23andme Reviews 

8,065
TrustScore 3.5 out of 5

3.6

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Review summary

Created with AI, based on recent reviews

Evaluating 743 reviews, most reviewers were somewhat happy with their experience overall. Consumers generally appreciate the detailed DNA reports and find the historical matches fascinating for learning about their heritage. People often mention that the testing process is quite straightforward, making it easy to understand the genetic breakdown and discover new family connections. However, some customers also noted frustrating difficulties with customer service response times and getting help when problems arise. Other people felt that the premium subscription is quite expensive and that navigating the platform features can sometimes be confusing. Reviewers additionally pointed out that tracking results and managing family trees can present unexpected challenges.

What people talk about most

Product

Customers consistently note ambiguous experiences with product, highlighting both impressive features and... See more

User experience

Users describe ambiguous interactions with user_experience, expressing widespread frustration with login... See more

Service

Reviewers highlight ambiguous experiences regarding the service, as feedback varies significantly among... See more

Customer service

Customers had negative experiences with customer_service, consistently reporting frustration with... See more

Price

Clients share negative opinions on price, describing costs as outrageous and feeling heavily overcharged.... See more

Reviews shaping this summary

Rated 4 out of 5 stars

23andMe has been one of the pioneering companies in the field. The things that they do may be different than ancestry, MyHeritage and other sites, but 23andMe does many things better than other sit... See more

Rated 4 out of 5 stars

There were no OMG moments or surprises but it is really amazing how this service does a deep dive into me and my family history. I’ve enjoyed being able to take what I’ve gotten to my doctor in regard... See more

Rated 4 out of 5 stars

Pretty neat experience, it did what I needed. Gave 4 stars because they expect you to upgrade to a premium membership for almost everything. I could get more for my money on ancestry (hind sight and a... See more

Rated 4 out of 5 stars

I love the genetic updates and medical research reports. Relatives are getting to be too many. I'm not sure what a fourth or fifth cousin really is. That part is a little confusing.


Company details

Written by the company

23andMe is a leader in personal genomics, delivering advanced DNA testing that uncovers your ancestry, connects you with relatives, and provides personalized health insights—all through a groundbreaking and easy-to-use platform.


Contact info

3.6

Average

TrustScore 3.5 out of 5

8K reviews

5-star
4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 58% of negative reviews

Typically replies within 24 hours

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3.6

All reviews

(8,065)

662 reviews in the last 12 months

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Rated 1 out of 5 stars

This company does not offer refunds

This company does not offer refunds. Not understanding and flexible at all. I had canceled the membership when I received my results so that I wouldn't be charged the recurring membership fee. It apparently did not get submitted because I was just charged another annual membership fee, not cheap I might add. I told the customer service what happened that there was a technical issue ok their end that my cancelation wasn't received and requested a refund. I asked twice and they refused. Probably the only way they aren't filing for bankruptcy again, stealing people's money. Beware.

6 August 2026
Unprompted review
Rated 1 out of 5 stars

I am extremely disappointed with my…

I am extremely disappointed with my experience with 23andMe. I paid nearly $200 expecting access to my complete DNA report, but I have been unable to log into my account to view the full results.

The only information I have been able to see is a basic ethnicity estimate, which is nowhere near what I paid for. I expected access to all the reports and features included with my purchase,

but instead I have been locked out of my own account.

For a company handling something as important as genetic information, I expected a much better user experience and reliable customer support. Spending this much money and then being unable to access my own results is unacceptable.

Until this issue is resolved, I cannot recommend 23andMe to anyone. I feel like I paid for a service that I have not received.

23 May 2026
Unprompted review
Rated 1 out of 5 stars

DO NOT USE THIS COMPANY… 10 WEEKS STILL…

DO NOT USE THIS COMPANY… 10 WEEKS STILL NO RESULTS, COMMUNICATION IS NON EXISTENT UNLESS YOU WANT TO USE AI AND THEN USELESS. I HAVE EVEN CALLED HEAD OFFICE IN CALIFORNIA COST ME £42 FOR 13 MINUTES PROMISED UPDATE … NEVER RECEIVED !!! STILL WAITING 27/7/26 LETS SEE HOW LONG BEFORE THEY ACTUALLY WAKE UP AND RESPOND DO NOT WASTE YOUR MONEY !!! Go to Ancestry far better reviews and at least they care enough to treat their customers with respect !! Pity not a UK business but unfortunately it’s all AMERICAN labs and they don’t give a toss !!!!

29 July 2026
Unprompted review
Rated 3 out of 5 stars

Sign In Problems!!!

I recently had problems signing in so had to change my password and now just a few days later using that password on my laptop and it says it doesn't recognise it! I tried the same password on my phone and it sort of worked and said it would send a code to my email to to verify it but it didn't. I asked to send the code again and again but didn't send. I tried again on my laptop now it says im locked out for excessive use of the wrong password!!!

Once in the site its really good just getting in there in the first place.

27 July 2026
Unprompted review
Rated 1 out of 5 stars

I feel scammed

I feel scammed
We got ours from the FSA shop that we pay into. I was always told 23 and me was for ancestry and I thought that's what we were getting. Waited a couple weeks and it's just a health thing that tells us nothing honestly, I have a doctor for health. All we really wanted was to know our background ancestry but got scammed $600 for 4 kits. Absolute BS.

30 June 2026
Unprompted review
23andme logo

Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 1 out of 5 stars

Not worth £100

No communication
Wrong time lines
Portal is not clear
Health reports extra £79 on top of £100 paid.
No phone numbers, chat robots.
Be aware folk !!

19 July 2026
Unprompted review
23andme logo

Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 1 out of 5 stars

I sent my sample in and realized I…

I sent my sample in and realized I entered a wrong email, so contacted customer service and it's been 4 days and they tell me they don't have my kit, I sent it back in there box they send you. The customer service is really bad, they send back the same email write your response above, after spending 100. For the kit I think their service is very bad, if this is bad can't imagine if the test results are real. Don't waste your money.

16 July 2026
Unprompted review
Rated 1 out of 5 stars

Untrue promotion.

They sent me an email saying that I had a free health report that was only available for a limited time. When I signed in, there was not a free report. Only an upgrade for which you had to pay.

9 July 2026
Unprompted review
23andme logo

Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 1 out of 5 stars

So I just wanna make people aware that…

So I just wanna make people aware that the process and using this has been absolutely atrocious. It has been a nightmare. We began this process around February began to get help from the specialist team in March and still have not received any word back. We’ve been having to jump through hoop after hoop just to receive our samples. We have still yet to receive our samples. I have called every week and sent an email every other day and they have still yet to help us. I would honestly highly not recommend going through 23 and me for anybody.

9 July 2026
Unprompted review
Rated 1 out of 5 stars

You won’t be able to log in

Now requires insanely long and convoluted passwords to login. Keeps rejecting every password I proposed, and then locked me out. What a garbage customer experience. This isn’t Fort Knox, guys. Tell the idiots who run your website to make it more user friendly.

5 July 2026
Unprompted review
23andme logo

Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 1 out of 5 stars

Customer service experience is lacking and non-existent.

Customer service experience is horrible. I have been locked out of my account for years and this company refuses to assist. It “sends” emails I don’t receive and refuses to provide human staff to assist. Horrible experience. Ancestry customer service is MUCH more efficient.

29 June 2026
Unprompted review
23andme logo

Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 2 out of 5 stars

My wife and I sent in our samples on…

My wife and I sent in our samples on the same day. She received her results within 2 weeks. It's now 5 weeks and I still don't have mine. I am informed that mine is undergoing a quality assurance review. 3 additional weeks and counting for quality assurance? Unacceptable. I asked for a new kit and was told that it is not possible. Not sure if it was a real person or AI as communication is done via online help.

11 June 2026
Unprompted review
23andme logo

Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 1 out of 5 stars

Would be Zero

Would be Zero. Back AGAIN. Still not spoken to a sole.
All the customer service Emails have been totally ignored. The chat bottle says to Email !!.
The results of this Will be me given an American Number to ring Customer Services in America , & Yes we have to Pay!!!
Basically 23&me stole my money & refuse to talk to me
DON'T JOIN THEY IGNORE YOU.
They won't read this they will just tell me to phone AMERICA.

30 May 2026
Unprompted review
23andme logo

Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

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