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Company details

  1. Outdoor Clothing and Equipment Shop
  2. Clothing Supplier

Written by the company

From the beginning, our mission was to create sustainable, high-performance wool garments built for life outdoors. For years, we were known as Superstainable — a name that reflected our deep commitment to responsible production and enduring quality. As our products evolved, so did our identity. We wanted a name that truly captured the essence of what we create: superior Merino wool engineered for adventure and crafted with precision. That name became Superino — derived from Super Merino. In Italian, “ino” adds a sense of refinement, craftsmanship, and attention to detail — qualities that define every Superino garment. Combined with “Super”, it symbolizes the perfect balance between strength and sophistication, nature and innovation. Superino represents more than just a new name — it’s a statement of evolution. A dedication to excellence, performance, and the pursuit of the perfect Merino experience. Superino — Developed by Specialists. Perfected for Adventure.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

168 reviews

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Rated 5 out of 5 stars

Super fint base layer

Super fint base layer! Blev afsendt med det samme.
Smooth sailing.

3 October 2024
Superino logo

Reply from Superino

Hej Jacob
Tak for anmeldelsen 🤘
Rigtig god dag
Emil

Rated 1 out of 5 stars

Two times with the same customer?

This my second time dealing with this company.
Again, showing on sale items they don’t have… But now they offer you a bonus for any other jacket in this case, was a hoodie the first time. Problem is you need to spend more money for the same kind of jacket anyway. Keep trying Superstainable. Your comercial tricks are so naive.

10 September 2024
Unprompted review
Superino logo

Reply from Superino

Hi Daniel,

Thanks for the review. We are sorry, sometimes the warehouse is incorrect on outgoing styles and we try to keep it up to date as a small company, but…

I have never, in my several years in business had a customer complaining about a company offering extra service, follow-ups,
E-mails and a bonus worth more than 300 DKK because an item you bought on sale unfortunately got sold out some days before. Bur there’s a first for everything.

Last time we even called you 3 times for a follow up but you didn’t want to speak. We are not gong to do that extraordinary service again.

My colleague did everything to solve your problem correct.

Have a great evening,

Rated 5 out of 5 stars

High sustainability score.

In the app "Good On You", is the rating of the brand Superstainable much higher than the other outdoor clothing brands I am wearing. I just received three items from their webshop, and I love them! The quality feels amazing, and the fabric looks fantastic. Finally, I've found a truly sustainable outdoor brand!

12 January 2024
Unprompted review
Superino logo

Reply from Superino

Thank you so much Dajo - very appreciated review and we hope you will be happy with the products!
Best regards,
Emil

Rated 3 out of 5 stars

A bit of a mixed experience

A bit of a mixed experience. I live in a EU country that's not in the list of delivery countries. I sent an email to the support to ask if it could be added but never got an answer (apart from the autoreply saying I'll get a response quickly). I contacted the support by phone but nobody answered. Then I sent a text. I got a rather cold response to it a few days later asking me to call and/or send an email instead. I called back but nobody answered. And my email is still to be answered… I let you judge the quality of the support.
Now, since I spent my holidays in France, and that is in the list of delivery countries, I thought let's try it anyway. The shipment was lightning fast. And I am very satisfied of the quality, look and feel of the clothes I ordered. Pricing was good too. But the most useful feedback would be in a year or two when all the clothes would have endured numerous washes, stretches, etc. to see if the quality is there. So we will see. But in the mean time, it's a shame I cannot order more and get it delivered home… in the EU (come on guys!)!

--

Response to your comment:
That is strange indeed! Please let me/us know when Slovenia becomes available (newsletter subscriber). In the mean time, why not give us the possibility to order anyway with a small extra fee?
I have indeed an Apple (@icloud.com) email account and contacted you from it. Your spamfilter really shouldn't block it…

15 August 2023
Superino logo

Reply from Superino

Updated from response:
No it should not - but it does at the moment (this is also a third part supplier in Denmark providing us internet safety. All e-mails with an @icloud.com get's in the spamfilter and is deleted within 24 hours. It is so strange, but for the moment we cannot do anything.

For the shipping part, it could be an option to have an overcharge, if the forwarder are not to get it fixed (but I think it will be in the coming time).

/ Emil

Answer:
Dear Adrian, due to some troubles with our shipping forwarder it's more expensive to ship to Slovenia than to Norway or Switzerland. That makes no sense to us, so we have decided not to ship to Slovenia, until that is fixed - maybe we will choose another supplier in the future.

I am happy that you got your products fast and that the quality matches your expectations :-)

If you send your e-mail from your icloud service unit with @icloud.com in the end, our spamfilter usually deletes them due to security. If that is a mistake, please contact us. We have checked on the e-mail you have made this review from, but we have no mails in our inboxes from your e-mail at the moment.

If you have any questions you are always welcome to contact us again at info@superstainable.com or between 10 am - 3 pm on +4586861818

Have a nice day,
Emil :-)

Rated 5 out of 5 stars

Excellent quality and design

Excellent quality and design. Fast delivery and good service. Very satisfied with the Glombak jacket and overall sustainable policy. Thanks.

12 October 2019
Unprompted review
Superino logo

Reply from Superino

Hej Lars,
Tak for din anmeldelse, som vi sætter stor pris på!
Hav en dejlig dag,
Emil

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