A Deeply Disappointing Experience
I recently had an extremely unpleasant experience at Van Poelgeest BMW, marked by unprofessional and arrogant service. Unfortunately, this is not the first negative encounter I’ve had at one of their locations. The concerns raised by others in online reviews are entirely justified. Staff members behave as though customers are an inconvenience, showing no willingness to assist. Even when they initially claim they can help, they later retract their statements, saying it’s not their responsibility. The behavior is often rude and confrontational, as if they are deliberately trying to provoke frustration.
I have been driving BMWs for nearly 20 years and have always serviced my vehicles exclusively at authorized dealerships. I am also a member of the BMW Privileges program. However, after a series of disappointing experiences with BMW dealers—where it often feels like they don’t want your business—I am left deeply disillusioned.
Approximately three weeks ago, I contacted Van Poelgeest BMW to request repairs after my vehicle was rear-ended. I received no response. When I followed up, a polite representative apologized and assured me I could visit at any time for a damage assessment without an appointment. I asked if I could send photos and a description of the damage for a preliminary estimate, but this was not allowed. I then asked if I could have the car delivered by trailer so they could handle everything directly—again, not possible. I was told I had to appear in person, but that the assessment would be done on the spot.
The next day, I called again to confirm my visit and ensure they had time to assist me, as taking time off work is costly. I was once again assured that the assessment would take no more than 30 minutes.
Upon arrival—after driving 80 kilometers—I was directed to the service department, where I was met by an older gentleman who dismissively told me they don’t handle such matters and that I should have called first. I explained that I had called three times, including that very morning, and was explicitly told to come in person. He then said he could take photos and send them to a partner to schedule a follow-up appointment.
Another staff member joined the conversation and, in an even more arrogant tone, claimed that it was “the receptionist” who had given me that information, not them. When I expressed my frustration—without raising my voice—I was accused of shouting. The second staff member then said, “Wat lul je gozer,” a vulgar and completely unacceptable remark. One of them walked away, and the other told me to go to a different garage and began listing addresses. However, my insurance only recognizes Van Poelgeest Heemstede as an authorized repair center.
It is deeply disappointing that BMW, once known for its premium service, now offers such poor customer care. This experience has made it clear that even when I find a vehicle I like at your dealership, I would rather purchase elsewhere to avoid the stress of dealing with your staff.
Dear Lars, before you claim that this is not how you treat customers, please ensure that it truly isn’t. This is not an isolated incident. The consistently low quality of service at Van Poelgeest has driven me to avoid your dealerships entirely—even when you have the vehicle I’m looking for.
23 July 2025
Unprompted review