AVOID White Label SEO Firm (They Overpromise and Underdeliver)
White Label SEO Firm's Facebook Ads start with a Matthew Boley and/or Steven Boley who run the place out of San Diego, CA and they look like they have some transparent SEO Marketing tasks, and I interviewed multiple SEO agencies to see who looked reliable and getting the best bang for a tight marketing budget buck. From Day 0, it seems their agency dropped the ball in not getting some keyword rankings report done to showcase how their actions can help produce better rankings by the end of Month 1 but ok let's excuse that first report, but I had to repeatedly engage with their service team by email to see if any updates were happening in regards to helping the business grow and "coincidentally" the day of or day after, they would be posting the links, embed codes, YT video, other tactics they had as deliverables. Luckily, I kind of emailed this to their attention mid month that they got the ball rolling and had some positive reporting by Day 30 in regards to the potential of how their service can help. But then Month 2 starts, they ask me to upload some images, UGC for their blogs and other GBP posting tasks, and I see some work being drafted up on that first day of Month 2 and I didn't want to "check in" with them until I see that there is no movement at all from our Google Analytics, SEM rush reports on keyword rankings and other Heat Map grids that I used to research our progress, so when I email them the day before our billing date to ask about updates. Their answer is that they have been working "all month doing backend work", however, the transparent deliverables that they present in a nice organized monthly task folder say otherwise. Once again, the blogs, sites, links, everything is last minute worked on the day I reached out and the day after I emailed them. I email to them that I'm no dummy that they can take advantage of and realize that they're only doing the "AI draft work" early on and while they probably spend a lot more time trying to onboard new clients and help progress other higher end clients who pay more on higher packages, it is not right for our business to be left on the backburner and suffer negatively in keyword rankings when they over promised that White Label SEO Firm is not like other SEO agencies who "don't deliver results" or "wasting our money on nothing getting done". Well, seems like they are just talking about themselves in their ad and the CEO, Matt Boley, decides to message back that "they do have the right to deliver everything promised until end of date" (even though they still haven't and it's been a week since that email) and when I asked for some partial refund due to lack of attention to our account and not delivering everything, he claims that their TOS states "their right to refuse any refunds" (I read the TOS and NOWHERE does it mention that they do not offer back any refunds) so lies after lies, this company will just sell lies and take advantage of those companies who don't care to look after the real accountability of what they claim to be delivering due to having a bigger marketing budget or no real marketing knowledge on what is happening "on the backend". Then, he decided to cancel his services with me and not fully deliver the service package on his "backend".
The worst part of this whole situation is that never once did the White Label SEO Firm support team or even the CEO Matt Boley himself EVER offer any apologies or true care for being shown real data when I would submit reportings and analytics that they weren't helping, they were just non existent for me in Month 2. Instead, it was always excuses or some BS copy and pasted from what I imagine to be their "Excuses Knowledge Base or FAQs" so avoid White Label SEO Firm, while you still can. And I would greatly appreciate if anybody has a real SEO firm that you have had a positive experience with and truly delivers.
P.s. the "Free Until You Rank" is only for agencies that have at least 10 or 25 business clients so it's just an attention getter/clickbait offer because then they'll state it's not for an individual business, it's only if you bring in a lot more business to them so I had to sadly pay a monthly package to never rank. I understand that in some cases you would see better or great results by Day 90 since no real SEO gets you up and going in less than 2 months, but if the CEO or thee services were truly accountable and believe in their SEO services, then they should've proven me wrong by apologizing, giving me Month 3 for Free (or discounted) to show positive movement and achieve those results, instead he took the coward way out and proved me right in being another bad SEO agency to avoid with lack of accountability and pride to acknowledge when they are wrong and failed.