Good price offered compared with other London and local companies. Did not feel rushed or pressured. Parking on forecourt handy. Money transferred into my account very quickly same day. Would defi... See more
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Review summary
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Reviews shaping this summary
Jane at the Gold Centre made the selling our gold and silver items such an easy and pleasant experience. We can thoroughly recommend the Gold Centre as a place to sell gold and silver items.
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I visited the Luton branch for the second time - having been very impressed on my first visit. As before there was professional but friendly service and a very clear explanation of how the prices wer... See more
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Amazing. Well worth the trip down to their offices. Got other prices online and at other shops and by far the best. Thanks to Sam. Very efficient. Quick easy and even accommodating when after giving c... See more
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Company details
Written by the company
At The Gold Centre, we don’t just buy gold, silver and platinum — we aim to beat quotes from Hatton Garden & the Birmingham Jewellery Quarter. Too many people are still posting their valuables or travelling miles, only to receive less than expected once fees, deductions or delays are factored in. We keep it simple. No posting. No waiting. No surprises. We buy all gold, silver and platinum jewellery, scrap, broken items and dental gold, as well as bullion coins and bars — including gold Sovereigns, Krugerrands, Britannias and silver Britannias — from single items to full collections. Everything is tested and weighed in front of you using professional equipment, so you can see exactly what you have and what it’s worth on the day. We track the live market closely and price accordingly, ensuring strong, competitive payouts nationwide. If you’ve had another quote, bring it with you — we regularly beat them. Payment is made instantly. Cash at the counter or immediate bank transfer while you wait. No delays, no excuses. Every transaction is carried out in a private booth, ensuring a discreet, confidential and comfortable experience throughout — complete with private customer parking directly outside. As a second-generation family-run business established in 1984, with over 40 years’ experience, we’ve built our reputation on straight talking, strong prices and getting it done properly.
Contact info
834 Dunstable Road, LU4 0HG, Luton, United Kingdom
- 07570 756123
- info@thegold-centre.co.uk
- thegold-centre.co.uk
Super customer service from Jane
Top prices paid for my unwanted gold. Jane was super helpful, very professional and polite. Fantastic smooth transaction. Thanks Jane!! Highly recommend this company. They appear to pay more than other local companies that buy gold.
13 May 2026
Unprompted review
Reply from The Gold Centre
Thank you for the fantastic 5-star review and recommendation. We’re so pleased to hear Jane provided such a professional, friendly and smooth experience when selling your unwanted gold.
At The Gold Centre, we pride ourselves on offering competitive prices, honest valuations and excellent customer service, so it’s great to know this stood out compared to other local gold buyers.
We’ll be sure to pass your kind comments on to Jane. Thank you again for choosing The Gold Centre — we truly appreciate your support and look forward to helping you again in the future.
I think they are honest and they pay…
I think they are honest and they pay you what you're jewelry is worth.
12 May 2026
Unprompted review
Reply from The Gold Centre
Thank you so much for your 5-star review. We truly appreciate your kind words and your trust in The Gold Centre.
At The Gold Centre in Luton, honesty and fair pricing are at the heart of everything we do. We believe every customer deserves a professional, transparent service when selling gold, silver, jewellery, coins, or bullion — with all items tested in front of you and instant payment made on the spot.
It means a lot to hear that you felt you were paid what your jewellery was truly worth. As a family-run business established in 1984, we work hard every day to offer some of the best prices for gold and precious metals in Luton and across the UK.
Thank you again for choosing The Gold Centre — we look forward to welcoming you back in the future.
Trustworthy
Kim was the lovely lady who checked all my stuff today. As before, all done infront of me, very open and honest. Kim, my dad was amazed with the cash. Thank you so much. When we find more which I am sure we will, I will be back.
The Gold Centre are not a rip off joint. I went to a porn broker in Dunstable with a watch that has been valued at £400. They offered me £50! I took that watch to the Gold Centre and they advised I sell it privately which is when I got it valued.
They know what they are talking about. They are not a rip off joint like that other one one High Street North.
Thank you Kim, dad is buying a new pump with that money for something 🤗 you made our day. Xx
11 May 2026
Unprompted review
Reply from The Gold Centre
Thank you so much for taking the time to leave such a detailed review. It genuinely means a lot to all of us here at The Gold Centre, especially to Kim. 😊
We’re really pleased we could help you and your dad, and it’s fantastic to hear you felt comfortable throughout the process. One thing we always believe in at The Gold Centre is complete transparency — every item is tested, weighed and checked right in front of our customers, with no pressure and no hidden surprises.
Kim will be so happy to hear your dad was amazed with the payment received! Stories like this are exactly why we do what we do. Whether it’s gold, silver, jewellery, watches, coins or bullion, we always aim to offer some of the best prices possible while giving honest advice — even if that means recommending a private sale when it’s the better option for the customer.
Thank you as well for recognising the difference in service and knowledge. We know many customers travel from across Luton, Dunstable, Bedfordshire and beyond because they want a trusted gold buyer who explains everything properly and treats people fairly.
We really appreciate your kind words and look forward to welcoming you back again in the future when you uncover more treasures! 😊
– Kim & The Gold Centre Team
📍 834 Dunstable Road, Luton
💷 Instant Bank Transfer & Cash Payments
🅿️ Free Parking Outside
Good Value, Friendly and Professional
I called before going in to get a quote and the lady was very helpful on the phone.
During the visit, it was quick, and a good price was offered. Definitely best place in Luton, friendly staff and good value.
8 May 2026
Unprompted review
Reply from The Gold Centre
Thank you for your fantastic 5-star Trustpilot review. We’re delighted to hear you found our team friendly, professional and helpful from the very first phone call through to your visit in store.
At The Gold Centre Luton, we always aim to offer great prices for gold, silver, jewellery, coins & bullion along with quick, professional service and a welcoming atmosphere. It’s great to hear you felt you received good value and that our team made the process smooth and straightforward.
Your kind words about being the “best place in Luton” truly mean a lot to our family-run business. We look forward to seeing you again in the future.
– The Gold Centre Luton
Jane was very friendly and…
Jane was very friendly and professional. Happy with the outcome.
6 May 2026
Unprompted review
Reply from The Gold Centre
Thank you for taking the time to leave us a 5-star Trustpilot review. We’re so pleased to hear you were happy with the outcome and that Jane provided a friendly and professional service throughout your visit to The Gold Centre Luton.
We pride ourselves on offering honest, professional service along with some of the best prices for gold, silver, jewellery, coins & bullion in Luton and across the surrounding areas. Your recommendation and feedback mean a lot to our family-run business.
We look forward to welcoming you back again in the future.
– The Gold Centre Luton
An excellent place to sell gold and silver.
Jane at the Gold Centre made the selling our gold and silver items such an easy and pleasant experience.
We can thoroughly recommend the Gold Centre as a place to sell gold and silver items.
7 May 2026
Unprompted review
Reply from The Gold Centre
Thank you for your fantastic 5-star Trustpilot review and for recommending The Gold Centre Luton.
We’re so pleased to hear that Jane made selling your gold and silver items such an easy and pleasant experience. Providing friendly, professional service and competitive prices for gold, silver, jewellery, coins and bullion is something we take great pride in as a family-run business established in 1984.
At The Gold Centre Luton, we aim to make the process of selling gold and silver straightforward, transparent and comfortable, with professional testing carried out in front of you and instant payment while you wait.
Thank you again for trusting us with your gold and silver items. Your recommendation means a great deal to our team, and we look forward to welcoming you back to The Gold Centre Luton in the future.
Excellent service quick and easy and a…
Excellent service quick and easy and a great price Kim was very bubbly and helpful
29 April 2026
Unprompted review
Reply from The Gold Centre
Thank you for your fantastic 5-star review! We’re really pleased to hear you found our service quick, easy, and that you achieved a great price—that’s exactly what we aim for every day at The Gold Centre.
It’s great to know Kim made your visit a positive one with her friendly and helpful approach. We pride ourselves on offering a professional, welcoming environment where customers can sell gold, silver, jewellery, coins, and bullion with confidence.
We always aim to offer some of the best prices in Luton and across the UK, with instant bank transfer or cash paid while you wait—no appointment needed.
Thanks again for your kind words, and we look forward to welcoming you back soon!
Very professional team as before
Very professional team as before. I was served by Sam, Kim and Jane and they were friendly and efficient. Worth the journey from Cambridge for the price I can achieve here.
30 April 2026
Unprompted review
Reply from The Gold Centre
Thank you for taking the time to leave another great review for The Gold Centre. We really appreciate your continued support and kind words about Sam, Kim and Jane.
We’re pleased to hear you found the team professional, friendly and efficient once again, and that the journey from Cambridge was worthwhile for the price achieved. We work hard to offer some of the best prices for gold, silver, platinum, coins and bullion, alongside a straightforward and welcoming service from start to finish.
Thank you again for choosing The Gold Centre Luton — it was a pleasure to see you again and we look forward to helping you in the future.
Very easy to complete
Very easy to complete, friendly polite staff , Kim was great , and a reasonable exchange rate offered 👍
28 April 2026
Unprompted review
Reply from The Gold Centre
Thank you for taking the time to leave us a review. We’re really pleased to hear you found the process very easy to complete and that you were happy with the service you received from Kim and the team at The Gold Centre Luton.
We always aim to make selling precious metals as straightforward, professional and stress-free as possible, so it’s great to know you found the staff friendly, polite and efficient throughout your visit. We’re also very pleased you were happy with the price offered — we work hard to provide strong, competitive payouts while keeping the process quick, transparent and comfortable for our customers.
Thank you again for choosing The Gold Centre Luton. Your support and recommendation genuinely mean a lot to our family-run business, and we hope to welcome you back again in the future.
Exceptional Service
Excellent, Honest and Trustworthy Company to deal with. Highly Recommend!
4 April 2026
Unprompted review
Reply from The Gold Centre
Thank you so much for taking the time to leave such a kind review! As a family-run business, feedback like yours truly means the world to us. We take great pride in maintaining a reputation for honesty and integrity, so hearing that you found our team trustworthy is the best compliment we could receive. We sincerely appreciate your support and your recommendation—it’s customers like you who help our business grow. We look forward to serving you again in the future!
Visited the gold centre today
Visited the gold centre today, to get a value on some silver I wanted to scrap, I was served by a wonderful women called Kim, extremely knowledgeable and friendly couldn't do enough to help me with my enquiry, totally recommend this place if you have items to sell and Kim will certainly be able to help you out.
22 April 2026
Unprompted review
Reply from The Gold Centre
Thank you so much for the fantastic review. We’re really pleased you had such a positive experience at The Gold Centre Luton.
Kim will be delighted to hear your kind words. We always aim to provide friendly, knowledgeable service and help customers understand exactly what they have, whether it’s silver, gold, jewellery or scrap items.
Your recommendation means a lot to our family-run business, and we really appreciate you taking the time to share your experience. We hope to see you again in the future.
Janes 5 stars
Janes answered all my questions and help with rings find out if pr not were real , also was asked what around about price I was looking to get and was very happy with the price I got , defo will be returning in future if I have anymore to sell kind regards Craig k
21 April 2026
Unprompted review
Reply from The Gold Centre
Thank you for the lovely review Craig. We’re so pleased Jane was able to answer all your questions and help test your rings to find out what was real.
At The Gold Centre Luton, we always aim to make the process relaxed, honest and straightforward, whether you’re selling scrap gold, jewellery, coins or just want items checked professionally. We’re really glad you were happy with the price offered and the service you received.
Your recommendation means a lot to our family-run business, and we look forward to welcoming you back in the future if you have anything else to sell. Thanks again!
Nice and friendly staff and they give a…
Nice and friendly staff and they give a fair price for scrap gold 👍🏼 would definitely recommend
21 April 2026
Unprompted review
Reply from The Gold Centre
Thank you for taking the time to leave us a review. We’re really pleased to hear you found the team at The Gold Centre Luton friendly and welcoming, and that you were happy with the price offered for your scrap gold.
We always aim to offer fair, competitive prices based on the live market, along with honest service and instant payment while you wait. Your recommendation means a lot to our family-run business.
Thanks again — we hope to see you again in the future!
Good friendly service and best prices…
Good friendly service and best prices in the area. The staff are very helpful and you feel they are being honest with you.
9 April 2026
Unprompted review
Reply from The Gold Centre
Thank you for your kind review! We’re really pleased you felt looked after by the team at The Gold Centre Luton. Providing friendly, honest service and offering some of the best prices in the area for gold, silver and platinum is exactly what we aim for every day.
It’s great to hear our staff made you feel comfortable and confident throughout the process. We truly appreciate the recommendation and look forward to welcoming you back again in the future.
Selling old gold
Great service very polite and professional staff and very competitive valuations
17 April 2026
Unprompted review
Reply from The Gold Centre
Thank you so much for your kind words! We’re glad to hear you had a great experience with our team. We always strive to provide the best value and professional service to our customers. We look forward to seeing you again!
Lovely staff
Lovely staff, very professional, nothing was too much trouble, honest opinions given.
15 April 2026
Unprompted review
Reply from The Gold Centre
Thank you for such a thoughtful review — we really appreciate it.
We’re glad you found the team at The Gold Centre Luton professional and easy to deal with. Taking the time to give honest, straightforward advice is a big part of how we work, so it’s great to hear that came across.
Thanks again for your kind words — you’re always welcome back anytime.
Always a pleasure
Always a pleasure, lovely staff and good prices, wouldn't go anywhere else!
16 April 2026
Unprompted review
Reply from The Gold Centre
Always nice to hear this — really appreciate you taking the time to leave it.
We’re glad you’ve consistently had a good experience with us at The Gold Centre Luton. Our team always aims to keep things simple, friendly and straightforward, while offering strong, competitive prices based on the live market.
It means a lot that you wouldn’t go anywhere else — we look forward to seeing you again soon!
Went here today to sell some siver and…
Went here today to sell some siver and gold was helped by Kim who was fantastic, knowledgeable and very helpful, was a quick service and I got great price on all my bits, will definitely recommend these guys
31 March 2026
Unprompted review
Reply from The Gold Centre
Thank you for taking the time to leave such a great review!
We’re really pleased to hear you were happy with both the service and the price you received for your gold and silver. Kim will be especially glad to know you found her knowledgeable and helpful — we always aim to make the process straightforward and comfortable.
It’s great to hear everything was quick and that you felt well looked after. We truly appreciate your recommendation and look forward to welcoming you back anytime.
I was in urgent need of cash
I was in urgent need of cash, and Sam helped me with her great customer service. Although I'm having a very rough day but she made my day with the excellent customer service
20 March 2026
Unprompted review
Reply from The Gold Centre
Thank you for your kind words 😊
We’re really glad Sam was able to help you when you needed it most. It means a lot to hear that her service made a difference, especially on a tough day.
We’ll be sure to pass your lovely feedback on to her. Wishing you all the best, and we’re always here if you need us again.
Excellent service
Excellent service, excellent prices. Kim was very helpful. Would return in the future.
17 March 2026
Unprompted review
Reply from The Gold Centre
Thank you for your great review 😊
We’re really pleased to hear you were happy with both the service and the prices. It’s lovely to know Kim was able to help and make the experience a positive one for you.
We really appreciate your support and look forward to welcoming you back in the future!
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