SuperBike Factory Reviews 

19,184
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 2,138 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the incredibly helpful and knowledgeable staff who make the entire vehicle buying and selling process remarkably smooth and straightforward. Consumers often highlight the exceptional customer service, wonderful communication, and professional support provided during vehicle deliveries and handovers. However, some customers also noted long waiting times and difficulties getting through on the phone for assistance. Some reviewers were not happy with unexpected mechanical problems, warning lights, or dead batteries discovered shortly after delivery. A few people also mentioned experiencing communication challenges when trying to resolve these after-sales concerns.

What people talk about most

Staff

Users describe positive interactions with staff, highlighting helpful, knowledgeable, and professional... See more

Service

Consumers find service to be positive, highlighting professional staff, seamless transactions, and quick... See more

Product

People report ambiguous experiences with product quality and condition. While some consumers praise their new... See more

Customer service

Customers consistently note positive experiences with customer_service, highlighting friendly, efficient, and... See more

User experience

Clients share positive opinions on user_experience, highlighting a smooth, hassle-free process from start to... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Smooth and quick, helpful and professional. I just bough a bike from the Superbike Factory. The whole process was comfortable, and I've got a great bike in perfect condition. The staff explained every... See more

Company replied

Rated 5 out of 5 stars

Bought a Honda CB1100 from the Bristol showroom unseen other than the photos and video on their site. The bike was delivered and was even better than I expected. Kenzie was the salesperson she did a f... See more

Company replied

Rated 5 out of 5 stars

From starting the buying process to picking the bike up the service was superb. The bike was immaculate when I collected it and the staff were superb. Ran through everything on the bike, paperwork so... See more

Company replied

Rated 5 out of 5 stars

The process has been easy from start to finish. Jordan, who came to collect my bike was a great guy who was very knowledgeable and extremely thorough with his checks and rightly so because if I’m to... See more

Company replied


Company details

  1. Motorcycle Dealer
  2. Used Motorcycle Dealer

About SuperBike Factory

Written by the company

SuperBike Factory is Europe’s largest used motorbike retailer, with over 2,000 motorbikes available across our dealerships. We focus on making buying a motorbike straightforward, giving riders a wide choice in one place with clear information and support when it’s needed.

We’re proud to have more than 18,000 reviews on Trustpilot with a 4.7 ‘Excellent’ rating. Customer feedback plays an important role in helping us improve and develop our services.

How we prepare our bikes

  • Prepared by our technicians – every motorbike is prepared before it reaches the showroom, including servicing and multi-point checks.
  • HPI & MOT history – each bike comes with a full HPI and MOT history report and at least six months MOT.
  • 90-day warranty – every motorbike comes with a 90-day warranty for added reassurance.
  • 14-day money-back guarantee (online orders) – if you buy online and the bike isn’t right for you, you can return it within 14 days of purchase.

Choice for every rider

With thousands of bikes available, you’ll find a wide mix of styles including sports bikes, cruisers, naked bikes, adventure bikes and 125cc models. We price bikes as standard models, so you won’t pay extra just because a previous owner added upgrades.

Visit us

Our showrooms are located in Macclesfield, Bradford, Bristol, Milton Keynes, Donington Park, and Crawley.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

19K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 76% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(19,184)

1,907 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Filled me with such joy to know this…

Filled me with such joy to know this place is going into Administration 🤣🤣🤣 Karma is such a b**ch , after the months of hell I went through getting sold a bike with only 1 key , trying to get the ignition replaced and then to get low balled on the sale of my bike price makes it even better

Dems the brakes hahahahahahahahahahahahahahahahahaha

6 September 2025
Unprompted review
Rated 1 out of 5 stars

Three days after buying my bike I found…

Three days after buying my bike I found a fault ( intermittent fuel pump problem causing the bike not to start and stranding me twice) I can relay on my 90 warranty though right! Oh no the company goes bust and I have to deal with this myself claiming is not going to be easy thousands effected say the administrators .

30 July 2026
Unprompted review
Rated 1 out of 5 stars

I sold my motorcycle to We Buy Any Bike…

I sold my motorcycle to We Buy Any Bike who are part of Superbike Factory.

The bike was collected on 13 July 2026, and I received written confirmation that I would receive the full payment within four working days.

Unfortunately, the payment deadline passed and I have still not been paid. I spoke to a member of staff on Friday who advised there were "technical issues" and said they would investigate, but I've received no further update.

Since then I've emailed, texted and repeatedly tried calling, but I've been unable to get through to anyone or obtain any meaningful response. Now I've read other news regarding the current situation it looks like the company has filed a notice of intention to appoint administrators. They owe me a substantial sum of money which I hope I wont have to fight to receive.

I'm posting this to keep others informed and will update this review if the situation is resolved.

20 July 2026
Unprompted review
Rated 1 out of 5 stars

Well I just had a close call

Well I just had a close call almost part exchanged a beautiful Africa twin and something told me to check out the reviews. Good job I did because they have gone in to administration, very close call could have gone badly. Always read the reviews and take heed.

17 July 2026
Unprompted review
Rated 1 out of 5 stars

Will Never buy a bike from them as I…

Will Never buy a bike from them as I wanted a test ride on one of the bikes only to be told I can’t. The bikes look like a spit and polished in a few Days / hours and out for sale again. I’ve been told off a few people STAY AWAY from them. One Guy said I’d NOT buy a wheelbarrow off them idiots.

10 October 2025
Unprompted review
Rated 1 out of 5 stars

Absolute shambles

Paid for a bike 2 weeks ago still not been delivered can’t get through to anyone seen that they have filed for administration don’t think I’ll see my money or the bike hope I’m wrong but not happy

18 July 2026
Unprompted review
Rated 1 out of 5 stars

I experienced a familiar scenario

I experienced a familiar scenario, constantly nagged to pay the balance on a £7k motorbike in early July. arranged to pick up from Bristol on the 18th July, received a call on 17th saying they were closed on the weekend 'to give the staff a rest', now it looks like they are going into administration from news on the web. It looks like they knew something was coming, pushed for early payment and held off delivery bikes. Not sure I'll ever see my bike or the money again.

17 July 2026
Unprompted review
Rated 1 out of 5 stars

So I have bought and sold bikes from…

So I have bought and sold bikes from SuperBike Factory, but recently I went to buy one and paid a £500 deposit, I heard nothing for a week, so I called and asked for an update, I was told they sell thousands of bikes, and so they were buys and delivery could be in 2–3 weeks only. I cancelled the sale and now 3/4 weeks later they still haven't returned my deposit and I keep calling, but they don't even answer, terrible company

26 June 2026
Unprompted review
Rated 5 out of 5 stars

Easy

Dean i think he’s name is, he was amazing and the lady on the phone Amanda I believe, easy and quick

9 July 2026
Unprompted review
Rated 5 out of 5 stars

Alex was very helpful


Alex was very helpful , lovely lad . Not the first bike I've bought from SBF and definitely wont be the last .
Great price , great service. Would recommend to anyone. Thanks guys .

11 July 2026
Unprompted review
Rated 5 out of 5 stars

Really easy process

Really easy process, everyone I spoke to has been friendly and efficient. Driver, John who collected the bike was excellent and provided great customer service.

14 July 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service as always

This is the 2nd bike I have now purchased from Superbike Factory. Brilliant service throughout. Absolutely hassle free.

14 July 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We are so pleased to hear that your second purchase from us was a brilliant and hassle-free experience. Thank you for your continued support!

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