SuperBike Factory Reviews 

19,184
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 2,138 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the incredibly helpful and knowledgeable staff who make the entire vehicle buying and selling process remarkably smooth and straightforward. Consumers often highlight the exceptional customer service, wonderful communication, and professional support provided during vehicle deliveries and handovers. However, some customers also noted long waiting times and difficulties getting through on the phone for assistance. Some reviewers were not happy with unexpected mechanical problems, warning lights, or dead batteries discovered shortly after delivery. A few people also mentioned experiencing communication challenges when trying to resolve these after-sales concerns.

What people talk about most

Staff

Users describe positive interactions with staff, highlighting helpful, knowledgeable, and professional... See more

Service

Consumers find service to be positive, highlighting professional staff, seamless transactions, and quick... See more

Product

People report ambiguous experiences with product quality and condition. While some consumers praise their new... See more

Customer service

Customers consistently note positive experiences with customer_service, highlighting friendly, efficient, and... See more

User experience

Clients share positive opinions on user_experience, highlighting a smooth, hassle-free process from start to... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Smooth and quick, helpful and professional. I just bough a bike from the Superbike Factory. The whole process was comfortable, and I've got a great bike in perfect condition. The staff explained every... See more

Company replied

Rated 5 out of 5 stars

Bought a Honda CB1100 from the Bristol showroom unseen other than the photos and video on their site. The bike was delivered and was even better than I expected. Kenzie was the salesperson she did a f... See more

Company replied

Rated 5 out of 5 stars

From starting the buying process to picking the bike up the service was superb. The bike was immaculate when I collected it and the staff were superb. Ran through everything on the bike, paperwork so... See more

Company replied

Rated 5 out of 5 stars

The process has been easy from start to finish. Jordan, who came to collect my bike was a great guy who was very knowledgeable and extremely thorough with his checks and rightly so because if I’m to... See more

Company replied


Company details

  1. Motorcycle Dealer
  2. Used Motorcycle Dealer

About SuperBike Factory

Written by the company

SuperBike Factory is Europe’s largest used motorbike retailer, with over 2,000 motorbikes available across our dealerships. We focus on making buying a motorbike straightforward, giving riders a wide choice in one place with clear information and support when it’s needed.

We’re proud to have more than 18,000 reviews on Trustpilot with a 4.7 ‘Excellent’ rating. Customer feedback plays an important role in helping us improve and develop our services.

How we prepare our bikes

  • Prepared by our technicians – every motorbike is prepared before it reaches the showroom, including servicing and multi-point checks.
  • HPI & MOT history – each bike comes with a full HPI and MOT history report and at least six months MOT.
  • 90-day warranty – every motorbike comes with a 90-day warranty for added reassurance.
  • 14-day money-back guarantee (online orders) – if you buy online and the bike isn’t right for you, you can return it within 14 days of purchase.

Choice for every rider

With thousands of bikes available, you’ll find a wide mix of styles including sports bikes, cruisers, naked bikes, adventure bikes and 125cc models. We price bikes as standard models, so you won’t pay extra just because a previous owner added upgrades.

Visit us

Our showrooms are located in Macclesfield, Bradford, Bristol, Milton Keynes, Donington Park, and Crawley.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

19K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 76% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(19,184)

1,907 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Waste of time

Waste of time. Near impossible to get hold of anyone, several valuations given, zero response afterwards. Date booked in for collection, zero contact, nothing on the day of collection. On hold for hours to be told even though it's the same company I need to ring a different company, to be told the online valuation is wrong and they won't purchase it.

9 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We sincerely regret the difficulties you encountered. Your experience with our valuation and collection process is concerning, and we are actively reviewing these issues to prevent future occurrences.

Rated 1 out of 5 stars

Steer clear

First bike I was going to buy I went in with the £500 deposit ready to pick it up then they wanted £150 to service it, I said you don’t service all your bikes? No, not unless it needs it. I asked When was it last done? 2014!! Erm no thanks then

Then I put a deposit on a different bike at a different showroom but when I saw it up close there were scratches on the engine case and marks on the bike. Asked for the deposit back over a week ago and still nothing! E mails don’t send and I’ve been on hold for 45 minutes now on the phone. No reply to texts, different when you first ask about a bike. You get a ton of texts! Not happy

I’d steer clear if you don’t want stress

8 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We appreciate you sharing your experience. We are concerned to hear about the issues you encountered with the bike's condition and the difficulties with your deposit refund. We are actively looking into these matters to prevent similar situations.

Rated 4 out of 5 stars

Great simple no pressure buying…

Great simple no pressure buying experience, Great online updates of where your bike is up to in terms of preparation. Only gripe is the AI online chat has limited options for asking questions.

8 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're happy to hear you had a great buying experience and appreciated our updates. We'll improve our online chat options.

Rated 1 out of 5 stars

Seriously out of pocket, appalling service.

I originally ordered a naked bike to swap for my sports bike, as medically it was uncomfortable.
The bike didn’t turn up on the agreed date and my insurance charged me £70 total for swapping my insurance to the bike that didn’t turn up and back again.
Unfortunately I can’t ride at all now and a few weeks later sold my sports bike to SBF.
I’m still waiting for my £100 deposit back + the £70 the sales manager agreed to.
As usual absolutely no one can be bothered to pick a phone up, and I’ve spent at least 3 hours on hold.
It’s amazing that a company that sells a product can’t seem to understand that answering the phone is a good thing.
My bike reg number is AE24ZGL so can someone please get in touch to explain why I’ve not had the agreed deposit and insurance costs refunded.
Thank you.
Edit
13 phone calls to SBF this morning and every single one of them unanswered.
It beggars belief that a company can operate like this.

1 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We sincerely apologize for the significant difficulties you've encountered with your recent interactions and the delay in resolving your refund. We understand your frustration regarding the unanswered calls and the inconvenience caused by the missed delivery and insurance charges. We are actively looking into your case using the provided registration number, AE24ZGL, to address your deposit and agreed insurance costs. We will reach out to you directly to discuss this further.

Rated 5 out of 5 stars

Great bikes

Once I found a sales person it was plain sailing, put my deposit down and did a cash transfer for n the morning of collection. This is the second bike I’ve purchased from the SuperBike Factory and they have both been in mint condition, if I have anything to complain about it’s that on both occasions sales person are like hens teeth.

5 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We appreciate your kind words about the condition of your bikes. We're concerned about your difficulty finding a salesperson and are taking steps to improve staff availability.

Rated 5 out of 5 stars

Exceptional Service

Very professional, polite and informative company.
I've dealt with them a few times. No nonsense, good deals buying and selling.
Highly recommended

Richard

8 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so glad to hear you had such a positive experience with us! We truly appreciate your kind words and recommendation.

Rated 5 out of 5 stars

Hayden’s so good when I bought my last…

Hayden’s so good when I bought my last bike I wanted to buy this bike from him. I’m glad I did. Such a great professional.

6 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so glad you had a great experience with your bike purchase. Thank you for your kind words!

Rated 5 out of 5 stars

Very helpful and friendly

Very helpful and friendly. No pressure to buy. Would definitely buy from you again.

7 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're delighted you found our team helpful and friendly. We appreciate your kind words and look forward to assisting you again.

Rated 5 out of 5 stars

Great service

Great service, special thanks to Hayden. I went in looking for a specific type of bike and he ran me through the options available and helped me select the perfect bike for me. Very professional and knowledgeable.

7 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so glad we could help you find the perfect bike! We appreciate your kind words about our team's professionalism and knowledge.

Rated 5 out of 5 stars

My new z900 😍

Ben got in contact when I enquired about a bike, gave me all the info I needed. Ended up putting a deposit down and I asked if it could be ready in 2 days. These guys pulled it out the bag and was ready to collect for my preferred time.

6 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so happy to hear we could get your bike ready for you so quickly! We appreciate you sharing your positive experience with us.

Rated 5 out of 5 stars

Decent price given for my bike.

Decent price given for my bike.
Very helpful all the way and delivery and collection of old bike was top notch, done by a top fella called Goldie.
Would recommend 👌

5 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so glad you found our price fair and our service helpful! We appreciate your kind words about our collection process.

Rated 5 out of 5 stars

Great customer service

Hayden helped us , he’s a lovely lad , I managed to get my first bike thanks to him very polite and helpful, thank you Hayden

5 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so glad to hear our team provided such a positive experience. Thank you for sharing your feedback!

Rated 5 out of 5 stars

Jonathan was a great sales person who…

Jonathan was a great sales person who wasn't pushy and clear on what I was trying to get. He's helped me get back on a bike I can love and ride again after a few years off. I can't recommend hm and SuperBike Factory enough.

5 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so happy to hear that our team member was helpful and that you found a bike you love. We appreciate your recommendation!

Rated 5 out of 5 stars

Tony (inspector and collector) and Matt…

Tony (inspector and collector) and Matt (online and phone) were great - from start to finish the whole process was easy. Online valuation, followed by a quick call and booked in for collection there and then. When Tony arrived he was a gem, went through all the documentation, checked over the bike thoroughly and sale completed with not a bump on price. Few age related marks but declared that and was acknowledged by the Team. No hassle, no haggle - Tony loaded her up and off she went. Success!

4 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so glad to hear that the process was easy and straightforward for you. It's wonderful that our team provided such a smooth experience from valuation to collection. Thank you for your positive feedback!

Rated 5 out of 5 stars

Nice easy collection done by Steve…

Nice easy collection done by Steve walker really smooth process and really nice guy and thank you to Dave and Andy at back office

4 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so glad you had a smooth and easy collection experience. We appreciate your kind words about our team!

Rated 5 out of 5 stars

Great job

There were some initial delays to my delivery cause by a 3rd party contractor moving my bike from Crawley to Nottingham, but Anna Dennis stepped in and personally resolved it to a great standard of customer service.

Steve Walker then delivered my bike today.
The bike is everything I had hoped and Steve was professional, warm and friendly. He’s an obvious motorcycle enthusiast and it was great to talk bikes!

4 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're delighted to hear you're so happy with your bike! We appreciate you acknowledging our team's efforts in resolving the delivery issue and providing such positive feedback about your experience.

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