SuperBike Factory Reviews 

19,184
TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 2,138 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the incredibly helpful and knowledgeable staff who make the entire vehicle buying and selling process remarkably smooth and straightforward. Consumers often highlight the exceptional customer service, wonderful communication, and professional support provided during vehicle deliveries and handovers. However, some customers also noted long waiting times and difficulties getting through on the phone for assistance. Some reviewers were not happy with unexpected mechanical problems, warning lights, or dead batteries discovered shortly after delivery. A few people also mentioned experiencing communication challenges when trying to resolve these after-sales concerns.

What people talk about most

Staff

Users describe positive interactions with staff, highlighting helpful, knowledgeable, and professional... See more

Service

Consumers find service to be positive, highlighting professional staff, seamless transactions, and quick... See more

Product

People report ambiguous experiences with product quality and condition. While some consumers praise their new... See more

Customer service

Customers consistently note positive experiences with customer_service, highlighting friendly, efficient, and... See more

User experience

Clients share positive opinions on user_experience, highlighting a smooth, hassle-free process from start to... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Smooth and quick, helpful and professional. I just bough a bike from the Superbike Factory. The whole process was comfortable, and I've got a great bike in perfect condition. The staff explained every... See more

Company replied

Rated 5 out of 5 stars

Bought a Honda CB1100 from the Bristol showroom unseen other than the photos and video on their site. The bike was delivered and was even better than I expected. Kenzie was the salesperson she did a f... See more

Company replied

Rated 5 out of 5 stars

From starting the buying process to picking the bike up the service was superb. The bike was immaculate when I collected it and the staff were superb. Ran through everything on the bike, paperwork so... See more

Company replied

Rated 5 out of 5 stars

The process has been easy from start to finish. Jordan, who came to collect my bike was a great guy who was very knowledgeable and extremely thorough with his checks and rightly so because if I’m to... See more

Company replied


Company details

  1. Motorcycle Dealer
  2. Used Motorcycle Dealer

About SuperBike Factory

Written by the company

SuperBike Factory is Europe’s largest used motorbike retailer, with over 2,000 motorbikes available across our dealerships. We focus on making buying a motorbike straightforward, giving riders a wide choice in one place with clear information and support when it’s needed.

We’re proud to have more than 18,000 reviews on Trustpilot with a 4.7 ‘Excellent’ rating. Customer feedback plays an important role in helping us improve and develop our services.

How we prepare our bikes

  • Prepared by our technicians – every motorbike is prepared before it reaches the showroom, including servicing and multi-point checks.
  • HPI & MOT history – each bike comes with a full HPI and MOT history report and at least six months MOT.
  • 90-day warranty – every motorbike comes with a 90-day warranty for added reassurance.
  • 14-day money-back guarantee (online orders) – if you buy online and the bike isn’t right for you, you can return it within 14 days of purchase.

Choice for every rider

With thousands of bikes available, you’ll find a wide mix of styles including sports bikes, cruisers, naked bikes, adventure bikes and 125cc models. We price bikes as standard models, so you won’t pay extra just because a previous owner added upgrades.

Visit us

Our showrooms are located in Macclesfield, Bradford, Bristol, Milton Keynes, Donington Park, and Crawley.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

19K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 76% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(19,184)

1,907 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Thanks to Steve Walker and Dave in…

Thanks to Steve Walker and Dave in office for nice simply process. Very happy thanks

7 July 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so happy to hear that you had a nice and simple process! It's wonderful to know that our team provided such a positive experience. Thank you for your kind words.

Rated 5 out of 5 stars

Bike

Bike, show room condition as described ! No nonsense and great deal px .

7 July 2026
Unprompted review
Rated 5 out of 5 stars

Great person to deal with haydon

Great person to deal with! Very professional with top people skills!

6 July 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so glad to hear that you had such a positive experience! We appreciate your kind words about our professionalism and about Hayden. Thank you for your feedback!

Rated 5 out of 5 stars

Gary was brill

Gary phoned before arrival, very pleasant. Arrived on time, helpful and nice to speak with. Took photos and sent them off to head office. Phonecall back and deal done.
Quick and easy. Recommended

6 July 2026
Unprompted review
Rated 5 out of 5 stars

Finlay and Jack were brilliant

Finlay and Jack were brilliant! Very quick and attentive service when dealing with a bike exchange.
I will be going back to the Crawley branch to buy another bike when the time comes.

4 July 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

Thank you for your fantastic feedback Ben! We're thrilled to hear that Jack and Finlay provided such quick and attentive service during your bike exchange. We look forward to welcoming you back to the Crawley branch for your next bike purchase!

Rated 5 out of 5 stars

Steve Walker came to collect my…

Steve Walker came to collect my Fireblade, very professional and and pleasure to deal with and I would like to thank Dave in th office for his assistance.
Highly recommended, thank you so much

6 July 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're happy to hear that the collection was professional and a pleasure to deal with. We appreciate your mentioning the helpful office support. Thank you for your positive feedback, regards Darrell

Rated 3 out of 5 stars

Triumph Thruxton 1200R

My initial experience of SuperBike Factory was quite good.
Booked a viewing and traveled 200 miles to view the bike i was interested in.
Was then told no test rides.
I bought the bike anyway as i had ridden one before and have dreamed of owning one since they were released.
The sale was straight forward, but then began the long wait whilst the bike was prepped for delivery.
There were vague messages that parts needed ordering and fitting and then further delays.
Chasing up on the details became a twice weekly mission, with requests for details of parts and works carried out, requests for telephone calls to update on progress, largely ignored with messages still being sent in the App.
One part required was a new front tyre. As tyres are a personal choice it would have been nice to have a choice as to what was fitted, and pay the difference to what was fitted.
It was quite a shock to find a cheap CST tyre on the bike (not matched to the Michelin Road Pilot that was on the rear)
Delivery finally happened nearly 4 weeks after viewing the bike.
I must admit i am very happy with the prep work (apart from the front tyre choice).
Delivery arrangement took 3 days once the bike had been released form prep, and delivery was trouble free.
Overall, good sales staff, Good service, poor communication with lack of details, good delivery service.

3 July 2026
Unprompted review
Rated 1 out of 5 stars

Unprofessional business with useless…

Unprofessional business with useless staff!
My son took his bike there for its first MOT. It failed. They told him they couldn’t fix it or didn’t have the parts to fix it(which can be bought on eBay!) So we had to book with another garage who did fix it. They said we had 2 weeks to book in for a free re test. We tried on multiple occasions to call with no answer, then I was told I would be called back.
When they did call to book me in they then told me that they couldn’t do a re-test as it’s past the 10 days! How is it possible to book it in within 10 days if there is nobody there to answer the phone! Plus then get the work done via another garage within that time frame too!
They should be honest from the start and tell people that they wouldn’t be able to fix the bike if it had any issues so we could have looked elsewhere. It was just a minor lightbulb change that it failed on! Avoid at all costs!

6 July 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We are truly sorry to hear about the frustrating experience you and your son had with the MOT and subsequent re-test at SBF. Just to make you aware, an investigation has been raised with our service department. We have never come across this issue before.

-------------------------------------------------
UPDATE: 08/07/2026

We'd like to clarify why we were unable to carry out the repairs on your Sons MGB Fantasy 125.

The motorcycle failed its MOT due to the LED rear light unit.
Unfortunately, the LED unit is a complete component that is specific to the bike. As we do not sell or support MGB motorcycles which are manufactured in China. We do not stock these parts and cannot source them with confidence. If the fault had been something straightforward. We would have most likely had a 12v bulb in stock.

Although we are an authorised MOT testing centre, we are not obliged to undertake repair work on every make and model, particularly motorcycles that we do not sell or support. Our responsibility is to carry out the MOT inspection and any repair work we undertake is at our discretion.

Upon investigation with our service team, we actually carried out a FREE MOT retest here at SBF South on Tuesday 7th of July. The motorcycle passed with no additional costs.

Rated 5 out of 5 stars

Relaxed service, very informative and helpful

Hayden was relaxed, informative, and very helpful, even when I wanted the bike taken outside to listen to the exhaust note again!

5 July 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so glad to hear that Hayden was informative and helpful. We appreciate your positive feedback!

Rated 5 out of 5 stars

The young man who assisted me in making…

The young man who assisted me in making a decision as to what bike is best for me, within a certain budget is a credit to superbike factory. He went above and beyond in helping.
Well done Hayden.

5 July 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so pleased to hear that Hayden went above and beyond to help you find the perfect bike within your budget. We appreciate your kind words and positive feedback!

Rated 5 out of 5 stars

Hayden could not do more to help was…

Hayden could not do more to help was very professional and made the buying process feel really easy and stress free

5 July 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so glad to hear that Hayden made your buying process easy and stress-free. Thank you for sharing your positive experience!

Rated 5 out of 5 stars

Great customer service

Had a brilliant experience with Ben today, really helpful and informative. Made buying a bike very stress free!

4 July 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so pleased to hear that your experience buying a bike was stress-free and that Ben was helpful and informative. Thank you for your kind words!

Rated 1 out of 5 stars

Disappointing

Order cancelled! Communication bad customer care bad overall experience was a disappointment. Wouldn't recommend to anyone. Cant believe all these good reviews as my experience tells a very different story.

4 July 2026
Unprompted review
Rated 1 out of 5 stars

Would never buy again!!

Ordered bike collection in 2 weeks requested service to be completed.
Spent over 1hr trying to get through the day before collection. Arrived to collect bike. Weren’t expecting us. No service done not even any oil on bike chain. Drove bike home engine management light comes on. Found out bike sold with manufacturers recall. Spoke to Honda and advised not to ride the vehicle. Another 1/2 hour to get through to be told email some photos. Then absolutely no communication from them for just under 48 hours. It’s wasn’t until after 1.5 hours on the phone trying to get through did the manager final speak to me. Transport arranged to collect bike again no communication for over 24 hours. Bike collected. Still no communication from SuperBike Bradford 48 hours after the bike was collected. And still no refund!!

27 June 2026
Unprompted review
Rated 5 out of 5 stars

Perfect salesmanship.

Was enquiring with superbikefactory for roughly 3 days, had the pleasure of having Finlay from the Crawley branch.
Could not of asked for more from him,he was so helpful and just a really genuine nice guy to chat with. He was very patient with my incisiveness and made the whole process very simple and effortless. His salesmanship is spot on and I really hope he is recognised for that.
Would 1000% deal with Finlay and superbikefactory again, would highly recommend.

2 July 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so pleased to hear about your positive experience with us! It's wonderful that our team member Finlay was so helpful and made the process simple for you. We truly appreciate your kind words and recommendation.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look