Whatdrivesthem Reviews 

Clear language, direction and way to use frameworks that totally changed the way I understand customers

The team training was spot on. Most of the team started out not even thinking they could be customer-centric and innovate, few days later, everyone was pumped up and raring to go!

Understand standing consumer behavior backed by psychology and frames work provided and created by Gary gave me confidence for business ideation and execution strategy.

Amazing course! I’ve built A LOT of new skills about understanding and mapping human behaviour.

Gary’s GRAMS methodology is also very simple and effective along with the NOREX technique.

I loved becoming more aware of deceptive design and other very interesting subjects that I’ve learned during the course.

I strongly recommend it! 10/10

Gary is very charismatic and keeps the class engaged. His frameworks, methodologies and content were extremely relevant and helped me understand consumer psychology in todays age.

I loved how Gary helped me sell my marketing campaign for Secret Santa! He roasted the shit out of my poster but it was such an honest and thoughtful review. It was exactly what I was missing, an honest opinion.

Gary has been a live changing experience. Not only the content I believe nowadays everyone can find out good content or teachers. He has been amazing on how he comunicantes makes you reflect and teaches you not only by the content but on how he teaches it.

Amazing! Gary’s an incredibly engaging professor and I’ve learnt so much from his class. ✨✨✨

I took the consumer psychology and behaviour design course with what drives them. It is a very interesting perspective and in my belief essential to understand your customer and build a product that speaks to your business values as well as your customers values and needs.