When I took out the ISA it was at a great rate but obviously not now. I never intended to invest the full amount though. I quite like that they save a random amount for me each month. I have a few inv... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Ive been using Plum since 2019. I have had very minimal problems and have saved thousands over the years. I never noticed the small savings being transferred but they soon mounted up-better method th... See more
Really easy to set up and is the discipline I need when trying to save as I have never been good at it
Other apps offer more products without the charging as much? Possibly thinking of moving across.
Company details
Written by the company
Plum builds a complete picture of your finances to help you save money, stick to your budget, find the best deals on household bills and invest for your future... without you needing to think about it.
Contact info
2nd floor, 2-7 Clerkenwell Green , EC1R 0DE, London, United Kingdom
- hello@withplum.com
- withplum.com
4.0
Great
9K reviews
Replied to 96% of negative reviews
Typically replies within 48 hours
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Cash ISA does not support partial transfers
I have been very impressed by Plum and their on-boarding procedure. All highly intuitive and personal identity checks automated as one might expect from 'a challenger' Fintech company (conducted through an App).
I noted when opening the account that transfers from previous ISA accounts is supported.
The hidden gotcha I determined when trying to perform this function, is partial transfers are not supported. This seem very archaic and retrograde from a company seeking to differentiate itself from competing providers.
16 April 2026
Unprompted review
Reply from Plum
Hello Mark,
Thank you for taking the time to leave this review, and we’re glad to hear you’ve been impressed with Plum so far, especially with the onboarding experience and identity checks.
We also appreciate you highlighting your experience with ISA transfers. We understand how important flexibility is, and we’re sorry for any frustration caused by partial transfers not being supported at this time.
Your feedback is valuable, and we’ll be sharing this with our team as we continue looking at ways to improve our processes and offering.
If you’d like to share any additional feedback or more detail about your experience, please feel free to reach out to us at community@witplum.com.
Thank you.
Offer reduced rates to loyal customers
Goodbye Plum! I never invest with organisations that offer preferential perks to strangers and treat loyal customers less favourably. Bye!
16 April 2026
Unprompted review
Reply from Plum
Greetings,
Thank you for sharing your feedback, and we’re sorry to hear you feel this way.
We want to reassure you that we truly value all of our customers, whether they’re new to Plum or have been with us for a long time. We don’t intend to offer perks more favourably to some customers over others.
The only reason access to certain features or products may differ is because they’re linked to the specific subscription plan a customer has chosen.
That being said, we’d really appreciate the opportunity to understand more about what happened and look into this properly for you. Please email us at community@witplum.com and mention your Trustpilot review so we can link it to your account and investigate further.
Thank you.
highly recommend
I have used plum for years now and I honestly recommend it to anyone that isn’t great at saving money. Without even realising I’ve saved hundreds! If you’ve got something in mind that you’re saving for, it’s the perfect thing to use. Out of sight out of mind. Love the automatic saver algorithms and whenever I’ve needed help, the support team have been great!
15 April 2026
Let down by customer service …
Found the Plum app awful and a bit chaotic. The App would not accept my nominated external bank account for no reason even though Plum themselves said it was a match. Tried several times but gave up in the end. Messaged the help desk for help but did not get a reply let alone an acknowledgement. I was going to invest in one of their ISAs which offered an embarrassingly low interest rate but was hyped by a first year bonus interest rate to make it pretty competitive. Glad I didnt in the end as customer service is key for me and didnt get it with Plum. Small consolation but I had great satisfaction pressing uninstall on the Plum app.
14 April 2026
Reply from Plum
Hello,
We apologize that your experience with us was frustrating and felt disorganized.
Providing careful and attentive support is a top priority for us, so we are concerned to hear that you felt your concerns were not properly addressed. We respond to all communications, and we regret that you felt you did not receive assistance with linking your bank account.
We would still like the opportunity to investigate your case. If you are willing, please email community@withplum.com with your account details and reference this review.
We appreciate your feedback on your overall experience, as it helps us improve, and we hope you will give us the chance to make things right.
Support IGNORE emails and support. They do not respond.
I cannot recommend Plum. The service is appalling.
I have emailed your support email multiple times and you keep ignoring me. I am asking a very simple question and it is being repeatedly refused to be answered.
This level of support is unacceptable. Redirecting customers without addressing the issue is not resolving anything.
Please respond properly to my query rather than directing me elsewhere again.
15 April 2026
Unprompted review
Reply from Plum
Greetings,
We apologize for the experience you've had so far and understand your frustration regarding your query being unanswered.
We want to assure you that we respond to every communication we receive, and our team would be more than happy to assist you with your question directly rather than redirecting you.
To help us locate your details and resolve this as quickly as possible, please send an email to community@withplum.com and reference this Trustpilot review. This will allow us to link your email to your case history and ensure you get a clear, proper response.
We appreciate your patience and hope to hear from you soon.
Plum is Amazing!
Plum is Amazing!! I’ve recommended it to all my family and friends and they love it
7 April 2026
Don’t get sucked in just for an cash ISA - nightmare
Like others on here, I was drawn to Plum for their decent cash ISA rates. What a disaster that was. Thankfully I only deposited an initial £1. The app is horrendous to navigate and you are giving Plum visual access to your personal current account transactions when you set up a direct debit (which you are forced to do when you open the ISA). You then lose control of what is happening; the app seems to have one aim - to take over control of your spending and saving constantly leading you down dead ends about upgrading, using ‘pockets’, their ‘brain’, plans, ‘subscriptions’. Such a frustrating waste of time accompanied with childish icons and imagery. Once you locate your opened ISA it is impossible to work out how to limit Plum’s access to ALL of your personal current account transactions. So you contact HELP (once you have ploughed through AI and pages of what you’re not looking for). Then you get a chat bot, hours (literally) later you get a human reply but they send a link that doesn’t answer your question. So then you decide to close the account. No, you can’t do it on the app. You don’t discover that till you have struggled with stupid messages and loops of AI. An email to Plum support eventually got help but it took 5 emails from them over two hours to get an actual answer. I would never use them again. Bordering on misinformation and misleading in the sign up process. Avoid
14 April 2026
Unprompted review
Reply from Plum
Hi Elizabeth,
We’re really sorry to hear about your experience and the frustration this has caused.
Our goal is to help you feel in control of your finances, and I’m sorry that this wasn’t reflected in your experience using the app.
Just to clarify an important point: the direct debit you’re asked to set up acts as a secure connection between your bank and Plum, allowing you to move money into your account. We’re not able to make any deposits without this in place, and it does not automatically move money or take control of your spending. But you remain fully in control of any contributions.
We also understand how the app can feel overwhelming, especially when you’re primarily looking to manage your ISA and are presented with additional features like plans, pockets, and subscriptions.
We’re here to provide any guidance or clarification needed to make this simpler for you.
I’m also very sorry that reaching support felt difficult and time-consuming, and that you didn’t receive clear answers straight away. That’s not the level of service we aim to provide.
Your feedback is valuable and helps us improve both our communication and overall experience.
If you’re open to it, we’d really appreciate the opportunity to speak with you directly, clarify any remaining concerns, and make this right, so please feel free to contact us at community@withplum.com, mentioning this review.
Thank you!
Unable to open accounts and not given the assistance to enable us to do so
Both my husband and myself were unable to open cash isa accounts and were given no assistance to do so. Plum could not send codes to either the mobile phone or email address - they mixed up our mobile phone numbers so that the apps would not work then requested us, two pensioners, to video the problem!
13 April 2026
Unprompted review
Reply from Plum
Hi,
We are sorry for the frustration and inconvenience this has caused both you and your husband.
From what you’ve described, seems that things didn’t work as they should have with receiving verification codes.
We are also sorry that the support you received did not meet your expectations and felt complicated.
We take this kind of feedback seriously, and we’re already in touch with you to help resolve this. When you have a moment, please reply to our latest message so we can guide you step by step through the process.
Thank you.
Plum is a Mickey mouse company with…
Plum is a Mickey mouse company with staff that lack basic knowledge. Laura their complaints handler is arrogant and not customer focused. Vile company. They're allowed to advertise interest rates you don't actually receive. The chat service has incompetent people working 7 days a week to which AI could do a better job.
14 April 2026
Unprompted review
Reply from Plum
Hi Michelle,
We’re sorry to hear that your experience with us didn't meet your expectations, as we always strive to provide careful and attentive support for all our customers.
Having thoroughly reviewed your case, we'd like to clarify that our Cash ISA and Lifetime ISA interest rates, along with their variable nature and eligibility criteria, are publicly available in our Help Center. We aim to be fully transparent with these terms, which apply consistently to all our customers based on their individual circumstances.
We can see you are currently in contact with our Complaints Manager, who has been addressing and explaining the points you've raised so far. If you have any further questions or need more clarification, please feel free to reply directly to that ongoing conversation. Our team is more than happy to continue assisting you.
Thank you for taking the time to share your feedback, and we look forward to resolving this with you.
It’s great price for value. 👍🏼
The app is great, great functionality, fratures amd good price range for value.
14 April 2026
Unprompted review
Totally in touch
Totally in touch, so accessible & easy to use for a digital phobic such as
this septugarian !
6 April 2026
Works great
14 April 2026
Unprompted review
Great app if you want to save and…
Great app if you want to save and invest, the automatic deposits really helped me save quite a bit, but be careful with it as it can take unexpectedly and leave you lower than expected if it's not set up correctly, overall still great.
14 April 2026
Unprompted review
Too long my account is under review and…
Too long my account is under review and my balance I’ve invested has already dropped by nearly £4. Surely if my account is under review my funds should remain untouched until the account is fully functioning.
12 April 2026
Reply from Plum
Hello,
We are sorry that this was your experience with Plum.
We understand that it can be worrying to see your balance change while your account is under review. Just to reassure you, reviews don’t pause the performance of investments, your funds remain invested in the market, so their value can go up or down during this time.
We can confirm that your account has now been fully reviewed and approved, and everything is back to normal.
With the new tax year, we’ve been experiencing higher-than-usual volumes, which have unfortunately impacted response times. But we’re working hard to respond to all customer queries as promptly as possible.
Thank you!
Amazing saving app
Amazing, easy to use and gets you right on track for savings.
Great features.
Well recommended
13 April 2026
Unprompted review
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