Vitality Reviews 

67,605
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 11,551 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the staff are exceptionally helpful, polite, and patient when answering questions, ensuring that every user feels fully supported, valued, and well-informed throughout the interaction. People also appreciate the prompt responses and smooth assistance provided during phone calls, making the overall customer service journey exceptionally pleasant and straightforward. However, some people mentioned encountering long hold times or facing a difficult, frustrating process when trying to manage their specific claims and coverage options. A few reviewers also noted occasional communication mistakes, unclear guidance, or annoying experiences caused by frequent transfers between different corporate departments.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently describing representatives as patient,... See more

Customer service

Customers had positive experiences with customer_service, highlighting polite representatives who answered... See more

Service

Users describe positive interactions with service, highlighting efficient support and helpful staff.... See more

Claim

Customers consistently note ambiguous experiences with claim processes, reflecting mixed feelings about the... See more

Response time

Consumers find response times to be prompt and efficient, noting that calls are answered quickly without long... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Trevor was incredibly polite and helpful from the moment our call started. I knew we were not going to be easy but he showed nothing but kindness and patience. When we came up against expected complic... See more

Company replied

Rated 5 out of 5 stars

The friendliness, helpfulness and clear communication of the lovely lady I spoke to was a breath of fresh air in today’s culture of getting people off the phone as quick as possible. She took the t... See more

Company replied

Rated 5 out of 5 stars

Kirsty is an absolute earth angel! She was incredibly helpful, patient, and knowledgeable throughout the entire process. She took the time to explain everything clearly, making sure I felt informed... See more

Company replied

Rated 5 out of 5 stars

Amy McCarton !!! Amy was absolutely fantastic throughout the whole process. She was friendly, patient, and explained everything clearly, making sure I understood all of my options without ever maki... See more

Company replied


Company details

  1. Health Insurance Agency
  2. Life Insurance Agency
  3. Physician Referral Service
  4. Wellness Program

Written by the company

Our health and life insurance does all the great things you’d expect to keep you protected. But we also take it a step further. What makes our cover better is how you can actually use it from day one to look after your long-term health. All so you can stay at your best and be covered at the same time.

Written by the company

See why we're great

We reward people for everyday healthy habits.

We reward people for everyday healthy habits.

Get top-rated cover

Vitality’s health insurance and life insurance is 5 Star Defaqto rated.

Improve your health

Get all the tools you need to stay at your best, so you can enjoy good health for longer.

Save and earn rewards

Vitality members who keep moving save £332 a year on average with rewards*.


Check our cover

Qualifying plans, terms and conditions apply.


* Platinum Vitality status members saved on average £332 a year in 2023. Gold members saved on average £253. Silver members saved £192. Bronze members saved £184. Vitality analysis, 2024.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

68K reviews

5-star
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1-star

Asks customers to review

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4.5

All reviews

(67,605)

11,145 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

The lengths Vitality will go to avoid…

The lengths Vitality will go to avoid paying a claim.
I have sent you all the paperwork relating to my (very) small claim and that seems to be not enough.
I am not prepared to waste any further time discussing the matter with you.

13 August 2026
Vitality logo

Reply from Vitality

Good morning, Michael. We are truly sorry to hear about your frustration with the claims process. We understand your time is valuable, if you do require any further assistance with this please do not hesitate to reach out and we would be more than happy to help where we can. - Lisa

Rated 5 out of 5 stars

Kind, fast, efficient

Rebekka was kind, fast and made everything super easy for me when I had to call today to update my claim.

13 August 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

Great experience with the claim team

Great experience with the claim team, they are always very helpful and supportive

12 August 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 1 out of 5 stars

Not helpful

13 August 2026
Vitality logo

Reply from Vitality

Good morning, Lynn. Thank you for taking the time to leave us a review. I am concerned to learn of your comments and have arranged for a member of the team to contact you as a priority to provide further assistance where we can. - Lisa

Rated 5 out of 5 stars

I had a few questions

I had a few questions, and the customer service was amazing. Not only did she answer all my questions, but she also went further to make sure I understood everything clearly. She also asked if I needed any additional support, which I really appreciated. Really helpful, friendly, and great customer service!

13 August 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

quick and efficient

13 August 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

Customer service

Customer service - The lady I spoke to on the phone was lovely and really reassuring and empathetic to my situation. Was really nice to have a human response despite not being able to get cover sorted under my plan.

13 August 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

Very helpful

Very helpful, clear and friendly.

13 August 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

Caroline is excellent

Caroline is excellent - efficient, kind, professional and genuinely caring thank ypu

13 August 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

Your receptionist was very polite…

Your receptionist was very polite patient and helpful

13 August 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

Excellent Service

I did not wait long on the phone to be spoken to.
Clear and concise explanation of claim and treatment details.
Excellent telephone manner by Vitality Claim Consultant.

13 August 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

I rang your help line as this was a…

I rang your help line as this was a first claim. I wasn’t sure how the billing process worked Very informative. Thank you

13 August 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

I was put through to a lovely lady…

I was put through to a lovely lady called Julie, who brought me through every stage and could not have been more helpful, and knowledgeable.
An efficient and pleasant experience.

13 August 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

Very clear responses to my questions…

Very clear responses to my questions and explanations as to processes. Call handled very professionally and sympathetically.

13 August 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 1 out of 5 stars

Not great.

The person I spoke to on the phone thought I was a woman and kept asking to speak to the plan holder, even after I repeated several times that I was. I asked to check if a condition was covered, they said they need to put me on hold to 'load up' the system. After 5 minutes waiting I hung up.

13 August 2026
Vitality logo

Reply from Vitality

Good morning. Thank you for taking the time to share your experience with us. I'm very sorry to hear about the difficulties you encountered during your call. This falls short of the level of service we aim to deliver, and I understand how frustrating this must have been. I have asked a member of our team to reach out to you as a priority to discuss this further and see what we can do to help. - Lisa

Rated 5 out of 5 stars

Very professional & helpful

Carline was very helpful and went what I felt was the extra mile to sort my issue.

12 August 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 4 out of 5 stars

Life and income protection

Advisor Hayley, was helpful and took a Lot of time going through all info that I didn’t understand. Price jumped up quite a bit at the end though due to a couple factors but that’s the nature of insurance i suppose. I found the cover suitable for what I need though.

9 August 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

Denia was polite

Denia was polite, friendly and super helpful. She explained everything clearly and could not have been more helpful.

13 August 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

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