Activity Superstore Reviews 

5,019
•
TrustScore 3 out of 5

3.1

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 317 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the exceptionally helpful staff who go above and beyond to resolve unexpected issues, extend vouchers, and make the entire process straightforward. Many visitors deeply appreciate the polite communication and smooth personal assistance provided by advisors when sorting out their holiday arrangements. Some reviewers were not happy with the booking process and experienced serious difficulties finding available dates for their chosen activities. Consumers also noted encountering unresponsive customer service representatives and arriving at specific locations only to discover that local venues no longer accepted their gift vouchers.

What people talk about most

Booking process

Reviewers highlight ambiguous aspects of booking process, as while some customers experienced a cumbersome... See more

Customer service

Customers consistently note ambiguous experiences with customer service, as some reviewers express great... See more

Staff

Clients share positive opinions on staff, frequently praising helpful representatives for resolving issues... See more

Product

Consumers find product to be a mixed experience regarding gift vouchers, with some reviewers enjoying... See more

Service

Reviewers mention ambiguous feedback about service, with some customers expressing appreciation for helpful... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Like mentioned in over reviews, you are better off buying hotel.com, Airbnb vouchers. The process to book a 2 nights stay is complicated, the map isn't very practical to make a selection, some of the... See more

Company replied

Rated 3 out of 5 stars

Bought a voucher for my sons 40th birthday - he booked a weekend away with his wife only to find the day before they go, there is no booking found! Spoke to Maya at Activity Superstore and she couldn... See more

Company replied

Rated 4 out of 5 stars

My daughter bought an experience for me for my birthday. I booked the day before the voucher expiry but the actual drive wasn't until after this date. I turned up at the venue only to be turned away... See more

Company replied

Rated 4 out of 5 stars

Difficulties handled well. Dylan was great after having some problems and not being able to access a suitable afternoon tea location as the neareast withdrew, alternatives were very far , restrictuve... See more

Company replied


Company details

  1. Gift Shop
  2. also in
  3. Cafe
  4. Hotel
  5. Restaurant
  6. Spa

Written by the company

Experience Days make great gifts and even greater memories! Activity Superstore offer over 1000 gift experiences for everyone and for every occasion - Christmas, Birthdays, Valentine's, Mother's and Father's Day, or simply to enjoy a day out. Prices start from as little as £10, opt for a postal pack or select an EVoucher for delivery the same day. Vouchers are fully exchangeable plus we off no-hassle, free of charge refunds within 28 days.


Contact info

3.1

Average

TrustScore 3 out of 5

5K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 88% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.1

All reviews

(5,019)

294 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Can someone from the team please reply and dont par me off with automated emails!

Seeing as i am not getting any response from emails thought I'd try and reach out to this company on here!!
Over 3 weeks ago now I requested to book my experience. One of my vouchers have been accepted but waiting on another 2!
Keep emailing but get an automatic response.
My experience is coming up soon and I still do not know if ee can attend!
Terrible service so far

Update: matter has been resolved now

21 September 2026
Unprompted review
Activity Superstore logo

Reply from Activity Superstore

We’re sorry to hear about the frustration you experienced while waiting for confirmation of your booking.

Our team has been in touch with you directly to resolve this and provide the confirmation you were waiting for.

We hope everything is now arranged for you and that you have a wonderful time enjoying your experience.

Sapphire
The Activity Superstore Team

Rated 1 out of 5 stars

Absolutely awful - a scam?

Absolutely awful. Was gifted an afternoon tea to use with them, but all locations were impossible for me to get to. Paid an extra £40 to upgrade, simply to be able to use my voucher within an hour’s radius. Booked the experience direct with the hotel, then to be told four days before the afternoon tea that someone had already used my voucher in Huddersfield - over 5 hours away from me! Called and emailed every day to try and get this resolved, best they can do is send an email to the Huddersfield venue. Despite the fact I haven’t used this, and have never heard of let alone communicated with this other venue. They don’t bother calling back or replying to emails. So, Activity Superstore, are you a scam, giving our voucher codes away to others?

14 September 2026
Unprompted review
Activity Superstore logo

Reply from Activity Superstore

We’re sorry to hear about the frustration and inconvenience caused in this instance.

Following our investigation, we can confirm that the voucher was redeemed in error. We would also like to reassure you that every customer receives their own individual voucher code, and codes are not issued or shared between customers.

The delay in resolving this matter was due to our team investigating the circumstances surrounding the redemption with the venue. We have since been in touch with you directly to resolve the.

We sincerely apologise for the inconvenience caused and appreciate your patience and understanding while we investigated this matter.

Sapphire
The Activity Superstore Team

Rated 1 out of 5 stars

No saving on the voucher & I can't get my deposit back

I was given a Pet Photoshoot voucher by a relative. I rang them to validate the coupon and told I had to pay a £35 deposit. I was very disappointed that they would only accept my credit details verbally over the phone; I reluctantly agreed as I didn't want to disappoint my relative. I used a local photographer using information from Activity Superstore Pet Photoshoot. The bill for 11 digital images was £650 but the discount of £20 only applied to hard copy albums so the voucher is NBG. It is over 2 weeks since the transaction was complete; I have been trying to get my my deposit back from Activity Superstore. After the latest phone call (38 minutes) all I had was waffle and that 'Click' would pay me back. I pointed out my contract was with Activity Superstore and it is there job to get their associates to pay me back. AVOID!!!

20 August 2026
Unprompted review
Activity Superstore logo

Reply from Activity Superstore

We’re sorry to hear about your experience and understand your frustration regarding your Pet Photoshoot voucher.

We have escalated your concerns internally for further investigation, and our team has been in contact with the supplier regarding this matter. You should now have received contact from the supplier directly to assist with resolving the outstanding issue.

If you have not yet been contacted, please get in touch with our Customer Service team so that we can look into this further and ensure your query is followed up appropriately.

Thank you for bringing this to our attention, and we apologise for the inconvenience caused.

Sapphire
The Activity Superstore Team

Rated 1 out of 5 stars

Shame, but a con

It’s such a shame but this has been the worst gift I’ve ever been bought.

I was given a ‘gift’ of 2 night hotel and afternoon tea, which you simply can not book both at the same place (despite being sold as one experience). Despite this it was still almost impossible to book any of the hotels.
After a long painful process we have now somehow manage to use our exchangeable value of £129 and pay an EXTRA £50 to get a one night stay at a hotel.. our voucher is now worth £179. This seems great, but when booking the hotel it is priced at £126 for a night. So a minimum of £53 profit for AS for zero reason.

There should be a benefit to buying these vouchers but it actually costs you more.

Stay clear.

The staff you speak to are always great and it’s a real shame but the process and the business are absolutely dreadful.

As other people say, just buy direct and save a lot

14 September 2026
Unprompted review
Activity Superstore logo

Reply from Activity Superstore

Thank you for taking the time to share your feedback.

We’re sorry to hear that your experience did not meet your expectations. However, we’re pleased to hear that our team were able to assist you throughout the process.

We always try to ensure that the direct pricing is in line or as close to the value of the voucher but during the potential 18-month voucher validity direct prices can fluctuate. Also included is our cancellation policies and personal accident insurance which is not always available when booking directly with some of our locations.

We hope you enjoy your upcoming stay, and we will ensure your feedback is shared with the relevant teams for consideration.

Sapphire
The Activity Superstore Team

Rated 3 out of 5 stars

Meh Average at Best

Like mentioned in over reviews, you are better off buying hotel.com, Airbnb vouchers.
The process to book a 2 nights stay is complicated, the map isn't very practical to make a selection, some of the hotels listed don't work with activity superstore anymore. Very restrictive conditions for most hotels : only available between October and April, not on Bank, nor school holidays, nor mother's day... I would NEVER have gotten a voucher myself for hotels... All hotels in UK are super expensive now, how do you expect to have a decent selection, when the hotel needs to make their margin and so are activity superstore... It looks like the customers service is under staffed (same names reappear, be it by email or over the phone) and working from home (fine but) with poor quality headsets. I have to contact them back in November since I want to extend the booking till January. Will see how it goes

8 August 2026
Unprompted review
Activity Superstore logo

Reply from Activity Superstore

Thank you for taking the time to share your feedback.

As a small, dedicated, office-based team, we aim to provide a friendly, personal service, and we’re sorry your experience fell short.

Hotel availability and booking restrictions are set by individual hotels and can vary depending on dates, demand and each hotel’s terms and conditions.

We’re also sorry to hear about the issues you experienced when contacting our team, particularly regarding call quality. Your feedback has been noted and shared with the relevant teams as we continue to improve our service.

We hope to provide a much smoother experience when you contact us again in November.

Sapphire
The Activity Superstore Team

Rated 1 out of 5 stars

Poor booking experience

Had a boutique hotel experience bought as a present. The online booking experience is quite clunky and poor. Choosing locations is hit and miss with very little detail on site. You have to research locations elsewhere. Choice is not as wide as the packaging leads you to believe and a number of places don't offer weekends.

Having navigated the booking and choosing a place available, we booked and then are informed we need to ring the hotel ourselves and sort a date. This is not a smooth process, in fact it's booking a hotel with extra steps!

On ringing the hotel, told to ring back later as not available. Not ideal, but I didn't expect to have to sort this myself.

The process is poor, the value o don't feel is there for the money spent and the effort it takes to book just one night away.

I can't recommend this company given the process in place and the prices of these activities, feels just booking direct would have been simpler and in many instances.... Cheaper at many of the hotel options.

This is a review about the experience of booking, not the hotel at this time.

UPDATE 11.09.26

Unfortunately, we have been unable to book a stay. Some hotels are midweek only, some have additional charges to stay Friday to Sunday and others require us to purchase an extra night so we can stay Friday through Saturday.

No answer from customer services as yet, so I have to now give the experience 1 star.

Hoping for a refund as we discovered booking direct or through other means would actually cost us less in many hotels we looked at. Not ideal at all.

9 September 2026
Unprompted review
Activity Superstore logo

Reply from Activity Superstore

Thank you for taking the time to share your feedback.

We’re sorry to hear that you found the booking process frustrating and more complicated than expected. We’re continually working to improve our booking process and make it as straightforward as possible, so your feedback has been taken on board.

We hope that once your stay is arranged, you have a wonderful time and enjoy your experience.

Sapphire
The Activity Superstore Team

Rated 1 out of 5 stars

Sent an incorrect voucher - chased for a month and haven't heard back

I have a voucher for a 2 night hotel stay. Communication has been next to non-existent and when it has been made it's caused errors that the company go on to ignore, no matter how many follow-ups you send.

We requested a hotel booking for two specific dates. We received a voucher with an incorrect date.

I have chased them several times over a month and received nothing back. I am leaving this review in hopes they see this and it prompts them resolving my issue.

- James Brown (leaving name as to prompt them to resolve my ongoing issue for a service that we've paid for).

2 September 2026
Unprompted review
Activity Superstore logo

Reply from Activity Superstore

Thank you for taking the time to leave your review.

We’re sorry for the confusion and frustration caused by the communication you received regarding your booking. We’d like to clarify that, while the email you received contained an incorrect date, your voucher itself is correct and there is no issue with the voucher provided.

We have now contacted you directly to clarify the details and ensure you have the correct information. We apologise that this took longer than expected to resolve and appreciate your patience.

We hope everything is now clear and that you have a wonderful time on your hotel experience.

Sapphire
The Activity Superstore Team

Rated 1 out of 5 stars

Very deceiving and don’t offer refunds

I booked a Fish & Chip trip cruise for a gift for Christmas last year. The advert stated “ This experience is available on selected dates throughout the year, subject to availability”.

Due to the hot weather my parents decided to book this trip in early July only to be told there were no more available spaces this year as they only run trips on a Tuesday between June and August. This was not mentioned in the advertisement for this trip or on the voucher. I have been emailing the company for weeks. They take days to reply and even though I have stated this is not my parents fault they cannot go on this trip as there are no more trips they have refused a refund and only offered to extend the voucher until May, even though the trips do not start again until June !!! If you do decide to book with this company check out availability first !

I personally would not recommend them and will never book an experience with them again as they have taken my money and my parents haven’t been able to use the experience through no fault of their own.

20 July 2026
Unprompted review
Activity Superstore logo

Reply from Activity Superstore

Thank you for taking the time to share your feedback.

We are sorry to hear that you have been disappointed with your experience using one of our vouchers so far. We appreciate you bringing your concerns to our attention and have now contacted you directly by telephone to discuss the situation and work towards a suitable resolution.

We appreciate you sharing your feedback and hope that our conversation has helped to address your concerns.

Sapphire
The Activity Superstore Team

Rated 5 out of 5 stars

Customer service resolved my problem…

Customer service resolved my problem with true
Professional and friendly attitude what a very nice
Fella excellent 👍 agent name was Dylan fantastic

26 August 2026
Unprompted review
Activity Superstore logo

Reply from Activity Superstore

Thank you for your lovely review.

It is wonderful to hear that Dylan was able to resolve your issue while providing a professional and friendly service. He will be thrilled to hear your kind feedback.

Thank you again for taking the time to share your experience with us.

Sapphire
The Activity Superstore Team

Rated 3 out of 5 stars

Terrible

Terrible - I paid for the experiences Saturday 22/08/2026 11:45am and then received an email to say I would receive e- vouchers shortly! According the FAQs this should be within 30 minutes but I’m still waiting!
I’ve sent messages to query this and am yet to receive a response.
Not good at all ….
Update after review posted
So apparently an email address wasn’t entered which is a concern that the system allows the order and receive an email with confirmation so I would hope at least if not another email included then the email address that the order confirmation is sent to should be used by default?
Thank you for looking into and sending vouchers but think maybe a flaw in the system which could be looked at

22 August 2026
Unprompted review
Activity Superstore logo

Reply from Activity Superstore

Thank you for your feedback.

We’re sorry to hear that your evoucher did not arrive within the expected timeframe. We’ve looked into this and found that an email address to receive the evoucher had not been entered at checkout.

We’ve now added the email address and resent your order, which should be received shortly.

We apologise for any inconvenience caused and appreciate your patience.

Sapphire
The Activity Superstore Team

Rated 1 out of 5 stars

Literal scam

Literal scam. The places advertised to book with do not even accept the vouchers! We literally cannot spend it, not even on the places they have advertised. My family member bought one of these as a gift for my partner and I, and I feel incredibly sorry for her that she appears to have been scammed :/

17 August 2026
Unprompted review
Rated 5 out of 5 stars

Dylan was absolutely fantastic

Dylan was absolutely fantastic. Made my life so much easier!! Top customer service…

Thank you

17 August 2026
Unprompted review
Activity Superstore logo

Reply from Activity Superstore

Thank you for your 5* review.

We’re delighted to hear that Dylan was able to make things so much easier for you and provided such great customer service. We’ll be sure to pass your lovely feedback on to him.

Thanks again for taking the time to share your experience!

Sapphire
The Activity Superstore Team

Rated 1 out of 5 stars

Awful company

Awful company. received a voucher but there was never any availability. Customer service awful. Please stay away

15 August 2026
Unprompted review
Activity Superstore logo

Reply from Activity Superstore

Thank you for your feedback.

We’d really like the opportunity to look into this properly and review what has happened. Please contact our customer service team directly with your voucher details so a senior member of the team can investigate and advise on next steps.

Sapphire
The Activity Superstore Team

Rated 5 out of 5 stars

Truck driving experience

The experience was well organised, the staff were very knowledgeable, polite and friendly.
My instructor was absolutely brilliant, he made me feel relaxed and at ease.
Would recommend my experience to everyone.
Thank you one and all for a fantastic experience.

18 July 2026
Unprompted review
Activity Superstore logo

Reply from Activity Superstore

Thank you for your fantastic 5* review!

We’re so pleased to hear that you had such a great experience. We’ll be sure to pass on your kind words to the team.

We hope to welcome you back for another fantastic experience!

Sapphire
The Activity Superstore Team

Rated 1 out of 5 stars

Don't use this company - really bad service!

I ordered a paintball experience on the 5th August and paid for the next day delivery.
It still hasn't arrived and despite me sending an email over 4 days ago to customer services to chase it up, I am still waiting for a response.
There is no contact number and I am currently trying to find out how I can get the money back from them.
Really bad experience, wouldn't recommend them at all.

5 August 2026
Unprompted review
Activity Superstore logo

Reply from Activity Superstore

Thank you for your feedback.

We’re sorry to hear that your order did not arrive as expected. Having looked into this, I can see that our Customer Service team has since resent your voucher and refunded the delivery cost.

We hope this has now been resolved for you.

Sapphire
The Activity Superstore Team

Rated 5 out of 5 stars

Barnsdale Gardens

Barnsdale Gardens. Great experience, lovely place & very helpful pleasant staff.

11 June 2026
Unprompted review
Activity Superstore logo

Reply from Activity Superstore

Thank you for your lovely review.

We are so pleased to hear that you had a wonderful experience.

We hope to welcome you back for another memorable experience in the future!

Sapphire
The Activity Superstore Team

Rated 5 out of 5 stars

Fantastic value for top quality deals

Fantastic value for top quality deals
Great booking process so easy and understandable
Great company always pleased with my gift experiences
Great customer service

23 July 2026
Unprompted review
Activity Superstore logo

Reply from Activity Superstore

Thank you for your wonderful 5* review.

We’re delighted to hear you’ve enjoyed our experiences and found the booking process easy and straightforward. It’s also wonderful to hear you’ve been happy with our customer service.

We hope you enjoy many more experiences with us!

Sapphire
The Activity Superstore Team

Rated 5 out of 5 stars

Great customer service

Great customer service. I had an issue with my email address and therefore could not access a voucher i had paid for last year. rang their customer service and Dylan Tembe sorted it out pretty quickly. I was worried i would have to purchase the activity again. Big big big help.

11 August 2026
Unprompted review
Activity Superstore logo

Reply from Activity Superstore

Thank you for your wonderful review.

It’s great to hear that Dylan was able to resolve your issue quickly. He’ll be thrilled to know that you were so happy with the service he provided.

We hope you have a wonderful experience!

Sapphire
The Activity Superstore Team

Rated 1 out of 5 stars

DON'T WASTE YOUR MONEY ON THESE VOUCHERS!!!!

Haven't even used the voucher bought for me as a gift from my brother at Xmas... totally useless, nowhere in the midlands to eat (oh, one option for a dreadful place on a road of 18 year old drunks). total waste of money!!!

9 August 2026
Unprompted review
Activity Superstore logo

Reply from Activity Superstore

Thank you for your feedback.

We’re sorry to hear that the locations included in your pack are not suitable for you. If you kindly get in touch with our friendly Customer Service team, they’ll be happy to assist you with exchanging your experience for something more suitable.

We hope we can help you find an experience that you’ll enjoy!

Sapphire
The Activity Superstore Team

Rated 1 out of 5 stars

Unacceptable Customer Service and Loss…

Unacceptable Customer Service and Loss of Voucher Value

I am writing to make a formal complaint regarding the extremely disappointing way my voucher has been handled by Activity Superstore.

The voucher was purchased for us as a gift by my partner’s dad. Unfortunately, we were unable to use it before the expiry date. I contacted Activity Superstore to explain the situation and ask for assistance, expecting a reasonable level of customer service and some degree of flexibility.

Instead, I was left waiting an unreasonable amount of time for a response. By the time you eventually got back to me, I was effectively left with no realistic option other than paying £20 to extend the voucher.

I find this completely unacceptable.

Charging a customer £20 in these circumstances feels particularly underhand, especially when I had already contacted you for help and was then left waiting for a response. Rather than trying to find a reasonable solution, it felt as though I was simply being forced to pay an additional fee or lose the money that had already been spent on the gift.

What makes this even more frustrating is that the value of the experience itself appears to have been reduced.

When I originally looked at the available accommodation, I believe there was a two-night stay in Kent available. I am now only seeing a one-night stay. If that is correct, then despite paying to extend the voucher, we have effectively lost a significant proportion of what was originally purchased.

This is an incredibly poor customer experience.

Activity Superstore appears to be hiding behind rigid terms and conditions rather than making any genuine attempt to accommodate customers. Terms and conditions are one thing, but good customer service is about recognising individual circumstances and trying to find a fair resolution. Unfortunately, that has been completely lacking here.

The whole process has left me feeling that Activity Superstore is more interested in extracting additional money from customers than ensuring that the experience they have paid for is actually delivered fairly.

It is particularly disappointing because this was purchased as a gift. What should have been a thoughtful and enjoyable experience has instead resulted in frustration, additional expense and the feeling that we have been taken advantage of.

I am therefore asking you to properly investigate this complaint and provide a meaningful resolution, rather than simply sending me a generic response referring me back to your terms and conditions.

Specifically, I expect you to:

* Refund the £20 extension fee, given the unreasonable delay in responding to my original enquiry.
* Explain why the accommodation option in Kent appears to have gone from two nights to one night, and whether this represents a reduction in the value of the voucher.
* Restore the original level of value associated with the experience, where possible.
* Explain what you intend to do to resolve the fact that your customer service has left us substantially worse off than we were when the voucher was originally purchased.

I have already been more than reasonable in trying to resolve this directly with you. I do not consider it acceptable to simply be told that there is nothing you can do because of your terms and conditions.

I expect Activity Superstore to take responsibility for the customer service provided in this case and offer a fair resolution.

If the response is simply another inflexible refusal without properly addressing the points above, I will have to consider taking the matter further and making my experience known through the appropriate consumer review and complaint channels.

I look forward to receiving a substantive response rather than a standardised customer service reply.

30 June 2026
Unprompted review
Activity Superstore logo

Reply from Activity Superstore

Thank you for your feedback.

Having reviewed the details, I can see that our team initially assisted you over the phone and then continued to support you via email.

Unfortunately, when you contacted us, the voucher was approaching its expiry date. As outlined in our terms and conditions, vouchers must be booked and the experience completed before the expiry date.

If you are unable to use your voucher within its validity period, it can be extended for up to six months (excluding promotional vouchers). A voucher can only be extended once, and the extension must be requested while the voucher is still valid. A £20 administration fee is payable for an extension.

Regarding the accommodation in Kent, we have checked this and can confirm that this location within your pack has only ever been offered as a one-night stay. We apologise for any confusion this may have caused.

I can also confirm that our team responded to your enquiries within our advertised response times. We’re sorry if you felt the process took longer than expected.

We appreciate you taking the time to raise your concerns and hope the above helps to clarify the situation.

Sapphire
The Activity Superstore Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look