whitehothair.co.uk Reviews 18

TrustScore 4 out of 5

4.0

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Company details

  1. Hair Product Store

Written by the company

White Hot is a range of 9 luxury products made in the UK specifically for the wants and needs of white and grey hair, all with a delicious signature fragrance. Designed to nourish, hydrate, boost brightness, volume, bounce and shine, White Hot celebrates ageing, ditching the dye and above all...choice.


Contact info

4.0

Great

TrustScore 4 out of 5

18 reviews

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Replied to 100% of negative reviews

Typically replies within 1 month

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Rated 5 out of 5 stars

Simply Amazing!!

Tried White Hot Hair products for the first time only at the start of last week and I can't praise them highly enough. They've brought body and flexibility to my hair, together with a healthy shine and I haven't had to touch it up throughout week as it's held its style ALL week. I have fine hair and these products acted like scaffolding. My hair has never looked or felt better.

4 May 2026
Unprompted review
Rated 5 out of 5 stars

I love this brand

I love the products and the condition of my silver hair has definitely improved since using the range. I’m a big fan of the Lifeshine Oil - a little really does go a long way. Customer care is also first rate - super responsive (even on a Saturday !). Love this brand !

4 April 2026
Unprompted review
Rated 5 out of 5 stars

White Hot Hair

I have used many times and tried most of shampoos & conditioners! My favourite is glorious shampoo & whip mask which is amazing
My hair has been very slow turning grey But it’s the wirey kind so whip mask amazing
I think over the last year I’ve tried most of the products

18 March 2026
Unprompted review
Rated 5 out of 5 stars

I am disappointed as i had high hopes…

I am disappointed as i had high hopes that this product would make my grey hair glossy and conditioned, but its awful!! My hair looks like wire wool now, weightless and sticking out like a white bush! I would like a refund,pleaee, as it is not at all as good as i was expecting.
Further to the above, the Customer Care team have resolved my problem and i am very happy with their quick response and help.
It was a shame that the product did not suit my fragile hair, but the customer care is excellent. Thank you!

23 February 2026
Unprompted review
whitehothair.co.uk logo

Reply from whitehothair.co.uk

Hi, thank you for your email to customer care. I am sorry you didn't get on with our products and glad that we were able to resolve this for you,

Rated 3 out of 5 stars

Website hard to read..

I like the products they leave the grey in my hair looking bright and shiny. However, here is some feedback, your website is difficult to read, the font is too small and light in colour. As this is a product mainly used by women of a certain age I think you need to look at the usability of your website. This lead to me purchasing 4 shampoos, I thought were 2 shampoos 2 conditioners, I was deeply disappointed when I discovered this as they were for Christmas presents to person who was familiar with the brand. The staff were really unhelpful and offered no solutions. I had to buy the conditioner of Amazon as it worked out cheaper because of posting costs in the end. I’m not being funny but who would just buy 2 shampoos?!?

22 November 2025
Unprompted review
whitehothair.co.uk logo

Reply from whitehothair.co.uk

Hello, I'm sorry you were disappointed with our response as we didn't have a special offer on two conditioners. Thanks also for your feedback on our website, we will look again at the legibility of our product descriptions. We're glad you find the products good for your hair and we do appreciate all feedback, positive or not!

Rated 5 out of 5 stars

So far so good after one use

I have only used this product once but can already see and feel an improvement in my hair - which is quite thick and coarse. It is noticeably softer and brighter. I have sensitive skin and psoriasis but have not had any adverse reaction. So far so good!

9 September 2025
Unprompted review
whitehothair.co.uk logo

Reply from whitehothair.co.uk

That's great to hear, we're glad your hair is softer and brighter.

Rated 2 out of 5 stars

Expecting great results on my grey hair…

Expecting great results on my grey hair …… shampoo smells delicious, lathers well but oh dear my skin has reacted. My scalp is so incredibly itchy, little blisters have appeared, now spread behind my ears and down my neck!! Upon looking at the list of ingredients…..Formica acid 😳 that’s what red ants sting you with!
Think carefully before using……I have never reacted like this before!

1 September 2025
Unprompted review
whitehothair.co.uk logo

Reply from whitehothair.co.uk

Hi Lesley, I am sorry you have experienced a reaction to one of our products, please do contact us at customercare@whitehothair.co.uk if you would like to discuss it further and in the meantime, we'd just like to reassure you that the low level of formic acid in this product is from a vegan material where it is used to preserve and maintain its pH balance.

Rated 2 out of 5 stars

Not what I expected

I was sceptical but it was only me but I was glad to read. The other reviewers said their hair was dull and mine was also quite lank and had to wash it several days in a row. Or say after the last time my head was itchy and I’ve gone back to my original shampoo. I didn’t see any difference in this product on my grey hair. I have written to the company, just waiting to see what their comments are. I wouldn’t recommend this item.

18 August 2025
Unprompted review
whitehothair.co.uk logo

Reply from whitehothair.co.uk

Hi, I'm sorry to hear you didn't get on with our product. Please do drop us an email at customercare@whitehothair.co.uk if you would like to discuss your thoughts further.

Rated 2 out of 5 stars

Made hair dry and frizzy …

I bought the shampoo and conditioner after seeing online advertisement. It arrived quickly but I found the shampoo extremely drying and it didn’t brighten my white hair at all. It made it so dry and frizzy that I dare not keep using. I would not recommend

27 July 2025
Unprompted review
whitehothair.co.uk logo

Reply from whitehothair.co.uk

Hi Deborah, I'm sorry to hear you didn't love our products. Which shampoo did you try? Our products contain hydrating ingredients, so it surprises us that your hair felt dry. We suggest using Glorious Shampoo and Luminous Conditioner as your regular combo and swap in Brilliant Shampoo every few washes to combat brassiness.

Rated 5 out of 5 stars

Great products

I use Glorious Shampoo, Infinity mousse, Shooshing crème and the bars are great for travelling - all brilliant products, even my hairdresser comments on the good condition and colour of my hair.
Excellent customer service when I’ve contacted them and delivery is always so quick.

13 July 2025
Unprompted review
whitehothair.co.uk logo

Reply from whitehothair.co.uk

Thank you, Lorraine! That's so great to hear.

Rated 5 out of 5 stars

Fantastic results in my white hair.

Fantastic results in my white hair.
I have the Brilliant Shampoo and the Glorious Shampoo.
My hair has been totally revitalised!
Full of body, healthier and luminous.
Better than it's looked in a very long time!
I will definitely buy more

8 July 2025
Unprompted review
whitehothair.co.uk logo

Reply from whitehothair.co.uk

Hi Christine, that's wonderful to hear! Thank you so much.

Rated 2 out of 5 stars

My goods arrived in a bit of a state

My goods arrived in a bit of a state, the bars were not in their box (the box was flat, as though unused) and the bars were dented and scufffed.

I was very much looking forward to using these products as I can no longer get what I used to buy, in the UK.

The shampoo smells fantastic and lathers well, the conditioner is not overly oily at the time of use. Afterwords though is a real let down, my normally glossy natural grey hair is dull and yellowish, I’ve had to wash my hair twice as it feels greasy after just a day - usually I wash my hair every four days.

I’m really disappointed, I cannot recommend these products and I will not be buying them again. Returns can only be for unused items, so I can’t return them either - £££s wasted.

3 February 2025
Unprompted review
Rated 2 out of 5 stars

Reaction to the shampoo…

I notice in the reviews that someone has asked if anyone has had a reaction to the shampoo. I certainly have. My head has become more itchy as time has gone on and now my hands are also itching after using the product. I rinse well too.

6 January 2025
Unprompted review
Rated 5 out of 5 stars

White Hot shampoo and products…

White Hot shampoo and products certainly make your hair feel luxurious. I like to use a variety of shampoos but I always turn to my White Hot products before special occasions. Ordering on line is very simple and delivery prompt. I recently had occasion to contact by email and the response has been excellent.

18 December 2024
Unprompted review
Rated 3 out of 5 stars

Goods arrived late & damaged

Despite repeated attempt to contact the co, messaging, emails (phone none functional). No response when trying to chase up non delivery of £60 + worth of goods I ordered.
Edit, goods arrived on the 12th. 2 tubes ruptured as not well packed. I finally made contact though FB page, respondent helpful. No explanation as to why my emails didn't land, BUT they have replaced with 2 new tubes and a gift 24 hrs later. Now to try the goods!

12 December 2024
Unprompted review
Rated 5 out of 5 stars

Perfect hold

I have been buying Shoosing Cream for quite some time. I have fine short hair and love the hold along with hair spray it has. I have bought the shampoo and conditioner but Shoosing Cream is my continual purchase. My only bug bear is when coming to the end of the tube I have to cut the end off to use what is left. Super fast delivery and well packaged.

22 October 2024
Unprompted review
Rated 3 out of 5 stars

Whitehot shampoo and conditioner

Hello I've received my white hot products last week used for 2nd time today has anyone had a reaction to the shampoo and conditioner I can't keep my fingers out of my head am itching all the time I've used other makes and this is the first time this as happened and yes have rinced my hair really well am not quite sure if I should stop using it I was so excited to receive them thank you alison .

8 August 2024
Unprompted review
Rated 5 out of 5 stars

Loving the Lifeshine Oil

I've used white hot hair shampoos for a couple of years now and decided to give the Lifeshine oil a try. What a game changer. Just two drops of this amazing oil leaves my hair shiny and looking so healthy without any heaviness. Absolutely love it, and will definitely be using this in my hair routine moving forward 🤩

22 January 2024
Unprompted review

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