While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 3 out of 5 stars

I bought a few bottes of the Primitivo when on offer in Sainsbury's. The wine is a good enough drink, the the bottle design needs reworking. I applaud the idea of the card outer, but I found it extrem... See more

Rated 5 out of 5 stars

I am a big fan of the paper bottled wines - which are great to drink and make lovely gifts - so light and eco-friendly. Unfortunately my latest order got damaged in transit - but the speed of custome... See more

Company replied

Rated 5 out of 5 stars

Amazing wine from an amazing company. Excellent service - website straight forward & delivery free & next day. I have already highly recommended you to family & friends - one of whom has already used... See more

Company replied

Rated 5 out of 5 stars

Very smooth experience w order and delivery. The Pecorino is a lovely fresh, easy-drinking summer white - enjoyed it with seafood and pasta. Cardboard bottle is a practical alternative - light but stu... See more

Company replied

Company details

  1. Wine Wholesaler and Importer
  2. Wine Store

Written by the company

RETHINKING WINE DRINKING When in Rome is here to make drinking wine as much fun as it is in Italy. We bring you high quality craft wines at great value, whilst all the time minimising our impact on the environment.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

213 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Excellent value artisanal wines

I was a little dubious but the wine is excellent value for money. Lovely fresh white, and the rose could have passed for something twice the price. Very pleased. And the packaging and approach to sustainability is second to none

16 August 2025
Unprompted review
Rated 3 out of 5 stars

Wine good - bottle design terrible

I bought a few bottes of the Primitivo when on offer in Sainsbury's. The wine is a good enough drink, the the bottle design needs reworking. I applaud the idea of the card outer, but I found it extremely difficult to unscrew the cap and really hurt both hands on both bottles (and I have have unscrewed a lot of bottles!). One attempt twisted the foil bag so much the wine wouldn't come out!

10 June 2025
Unprompted review
Rated 5 out of 5 stars

Never had any problems with this…

Never had any problems with this company. Order is delivered quickly and well packaged.

31 March 2025
When in Rome logo

Reply from When in Rome

Thank you for your lovely review, Margaret! We’re so pleased to hear you had a great shopping experience with us at When in Rome Wine. With the sunshine out, it’s the perfect time to enjoy a can of our fruity and playful Rosato. Grazie mille!

Rated 5 out of 5 stars

My 2024 New Years resolution was to…

My 2024 New Years resolution was to drink more Italian wine...
... Living the dream with this box.

11 December 2024
When in Rome logo

Reply from When in Rome

Thank you for your fantastic review Ian! We love your New Year’s resolution—definitely one we can get behind! Cheers to living the dream with great Italian wine. Grazie mille!

Rated 5 out of 5 stars

Wonderful wine

Brilliant service, quick delivery, fabulous wine.

11 December 2024
When in Rome logo

Reply from When in Rome

Thank you for your lovely review! We’re delighted to hear you had a great shopping experience with us at When in Rome Wine. Grazie mille!

Rated 5 out of 5 stars

Great Service and Great Wine

Super fast delivery of great quality products.
Lovely presentation.

11 December 2024
When in Rome logo

Reply from When in Rome

Thank you for your kind words! We’re so glad you were happy with the delivery and the quality of our wines. We look forward to serving you again soon. Salute!

Rated 5 out of 5 stars

Fabulous Customer Service

I am a big fan of the paper bottled wines - which are great to drink and make lovely gifts - so light and eco-friendly. Unfortunately my latest order got damaged in transit - but the speed of customer service from WIR was amazing - two days later I had a replacement shipment - in perfect condition. Sometimes when things go wrong outside your control it is the speed and depth of response which shows the real quality of a business.
Nice work - cheers!!

11 December 2024
Unprompted review
When in Rome logo

Reply from When in Rome

Hi Nigel, Grazie mille for your kind words and thoughtful review! It’s wonderful to know you enjoy Pecorino bottles both for their taste and eco-friendliness.

We’re truly sorry your initial order was damaged in transit, especially during this Christmas period, but we’re glad we could resolve it quickly for you! Your understanding and appreciation mean the world to us, and we’re proud that our response met your expectations and left you satisfied.

Thank you again for your support, and we look forward to serving you again soon. Cheers!!

Rated 5 out of 5 stars

Everything very efficient

Everything very efficient

4 December 2024
When in Rome logo

Reply from When in Rome

Thank you for your review Phil. We look forward to serving you with more of our wines in the future! Salute!

Rated 4 out of 5 stars

A company that still listens to their customers

UPDATE: An unexpected consequence of my last (3 star) review (below) was direct contact by email from When In Rome’s supply-chain manager, explaining their strategic move away from the wine-in-a-box format in favour of cans and paper bottles, apologising for the logistics lapse that occurred around my last order, and offering compensation. His lengthy personal response was appreciated, foremost because it didn’t and doesn’t suggest a business that has grown indifferent to the experience and opinions of their customers — something increasingly common in online commerce.

I respect their decision to move towards different packaging formats, and while I am unlikely to make canned wine a feature in my life (notwithstanding the unquestionably excellent recoverability ratios of aluminium, the percentage of packaging to product and energy requirement for recycling are both too high, in my view), paper bottles are new to me and merit examination. Perhaps I’ll read up on their sustainability parameters while sampling their contents when I next order.

* Original Review *
I've been ordering from When in Rome for around 2 years now, and I have to say, unfortunately standards seem to be slipping. The range on offer is not what it initially was, and while I get that they work with smaller suppliers with limited production, I'd expect their buyers to be conscious of this and try to discover growers to showcase tomorrow. Their logistics also appear to be deteriorating, too: fewer updates and slower deliveries.

30 November 2024
When in Rome logo

Reply from When in Rome

Hi Malcom, thank you so much for your thoughtful review and for sharing your feedback with us. We truly appreciate your understanding and are glad to have had the opportunity to connect with you. It’s always our priority to listen to our customers, and we value your insights regarding our move towards cans and paper bottles.

We completely understand your perspective on canned wine, and we’re thrilled that you’re open to exploring our paper bottles! We’re confident that both the quality of the wine and the sustainability features will impress you, and we look forward to hearing what you think once you've had a chance to try them.

Thank you once again for your thoughtful comments and continued support. We hope to continue providing you with the best possible experience, and we’re here if you have any further questions or thoughts. Salute!

Rated 5 out of 5 stars

Fantastic service

Fantastic service, easy to use and quick dispatch/receipt

26 November 2024
When in Rome logo

Reply from When in Rome

Grazie mille for your wonderful review! It’s always a pleasure to make things seamless for you—Salute!

Rated 5 out of 5 stars

Delicious!

I don’t know why it has taken so long for me to realise what a good idea Sparkling wine in a can is! Just perfect for 1 (or 2) if nobody wants to join you in opening a bottle. Really tasty wine, light, refreshing.

14 November 2024
When in Rome logo

Reply from When in Rome

Grazie mille for your wonderful review! We're thrilled you’ve discovered the convenience of sparkling wine in a can and we are delighted to hear that you enjoyed the taste. Salute to more sparkling moments ahead!

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look