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Review summary

Based on reviews, created with AI

Most reviewers were let down by their experience overall. Many customers reported being dissatisfied with the pricing, often encountering unexpected and significantly higher charges than initially quoted, sometimes tripling the original price. People also found the service to be poor, citing issues with staff who were described as rude, aggressive, and unhelpful. Reviewers frequently experienced problems with payment methods, as the company often refused various credit and debit cards based on technicalities like embossed numbers or full names. Some people were dissatisfied with the staff, noting that some employees were unprofessional and tried to force additional services. Customers also mentioned that the company's location was often inconvenient, requiring long walks or shuttle buses that did not drop them directly at the airport.

What people talk about most

Price

Customers had negative experiences with price, frequently reporting unexpected and hidden charges. Many... See more

Service

Users describe negative interactions with service, citing issues such as mandatory, non-optional insurance... See more

Payment

Reviewers express significant dissatisfaction with the payment process. Many customers report being forced to... See more

Staff

People report negative experiences with staff. Many customers describe staff as rude, aggressive, and... See more

Location

Clients share negative opinions on location, often citing issues with off-airport offices. Reviewers report... See more

Based on these reviews

Rated 1 out of 5 stars

If you're a woman on your own please do not use this carhire company at Manchester Airport. On arrival at the office the manager (l believe,) was extremely rude and treated me as a 2nd class citizen... See more

Rated 1 out of 5 stars

Really wish I had read the reviews before using these scam artists. Having read others comments they are all true. They will extract triple what you initially paid with ridiculous excuses like t... See more

Rated 1 out of 5 stars

Had exactly the same expérience then the personne before in Catania they did not honoraires the car rented through Doyou italy. they refused 2 débit cards, they my Credit car because not embossed... See more

Rated 1 out of 5 stars

Shocking experience will never use again. Some clear profiteering whilst there was a train strike in Italy. I was forced to take out a fresh policy when there was a slight difference between my... See more

Rated 4 out of 5 stars

Tirana Airport. Good value Poor collection experience in the 23rd June 10am . Understaffed. 2 lads trying their best. Return on the 30th much better . 2 helpful men in the car park.

Rated 2 out of 5 stars

I had a very disappointing experience with this car hire company in Venice due to how a minor flight delay was handled. My flight from Manchester to Venice (Ryanair FR2898) on 06/02/2026 was de... See more

Rated 1 out of 5 stars

The worst experience for renting a car. I booked a car through Doyouspain in Tenerife from Surprice. At Tenerife South Airport, Surprice does not have an office; we waited for an hour in a parking lot... See more

Rated 1 out of 5 stars

Scammed me for 800€, never did i get the deposit back, they said i couldnt use debitcard unless i paid them well above the price, which wasn't written in their policy. So I highly advise against e... See more

Rated 1 out of 5 stars

If I could give no stars it wouldn't be enough the most horrible human beings Surprice car rental bergamo are the biggest scam artists I've come across I really hope karma gets these people they hav... See more

Rated 1 out of 5 stars

I rented a car from Surprice at Bologna Airport (BLQ) from 16.09.2025 to 22.09.2025 with a €1200 deposit. The car was returned on time, with a full tank and clean, without any new damage.... See more

Rated 1 out of 5 stars

Booked a car online prior to my trip to Bergamo Airport, Italy only to find out that british licence is not good enough because of Brexit and I needed international licence. Asked me to pay extra €250... See more

Rated 1 out of 5 stars

Terrible company, massive hidden extra charge s. Potential scam company. Also tried to charge me 520 euros for a tiny scratch when the car was already fully beaten up before I got it. Currently waiti... See more

Rated 1 out of 5 stars

Warning- If you don’t take their insurance, you must have a credit card with sufficient credit for the excess. Fine, HOWEVER, they won’t accept a credit card unless it has the bank name on it, which w... See more

Rated 1 out of 5 stars

AVOID AT ALL COSTS In 30+ years of hiring cars in various parts of the world, this was without doubt the worst car hire experience ever. Told us that pick up was from the terminal, WRONG, it’s a... See more

Rated 1 out of 5 stars

We arrived in Rome with European driver's license and they demanded an international driving license! What? And they told us this was the law in Italy and it is in the contract. It is not the law in I... See more

Rated 1 out of 5 stars

I hope you read this review before you book. DO NOT BOOK with these guys, and especially do not leave any deposits! When you arrive, they will make you wait for 30-40 minutes for no reason and then... See more

Rated 1 out of 5 stars

BEWARE! Awful customer service however, that is the least of it once they attempted to refuse a UK driving license and UK credit card. Taking a holding deposit twice even though it was not supposed to... See more

Rated 1 out of 5 stars

DO NOT USE THIS COMPANY I hired a car through Discovercars.com and paid for the hire in December 2024. My husband collected the vehIcle on 01/04 at Manchester Airport - as he did not have his credit... See more

Rated 1 out of 5 stars

Received huge invoice of 1750EUR for salt water stain on the seat and 2mm stone dent on window. This is normal wear and tear after renting car for 21 days. Company tries hard to find faults if one d... See more

Rated 1 out of 5 stars

The small print requires an international driving permit for non-EU residents. This isn’t a legal requirement - they know hardly anybody has one. I have hired cars dozens of times in Europe and an int... See more

Rated 1 out of 5 stars

Italy, Pisa Airport, SurPrice car hire is a SCAM. They provided an online quote for 105 euros which we would need to pay on pickup. Apparently, this quote is non-binding so the first thing they will d... See more

Rated 1 out of 5 stars

Worst rental in 25 years: Pisa Airport. They will make you pay again if you do not have both your full first-name and full surname on the credit card (the card you booked with). They would not acce... See more

Rated 1 out of 5 stars

In the end it wasn't Surprice, it was Auto Europe terrible company. don't use. not in the airport (Naples) . had to walk ages to find them and then queue up for an eternity. seemed like a good... See more

Rated 1 out of 5 stars

IF THERE WAS A MINUS STAR ⭐ I WOULD USE IT !! SCAM COMPANY DO NOT USE !! BOOKED AND PAID FOR A CAR AT PISA AIRPORT WITH FULL INSURANCE COVER TO BE TOLD AT THE DESK BY THE RUDEST GIRL I,VE MEET IN MANY... See more

Rated 1 out of 5 stars

Alberto of Surprice car rental Bergamo is acting like a thief. I know his name because when I collected the car he was actually very friendly, and I even asked for his name so I could leave a po... See more

Rated 1 out of 5 stars

Thieving and lying company, please do not use them ever as they are SCAMMERS. They wouldn’t take my card and insisted that the money I paid has nothing to do with rh, even though I proved it. They st... See more

Rated 1 out of 5 stars

Avoid. This company are crooks. Rented a 10 year old Clio already covered in scratches, most of which, but not all were noted when the car was collected. Upon return they highlighted a scratch that wa... See more

Rated 1 out of 5 stars

 The hire representative refused to honour my booking because my credit card is not embossed. No refund. He then offered me the same car but demanded another 180euro, and would then accept my card.... See more

Rated 1 out of 5 stars

We booked a car through Surprice cars but found that the contract was with Autoone when we were eventually taken to the Autoone branded offices in Venice - Surprice cars was in very small letters on... See more

Rated 1 out of 5 stars

We had a terrible experience with Surprice Car Rental at Bari Airport, booked through DoYouItaly.com. We arrived after a long flight and waited over an hour at the airport for someo... See more

Rated 1 out of 5 stars

Wow, you think you get a great rate and when you get there to pickup your car they hit you with the mandatory client insurance of $400 you can't opt out of. Since it's late and your stuck there, you'r... See more

Rated 1 out of 5 stars

Be careful, do not rent a car from them! It appears that the company AUTOONE (Surprice) in Bologna is part of an organized criminal group in Italy that fraudulently charges tourists’ credit cards.... See more

Rated 1 out of 5 stars

We rented a car through Surprise Car Rentals for 10 days, based on their website’s promise that all insurance was included — full coverage, theft protection, and personal insurance. However... See more

Rated 1 out of 5 stars

⚠️ Public Warning – Surprice Car Rental / Auto One – Florence Airport ⚠️ Date of rental: July 5 – July 11, 2025 Booking reference: FLR2247 Location: Via Palagio degli Spini,... See more

Rated 1 out of 5 stars

🚨 WARNING – AVOID AUTO ONE / SURPRICE NAPOLI CAR HIRE 🚨 No pick up from airport – We waited in the heat, walked 10 minutes with luggage. Agent said “you should have taken taxi.” The... See more

Rated 1 out of 5 stars

Would like to have left 0 stars, but 1, was the minimum Have lived in the Algarve for over 20 years. In that time I have used lots of car rental companies with no issues. Until today. Rented a c... See more

Rated 1 out of 5 stars

I recently booked a car rental at Milan Malpensa airport through VIPCars. The rental was actually with a company called Surprice. The company was shown on the map as just on the edge of the airpo... See more

Rated 1 out of 5 stars

Do not use this company. The service is appalling and they are fraudsters. You have been warned

Rated 1 out of 5 stars

On September 17, 2025, I arrived with my wife and kid 5 years in Naples and had hired this car rental company for 8 days; The experience started off badly because I spent 1 hour on the... See more

Rated 1 out of 5 stars

Terrible experience in Orlando airport. Rented through Amex Travel/Expedia. Was promised no additional fees or taxes. Called Expedia in advance to verify. On arrival, was told that they do not acc... See more


Company details


Contact info

1.3

Bad

TrustScore 1.5 out of 5

103 reviews

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Rated 1 out of 5 stars

Shocking experience will never use…DO NOT USE

Shocking experience will never use again.
Some clear profiteering whilst there was a train strike in Italy.
I was forced to take out a fresh policy when there was a slight difference between my credit card and driving license , both clearly in my name.
The cheap rentals for 3 days turned into a £300 mammoth expense.
On returning vehicle the lady was pretty useless , and. To helpful. Due to the issues on arrival they gave me free fuel clearly documented in agreement file,to empty, she tried charging me for fuel. We had to walk away as her English was poor.

7 September 2025
Unprompted review
Rated 1 out of 5 stars

Scammers

Really wish I had read the reviews before using these scam artists.

Having read others comments they are all true. They will extract triple what you initially paid with ridiculous excuses like the credit card numbers having to be raised rather than flat on the credit card.

Eventually these thieves will go out of business as people become aware of their unscrupulous practices. AVOID.

9 September 2025
Unprompted review
Rated 1 out of 5 stars

IF THERE WAS A MINUS STAR ⭐ I WOULD USE…

IF THERE WAS A MINUS STAR ⭐ I WOULD USE IT !! SCAM COMPANY DO NOT USE !! BOOKED AND PAID FOR A CAR AT PISA AIRPORT WITH FULL INSURANCE COVER TO BE TOLD AT THE DESK BY THE RUDEST GIRL I,VE MEET IN MANY A YEAR THAT BECAUSE MY CREDIT CARD DIDNT HAVE MY FULL NAME ON IT THEN I COULD NOT BE GIVEN MY CAR ? ALONG WITH 2 OTHER MEN BEING TOLD THE SAME REASON. ITS A SCAM TO GET YOU TO TAKE THEIR EXCESS COVER FOR A FURTHER £ 200. I,VE NEVER HAD MY FULL NAME ON MY CREDIT CARD FOR SECURITY REASONS IN 30 YRS AND A PASSPORT AND PICTURE DRIVING LICENSE ARE WORLD KNOWN PROOF OF LEGAL IDENTITY. SURPRICE ARE BROKERS WHO ARE DESK SHOWING. HORRIFIC CUSTOMER SERVICE. I WALKED AWAY AN PAID FOR A CAR AT ANOTHER COMPANY WHO IF FACT TOLD ME THEY USE THE SCAM ALL THE TIME. SCAM SCAM SCAM TELL EVERYONE YOU KNOW.

7 September 2025
Unprompted review
Rated 1 out of 5 stars

Thieving and lying company

Thieving and lying company, please do not use them ever as they are SCAMMERS. They wouldn’t take my card and insisted that the money I paid has nothing to do with rh, even though I proved it. They stated that I had to pay again for the excess insurance of £250+. The girl at the desk was diagusting and rude and unprofessional, clearly only has one time and that was pay more. There were two other men suffering the same fate. I eventually went to another desk and for a car and wa told that Auto One and Surpricw so that scam daily. I am so annoyed. Just warning you all. So not book any area via Auto One or Surpricw!!!

7 September 2025
Unprompted review
Rated 1 out of 5 stars

⚠️ Public Warning

⚠️ Public Warning – Surprice Car Rental / Auto One – Florence Airport ⚠️
Date of rental: July 5 – July 11, 2025
Booking reference: FLR2247
Location: Via Palagio degli Spini, Florence Airport, Italy
I am posting this to warn other travelers about my recent experience with Surprice Car Rental / Auto One S.r.l., Florence Airport.

Summary of What Happened
• I rented a car for 6 days, took detailed videos/photos at pick-up and return.
• Returned the car undamaged with a full tank — confirmed on-site by staff, and I signed a “no damage” form.
• Four days later, my €1,200 security deposit was charged to my credit card without any explanation or proof.
• Weeks later, I was told verbally there was “windshield damage” — but no credible evidence was provided.
• After issuing a claim to the Customer care department, the company sent me a check-in form- not the part I signed with my falsified/forged signature timestamped AFTER I had already left the location.
• Photo evidence they provided cannot be linked to the car I rented.
Why This Matters
• I have video and photographic proof that the car was undamaged upon return.
• I later discovered many similar complaints online about this same branch — with identical tactics: false damage claims, deposit withholding, and fabricated documents.
My Advice to Others
• Avoid this branch of Surprice / Auto One in Florence.
• If you rent from any company in Italy, document everything (photos, videos, timestamps).
• Research reviews before booking — patterns like this are a red flag.
I have filed formal complaints with:
• Italian Police (Polizia di Stato – Questura di Firenze)
• Italian Competition Authority (AGCM)
• European Consumer Centre Italy (ECC-Net)
I believe these actions are part of a rental car return scam, and I urge other travelers to be extremely cautious.

#Florence #CarRentalScam #SurpriceCarRental #AutoOne #TravelWarning

11 August 2025
Unprompted review
Rated 1 out of 5 stars

🚨 WARNING

🚨 WARNING – AVOID AUTO ONE / SURPRICE NAPOLI CAR HIRE 🚨

No pick up from airport – We waited in the heat, walked 10 minutes with luggage. Agent said “you should have taken taxi.” Their shuttle does not stop at the airport. On return they dropped us in the middle of the road, told us to walk like animals! LIKE ANIMALS!

Credit card scam – When we arrived, they refused to accept our credit card, claiming it must be “embossed” with full name (no initials). We have used this same card worldwide for rentals, including in Rome and Bari, without any issue. Here, however, the agent was already prepared – he had the terms printed, with the line highlighted, as if reading from a script. It was clear this was not an accident but a regular trick. The result: every customer in line was told the same thing and forced to pay an extra €300. THIS IS NOT A POLICY, IT IS A SCAM DESIGNED TO TAKE MORE MONEY FROM YOU.

Dangerous car – flat tire – First car given had a flat tire. Luckily we spotted it immediately. If you drive off, they will charge you €600! ANOTHER TRAP.

Second car – terrible condition – Covered in scratches, passenger door did not open from outside, filthy inside with old tissues. Clearly they do not care about safety or cleanliness. DISGUSTING AND UNSAFE.

Time scam – They wrote return time 11am, even though we paid until 19:00. If we didn’t check, they would have charged late fees. ALWAYS DOUBLE-CHECK THEIR DOCUMENTS!

Fuel scam – They claimed tank was full, but it was not. Tried to charge us €25 extra. When we refused, agent became aggressive, shouting and calling me insulting names (“cazzo”). TOTAL FRAUD AND ABUSE.

Drop off – same mistreatment – Shuttle again dumped us in the road, not at airport. TOTALLY UNPROFESSIONAL.

⚠️ THIS COMPANY IS A SCAM OPERATION – RUDE, DISHONEST, UNSAFE. WE TRAVEL AND HIRE CARS WORLDWIDE AND HAVE NEVER EXPERIENCED SUCH FRAUD. DO NOT BOOK WITH THEM UNLESS YOU WANT TO BE CHEATED

20 August 2025
Unprompted review
Rated 1 out of 5 stars

BEWARE

BEWARE! Awful customer service however, that is the least of it once they attempted to refuse a UK driving license and UK credit card. Taking a holding deposit twice even though it was not supposed to be processed in the first place. Ended up signing additional contracts even though we had a contract with DoYouItaly. SURPRICE contracted in some way to the 3rd company Autoone was not on any paperwork we only found out who they were once SURPRICE collected us from the airport. Attempted to charge us for additional Insurance cover which we declined. Ruined our holiday with the stress caused. Others in the cabin at the time were experiencing similar service, some of which were families with children. Tried to charge for existing damage upon return, luckily we had video evidence to prove otherwise. Shocking behavior. Stay away from them and anyone connected to them. Reported this is not the end of it for us we will take this legal if required.

11 August 2025
Rated 1 out of 5 stars

Received huge invoice 1750Eur for normal wear

Received huge invoice of 1750EUR for salt water stain on the seat and 2mm stone dent on window. This is normal wear and tear after renting car for 21 days.
Company tries hard to find faults if one does not want to buy full insurance for 800EUR.
Do not rent with SurPrice!

28 July 2025
Unprompted review
Rated 1 out of 5 stars

Steer clear, horrendous company

Worst rental in 25 years: Pisa Airport.
They will make you pay again if you do not have both your full first-name and full surname on the credit card (the card you booked with). They would not accept a Visa without my full first name printed on the card and would not refund the original payment. We were forced to pay again (a second time) for the car rental! Despite their nonsense rule about full printed name on the card, they were happy to take a second payment on the same card! I've used this Visa card all around the world since 1990 without a single problem.
Please book elsewhere with a reputable company.

2 August 2025
Unprompted review
Rated 1 out of 5 stars

Terrible company - steer clear

Terrible company, massive hidden extra charge
s. Potential scam company. Also tried to charge me 520 euros for a tiny scratch when the car was already fully beaten up before I got it. Currently waiting for return of the deposit, given many lame and untrue excuses.

16 August 2025
Unprompted review
Rated 1 out of 5 stars

Unscrupulous business

The small print requires an international driving permit for non-EU residents. This isn’t a legal requirement - they know hardly anybody has one. I have hired cars dozens of times in Europe and an international driving permit has never been required by any other company. They only waive this “requirement” if you pay a substantial extra sum for extra insurance coverage - it is plainly a pretext for charging more than the advertised price. A deceptive and unscrupulous practice. Luckily I realised this before I got to their location away from the airport in Milan.

16 August 2025
Unprompted review
Rated 1 out of 5 stars

The worst experience for renting a car

The worst experience for renting a car. I booked a car through Doyouspain in Tenerife from Surprice. At Tenerife South Airport, Surprice does not have an office; we waited for an hour in a parking lot for an agent to arrive, who brought us an old, dirty car that had no power. I was also forced to pay for additional insurance. When returning the car, we also waited an hour without anyone coming or giving us any further instructions. In the end, we left the car with the keys in the glove compartment and left.

4 August 2025
Unprompted review
Rated 1 out of 5 stars

Beware when using credit card for insurance excess.

Warning- If you don’t take their insurance, you must have a credit card with sufficient credit for the excess. Fine, HOWEVER, they won’t accept a credit card unless it has the bank name on it, which was bizarre. My John Lewis Mastercard, they would not accept, and when I handed a Barclaycard over, they would not accept it as it had my initial rather than full name. I was told either cancel the hire and try and claim from booking agent, or pay £250 for their insurance. Two other couples had the same issue, when we were there, both ended up paying. It felt like a scam, when three customers had the same thing, in a 20 minute period. Another hire counter looked on sympathetically, as if they saw this all the time. Would definitely not use again.

26 June 2025
Unprompted review
Rated 1 out of 5 stars

Rome with International License - BEWARE!

We arrived in Rome with European driver's license and they demanded an international driving license! What? And they told us this was the law in Italy and it is in the contract. It is not the law in Italy. And this company (Surprice) had only one person receiving clients in the office, and was very slow. Not even proper signs in the office, only printed on paper. DO NOT USE THIS COMPANY! We then proceeded to RecordGo car rentals in Rome, and had no problem to rent a car WITHOUT an international driver's license. Thank you RecordGo for your great service!

25 July 2025
Unprompted review
Rated 1 out of 5 stars

We had a terrible experience with…

We had a terrible experience with Surprice Car Rental at Bari Airport, booked through DoYouItaly.com. We arrived after a long flight and waited over an hour at the airport for someone to pick us up.

Once at their off-site location, I presented a valid credit card in my name with available funds the same card I've used across Italy without issue. Despite this, the Surprice employee falsely claimed our card was not accepted in Italy and said the only way they’d let us rent the car was if we paid for their expensive insurance, even though we were already covered.

He said he was doing us a “favour,” but it was clear this was a predatory upsell. When we refused the forced insurance, he denied us the rental and became aggressive, refusing to give his name. We had no choice but to cancel and then they told us we would not be refunded.

We contacted DoYouItaly, expecting support, but they sided with the rental company, claiming “it was all in the terms.” It was not. The website did not say our card would be rejected without insurance, and we met all the rental conditions.

Summary:
Dishonest practices

Forced insurance scam

Staff lied and intimidated us

No help from the booking site

No refund even though they refused to give us the car

This was a blatant bait-and-switch and terrible customer service from both companies. Avoid at all costs.

26 June 2025
Unprompted review
Rated 1 out of 5 stars

Car rental nightmare at Milan Malpensa

I recently booked a car rental at Milan Malpensa airport through VIPCars. The rental was actually with a company called Surprice. The company was shown on the map as just on the edge of the airport. I arrived late evening and waited in the designated area, but no-one arrived. I phoned them and after about 15 mins, a minibus turned up and took me to their depot - about 5km from the airport!
This was only the start. I filled in my details and went to pay, using the same credit card as I'd used for the initial booking deposit. I was told they couldn't accept my card as it was not with a 'physical' bank. The same was true for all of the three cards I had. All were proper physical cards, all Mastercards, but with online banks. None of these were accepted. They said the only way I could take the car was to pay their full insurance, at a cost of 900 Euros! That wasn't going to happen, even if I could have paid.
After trying to get them to accept my one of cards and failing, they eventually took me back to the airport, so that I could find another hire car there.
I checked with lots of the companies there and found that my cheapest option was around 800 Euros - my original rental was for 110 Euros! My only real option was to book online for the following morning and stay in a hotel overnight, which I hadn't planned to do.
I eventally paid around 306 Euros for a car and the hotel cost me another 160 Euros, so I was out of pocket by 350 Euros, compared to my original booking, not to mention the stress and hassle (finally getting to a hotel at midnight), or totally messing up my plans for the next day. Both companies claim that this information is in the Ts&Cs, but it certainly was not on my original contract.
Neither company would budge or help me out, so if you're booking with either of them, TAKE A MAJOR BANK CREDIT CARD with you - or two or three. Even better, avoid both compaines!!

3 June 2025
Unprompted review
Rated 1 out of 5 stars

Booked a car online prior to my trip to…

Booked a car online prior to my trip to Bergamo Airport, Italy only to find out that british licence is not good enough because of Brexit and I needed international licence. Asked me to pay extra €250. I had already paid €110 for the use of car. I declined. Asked if I can add additional driver coz it was only €12 a day and they had EU licence but rude member of staff came with another excuse. Asked for a refund, but was also refused. So took a hit on a chin and found another rental company which didn’t require international licence. AVOID and do not use this website because it is a scam run by scammers.

30 June 2025
Unprompted review
Rated 4 out of 5 stars

Tirana Airport

Tirana Airport. Good value
Poor collection experience in the 23rd June 10am . Understaffed. 2 lads trying their best. Return on the 30th much better . 2 helpful men in the car park.

23 June 2025
Unprompted review
Rated 1 out of 5 stars

CATANIA Awful experience of extorsione same expérience then…

Had exactly the same expérience then the personne before in Catania
they did not honoraires the car rented through Doyou italy.
they refused 2 débit cards, they my Credit car because not embossed..
they wanted to make a new rental ..at 300 E and , at that time they accepted my debit card or credit card not embossed.

we did not get all the conditions before reserving fith do you italy.

22 May 2025
Unprompted review

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