VIMA Cosmetics Reviews 

526
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Looking at 317 reviews, reviewers had a great experience with this company. Customers are really happy with the product, especially its quality and how well it matches their skin tone, providing excellent coverage without feeling heavy or cakey. Many people appreciate that the foundation blends beautifully, lasts all day, and doesn't settle into fine lines or wrinkles, making them feel confident and natural. The user experience is consistently praised, with many reviewers stating it's the best foundation they've ever used and are eager to repurchase. However, some customers experienced issues with their orders and delivery, noting long shipping times, missing items, or packages that appeared tampered with. A few people also mentioned dissatisfaction with the product's consistency, finding it cakey or not matching their skin tone as expected, and some found the return process difficult.

What people talk about most

Product

Clients share positive opinions on product, with many reviewers expressing satisfaction with the foundation's... See more

Quality

Customers consistently note positive experiences with quality, praising products for matching skin tones... See more

Order

People report ambiguous experiences with order, with some customers expressing satisfaction with the ease of... See more

Delivery service

Reviewers mention ambiguous feedback about delivery service, with many customers reporting positive... See more

User experience

Reviewers highlight positive aspects of user experience, with many finding the product easy to apply and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I never fall for ads online, but I went ahead and bought this one and it was fast shipping and actually I like the product and it truly matches. I don’t like the consistency of it. It does dry kind of... See more

Company replied

Rated 4 out of 5 stars

Absolutely love this product. I bought the primer as well and my face feels silky smooth. Foundation is spot on matching your skin tone! I found that since I have some dry patches on my skin I add ex... See more

Company replied

Rated 5 out of 5 stars

Purchased 2 bottles of this with not high hopes. Turns out, it actually great! Matched my skin tone perfectly. Feels ligjtweight and natural yet enough coverage. Very impressed

Company replied

Rated 5 out of 5 stars

I love this foundation so much I've just purchased my 3rd & 4th bottle using the buy one get one free offer! I have tried many foundations including expensive ones, but this is by far the best. It bl... See more

Company replied


Company details

  1. Beauty Supply Store

Written by the company

VIMA was founded with a passion for beauty and well-being. Our mission is to offer high-quality cosmetics that not only meet the highest standards but are also ethical and sustainable. All our products are vegan, cruelty-free, and free from harmful ingredients like parabens, allowing you to enjoy your beauty routine with peace of mind. At VIMA, we believe true beauty comes from confidence and authenticity. Our products are designed to enhance your unique beauty and help you shine in every situation. Together, we’re making beauty more conscious, beautiful, and better for everyone.


Contact info

3.8

Great

TrustScore 4 out of 5

526 reviews

5-star
4-star
3-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 24% of negative reviews

Typically replies within 1 month

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3.8

All reviews

(526)

292 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I was tired of foundation not blending…

I was tired of foundation not blending that thick heavy feeling. I stopped wearing makeup. I saw vima on Facebook white and turns into your color match. Yeah right. I said what the heck. I bought it. Omg it worked. It doesn't feel caked on no heavy feeling and it blends with your skin tone. No makeup lines . My face is combination of dry and oily and it works. I love it will definitely buy again.

2 January 2026
Unprompted review
VIMA Cosmetics logo

Reply from VIMA Cosmetics

We’re so glad you decided to give it a try and found it worked beautifully for your skin. Hearing that it feels light and blends seamlessly truly means a lot to us.

Rated 1 out of 5 stars

This company is a CROOK

This company is a CROOK. I DID NOT COMPLETE MY ORDER WENT BACK TO LOOK AGAIN THEY PROCESSDD THAT ORDER. I CALLED TO CANCEL and they said they couldn't 30 mins later said it was shipped which was a lie. I can't wear sunscreen in makeup. It didn't state that now I'm paying for two orders I cannot wear. Beware they are in UK and want me to pay for insurance and tracking to UK to return. Im going to dispute the charge. AWFUL COMPANY. BUYER BEWARE. Order 145120

3 February 2026
Unprompted review
VIMA Cosmetics logo

Reply from VIMA Cosmetics

Hello Judy,

We’re sorry to read this and take concerns like this seriously. However, after carefully checking our system, we have not been able to locate any order under your name or the details associated with this review. Without a verified purchase, we’re unable to confirm the situation being described.

For transparency, orders on our website are only processed once checkout is fully completed and payment is confirmed. Our ingredients and policies are also clearly listed on our website prior to purchase so customers can review them before ordering.

If this review relates to a genuine order placed through vimacosmetics.com, please contact our support team with your order number or the email used at checkout so we can properly locate the purchase and assist. We’re always happy to help once we can verify an order.

Regards,
VIMA TEAM

Rated 1 out of 5 stars

This is the worst makeup I have ever…

This is the worst makeup I have ever purchased! It turned a different color than my skin tone and didn’t cover up my red face at all! 5 dollar products do better job than this one.

6 February 2026
Unprompted review
VIMA Cosmetics logo

Reply from VIMA Cosmetics

Hello Carly,

We’re sorry to hear the foundation didn’t meet your expectations. Makeup can be very personal, especially when it comes to redness and skin tone.

Our Magic Skin Changing Foundation adjusts once the pigment capsules activate during blending. Because the formula is highly concentrated, using too much product can sometimes affect how the shade adapts or how the coverage appears. Starting with a small amount and blending with fingertips usually allows the tone to adjust more naturally and gives a smoother finish.

While our policies normally require verification when assessing product concerns, a partial refund was offered and accepted in your case as a goodwill gesture to resolve the situation.

Many customers love the lightweight, natural finish this foundation provides. While it may not suit every preference, we do stand by the quality of our formula and always aim to reach a fair solution when concerns arise.

Regards,
VIMA TEAM

Rated 4 out of 5 stars

Would order again

I never fall for ads online, but I went ahead and bought this one and it was fast shipping and actually I like the product and it truly matches. I don’t like the consistency of it. It does dry kind of cakey and cracks, but as far as color, matching and having good coverage, it definitely does that. So four stars just for the wear of it being cakes and cracking after few hrs. I ordered the other two online also the Korean skin therapy and the ilmakiage and both of those are horrible and I returned both of those, but easy simple return process with those companies.

10 December 2025
Unprompted review
VIMA Cosmetics logo

Reply from VIMA Cosmetics

Thank you for sharing such thoughtful feedback. We’re pleased to hear the shade matched beautifully, the coverage performed well, and your order arrived quickly. Your note about the consistency and finish is truly appreciated and helps us continue refining the experience.

Rated 5 out of 5 stars

This actually works

This actually works! I’m surprised by how good it is. I’m 42 and with a primer it covers all of my fine lines

6 February 2026
Unprompted review
VIMA Cosmetics logo

Reply from VIMA Cosmetics

Thank you for sharing this lovely feedback. We’re so happy to hear the foundation worked beautifully for you, especially with a primer, and gave such a smooth result

Rated 5 out of 5 stars

I love this foundation so much I've…

I love this foundation so much I've just purchased my 3rd & 4th bottle using the buy one get one free offer! I have tried many foundations including expensive ones, but this is by far the best. It blends beautifully, doesn't cake & lasts all day.
There is one small gripe, I wish the pump was removable so you could access the last bit from the sides and bottom of the bottle with a brush, other than that its fab.

3 February 2026
Unprompted review
VIMA Cosmetics logo

Reply from VIMA Cosmetics

We’re so grateful for your continued trust and for choosing our foundation. It means so much to hear it stands out among so many others you’ve tried and performs so well throughout the day. Thank you for also sharing your feedback.

Rated 5 out of 5 stars

Reliable Customer Service

I haven’t received such prompt customer service for quite some time, thank you Vanessa. I’m also very happy with this foundation and primer, a good product at good prices.
Thank you VIMA

3 February 2026
Unprompted review
VIMA Cosmetics logo

Reply from VIMA Cosmetics

Thank you for your kind feedback. We’re so pleased you’re enjoying the foundation and primer and felt well supported by our team.

Rated 1 out of 5 stars

Further to my review "Awful product"

Awful product - thick and claggy, like wearing a mask. I tried to return it, but couldn't as it was "started" - 2 pumps worth. How on earth can you tell if you like a product without testing it? They will only consider a return if a video is sent proving there is no colour match. I wasn't complaining about the colour match, i was complaining about the quality! I have thrown the product away, and wasted my money. Never again will i buy make up on the internet.
I received a reply from this company - what a shame i did not reach out directly to them. I DID> I was refused a refund because the product had been tried. (See wording above). This is against their own Terms of Business. Now it's because the argument has lasted more than 30 days, i am out of my time limit for a refund! I repeat - DO NOT BUY FROM THIS COMPANY.

1 January 2026
Unprompted review
VIMA Cosmetics logo

Reply from VIMA Cosmetics

Hello Norma,

I’m really sorry to hear this was your experience. That’s never what we want for anyone, especially when trying something new online.

Our Magic Skin Changing Foundation is designed to be lightweight and breathable, so if it felt thick or mask-like, that usually points to application technique rather than the formula itself. Because it’s highly concentrated, using even slightly too much can create that heavier feel. We always recommend starting with a very small amount, blending with fingertips to activate the tone-adjusting capsules, and allowing it to settle for a few minutes. When applied this way, most customers describe it as smooth, natural, and skin-like rather than heavy.

Regarding returns, we completely understand wanting to test a product. At the same time, as a small business, we do have policies in place to prevent abuse and excessive product depletion. The short video we sometimes request is simply to help us assess issues properly and offer the right solution. It isn’t limited to colour concerns. It also helps us understand texture, finish, and application so we can support concerns about quality or feel. We never ask for this to make things difficult, only to ensure fairness for everyone.

It’s unfortunate that the product was discarded before we had the chance to properly review the concern and explore a solution together. We genuinely do our best to work with customers when we’re given the opportunity.

For anyone reading this, thousands of women love the breathable coverage and natural glow this foundation gives when applied correctly. It’s lightweight, buildable, and designed to enhance mature skin rather than sit heavily on it.

We always encourage reaching out to us directly so we can personally guide you and make sure you get the best possible results.

Regards,
VIMA TEAM

Rated 5 out of 5 stars

I’m Glowing! 🌹✨❤️😎

Omg absolutely love love Magic changing foundation,Magic smooth skin primer,All day glow setting spray! I’m feeling on top of the world 🌎 ❤️

4 August 2025
Unprompted review
VIMA Cosmetics logo

Reply from VIMA Cosmetics

Thank you for taking the time to share your experience. We’re thrilled to hear you’re enjoying the foundation, primer, and setting spray. Your support is sincerely appreciated.

Rated 5 out of 5 stars

10/10

Comes out white, but blends into the perfect match! My daughter and I are both different skin tones and it matched into both of us! Definitely works and will buy again! I’m so mind blown that it can come out white and blend into a perfect match, not heavy, or caked looking. Really a great foundation!

29 January 2026
Unprompted review
VIMA Cosmetics logo

Reply from VIMA Cosmetics

We’re delighted to hear how well the foundation blended into the perfect match and felt light on the skin. Knowing it worked beautifully for both you and your daughter means so much to us. Thank you for your support

Rated 2 out of 5 stars

Irritated my eyes horribly!

I originally wrote a review a couple of months ago but felt that I needed to be honest and update it. I had to stop wearing Vima after a couple months due to eye irritation. I had constantly red eyes for weeks that ached and were sore and dry. Never had this in my life! I initially thought I had an infection until it was determined that it was a delayed reaction to the VIMA foundation. After I stopped using it, my eyes cleared right up. I do not recommend this product as this could easily happen to anyone.

1 January 2026
Unprompted review
Rated 5 out of 5 stars

Just bought Vima Magic skin changing…

Just bought Vima Magic skin changing foundation SPF 30, it’s brilliant!!!
I have Rosacea and I have tried lots of different products, I never write reviews but this product is a definite keeper for me. 100% fabulous x

29 January 2026
Unprompted review
VIMA Cosmetics logo

Reply from VIMA Cosmetics

We’re incredibly grateful for your kind 5-star review and for taking the time to share your experience. As a small, growing business, your support means more to us than we can express. Thank you for being part of our journey.

Rated 1 out of 5 stars

Buyer Beware

Buyer Beware. Terrible product and even worse customer service.

The foundation is extremely drying and caused skin irritation. The brush I purchased literally fell apart after a single use — it disintegrated when I washed it. I took photos immediately and sent them to the company.

When I first requested a return, the brush was still intact and sitting in a bowl drying. Instead of honoring their own return policy (which allows returns for “gently used products”), I was brushed off repeatedly. Over three emails, they avoided responsibility and even asked me to send a video of myself reapplying makeup after I had already explained it irritated my skin.

Eventually, they refused a refund altogether and said they would only accept the return if I could send back the brush — despite knowing it had fallen apart into wet pieces. That’s unreasonable and impossible.

I had no choice but to dispute the charge with my bank. The company has since claimed they will “fight the dispute fully.”

This is not how reputable businesses operate. Poor-quality products and customer service that appears designed to block refunds. Spend your money elsewhere.

12 January 2026
Unprompted review
Rated 5 out of 5 stars

I firstctime user of this orieuct

I firstctime user of this orieuct, ourchasedcthecprimer also love both will purchase again!!

26 December 2025
Unprompted review
VIMA Cosmetics logo

Reply from VIMA Cosmetics

We’re grateful you decided to give our products a try and took the time to leave such kind feedback. It’s wonderful to hear you loved our the products. Thank you for your support.

Rated 5 out of 5 stars

BEST foundation match I’ve ever had

First foundation I’ve EVER had that makes my face look natural and not FAKE. Im 76 years young, but don’t think I look it!
Perfect match! The primer is also IMPRESSIVE. Adds moisture to my face. I cannot say enough great things about these two products. I’ve placed 2 orders. Can’t wait to order more primer, mascara and double ended brush.

Things

2 January 2026
Unprompted review
VIMA Cosmetics logo

Reply from VIMA Cosmetics

We’re incredibly grateful for your 5-star review and for taking the time to share your experience with our product. Knowing that you’re enjoying it means so much to us, especially as a small and growing company.

Rated 2 out of 5 stars

Arrived timely and nice packaging but

Arrived timely and nice packaging but, It feels like sunscreen on the skin and was far too pale, I look like a ghost!
Might be ok just to use as a sunscreen and then use my regular foundation over the top.
Disappointed.

20 January 2026
Unprompted review
Rated 5 out of 5 stars

Beyond my expectations!!

This foundation is beyond any I’ve used. I am 68 years old. I look younger and would like for it to stay that way. Most foundations make women look older. VIMA is so smooth and it actually moisturizes my skin in a blurred effect. It does not show fine lines. It feels freshly applied, all day. I’m so glad that I ordered it!!!

14 January 2026
Unprompted review
VIMA Cosmetics logo

Reply from VIMA Cosmetics

Thank you for taking the time to leave us a 5-star review and for your kind words about our product. Knowing that you’re enjoying it truly means a lot to us, especially as a small and growing company. We really appreciate your support.

Rated 5 out of 5 stars

worth it!

It did take a while to arrive, but it was worth the wait. I've never worn makeup and I'm in my 60's, but the red rash got so bad I thought I'd give this a try. It works :) It feels great on my super sensitive skin and doesn't aggravate it. Best of all, it doesn't make the wrinkles more pronounced which I thought it may. Also, great to see mature women on the website. Nice work VIMA.

14 January 2026
Unprompted review
VIMA Cosmetics logo

Reply from VIMA Cosmetics

We’re truly grateful for your 5-star review and for sharing your experience with our product. It means so much to our team to know that you love what we’ve created. As a growing company, your support is incredibly valuable to us.

Rated 5 out of 5 stars

Amazing product

Received my foundation well packaged and on time. I absolutely love this product. As an older woman I find it hard to find a foundation that doesn't look like its caked on. This stuff covers all blemishes , smoothes out wrinkles and is so lightweight it doesn't feel like im wearing make up. Will definitely be buying more .

7 January 2026
Unprompted review
VIMA Cosmetics logo

Reply from VIMA Cosmetics

Thank you for your 5-star review and for appreciating our product. Your kind feedback truly encourages our team and means a great deal to us as a growing company. We’re very grateful for your support.

Rated 5 out of 5 stars

It's The Real Deal!

I just received my first, beautifully packaged VIMA foundation. I was a skeptic, but looking for something different. I was stunned to say the least, IT'S THE REAL DEAL!! It truly works. I immediately texted my 3 sisters and invited them to try it. Thank you, VIMA, you definitely have a winner. Judy

8 January 2026
Unprompted review
VIMA Cosmetics logo

Reply from VIMA Cosmetics

We’re very grateful for your 5-star review and for sharing your positive experience with our product. Hearing that you love it means a great deal to our team. Thank you for supporting us as we continue to grow.

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