I've been using Vitl for a few years now and I'm really impressed. The vitamins feel high quality, the packaging is clean and easy to use, and the daily packets make it simple to stay consistent. I'... See more
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Review summary
Based on reviews, created with AI
What people talk about most
Based on these reviews
I have been doing the vitl trial and have been very happy. I really like the fact I'm taking the vitamin ingredients rather than additional bulkers and fillers. I have also noticed my Whoop stats ha... See more
Company replied
My experience with Vitl has been excellent so far! I've had to pause my vitamin plan for quite some time due to some blood test results and Lika has been fantastic at helping me through the process. S... See more
Company replied
I’ve been a customer for over a year now and can honestly say I really notice the difference when I’m taking these vitamins regularly. On the odd occasion I forget, usually when I’m on holiday... See more
Company details
Information provided by various external sources
Our products are developed by Vitl's team of leading experts using the highest quality, sustainably sourced ingredients to help you stay healthy and feel great. We believe in keeping things simple, so we’ve created a single solution that covers all the essentials. Our supplements come in convenient, tearable daily strips so you can always take them with you on the go. Thoughtfully designed to fit effortlessly and conveniently with your busy day, and accompanied by our helpful app and inspiring online content, we’re on a mission to help you live life better.
Contact info
Francis House, 11 Francis St, SW1P 1DE, London, United Kingdom
- 0203 488 0747
- info@vitl.com
- vitl.com
4.8
Excellent
2K reviews
Replied to 75% of negative reviews
Typically replies within 48 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Vitl customer team are always very…
Vitl customer team are always very helpful and answer all kinds of questions I have about my subscription. There are always some offers to look for and the orders arrive quickly, are well packaged, and are good quality.
4 November 2025
Unprompted review
Reply from VITL
Hi Joanna,
Thanks so much for taking the time to share this! We put a lot of care into making sure things arrive smoothly and that you always feel supported, so it’s wonderful to hear that your experience reflects that.
Best regards,
Lika 🌟
Great vitamins!
I have been using the personalised vitamins for over a year and feel great. I am rarely ill, sleep well and my skin looks great (I’m 54). The customer service is fantastic - Lika recently responded to an enquiry I had quickly and efficiently.
10 November 2025
Unprompted review
Reply from VITL
Hi Rhian,
Thank you so much for this lovely review! Feeling healthier, sleeping well, and having glowing skin at 54… that’s the dream!
And thank you as well for the shout-out. I’m really happy I could help. If you ever need anything else, you know where to find us. 💛
Best regards,
Lika 🌟
Over a year in and still going strong!
Easy to use and manage my account. Noticeably improving my health and great price point. Been using for about a year now and wouldn’t switch to anyone else. Thanks Vitl!
4 November 2025
Unprompted review
Reply from VITL
Hi Sarah,
That’s amazing! We’re really happy to know things are working well for you and that you’ve stuck with us this long. Appreciate you taking the time to share this; it really makes our day. 💛
Best regards,
Lika 🌟
I’ve been using for 3 years now I’m so…
I’ve been using for 3 years now I’m so happy! Vitl helps providing easy and straightforward access to your daily vitamins and supplements, with no hassle. Their customer service is also great,they responded quickly and in a very personal and friendly manner
31 October 2025
Unprompted review
Reply from VITL
Hi Tina,
That’s so lovely to hear! Thank you for being with us for three years! We’re so glad you’re happy with your vitamins and that our team’s support has made things easy for you. Your kind words really mean a lot to us. 💛
Best regards,
Lika 🌟
Quality product
Quality product, great service and awesome brand. Been using them for over a year now!
30 October 2025
Unprompted review
Reply from VITL
Hi Stokey,
Thank you so much for taking the time to share this! We’re so glad to hear you’ve been with us for over a year - that really means a lot.
We truly appreciate your continued trust and support! 💛
Best regards,
Lika 🌟
Vitl helps providing easy and…
Vitl helps providing easy and straightforward access to your daily vitamins and supplements, with no hassle. Their customer service is also great, too; they responded quickly and in a very personal and friendly manner.
21 October 2025
Unprompted review
Reply from VITL
Hi Ilaria,
Thanks so much for sharing this! It’s great to know the experience has felt smooth and personal for you. We really appreciate you taking the time to leave such a thoughtful review.
Best regards,
Lika 🌟
A no nonsense company
Timely delivery with ordering. I like the transparency and found that the questionnaire was just a bit more concise than other players currently on the market.
The tablets do smell very strong, however I prefer natural over added sugars/bulking agents as they are unnecessary. It is good value for money too
13 October 2025
Unprompted review
Reply from VITL
Hi Suzanne,
Thanks so much for your thoughtful feedback! We're really glad to hear you appreciated the smooth delivery and how straightforward the questionnaire was. 😊
You’re absolutely right - that natural scent comes from the active ingredients themselves, without any added sugars or unnecessary fillers. We love that you value that too! Thanks again for sharing and for choosing Vitl. 💛
Warm wishes,
Lika
Great experience so far
Great experience so far. Product seems good quality, packaging is thoughtful and delivered in excellent condition
16 October 2025
Unprompted review
Reply from VITL
Hi Rebecca,
Thanks so much for sharing your experience! It’s wonderful to know everything arrived safely and that you’re happy with your vitamins so far. 💛
Warm wishes,
Lika
Had the pleasure of being helped by…
Had the pleasure of being helped by Lika in customer support. Amazing service and a great product.
16 October 2025
Unprompted review
Reply from VITL
Hi Diptesh,
Thank you so much for the lovely feedback - that truly made my day! 💛 We are so glad we could help and that you’re enjoying the product too.
Warm wishes,
Lika
Had a great experience setting my…
Had a great experience setting my subscription up as Lika sorted out all my details and got it sent out asap.
Now just waiting on my vitamins cannot wait to get started
15 October 2025
Unprompted review
Reply from VITL
Hi Dean,
That’s so lovely to hear - thank you so much for the kind words! 💛 I’m really glad I could help get everything set up quickly for you. I hope you love your new vitamin routine!
Warm wishes,
Lika
VITL vitamins and vital recycling
VITL has provided me with personalised daily vitamins for well over a year, reliably and punctually.
What's more, they provide a free-of-charge way of returning the used blister strips for recycling which is something that is really important to me.
29 September 2025
Unprompted review
Reply from VITL
Hi Carl,
Thanks so much for leaving us a review - it really means a lot. We’re happy to know you’ve been enjoying your vitamins for such a long time, and it’s brilliant to hear that the recycling service is something you value too.
We truly appreciate your support 💛
Best,
Lika
Avoid this company - not far off a scam
Avoid this company – feels like a scam with some very slick marketing.
I feel completely scammed by Vitl. My experience with their DNA test was extremely disappointing and when I raised my concerns, I was met with a patronising and dismissive response from their representative, (VITL have requested I redact the name of the individual representing them, make of that as you wish).
The message I received was full of carefully worded disclaimers and excuses, basically telling me that the test only shows vague “predispositions” and probabilities. None of this was made clear enough before purchase. The whole explanation came across as a justification for why the product doesn’t actually deliver meaningful insights. It felt like smoke and mirrors.
What makes matters worse is that when I requested a refund, I was flat-out refused – yet I’ve seen from other one-star reviews here that Vitl has refunded other customers in the past. That double standard says it all. Instead of treating me fairly, they chose to fob me off with condescending wording and empty offers of a “science team call” rather than acknowledging the issue.
The whole experience was frustrating, unhelpful, and left me feeling completely ripped off. Vitl comes across as hiding behind pseudo-scientific jargon, overpromising in their marketing, and then dodging accountability when customers are unhappy.
Save your money – there are plenty of other companies out there who are more transparent, more professional, and who actually respect their customers.
26 September 2025
Unprompted review
Reply from VITL
Hi there,
Thank you for taking the time to share your feedback. I am genuinely very sorry to hear you felt disappointed with your experience.
To provide some clarity, our DNA test is designed to highlight predispositions (or traits) which your genetics suggest you may be more or less likely to experience, like a slow metabolism, sleep bruxism or premature greying. It does not diagnose conditions or predict outcomes with certainty. We do aim to make that clear before purchase by showing a breakdown of all of the reports you will receive and the types of outcomes you might experience (https://vitl.com/product/dna), however, we have absolutely taken your feedback onboard and will be reviewing the current page for possible improvements.
As part of the DNA test, we also offer you the opportunity to meet with our in-house nutritionist at no extra cost to discuss your results and ask any questions you have. Customers generally find this really useful, particularly where some of their results have surprised them or don't quite make sense at first. We'd still be happy to arrange this for you if you reach out to hello@vitl.com.
Regarding refunds: we always consider requests fairly, and in cases where a product is lost, damaged or delayed, we will of course offer this. In cases where delays occur in receiving product or results, we may also offer a partial refund, which I believe may have been the case here. Unfortunately, when a DNA or Blood test has been completed and the results provided as described, we cannot offer a full refund.
We’re genuinely sorry your experience didn’t meet expectations, and we will be reviewing your feedback carefully as we look to make future improvements to our offering.
Best regards,
Joe
Excellent Customer Service
I have always found the customer service to be very helpful when I have had a problem with my account.
18 September 2025
Unprompted review
Reply from VITL
Hey Heather!
We really appreciate your lovely feedback - it’s great to know our team has been able to support you whenever you’ve needed help. 💛
Best regards,
Lika 🌟
Reply from VITL
Hi Alana!
That’s wonderful to hear - we’re glad the whole experience has been quick and easy for you. Thank you for taking the time to leave us feedback! 💛
Best regards,
Lika 🌟
Easy to understand
Easy to understand, good health questionnaire to understand what I'm focusing on. Great packaging and I feel fantastic
16 September 2025
Unprompted review
Reply from VITL
Hi Laura,
We’re thrilled to hear everything’s been working well for you and that you’re feeling the benefits. Thank you for sharing your experience - your feedback means a lot to us! 💛
Best regards,
Lika 🌟
Made such a difference to my life
The questionaire that I completed was very thorough to focus on the vitamins and minerals I needed rather than buying ones that my body may not have been deficent in. I am perimenopausal and after about 3 weeks of taking my vitl vitamins I started to notice that symptoms such as fatigue & low mood were improving. Only recently I did stop taking them, for about a week as thought I could try something else which was in my budget range, however, I found myself becoming very fatigued and emotional. I started the vitl vitamins again and within 3 days I started to feel better. I take these along side HRT and has been a real.life change for me.
14 September 2025
Unprompted review
Reply from VITL
Hey Jo,
We’re so glad to hear how much of a positive difference your vitamins are making for you, especially during such an important stage in life.
Thank you for trusting us to be part of your routine - it’s wonderful to hear they’ve been such a real support for you. 💛
Best regards,
Lika 🌟
Amazing feeling
I already feel the change after almost 2 weeks,I'm more energetic, definitely sleeping better. I'm very pleased with my vitamins. I've already recomanded it to many of my friends and shared my experience. Thank you 😊
14 September 2025
Unprompted review
Reply from VITL
Hi Stefania,
Thank you so much for sharing this wonderful feedback! We’re delighted to hear you’re already feeling more energetic and sleeping better.
It means a lot to know you’ve recommended us to your friends too - we really appreciate your support. 💛
Best regards,
Lika 🌟
Health quiz seems good and there are…
Health quiz seems good and there are options to choose your health priorities. Initial delivery took a few days but if you select the subscription option you don't need to remember to re-order.
The initial batch arrived in a nice re-useable box and I like that each day is labelled.
Customer services is called Customer Delight lol and they are extremley quick to answer queries
29 August 2025
Unprompted review
Reply from VITL
Hi Wendy!
Thank you so much for taking the time to share this review! We’re glad you enjoyed the health quiz and the flexibility to pick your own priorities - it means a lot to know that part worked well for you.
Thanks again for your lovely feedback.
Best regards,
Lika 🌟
Been a customer of VITL for a few years…
Been a customer of VITL for a few years now and one thing I have to say is the customer service is top tier. Vitamins are definitely one of if not the best on the market.
27 August 2025
Unprompted review
Reply from VITL
Hey Carlos,
Thank you so much for your loyalty and for sharing such kind words! It means the world to know you’ve been with us for years and that you see both our customer service and vitamins as top tier. 💛
We’re so happy to be part of your health journey and look forward to supporting you for many more years to come.
Best regards,
Lika 🌟
I had the pleasure of having my…
I had the pleasure of having my shipment sorted out by Lika at Vitl. It was a very smooth process and I’m extremely happy with the outcome of my delivery and the item itself. I’d definitely recommend buying from this company.
18 August 2025
Unprompted review
Reply from VITL
Hi Antoinne,
Thank you so much for your kind words! I’m so glad we could help get everything sorted smoothly and that you’re happy with both your delivery and your vitamins. Your recommendation truly means a lot to us. 💛
Wishing you all the best on your health journey, and we’re always here if you need anything!
Kind regards,
Lika
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