faultless professionalism from start to finish once again i invested in gold 3.5 years ago following superb advice from Ben i have needed to release some funds twice recently and on both occasion... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I wanted to invest in gold in 2020, but it wasn't until 2024 that I stumbled upon Josh Saul & The Pure Gold Company. Even better, I discovered Alex Kaye - quite an earth angel - who is not only brilli... See more
Company replied
I had a great experience working with Tom Paramor at The Pure Gold Company. He guided me through my first investment in gold and made the whole process smooth and straightforward from start to finish.... See more
Company replied
As a first time buyer with 10k to spend i didn't have a clue where to begin. Tbe Pure Gold Company was suggested by a Google search. Obviously being wary of any investment with a co.pany.i didn't kn... See more
Company replied
Company details
About The Pure Gold Company
Written by the company
The Pure Gold Company exists to make investing in physical bullion as simple as possible.
Our team of brokers are here to help you to buy the right bullion at the right time for the right price. We offer free consultations so you can speak directly to professional brokers who will answer all of your gold and silver investment questions. Helping you to make the right choices so you don’t pay over the odds or miss an opportunity to purchase entirely tax-free.
We are LBMA members and only deal with LBMA member bullion suppliers and vaults, giving you that extra layer of confidence in where you bullion originates from, and how safely it is stored (if you choose secure storage instead of insured home delivery).
Importantly, we offer all of our clients a buy back guarantee. We know the providence of all the bullion we sell and hence are more than happy to buy it back when the time comes.
We are always competitively priced and our brokers love to speak about all things gold and silver, so why not give us a call if you are considering investing in physical bullion. And see for yourself why we are trusted by so many investors.
Our team of brokers are here to help you to buy the right bullion at the right time for the right price. We offer free consultations so you can speak directly to professional brokers who will answer all of your gold and silver investment questions. Helping you to make the right choices so you don’t pay over the odds or miss an opportunity to purchase entirely tax-free.
We are LBMA members and only deal with LBMA member bullion suppliers and vaults, giving you that extra layer of confidence in where you bullion originates from, and how safely it is stored (if you choose secure storage instead of insured home delivery).
Importantly, we offer all of our clients a buy back guarantee. We know the providence of all the bullion we sell and hence are more than happy to buy it back when the time comes.
We are always competitively priced and our brokers love to speak about all things gold and silver, so why not give us a call if you are considering investing in physical bullion. And see for yourself why we are trusted by so many investors.
Our Buyback Guarantee
We buy back quickly, at a fair price
We buy back
We know the provenance of all the bullion we sell. So we are confident in buying it back.
At a fair price
You don’t have to sell your bullion back to us. If you do, you will find we are very competitive.
Without delay
If it’s time to sell then you don’t want to wait. We provide quick valuations and settlement.
We know the provenance of all the bullion we sell. So we are confident in buying it back.
At a fair price
You don’t have to sell your bullion back to us. If you do, you will find we are very competitive.
Without delay
If it’s time to sell then you don’t want to wait. We provide quick valuations and settlement.
Contact info
1 Royal Exchange Avenue, EC3V 3LT, London, United Kingdom
- 02070606902
- info@thepuregoldcompany.co.uk
- thepuregoldcompany.co.uk
Free Gold Bullion Investment Guide
4.7
Excellent
308 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
It was quick and professional advice…
It was quick and professional advice that led me to make an informed decision. Highly recommended.
16 January 2024
Reply from The Pure Gold Company
Dear Krzysztof,
Thank you for your excellent review! We’re pleased to hear that you received quick and professional advice that helped you make an informed decision.
Your recommendation means a lot to us, and we’re glad we could assist you effectively. If you have any further questions or need additional support in the future, please feel free to reach out.
Thank you once again for your kind words!
Best regards,
The Pure Gold Company
Be honest about buy back prices
Be honest about buy back prices. Gold went up 12% and yet they offered me 3 grand less than what I purchased for.
1 June 2024
Reply from The Pure Gold Company
Dear Adrian,
Thank you for your feedback. We understand your concerns regarding the buyback price and appreciate you taking the time to share your experience.
We intent to be as transparent as possible about our buyback process. As outlined in our terms, the buyback price is based on the market conditions at the time of the request. Several factors influence this price, and we would be happy to clarify these details to help you understand how the offer was determined.
We apologise that the offer did not meet your expectations and would be happy to discuss this further. Please feel free to contact us directly at accounts@thepuregoldcompany.co.uk, and we will do our best to address any additional questions or concerns you may have.
Thank you again for your feedback.
Best regards,
The Pure Gold Company
Nice people who are knowledgeable and…
Nice people who are knowledgeable and helpful. They are happy to spent time talking with you.
31 May 2024
Reply from The Pure Gold Company
Dear Bob,
Thank you for your kind review! We’re delighted to hear that you found our team knowledgeable and helpful. We pride ourselves on taking the time to engage with our clients and provide the support they need.
If you have any more questions or need further assistance, please don’t hesitate to reach out.
Thank you again for your feedback!
Best regards,
The Pure Gold Company
Great company we so much knowledge of…
Great company we so much knowledge of all the markets and not at all pushy
15 July 2024
Reply from The Pure Gold Company
Dear Wayne,
Thank you for your positive review! We’re thrilled to hear that you found our team knowledgeable about the markets and appreciated our non-pushy approach.
Our goal is to provide valuable insights while ensuring a comfortable experience for our clients. If you have any more questions or need further assistance, please don’t hesitate to reach out.
Thank you again for your kind words!
Best regards,
The Pure Gold Company
I would recommend the pure gold…
I would recommend the pure gold company. Everything was explained very well and I was kept informed about everything from start to finish.
Customer service is very good .
1 August 2024
Reply from The Pure Gold Company
Dear Brian,
Thank you for your recommendation and positive feedback! We’re delighted to hear that everything was explained clearly and that you felt well-informed throughout the process.
We take pride in providing excellent customer service and ensuring a smooth experience from start to finish. Your satisfaction is our top priority.
Thank you again for your kind words!
Best regards,
The Pure Gold Company
Thanks Pure Gold Company.
I was really pleased with my experience with the Pure Gold Company and particularly with Nicholas Paul, who was extremely patient and helpful throughout the process. As a first time investor I found their investment guide very useful and I appreciated the one to one discussion on allocating my funds after I had decided to invest. There was no hard sell just helpful advice when needed. I would highly recommend this company and would be very happy to use them again in future.
22 July 2024
Unprompted review
Reply from The Pure Gold Company
Dear Mr King,
Thank you for your wonderful review! We’re thrilled to hear that you had a positive experience with The Pure Gold Company and particularly with Nicholas Paul. It’s fantastic to know that his patience and helpfulness made a significant difference, especially as a first-time investor.
We’re glad you found our investment guide useful and appreciated the personalised discussion on fund allocation. Our goal is to provide valuable advice without any pressure, and it’s rewarding to hear that this approach resonated with you.
Thank you for your high recommendation. We look forward to assisting you again in the future!
Best regards,
The Pure Gold Company
Feel at ease with The pure gold…
Feel at ease with The pure gold company. I’m at the inquiring and contemplating stage with investing into gold. I have spoken with Barnaby a couple of times and find him very easy to talk with and don’t feel he is pushing a sale at all.
18 July 2024
Unprompted review
Reply from The Pure Gold Company
Dear Nicola,
Thank you for your feedback! We’re pleased to hear that you feel at ease with The Pure Gold Company and that your interactions with Barnaby have been positive.
We strive to provide a comfortable and informative experience, especially during the inquiry and contemplation stages. It’s great to know that Barnaby’s approach has made you feel relaxed and unpressured.
If you have any more questions or need further information as you consider your investment, please don’t hesitate to reach out. We’re here to assist you every step of the way.
Thank you for sharing your experience!
Best regards,
The Pure Gold Company
Reliable and trustworthy
The Pure Gold Company immediately felt trustworthy. There was no hard sell and I wasn’t put under any pressure to invest. Their staff are knowledgeable and guide you through the whole process supportively. I would definitely invest with them again.
1 April 2024
Unprompted review
Reply from The Pure Gold Company
Dear Megan,
Thank you for your positive review! We’re delighted to hear that you found The Pure Gold Company to be trustworthy and appreciated our supportive, pressure-free approach.
Our goal is to provide knowledgeable guidance and ensure a smooth investment process, so it’s wonderful to know that our team met your expectations.
We’re glad you would consider investing with us again and look forward to assisting you in the future. If you have any further questions or need additional support, please feel free to reach out.
Thank you once again for your feedback!
Best regards,
The Pure Gold Company
I was thinking of investing in gold and contacted The Pure Gold Company.
I was thinking of investing in gold and came across The Pure Gold Company, I requested a brochure which was useful overview of the service they provide which was helpful.
They then gave me a call to discuss the various options available, I must say they were great at explaining it all especially discussing the tax advantages with the various coins and bars available.
Very helpful and not at all pressurised I went ahead with them and received a great service very reassuring and quick and easy.
20 June 2024
Unprompted review
Reply from The Pure Gold Company
Hi Todd,
Thank you for sharing your positive experience with The Pure Gold Company!
We're thrilled to hear that team provided a helpful overview of our services and was able to clearly explain the various investment options and tax advantages.
It's great to know that you felt no pressure during the process and that you found our service reassuring, quick, and easy.
We're committed to providing exceptional service, and your feedback is greatly appreciated.
If you have any further questions or need assistance in the future, please don't hesitate to reach out. Enjoy your investment in gold!
Best wishes,
The Pure Gold Company
High quality and excellent service.
Customer services was undoubtedly at a high quality, all queries were answered effectively and felt well listened to and catered for my needs for my purchases.
The Pure gold company has enabled me to expand my investments beyond the property and opened my eyes to several exciting opportunities within the gold industry. Would highly recommend.
25 June 2024
Unprompted review
Reply from The Pure Gold Company
Hi Rohan,
Thank you for your wonderful feedback!
We're delighted to hear that our customer service met your expectations and that all your queries were answered effectively.
It's our goal to ensure every client feels listened to and catered for. We're thrilled to have helped you expand your investments beyond property and introduced you to exciting opportunities within the gold industry. Your recommendation means a lot to us.
If you have any further questions or need assistance with your investments, please don't hesitate to contact us.
Best wishes,
The Pure Gold Company
AVOID LIKE THE PLAGUE
AVOID LIKE THE PLAGUE!
32% Loss
I was utterly shocked and horrified last week when I asked the Pure Gold Company for a valuation on my Gold investment and they came back with a figure that was 12% less than the original Capital sum I invested. That, in a year when Gold has gone up at least 18%, is absolute daylight robbery, in my humble opinion. The Pure Gold Company want me to accept a valuation that gives me a loss of over £100,000. To be honest I feel much worse off than if I’d just left my money in the notoriously corrupt Bank.
In matter of fact, I ought to be in profit.
I ask you, the Pure Gold Company - What is going on? How can you conscience this despicable and disgraceful behaviour?
To anyone looking at buying Gold, please avoid this company, as there is money to be made in precious metals, but not with the Pure Gold Company.
Flora F
24 June 2024
Unprompted review
Reply from The Pure Gold Company
Thank you for taking the time to share your feedback. We take all customer concerns seriously and are committed to ensuring transparent and fair transactions. We acknowledge the challenges and concerns raised in your review and would like to address them comprehensively.
Upon further investigation and after subsequent communications with you, we understand that you have since sold your gold back to us within your desired timeframe and have realised a profit on your investment, despite the initial short-term valuation concerns. It is also important to note that the price you paid for the coins was lower than all competitors, and our buyback price was considerably higher than the competition. You held your investment for only 11 months and still achieved a profit. We always suggest that gold and silver should be viewed as long-term investments, yet despite selling prematurely, you were able to see positive returns.
Gold valuations can fluctuate due to various market factors, including spot price changes, demand and supply dynamics, and specific terms of purchase and sale. These fluctuations can sometimes lead to temporary discrepancies in valuations. However, our goal is always to provide accurate and fair valuations based on current market conditions.
We are pleased that your investment ultimately yielded a profit and that we were able to facilitate a successful transaction for you. We apologise for any inconvenience or confusion experienced during the initial valuation process.
Your feedback is invaluable to us as we strive to improve our services and ensure a positive experience for all our clients. Should you have any further questions or require additional assistance, please do not hesitate to reach out to our customer service team.
Best wishes,
The Pure Gold Company
Good all-round service for first-time investors in Gold
I looked at several different companies offering gold purchase and since The Pure Gold Company offered a competitive rate (to buy and sell), guaranteed buy-back and advisory service, I opted for them, and have been entirely satisfied. Not having bought gold before, I appreciated being offered pros and cons for different purchase options, and storage, so I could make an informed choice.
16 November 2023
Unprompted review
Reply from The Pure Gold Company
Hi Lisa,
Thank you for choosing The Pure Gold Company and for sharing your positive experience!
We're pleased to hear that our competitive rates, guaranteed buy-back, and comprehensive service met your expectations. It's great to know that our team was able to provide you with detailed information on the pros and cons of different purchase options and storage, helping you make an informed decision.
Your satisfaction is our top priority, and we're glad we could assist you in your first gold purchase.
Best wishes,
The Pure Gold Company
Great company
I bought a large portion of gold and Silver from The Pure Gold Company as a safe haven investment and they are of the highest standard. Their buy back guarantee is very quick and easy and I received payment within 24 hours. Thanks to Barnaby and Alfie at the company for looking after me and my account.
4 June 2024
Unprompted review
Reply from The Pure Gold Company
Hello,
Thank you for your fantastic feedback!
We're delighted to hear that you're satisfied with the quality of the gold and silver you purchased from The Pure Gold Company.
It's great to know that our buy-back guarantee was quick and easy, and that you received payment within 24 hours.
Barnaby and Alfie are truly dedicated to providing excellent service, and we're glad they could assist you with your account.
Best wishes,
The Pure Gold Company
I continue to be a very satisfied client
I recently sold some inventory with TPGC to realise profits.
I found the process responsive, easy to navigate, professional and friendly.
I remain convinced of the case for owning Precious Metals and continue to be a very satisfied client of TPGC, a supporter of their friendly and helpful service and grateful for their experience, expert advice and "all risks" insurance and storage facilities.
3 June 2024
Unprompted review
Reply from The Pure Gold Company
Hi Alex,
Thank you for sharing your positive experience with us! We're delighted to hear that your recent selling process with The Pure Gold Company was responsive, easy to navigate, and conducted with professionalism and friendliness.
It's great to know that you remain convinced of the benefits of owning precious metals and that you're a satisfied client of TPGC.
We appreciate your support of our friendly and helpful service, as well as your trust in our experience and the "all risks" insurance and storage facilities we offer.
If you have any further questions or need assistance in the future, please feel free to reach out. Thank you once again for choosing us for your precious metals transactions!
Best wishes,
The Pure Gold Company
Reply from The Pure Gold Company
Hi Peter,
Thank you for your review! We pride ourselves in delivering an efficient and simple service for anyone who wishes to invest.
Best wishes,
The Pure Gold Company
New investor
As a new investor I was grateful for the patience of every person I dealt with, particularly Nicholas who guided me through each step.
Very speedy response to my (many) questions. Low pressure to buy, good advice when I was ready.
1 March 2024
Unprompted review
Reply from The Pure Gold Company
Hi Christopher,
Thank you for your 5 star feedback - we shall let Nicholas know!
We are glad that our consultative and informative process was helpful and answered any questions you had. We are here to help, so we are glad its received that way.
Best wishes,
The Pure Gold Company
Avoid! Insist on full transparency about buy back prices before investing!
Avoid! I could write a thesis on The Pure Gold Company and my disappointment, disdain and dissatisfaction with them, but I shall refrain. Suffice to say, I am extremely suspicious about the copious, apparently glowing reviews! No Company gets repeated 5 star scores, does it?! Yes, they were competent at selling me gold. However, beware of their alarmingly opaque buy back prices! Has anyone really made a profit with them? I very much doubt it! The real "sting" is that their much plugged gold coins' prices are not tracked to the gold spot price, so there is no way to know one's investment's value.
I took my money out when I sussed they were more than a little dubious, and have invested elsewhere. Somewhere transparent about fees. This was precipitated by my desire to liquidate around 25% of my investment. When I enquired about doing this, I was advised "Ah, there are a lot of sellers at the moment, so the price is low". This spiel rang huge alarm bells, as Gold was performing relatively well at the time. I was also suspicious about their repeated assertion that Gold must be held for 2 to 3 years, rising to 5 years in some conversations. Unless I am missing something, investments can rise in any time frame!
With the further uptick in Gold's price in April, I am extremely pleased that I have moved my investment to another Gold dealer. There are reputable Gold dealers out there, I simply regret not doing my due diligence, thoroughly, prior to investing with The Pure Gold Company.
I should also add that their storage prices are exorbitant! One of their main competitors (who I now have invested with) charge a fraction of the price.
Once again, avoid!
**UPDATE 22/8/2025**
I would urge prospective Investors/Investors to follow this Company for alerts via the Companies House website. I have done since my unfortunate experience with The Pure Gold Company. Today I received an alert advising "First Gazette notice for compulsory strike off". Full explanation of what this means can easily be found on Google, and its not good.
18 May 2024
Unprompted review
Reply from The Pure Gold Company
Thank you for taking the time to share your feedback. We genuinely value all input from our customers as it helps us improve our services.
We’re sorry you didn’t get the result you were looking for when you sold your gold 7 months ago.
However, it is worth noting that your portfolio ended up being worth considerably more than you paid for it just 5 months after you sold and less than 20 months after your purchase. At the time of your sale we were transparent about the fact that gold is not typically sold within the timeframe you chose, and we were confident that holding onto it would yield the desired results. While this has proven true, we understand you needed to liquidate short term in order to switch to a different asset class.
We regret that your experience did not meet the high standards we strive to provide for our clients.
Best Wishes,
The Pure Gold Company
Clear, prompt and precise communication
Nicolas was very knowledgeable and was able to answer all the questions I had when I was considering an investment. After a couple of conversations I was well informed about how the process of buying and storing gold/silver worked, charges involved, capital gains etc. End to end, an excellent experience.
26 January 2024
Unprompted review
Reply from The Pure Gold Company
Thank you Harry, for your 5 star review! Since we are a consultative service, it is very important that our clients feel well informed and comfortable with every step of the process, so its great to hear this feedback.
We look forward to being of service to you in the future!
Best wishes,
The Pure Gold Company
I found them yo be informative and not…
I found them yo be informative and not pushy. Good guidawiyh a personal approach.
17 May 2024
Unprompted review
Reply from The Pure Gold Company
Thank you Ethan, we pride ourselves in being a well measured investment company, here to help and offer guidance. Our personal approach is what makes us unique. Thank you for leaving a lovely review.
Best wishes,
The Pure Gold Company
A smooth experience from start to…
A smooth experience from start to finish,
I dealt with Barnaby and Molly, two very pleasant and knowledgeable people that guided me through the best possible way to invest my money in gold. Thanks guys.
10 March 2024
Unprompted review
Reply from The Pure Gold Company
Thank you Robbie!
Being a consultative, yet efficient service is very important. We are thrilled to hear that our broker's knowledge on the markets has been of service to you. We will feedback your kind review to Barnaby and Molly.
Best wishes,
The Pure Gold Company
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.