The Premium Fragrance Reviews 

145
TrustScore 3 out of 5

3.1

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Review summary

Created with AI, based on recent reviews

Evaluating 65 reviews, most reviewers were somewhat happy with their experience overall. Many customers are pleased with the products, finding the fragrances to be excellent, long-lasting, and very similar to original scents. Reviewers often highlight the great quality and value for money, with some noting speedy delivery and careful packaging. The car fresheners are also frequently mentioned positively for their effectiveness and pleasant smell. However, some customers also noted significant issues with certain fragrances not matching the original scents or having a weak, unpleasant smell. There are also concerns about car fresheners malfunctioning or not emitting any scent, and packaging being cheap or inadequate. Delivery problems, such as lost items, delayed arrivals, or incorrect orders, were also reported by a few people.

What people talk about most

Product

Reviewers mention ambiguous feedback about product, with some customers expressing satisfaction with the... See more

Quality

Clients share ambiguous opinions on quality, with many reviewers expressing satisfaction with the scent... See more

Delivery service

Customers had ambiguous experiences with delivery service, with many praising prompt, speedy, and superfast... See more

Value for money

Customers consistently note ambiguous experiences with value for money, with some reviewers stating that the... See more

Price

Consumers find price to be ambiguous, with some reviewers appreciating the great price for a lovely... See more

Reviews shaping this summary

Rated 5 out of 5 stars

It’s taken me a while to sit down and write this. I bought three of their excellent scents about three weeks ago. This is the third time I have purchased the premium fragrance company and they are... See more

Rated 5 out of 5 stars

Very pleased with my white musk car freshener. It seemed weak at first until i let the lid soak some perfume up (accidentally as it fell on the floor for 5 mins) and now the car smells just right.

Rated 5 out of 5 stars

Happy to advise that a replacement item was delivered. The original appears to have been lost in the Royal Mail system somewhere! Very pleased with my purchase.

Company replied

Rated 5 out of 5 stars

Really impressed with this perfume, long lasting much better than other dupes. Will definitely buy from you again


Company details

  1. Perfume Store

Written by the company

Discover the budget-friendly alternative to luxury designer perfumes and aftershaves. Our smell-alike fragrances are vegan, cruelty-free, and proudly made in the United Kingdom.


Contact info

3.1

Average

TrustScore 3 out of 5

145 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 29% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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3.1

All reviews

(145)

62 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

I am very disappointed and dissatisfied…

I am very disappointed and dissatisfied with the product I have received.

Firstly, the box arrived opened, and there was only one fragrance included, despite me paying for two.

Secondly, the fragrance is barely noticeable in the car. I have followed the instructions provided, removed the cap, and turned the bottle upside down several times as directed. While fragrance liquid is clearly coming from the product, neither I nor my wife can smell any noticeable scent inside the vehicle.
Pound air fragrances are better then what this company is offering. NOT worth the price at all!

Given these issues, I am extremely unhappy with both the condition of the order and the performance of the product.

6 June 2026
Unprompted review
Rated 1 out of 5 stars

The perfumed car scent exploded in my…

The perfumed car scent exploded in my car after 1 day, covering the interior of my new car in glass and the strong smell.
When I contacted them to advise, I’ve received no response or acknowledgement of my issue, just relentless requests to review my experience. Well here you go. Smells good, which is the only redeeming factor now my car reeks of the smell that covered my dashboard and seats

27 April 2026
Rated 1 out of 5 stars

I have returned my order

I have returned my order, but there seems to be a mistake in the Hermes tracking system stating that the package was delivered to me. This is not correct. The parcel is currently on its way back to the sender.

I kindly ask you to check this issue and release my payment through Klarna as soon as possible.

Thank you for your understanding.

31 March 2026
Rated 1 out of 5 stars

DO NOT use this company!

DO NOT use this company!
I bought two Car air freshener fragrances and have them in my car for two weeks. Did everything I was supposed to with them and couldn’t smell them at all.
I’ve reached out to customer service three times now and it’s been over 3 weeks and no reply.
Really disappointed one of the fragrances was a gift and haven’t been able to give it. It’s just sat in the box.
If I could give minus one on the review I would

4 March 2026
Unprompted review

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