Wild Reviews 96,305

TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Looking at 17,607 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products, highlighting their effectiveness, pleasant fragrances, and the use of natural ingredients. Many appreciate the brand's commitment to sustainability, with mentions of adorable and recyclable packaging, and the convenience of the subscription service. Reviewers also frequently commend the company's customer service for its quick and efficient responses to issues, such as lost orders or faulty items. However, some people were dissatisfied with certain aspects. A few customers experienced issues with delivery, noting delays or problems with the chosen courier. There were also occasional complaints about the design of some products, such as the roll-on deodorant leaking or the stick deodorant crumbling, and some found the fragrances too strong. A small number of users also reported skin irritation or found the application of the stick deodorant to be dry.

What people talk about most

Product

Reviewers mention positive feedback about product quality and effectiveness. Customers praise the deodorants... See more

Quality

Clients share positive opinions on quality, with many praising the effectiveness and pleasant fragrances of... See more

Delivery service

Customers had positive experiences with delivery service. Many reviewers praise the fast and quick delivery,... See more

Order

Consumers generally express satisfaction with the ordering process. Many reviewers highlight the ease of... See more

User experience

Reviewers highlight positive aspects of user experience, with many finding the website easy to use for... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I ordered some free samples thinking they wouldn't be dispatched, I put care packages together for those less fortunate than myself so these samples helped massively and I'd like to thank you from the... See more

Company replied

Rated 5 out of 5 stars

I was pretty sceptical at first, especially cause I’m not a fan of “natural” deodorant, but wild, wow, they have the nicest scents especially my fave the amber and Oud scent, smells like a literal per... See more

Company replied

Rated 5 out of 5 stars

I've been using Wild for several years now and really love their products and the convenience of the subscription service. Unfortunately my last order was left in an unsafe place by the courier and wa... See more

Company replied

Rated 5 out of 5 stars

What a great find. I'm normally allergic to most products but not with Wild deodorant. Not only does it smell lovely, its very effective and so I don't have to reapply. Also it ticks the boxes for not... See more

Company replied



Company details

  1. Cosmetics Industry
  2. Health and Beauty Shop

Information provided by various external sources

Wild creates awesome personal care products that are kind to your body and kind to our planet. We push the boundaries of sustainability and natural products without ever compromising on efficacy and customer experience. Our goal is to educate and inspire people to change their buying habits to equally effective but more sustainable products that showcase the power of nature whilst allowing them to feel good about their choices. Less than 50% of products used in the bathroom are recycled compared to 90% in the kitchen. This is combined with growing mistrust of the impact traditional products and their chemical makeup have on our body and the environment. Currently, to change your daily habits you have to sacrifice either the efficacy, convenience or experience of your products. At Wild we want to create a range of high performing natural products that are 100% sustainable but also provide a frictionless experience so customers can switch without compromise. No refill stations, no rubbing creams under your armpits, no complicated recycling instructions. Just simple high quality natural products you can trust.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

96K reviews

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1-star

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Rated 5 out of 5 stars

I love Wild products

I love Wild products! So many beautiful cases & smells to choose from.
Would never go back to another deodorant. 💜

17 May 2026
Wild logo

Reply from Wild

Hello Ms,

Thanks so much for your wonderful feedback! 💜
We're thrilled to hear how much you love Wild and our range of beautiful cases and scents.
It means a lot to know you’ve found a deodorant you truly enjoy.
Thanks for being part of the Wild community!

Wild Regards,

The Wild Team

Rated 5 out of 5 stars

Soo amazing

Products smell amazing, fast delivery, kind employees

17 May 2026
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Reply from Wild

Hello Rachel,

Thanks for your lovely review! 🌸
We're so pleased that you’re enjoying our quality, great-smelling products and that your delivery was speedy too – just what we love to hear!
It's wonderful to know our team made a positive impression as well.
Your feedback has made our day.
Thank you for choosing Wild!

Wild Regards,

The Wild Team

Rated 5 out of 5 stars

This product has absolutely changed my…

This product has absolutely changed my life. Before discovering Wild I was just coming into my 40s and was struggling with sudden body odour no matter what I tried. I even tried an armpit exfoliating treatment, glycolic acid, witch Hazel scrubs, changing tops three times a day sometimes... no sweat, just a funky smell and I was getting really down about it. My armpits itched and even sometimes ached! Decided to give Wild a go and from day one my symptoms began to rapidly dissipate! Now I am obsessed! No soreness, no weird smell, no itching or aching.. thank you Wild for changing my hygiene routine! Have told friends and given them my code too. Cannot go wrong with Wild.

17 May 2026
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Reply from Wild

Hello Rosy,

Thanks so much for sharing your experience!
We’re truly delighted to hear how much Wild has helped you and made such a positive difference in your daily routine.
It means a lot to know that you’ve found relief from discomfort and that you’re now feeling confident and comfortable.
We really appreciate you spreading the word and sharing your code with friends – that’s the highest compliment we could receive.
Thank you for choosing Wild and for being part of our community!

Wild Regards,

The Wild Team

Rated 5 out of 5 stars

I have autism and sensory issues so I…

I have autism and sensory issues so I find it hard to try new things. The moment I seen the Miffy Set I knew I had to take the chance. Cotton Clouds smells of marshmallow and funfare. A lot of other brands mess with my sensory as smells for me = comfort or safety. This quickly became my comfort smell. I wear it all the time, I even smell it on my clothes before bed which quells anxiety.

Since it’s limited edition; I ordered the miffy roller to complete my collection. Delivery is so fast by the way! I also tried the cherry blossom and it’s not overpowering or alcoholic with its scent which suprised me in such a positive way. It’s so refreshing especially for spring!

17 May 2026
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Reply from Wild

Hello Gillisa,

Thanks so much for sharing your experience with us!
We're really touched to hear how much the Miffy Set and Cotton Clouds scent mean to you, especially with your sensory needs.
It’s wonderful to know that our scents bring you comfort and help ease anxiety – that’s exactly the kind of positive impact we hope for.
We’re glad you enjoyed the cherry blossom too and found it light and refreshing.
Thank you for trusting Wild and for being part of our community.
If you ever need anything or have more feedback, we’re always here to listen.
Sending you lots of good vibes!

Wild Regards,

The Wild Team

Rated 4 out of 5 stars

I love this deodorant

I love this deodorant. Keeps me smelling fresh. It is natural ingredients. The subscription helps me stay stocked with deodorant without the hassle. Only thing I wish is that is came in a larger amount.

22 May 2026
Unprompted review
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Reply from Wild

Hello Reagan,

Thanks so much for sharing your thoughts!
We're delighted to hear that you love our deodorant and that it keeps you feeling fresh.
It's great to know the natural ingredients and convenient subscription are working well for you.
We appreciate your suggestion about offering a larger size – feedback like yours helps us improve.
Thanks for being part of the wild community!

Wild Regards,

The Wild Team

Rated 5 out of 5 stars
Wild logo

Reply from Wild

Hello Julie,

Thanks so much for your wonderful feedback! 🌟
We're delighted to hear that your delivery was fast and that you enjoyed our great offer.
It's fantastic to know that Wild could meet your expectations.
We hope you continue to love our products!

Wild Regards,

The Wild Team

Rated 2 out of 5 stars

For the two samples the packaging was…

For the two samples the packaging was way too big and unnecessary. Try to be more eco-conscious.

15 May 2026
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Reply from Wild

Hi Chris,

Thank you for taking the time to share your feedback with us, we really appreciate it.

We are sorry to hear your thoughts on the packaging for the samples and completely understand your concern around keeping things as eco-conscious as possible. That is something we care deeply about as a brand and always strive to improve.

Please rest assured that your feedback has been passed on to the relevant team for review.

Thank you again for taking the time to let us know, it genuinely helps us continue to improve.

Team Wild

Rated 1 out of 5 stars
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Reply from Wild

Hi Kate,

Thank you for taking the time to share your feedback, we really appreciate it.

We are sorry to hear that your experience with Wild has not met your expectations, and we completely understand your disappointment.

We have sent you an email so we can look into this further and support you properly.

Thank you again for bringing this to our attention, and for giving us the opportunity to put things right.

Team Wild

Rated 5 out of 5 stars

Amazing product, amazing staff

The product being amazing is one thing but the customer service has also been just as high. A great company that has really passionate people behind high quality products. I have been dealing with Joan in regards to a change to my order and nothing has been too hard for her and she has also been happy to answer my other queries.

22 May 2026
Unprompted review
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Reply from Wild

Hello Cydney,

Thanks so much for your wonderful feedback! 🌟
We're delighted to hear that you love our products and that our team, especially Joan, has been able to help you with your order and any questions you had.
It's fantastic to know our passion for what we do shines through in both our products and our service.
We truly appreciate your support and kind words.
With gratitude,
The Wild team

Wild Regards,

The Wild Team

Rated 2 out of 5 stars

Sadly I thought this would be the…

Sadly I thought this would be the ‘good’ product and have been disappointed. I originally bought my first Wild deo on holiday in London and this is the second one I’ve tried buying as a replacement but it is just made of different stuff and sadly does not go on like the original I bought. Unsure what the difference it but hope you manage to fix it.

13 May 2026
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Reply from Wild

Hi Zara,

Thank you for taking the time to share your feedback, we really appreciate it.

We are very sorry to hear that your recent experience has not matched your first purchase, and we completely understand your disappointment.

We have sent you an email so we can gather a few more details and look into this properly for you. Once we have that information, we will be able to investigate and support you further.

Thank you again for bringing this to our attention and for giving us the opportunity to make this right.

Team Wild

Rated 5 out of 5 stars

Best deodorant I’ve used!

I first started using Wild deodorant in January 2022 and I now wouldn’t use anything else. It’s not only a fantastic deodorant that smells great it also helps remove single-use plastic from my bathroom.

22 May 2026
Unprompted review
Wild logo

Reply from Wild

Hello Julie,

Thanks so much for your wonderful feedback! 🌿
We're delighted to hear that you've been enjoying Wild since January 2022 and that it's become your go-to deodorant.
It's fantastic to know you love the scent and that making a positive impact on reducing single-use plastic is important to you too.
We really appreciate you taking the time to share your experience with us.
Thank you for being part of the Wild community!

Wild Regards,

The Wild Team

Rated 3 out of 5 stars

Lovely product but ordering and setting up issues

Website was not used friendly. Very time consuming to get correct order.
Also had to Google to figure out how to assemble. Box instructions would have helped .

22 May 2026
Unprompted review
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Reply from Wild

Hi Mairi,

Thank you for taking the time to share your feedback with us, we really appreciate it.

We are sorry to hear that you found the website difficult to navigate and that it took longer than expected to place your order. We also completely understand your point regarding the assembly instructions and how helpful it would be to have clearer guidance included in the box. Feedback like this is incredibly valuable to us and helps us identify where we can improve both the customer journey and the product experience.

We would really like to look into this further and help where we can. Please feel free to reach out to our team here so we can assist you directly:

https://support.wearewild.com/hc/en-gb/requests/new

Thank you again for your honest feedback. We truly value it and hope we can make your next experience a much smoother one.

Team Wild

Rated 5 out of 5 stars

Quick service excellent product

Quick service excellent product

12 May 2026
Wild logo

Reply from Wild

Hello Kay,

Thanks so much for your wonderful feedback! 🌟
We're delighted to hear that you were impressed with our quick service and that you’re enjoying your Wild product.
Your support means a lot to us – thank you for choosing Wild!

Wild Regards,

The Wild Team

Rated 4 out of 5 stars

Sometime packing collapses

Sometime packing collapses

Holder gets stuck

21 May 2026
Unprompted review
Wild logo

Reply from Wild

Hi Angela,

Thank you for taking the time to leave your feedback and for your 4 star review. We are really glad to hear you are generally enjoying your Wild experience, and we appreciate your honesty about the issues you have noticed.

We are sorry to hear that the pack has sometimes collapsed and that the holder has become stuck. That is certainly not the experience we want for our customers, and we completely understand how frustrating that can be during everyday use.

We would really like to look into this further and help get things working smoothly for you. If you are happy to, please send us a message through our contact form here so our team can assist you directly and properly investigate this: https://support.wearewild.com/hc/en-gb/requests/new

Thank you again for sharing your feedback with us. We truly value it and hope we can help turn this into a 5 star experience for you.

Team Wild

Rated 5 out of 5 stars

I love the smell of these deodorants!

I love the smell of these deodorants!

6 June 2025
Wild logo

Reply from Wild

Hello Suzie,

Thanks so much for your wonderful feedback! 🌿
We're delighted to hear that you love the scent of our Wild deodorants.
Your kind words mean a lot to us and inspire us to keep creating products you'll enjoy.
Thanks again for sharing your experience!

Wild Regards,

The Wild Team

Rated 3 out of 5 stars

Good product, terrible shipping

The product is great, but the shipping company used is useless. It took two weeks to get something delivered within the same company. These days that’s just not good enough.

11 May 2026
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Reply from Wild

Hi Kate,

Thank you for taking the time to share your feedback and for your kind words about the product itself. We are really pleased to hear you are enjoying it, although we are very sorry to hear about the delivery delay you experienced.

We completely understand how frustrating it is when shipping takes longer than expected, especially for a domestic delivery. That is not the experience we aim to provide, and we really appreciate you bringing this to our attention.

Please rest assured that we have passed your feedback on to the relevant team so it can be reviewed and taken into account as we continue to improve our delivery experience.

Thank you again for sharing this with us, we truly value your feedback and hope we can provide a smoother experience next time.

Team Wild

Rated 5 out of 5 stars

I love Wild deodorant

I love Wild deodorant! A great, long lasting product that works well and smells great! All in eco-friendly packaging!

21 May 2026
Unprompted review
Wild logo

Reply from Wild

Hello Andrea,

Thanks so much for your wonderful feedback! 🌿
We're delighted to hear that you love Wild deodorant and that it’s working so well for you.
It’s fantastic to know you’re enjoying the long-lasting freshness and great scents, all while making an eco-friendly choice.
Your support means a lot to us – thank you for being part of the Wild community!

Wild Regards,

The Wild Team

Rated 4 out of 5 stars
Wild logo

Reply from Wild

Hello Raelene,

Thanks so much for your feedback! 🌿
We're delighted to hear that you found the ordering and delivery process quick and seamless.
At Wild, we always aim to make things as smooth as possible for our customers.
We really appreciate you taking the time to share your experience with us!

Wild Regards,

The Wild Team

Rated 5 out of 5 stars

I love how you can choose the flavors

I love how you can choose the flavors

3 February 2026
Wild logo

Reply from Wild

Hello Lara,

Thanks so much for your wonderful review! 🌿
We're delighted to hear that you love being able to choose the flavors – we think personalisation makes all the difference too.
It's fantastic to know you're enjoying your experience with Wild.
Thanks again for sharing your thoughts!

Wild Regards,

The Wild Team

Rated 5 out of 5 stars

Beautiful lip balms

I ordered three lip balms with different flavours and three lovely cases for different bags of mine.
My order arrived quickly in recyclable packaging which I appreciate.
The balms were easy to insert into the cases. I’ve already tried a couple of them and am very happy with how they feel and last on me.

16 May 2026
Wild logo

Reply from Wild

Hello Geraldine,

Thanks so much for your wonderful feedback! 🌸
We're delighted to hear that you’re enjoying your new Wild lip balms and cases, and that the different flavours are a hit.
It’s great to know your order arrived quickly and that you appreciated the recyclable packaging.
We love that you found the balms easy to use and that they feel and last so well for you.
Thanks again for sharing your experience – it truly means a lot to us!

Wild Regards,

The Wild Team

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