Great for both lead generation and content research
What I liked most about The Formula is how naturally it fits into the workflow without requiring much effort to start seeing value, especially on the lead generation side where it was already surfacing genuinely qualified opportunities before I had even realized the process had properly started. Beyond that, I’ve found the content features really useful for identifying relevant topics, finding ideas for posts, and going deeper into subjects that are actually worth exploring instead of just generating generic suggestions. It also gives enough context around both leads and content opportunities to help you understand why something is relevant, which makes it much easier to decide where to spend your time. Overall, The Formula has been a very useful tool for both prospecting and content research, and it has helped me save time while keeping the quality of the opportunities and ideas high.
Reply from The Formula
Thanks for taking the time to write this, it's detailed and genuinely useful for us.
The part about qualified leads showing up before you'd even felt the process start is exactly what we're building for. Prospecting shouldn't feel like a project you have to manage.
Glad the content side is landing too. Making research surface topics worth talking about, instead of generic suggestions, was the hardest piece to get right, so that one means a lot.
If there's something you'd like to see next in the product, reply here or ping us in the app. We read everything.