While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 1 out of 5 stars

I dont understand why they sell japanese pokemon cards at inflated scalper prices, (currently at but previously was more than) £6.99 when every other seller never goes above £3, it was even worse when... See more

Company replied

Rated 5 out of 5 stars

First time ordering online after years of buying from tofu cute when conventions rolled round. Highly recommended to those who need their kawaii or a sweet fix! Order arrived quicker than expected,... See more

Rated 5 out of 5 stars

Placed an order on a Sunday night, items arrived on the Wednesday. Super fast delivery. Also the cheapest place I could buy the item I wanted... And was significantly cheaper than any other company I... See more

Rated 5 out of 5 stars

This is a brilliant place to pick up your favourite Japanese snacks by far, there is sooooo much to choose from on their website from drinks to biscuits and plushies as well which are adorable, there... See more

Company details

  1. Food, Beverages & Tobacco

Information provided by various external sources

Cute Japanese gifts, snacks, accessories and stationery in the UK with worldwide delivery. Official UK distributor of AMUSE, Sanrio & San-X


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

317 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 66% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Quality service for quality products!

I have ordered from this place a few times and they have been exceptional with each of the orders. They offer a wide range of cute stuff from food to plushes, so you'll have a lot of selection to choose from. They also regularly give you updates when you place your order, even going so to alert you when they shipped your order. Moreover, they're quick with delivery and very friendly when it comes to customer support. I would definitely reccommed them for anyone who likes cutesy things and/or Japanese culture. :)

28 April 2020
Unprompted review
Rated 5 out of 5 stars

Always cute, always great

I made a rather large order because of the challenging times at the moment and not being sure how often I'll be able to treat myself for the foreseeable future, and Tofu Cute has always have been amazing. I had a replacement, but I've not tried the flavour of snack that was replaced so excited to try that. I'm so thankful that they're still there in there difficult times as it's always nice to have a treat!

Thank you so so much and I hope you're all staying safe and healthy in these tough times <3

25 April 2020
Unprompted review
Rated 5 out of 5 stars

I love Tofu Cute

Such a lovely shop full of cute goodies and plushies! Highly recommended. They have the best stock of authentic Amuse plushies in the UK. I have never had a problem with them!

23 April 2020
Unprompted review
Rated 5 out of 5 stars

Totally Kawaii

I have wanted to order from this shop for ages and what better time than being in lockdown. Ordering was easy, communication was great and tracking what was happening with the order on the website was reassuring. The parcel arrived and was well packaged and was exactly what we expected. The plush were super ‘kawaii’ and the snacks (especially the caramel corn) were delicious. We will be ordering again in the near future. Thanks Tofu Cute 💗

23 April 2020
Unprompted review
Rated 5 out of 5 stars

Tofu Cute - wonderfully fun!

My family have enjoyed Tofu Cute for a number of years. They have a great variety of plush toys, gifts & stationary etc to suit different budgets. The surprise gift bags are great fun and make excellent presents!

8 April 2020
Unprompted review
Rated 5 out of 5 stars

Really quick delivery and exactly as described! Will definitely order again!

I made my first order last week having seen Tofu Cute at a convention. It arrived really quickly, the parcel was very carefully and well packaged and everything that I ordered arrived. All the products are exactly as described (and delicious!). Really clear order summary and emails about what was going on with delivery! I will definitely be ordering again!

6 April 2020
Unprompted review
Rated 5 out of 5 stars

Love this store!!

Such a cute store! Lovely choice, super cute plushies and so much to choose from! I can’t wait to purchase more!! 🥰

2 April 2020
Unprompted review
Rated 5 out of 5 stars

Kawaii

Another beautiful package from Team Tofu, I always love a treat from them, which was definitely needed considering the awful things going on in the world! Thank you tofu cute! ❤️

25 March 2020
Unprompted review
Rated 5 out of 5 stars

So happy with my order and can't wait…

So happy with my order and can't wait to receive my alpacasso ^_^ I love the (very kawaii) range of things available on the website and all at affordable prices! I first ordered from Tofu Cute since 2015 so they've always been reliable and I've never had a problem. Hopefully I can make it to the shop in person one day!

11 March 2020
Unprompted review
Rated 5 out of 5 stars

Review of an order

tofu cute sent my items so they arrived on time and on the 3rd day of the possible 5 days they could've arrived. This was great as I was super excited to get my order and it arriving earlier than expected which was a pleasant surprise.

The items came well preserved with plenty of paper stuffing inside the box to prevent damage.

The sweets and stationary I ordered was exactly what I wanted; great quality and super cute.

Thank you so much tofu!

26 February 2020
Unprompted review
Rated 5 out of 5 stars

Wonderful dolls, excellent quality, lovely shop

This shop is awesome. I first met them in Portsmouth, when I bought there a huge doll, which is wonderful and lovely. Now in Spain I just received a huge hedgehog via online shopping, it is also excellent. Courteous service, fast shipping, what more can I say, you bring me very very good memories of my stay in the UK. Thanks, good luck and the best for you. Dani

30 January 2020
Unprompted review
Rated 5 out of 5 stars

I LOVE Tofu Cute

Tofu Cute is my new favourite website. I used to have to wait three weeks to get my favourite watermelon candies from Japan, but now I only have to wait a couple of days. They have so many fantastic things in stock, I’m tempted to spend all my money at once!

8 January 2020
Unprompted review
Rated 5 out of 5 stars

I love tofu cute

I love tofu cute - its such a cool website and great to browse when you need a cheer up. Everything is so reasonably priced and seeing the kawaii items and snacks from Japan is brilliant. You can't help but be tempted to buy and everything is delivered fast and packed by chibis!

27 December 2019
Unprompted review
Rated 5 out of 5 stars

Love this shop!

I’ve ordered several times from here, packages have always turned up on time and items have always arrived in great condition, all items are always properly protected so they don’t get damaged.

28 November 2019
Unprompted review
Rated 5 out of 5 stars

❤ Love love love

Love love love this shop my daughters favouite snacks so we buy from tofu cute. They are seriously on the ball from an easy to use online shop, fab quality products,great prices and really fast delivery times. Would recommend this company they're fantastic.❤

20 November 2019
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look