them but find out for yourself.

21 January 2026
Unprompted review
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Reply from American Family Insurance

Hi Sam. We'd like the chance to learn more about your experience. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with our team. Thank you for reaching out.

Rated 5 out of 5 stars

Easy updates to policies as needed

Easy updates to policies as needed. Friendly and helpful customer support.

12 February 2026
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Reply from American Family Insurance

We love hearing from our customers! Thank you for taking some time out of your day to tell us about your experience.

Rated 1 out of 5 stars

The Worst Customer Experience Ever!

If I could give this company 0 stars I would. By far I have had the worse experience of my life with this company! Previously this company was named Connect, which was during the time I enrolled in their auto insurance services. I always made my payments on time and never had any issues. During the holidays unfortunately my card ended up getting hacked and my automatic payments were not able to go through, however I was not aware that Connect was not receiving my payments. I never received an email, call or text message indicating so. At the same time the company was going through a name change (now American Family Insurance), so every time I tried to login into my account there was an issue with the system and I was unable to see/do anything in the portal. Long story short, I called the company to make the missed payment. I spoke to a representative and he advised that if I pay the 2 months owed then they could reinstate the old policy. I paid the $360 and some change, and then when it was time to reinstate my policy they tried to force me to pay $2,000 upfront indicating that due to my missed payments they were unable to grant me the monthly payment plan. I asked to speak to a manager and the representative advised that they don't have managers in their unit. Then I asked if there was anything that they could to help and to no avail. The representative advised that they would have someone call me that day for help (no one called that day). At this point I was completely frustrated and appalled. I have been with other insurance companies and I have NEVER experienced customer service as atrocious as American Family Insurance. Companies are supposed to look out for their customers, especially customers who are loyal. Things happen, and life happens, there has to be some leniency at some point for customers and there is absolutely none of that in this company. Now I am not a person that would leave a review like this but this is how horrid my experience was, and if I can help someone to not make the same mistake I did, then all the better. Please DO NOT trust this company, they do not care about their customers, they are money hungry, their processes and systems are incredibly skewed and outdated, they lie to their customers, their representatives are not experienced, and can't be trusted or relied on. Sometimes paying a little more with a reputable company outweighs the headaches and frustrations from a company like this one.

4 March 2026
Unprompted review
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Reply from American Family Insurance

Thank you for reaching out to us. Our team would like to look into your feedback. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with us.

Rated 1 out of 5 stars

Fishing for private information on persons who are not AmFam customers

Been a AmFam/Connect customer (home and auto through Costco) for several years. Out of the blue I am contacted because my auto policy was flagged re: potential for additional drivers residing in household. Advised several representatives that the persons in question were adult children who have not lived in my house in years. AmFam REFUSED to remove them from my policy without me providing evidence of their actual insurance policy and/or utility bill in their name along with a signed declaration from them. I called BS to the reps I spoke with and indicated that the info being requested was not mine to provide. They indicated that unless i provided that my policy would most likely not be renewed. Oh well, if they are willing to let a loyal and a non-time paying customer leave so easily then i don't want to do business with them. For clarity, i offered to sign a declaration stating that these persons did not reside at my residence but apparently that was not good enough for them. Keep in mind when contemplating doing business with this Co.

18 March 2026
Unprompted review
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Reply from American Family Insurance

Hi Robert. We'd like the chance to learn more about your experience. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with our team. Thank you for reaching out.

Rated 1 out of 5 stars

Not professional

This is one of Costco's vendors. They used to be called Connect. I have had no problem with my Auto and Renter's insurance but I just bought a new home and so far this company has failed to be professional. 1. They tried to get me to pay the one year policy upfront (before closing) even though it was being paid through escrow. 2. Then they told me I owed them $10 because some improper handling of their paperwork.
3. After 8 weeks in my new home, they have decided that they are cancelling my homeowners policy because there is a second dwelling on the property. I did not ask or include that dwelling in my policy. Here is their reason for the cancel: There are two dwellings on the property which cannot be adequately insured on one policy regardless of the
usages of both dwellings.

I was notified of this pending cancellation by the mortgage company, not by them.

16 March 2026
Unprompted review
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Reply from American Family Insurance

Thank you for reaching out to us. Our team would like to look into your feedback. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with us.

Rated 2 out of 5 stars

My account was not "seemlessly"…

My account was not "seemlessly" transferred to American Family from Connect. I've now reached out twice to address this issue. Both times I was told that the problem was resolved. I just logged in to my American Family account again and still nothing. No one has time to make these aggravating, never-ended follow calls just to get someone to do their job. I will now have to call again. Maybe third time will be the charm??

16 March 2026
Unprompted review
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Reply from American Family Insurance

Hi Candace. We're here to help and would like the opportunity to learn more about your feedback. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with our team. Thank you.

Rated 5 out of 5 stars

Our Agent, Sally Petty

Our agent, Sally Petty went over and beyond. She is amazing! Great customer service, quick turnaround with all our home owner quotes, great quotes and the very number one thing everyone needs is that excellent personalized experience. Speaking to someone, not just online. Having the same agent to talk to back and forth. Being able to ask questions and that quick response. Great people who are organized and ready to work with you. That is why we went with American Family Insurance for all our insurance needs. Homeowners, flood and auto! Very satisfied

18 February 2026
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Reply from American Family Insurance

Wow, thank you so much for your kind words! Have a great day, Tim and Katey!

Rated 5 out of 5 stars

Lynette is Awesome

Lynette is Awesome. Super helpful and quick to respond!!!

19 February 2026
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Reply from American Family Insurance

You're too kind! Thanks for taking a moment out of your day to tell us how we're doing.

Rated 5 out of 5 stars

Great communication.

Great communication.

19 February 2026
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Reply from American Family Insurance

We appreciate you taking the time to share your feedback with us and others!

Rated 5 out of 5 stars

this was very good

this was very good, good rate , friendly people, Godly people, very open, and helpful

19 February 2026
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Reply from American Family Insurance

Hi Tingrong. We're so happy you're our customer! Thanks for passing along your feedback to us.

Rated 5 out of 5 stars

Great people

19 February 2026
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Reply from American Family Insurance

Thank you for trusting us to protect your dreams, Pam. We appreciate you and your feedback!

Rated 5 out of 5 stars

Casey was great about lowering our…

Casey was great about lowering our mortgage insurance and vehicle insurance. Went through the changes step by step and made the policy changes really simple.

19 February 2026
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Reply from American Family Insurance

Your dreams are worth protecting, thank you for choosing us to help you! We appreciate your feedback.

Rated 5 out of 5 stars

Our new agent was prompt getting back…

Our new agent was prompt getting back to us regarding questions

19 February 2026
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Reply from American Family Insurance

Hi Geri! We appreciate you sharing your feedback with us and we're glad to know it was a good experience. Thank you!

Rated 5 out of 5 stars

Our Agent Leah keeps us up to date

Our Agent Leah keeps us up to date. Helping us with our insurance needs.

19 February 2026
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Reply from American Family Insurance

Hi, thanks for the shout-out! We appreciate your kind words and can't wait to share them with our team! Thank you for being our customer.

Rated 5 out of 5 stars

Customer service

Nikki & Justin are both vibrant and helpful people. I’ve enjoyed speaking with both of them and they are very knowledgeable. They helped me get the right set up for my car insurance and offered me more discounts. It was a great experience.
Grateful

19 February 2026
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Reply from American Family Insurance

You've just made our day! We're looking forward to sharing your experience with our team. Thank you for being our customer!

Rated 5 out of 5 stars

The agent was helpful

The agent was helpful, courteous, and answered any concerns or questions in a timely manner.

19 February 2026
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Reply from American Family Insurance

We love hearing feedback from our customers! Thank you for trusting us to protect your dreams, Mary.

Rated 5 out of 5 stars

Great job

Agent did a great job!! All taken care of at one time

19 February 2026
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Reply from American Family Insurance

Thanks for telling us about your experience. We're so happy you're our customer!

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