Sharon at the fort Dunlop in Birmingham was excellent, she was friendly, kind and caring, my sons experience was excellent due to her kind attitude towards him, I wish all the staff members were like... See more
Company replied
Location
Switch location9b The Fort Retail Park, Erdington, B24 9FP BIRMINGHAM, GB
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See what reviewers are saying
I ordered this amazing fragrance 'Issey Miyake' from 'The perfume shop', & I am in awe of this fragrance. I ordered this particular fragrance when The perfume shop sent me a little bottle of it with a... See more
Company replied
I visited the Fort Shopping Centre today looking for a gift for a family member. I decided to visit The Perfume Shop, on entering I was greeted by Amerjeet who then went on to serve me. She was extrem... See more
Company replied
I visited the Birmingham Fort shop today with a budget in mind and was assisted by Teni. She was patient, courteous, and very knowledgeable about the products. She also let me test different perfumes... See more
Company replied
Company details
- Perfume Store
- also in
- Beauty Product Supplier
- Cosmetics and Perfumes Supplier
- Cosmetics Store
- Flavours, Fragrances and Aroma Supplier
- Hair Product Store
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
9b The Fort Retail Park, Erdington, B24 9FP, BIRMINGHAM, United Kingdom
4.7
Excellent
86 reviews
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All ways good to deal with 👍
5 June 2025
Reply from The Perfume Shop - Birmingham Fort 259
Hey,
Thanks for your review! We are happy to hear you had a 5* experience.
Kind regards,
Sharain
The Perfume Shop
Very organised company
Very organised company, efficient and quick delivery Well Done Perfume shop. Will certainly order off them again.
18 May 2025
Reply from The Perfume Shop - Birmingham Fort 259
Hi,
Thank you so much for your kind review, we truly appreciate your support.
Stay fabulous and fragrant,
The Perfume Shop
my dream perfume shop
my experience with the perfume shop. was fantastic they have all my fragrances that I like. at the right price. very quick delivery. I put my order in. I've received it with in 24 hours exlent service. thank you perfume shop.
9 May 2025
Reply from The Perfume Shop - Birmingham Fort 259
Thank you for your positive review!
The Perfume Shop.
Just wanted to say how great Olivia was…
Just wanted to say how great Olivia was today serving me ,a credit to the shop and she was brilliant so thankyou Olivia , Simon 👍
10 May 2025
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hi,
I am so happy to hear of your recent experience and thank you so much for shopping with us.
Kind regards,
Sharain
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your lovely 5* review! We really appreciate you taking the time to share your feedback and are so glad to know you had a great shopping experience with us.
Warm regards,
Jasmyn
I ordered this amazing fragrance 'Issey…
I ordered this amazing fragrance 'Issey Miyake' from 'The perfume shop', & I am in awe of this fragrance. I ordered this particular fragrance when The perfume shop sent me a little bottle of it with another cologne I ordered a few months ago. I was slightly disappointed with this purchase because I didn't get sent another little bottle of a fragrance with this purchase & a little bag (as was sent with my last purchase). But I am going to keep buying from the perfume shop in future too. Thanks again.
3 April 2025
Reply from The Perfume Shop - Birmingham Fort 259
We appreciate your kind words about the Issey Miyake fragrance. We're thrilled you enjoyed it and that you're a returning customer. We understand your disappointment about the missing fragrance sample and bag. We strive to provide a consistent experience for our customers, and we'll take your feedback into consideration as we continue to improve our offerings. Thank you for your continued support.
Kind regards,
Sharain
The Perfume Shop Team
Perfume was not full
Perfume was not full. As I have seen in shops they full to the top but this one was not. Bit disappointed, if I paid full amount then I expect it a full bottle.
4 April 2025
Reply from The Perfume Shop - Birmingham Fort 259
We understand your disappointment about the perfume bottle not being full. We strive to ensure all our products meet the highest standards. We appreciate you bringing this to our attention and will investigate this further, please pop in touch via email at reviews@theperfumeshop.com
Kind regards,
Sharain
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your lovely 5* review, we really appreciate your feedback and are so happy to hear you had a great experience shopping with us!
Kind regards,
Jasmyn
Great customer service …
I would actually come back just to be served by Nakeeb! His customer service was so good! He recommended me the most amazing long lasting perfume (I’m actually not gonna name it because I want to be selfish and gate keep Lol) he sprayed it on my wrist and I can still smell that one spray hours later. So happy with my purchase. He was patient because I asked to try so many different perfumes. He wrote down all the names of the perfumes on the tester cards. Honestly the best service ever! Thank you again Nakeeb
27 March 2025
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your wonderful review! We are delighted to hear that you had such a positive experience and that you were so impressed with the service you received. We are proud to have staff members who are dedicated to providing our customers with the best possible service. We are thrilled that you found the perfect long-lasting perfume and that you enjoyed the experience. We appreciate your kind words about Nakeeb and his patience in helping you find the perfect scent. We look forward to welcoming you back to our store soon.
Best wishes,
Jasmyn
Really good experience
Really good experience. Ordered it on Wednesday evening and got the order Thursday afternoon delivered to me. Really happy with my purchase
19 March 2025
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your lovely 5* review, we are so pleased to hear you had a great experience shopping with us!
Many thanks,
Jasmyn
For Farah at the Fort Shopping Centre
I went to the Perfume Shop at the Fort shopping Centre. I was looking to buy a gift. I was served by Farah and she was absolutely amazing. She was very patient with me, as Im terrible at making decisions. She went through the offers and also what little extra's come with the perfume. I was anxious about going in as I had no idea what to buy but she made the experience joyable and easy. Great customer service, great customer care.
20 March 2025
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your wonderful review! We're so happy to hear you had such a positive experience at our Fort shopping centre location. It's fantastic to know that you felt comfortable and well-supported by our team member. We strive to create a welcoming and helpful environment for all our customers and it's rewarding to hear that you found the experience enjoyable. We'll be sure to share your feedback with the team.
Kind regards,
Jasmyn
Reply from The Perfume Shop - Birmingham Fort 259
Hey,
Thanks for your review and kind words from your 5* experience.
Thank you for shopping with The Perfume Shop.
Kind regards,
Sharain
I received excellent service
I received excellent service; the staff were kind and helpful. They took the time to understand my needs. I will certainly return.
26 February 2025
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your lovely 5* review, we are so pleased to hear you had a great experience shopping with us!
Many thanks,
Jasmyn
Fantastic experience I had today I was…
Fantastic experience I had today I was served my a lady not sure of her name but she was very helpful and wasn't stingy she gave good samples wich I've never ever been offered before in a perfume shop 5*****s for her wish I got the name
17 February 2025
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hey,
Thank you for your 5* review! We're so happy to hear you had a great experience with us. Your support means a lot, and we look forward to hearing from you again soon!
Kind regards,
Sharain, The Perfume Shop Team
Reply from The Perfume Shop - Birmingham Fort 259
Hey,
Thank you for your 5* review! We're so happy to hear you had a great experience with us. Your support means a lot, and we look forward to hearing from you again soon!
Kind regards,
Sharain, The Perfume Shop Team
First time shopping really like this shopping experience will shop again
I think your very easy to use well communication and good price will order again soon
17 January 2025
Reply from The Perfume Shop - Birmingham Fort 259
Hi there,
Thank you so much for a wonderful review. We appreciate your kind words and thank you for shopping with The Perfume Shop.
Kind regards,
Sharain
I paid for next day delivery and it…
I paid for next day delivery and it never turned up till 2 days later. I would like a refund
21 December 2024
Easy to order
Easy to order, kept you up to date on delivery, quick process from order to delivery
15 December 2024
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