Wisdom Panel Reviews 1,664

TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Considering 871 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the product for its detailed and accurate information, which helps them understand their pets better. The user experience is consistently described as easy and straightforward, from taking samples to navigating the website. People also highlight the excellent service and quick response times from the company. However, some customers also noted issues with the quality of the results, finding them less specific than expected or even inaccurate in some cases. A few other people also felt that the turnaround time for results was longer than advertised, leading to frustration and extended waiting periods.

What people talk about most

Product

Clients share positive opinions on the product, finding the DNA tests easy to use and providing quick,... See more

User experience

Users describe positive interactions with the user experience. Many customers found the process easy and... See more

Service

Reviewers mention positive feedback about service. Many customers praise the excellent and efficient service,... See more

Response time

Consumers generally express satisfaction with the response time, often highlighting quick turnaround for... See more

Quality

Customers had ambiguous experiences with quality. Many reviewers were positively surprised and delighted with... See more

Reviews shaping this summary

Rated 4 out of 5 stars

really surprised it even picked up on the wave down the centre of Mollys back , I was flabbergasted and even rang my son too tell him . slightly disappointed it didn't bring any thing up about parents... See more

Rated 4 out of 5 stars

We did have quite a bit of a delay getting our results however wisdom panel were great with communication throughout and even upgraded our dna service to compensate for this. Most importantly though,... See more

Rated 5 out of 5 stars

I messed up & placed 2 orders. Customer services were brilliant sorting out my error & very quickly refunded the 2nd order. The test was easy to do....pretty quick turn around for results. Really ex... See more

Rated 5 out of 5 stars

Five stars to Wisdom panel, they did well, communication was first class, it was worth geting the DNA test done confirmend some of what we thought and also gave us an insight into 3 others that we wou... See more


Company details

  1. Veterinarian
  2. Pet Store
  3. Pet Supply Store

Written by the company

Trusted by 5m+ pet parents, Wisdom Panel™ is the world's leading pet DNA test company that helps you unlock vital insights about your pet. Screens for 365+ breeds, types and varieties, 260+ health tests, 50+ traits, 15 behaviours, relatives, and more - so that you can help your pet live their happiest and healthiest life. Trusted by over 5 million pet parents worldwide, Wisdom Panel™ is the world’s leading pet DNA test company, dedicated to helping people understand their pets on a deeper level. By combining advanced science with decades of research, Wisdom Panel™ empowers pet owners with meaningful insights that support happier, healthier lives for their dogs and cats. Wisdom Panel’s comprehensive DNA tests screen for more than 365 breeds, types, and varieties. In addition, the test can analyse for over 260 health conditions, helping pet parents identify potential inherited risks early and make more informed decisions about preventative care, diet, exercise, and lifestyle. The results also include insights into 50+ physical traits and 15 behavioural tendencies, offering a clearer picture of why your pet looks and behaves the way they do. Beyond health and breed discovery, Wisdom Panel™ helps uncover your pet’s family story. With relative matching and ancestry insights, many users are delighted to discover siblings or close relatives and arrange reunions! The Wisdom Panel™ team involves veterinarians, geneticists, and researchers who ensure results are accurate, actionable, and easy to understand. Reports are designed to be clear and practical, so pet parents can confidently use the information in everyday life and share it with their vet. Beyond individual results, Wisdom Panel’s experts actively contribute to ongoing dog and cat genome research projects that are advancing the science of pet care. With every test completed, the data becomes richer and more powerful - helping to unlock new discoveries and deepen our understanding of pets for the benefit of future generations. At its core, Wisdom Panel™ believes that knowledge strengthens the bond between pets and their people. By unlocking your pet’s unique genetic blueprint, Wisdom Panel helps you care smarter, love deeper, and give your pet the best possible life - today and for years to come.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

2K reviews

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Rated 5 out of 5 stars

Good customer service, great outcome.

The test didn't work but they sent another one which did and I'm so pleased to have found out more about my dog. They confirmed a genetic abnormality which needs careful monitoring and I'm pleased I have advance warning of what to consider for the best outcome for my dog. Friendly staff, helpful and prompt. Simple enough to use. My test was a gift so I cant comment on price.

9 April 2026
Rated 5 out of 5 stars

The admin process was easy

The admin process was easy, especially physically taking the sample. In fact it was easier than printing the label! The information was very interesting and confirmed some of the ideas we had for our dog's heritage in the report which was received in a timely manner. I would use Wisdom Panel again and highly recommend.

7 April 2026
Rated 1 out of 5 stars

I sent off for the DNA test back in…

I sent off for the DNA test back in Feb. waited 3 weeks and rang up to be told the kit had been lost in the post and therefore would send me another out which I received on 28th March. I sent back immediately and 3 weeks rang. USA to ask where it was to be told not yet received. 2 days later they sent me email to say he had been recieved and then another email to say would take 3 weeks to perform the tests. It is now May 1st and still had nothing hence the poor review.

6 February 2026
Rated 3 out of 5 stars

Overall, worth it

I brought this to ascertain my cats breed. Results on box say 2-3 weeks to be returned. This is extremely misleading. Once taken, the dna goes to a UK base which takes 2-3 days. It then takes about 4 weeks for it to be delivered to wherever the lab is. Then it gets analysed. My sample got lost, another was sent, waited for it to arrive, had to take another sample from an unimpressed cat, that got sent. Then my original sample turned up and I got the results. But the process took about 7 weeks - without bank holidays. Highly misleading from what the box states. That said, the results were interesting and nice to know. On the whole I would recommend but it is pricey and long waits are involved. On a positive note, customer service was very responsive and helpful and couldn’t fault the person (Kevin) that I dealt with.

26 March 2026
Rated 5 out of 5 stars

I found the Wisdom Panel web site very…

I found the Wisdom Panel web site very clear and informative to use. When I had a slight problem aii it took was an email and all was sorted immediately.
Not having to wait too long for the results was good and they seem very interesting.
I would fully recommend this companie to anyone looking for DNA results

26 March 2026
Rated 5 out of 5 stars

100% recommend!

slight delay with them receiving our sample, but this was no fault of theirs, they communicated wonderfully during this time and sent another test kit promptly, but our original made it to them before we got a chance to re swab!

26 March 2026
Rated 5 out of 5 stars

I was positively surprised by the…

I was positively surprised by the results. I gave too little information about my dog before the test but with the results showed very accurate information about my dog like her coat, shape, behaviour. Also I really enjoyed reading the detailed report. It’s a great added value to know more about your dog especially if yours is also a rescue dog as you get a very little to no information about them.

2 April 2026
Rated 5 out of 5 stars

Five stars to Wisdom panel

Five stars to Wisdom panel, they did well, communication was first class, it was worth geting the DNA test done confirmend some of what we thought and also gave us an insight into 3 others that we would not have guessed, has enabled us to better train our 5 mths old puppy. Our test included a lot more information than we expected. ja

25 March 2026
Rated 5 out of 5 stars

When we adopted our puppy Little John

When we decided to fill in the adoption form, from then we knew that we made the right decision and especially for the puppy we wanted called John. His name now is Little John. Between Paws2Rescue that dealt with the adoption, house check to finally been told that John was going to be our’s & be part off our family and the Wisdom Panel helping us with the next stage off Little John’s journey. They we very helpful to when we started to find out about his DNA. Since having our pup, people & our family meeting him and asking where we got him it’s very reassuring that other people have also adopted too, or they know off someone have done it. Thank you so much Wisdom Panal for helping us in finding out what breed Little John is, very interesting. Good luck in all you do.

24 March 2026

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