GUM® Reviews 

391
TrustScore 4 out of 5

4.1

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Company details

  1. Dental Supply Store

Written by the company

GUM® believes that good oral care contributes to the health of the whole body and offers solutions based on solid science that keep gums healthy for life.


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4.1

Great

TrustScore 4 out of 5

391 reviews

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1-star

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Replied to 100% of negative reviews

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4.1

All reviews

(391)

32 reviews in the last 12 months

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Rated 5 out of 5 stars

We love:

We love:
Less drama about teeth brushing.
More fun.
The boys love the games and are every morning and every evening excited about choosing the game for their theeth-brushing-routine.

And we as parents like the customer support.
Very quick and very friendly!
I can highly recommend this company and this product.

24 January 2026
Unprompted review
GUM® logo

Reply from GUM®

Hi Anna,
thank you very much for your positive review!
kind regards,
Lisa, Sunstar GUM

Rated 1 out of 5 stars

Avoid comfort slide floss…

Purchased comfort slide ribbon floss for tight spaces. Floss kept breaking or went slack. Thought the product was defective. Sadly Disappointed Will look for another brand. Extremely dissatisfied.

25 November 2025
Unprompted review
GUM® logo

Reply from GUM®

Thank you very much for your feedback. We are truly sorry to hear that you were disappointed with our Comfort Slide Ribbon Floss and that it did not perform as expected, especially in tight spaces. This is certainly not the experience we want for our customers.

We reached out to you to request your order details so we could look into this issue more closely and offer a suitable solution, but unfortunately, we have not yet received a reply. If you are still open to it, we would very much appreciate the opportunity to assist you directly.

For Canadian customers, please feel free to contact us at can.customerrelations@sunstar.com
so we can help resolve the matter — for example through a replacement, an alternative product recommendation, or another suitable solution. Your satisfaction is very important to us, and we would like to make this right.

Kind regards,
Lisa from Sunstar GUM

Rated 5 out of 5 stars

Amazing Support

I had an issue with my toothbrush and reached out to customer support. They responded very quickly and provided detailed, competent assistance throughout the process. Since the problem couldn’t be resolved, they replaced my toothbrush with a new one. Overall, a very pleasant and impressive customer experience!

6 October 2025
Unprompted review
GUM® logo

Reply from GUM®

Hello,
Thank you so much for your kind words and for sharing your experience! I’m delighted to hear that our team could assist you quickly and ensure you received a replacement without hassle. We truly appreciate your trust in GUM.
Kind regards,
Lisa from Sunstar GUM

Rated 5 out of 5 stars

The service from Sunstar Gum is phenomenal

The service from Sunstar Gum is phenomenal; very friendly and extremely courteous. I would buy from this company again anytime.

23 July 2025
Unprompted review
GUM® logo

Reply from GUM®

Hi Bettina,
Thank you very much for taking the time to review GUM Playbrush. I am very happy that you are so satisfied with our customer service.
Kind regards,
Lisa from Sunstar GUM

Rated 5 out of 5 stars

Amazing toothbrush

What an incredible idea! My son has been using the toothbrush for about a year and it’s a game changer to get them to brush their teeth more. The toothbrush itself is sturdy, holds a decent amount of charge and you can get either pink or blue. We found it easy to connect to our tablet and he was away. It tells you where they are not brushing enough and there are loads of games to keep them engaged. We had an issue with our toothbrush recently as it wasn’t charging properly and we were sent out a replacement with no hassle. Well worth the money.

27 October 2024
Unprompted review
GUM® logo

Reply from GUM®

Hi,
Thank you for your great review, I am very happy that you and your son like our GUM Playbrush. I am also pleased that you are happy with our customer care staff.
Happy playbrushing,
Kind regards,
Lisa

Rated 5 out of 5 stars

Innovative, fun and engaging!

I purchased the playbrush with a subscription for replacement heads because my 4 year old who has previously been good at brushing his teeth was becoming increasingly difficult to engage in brushing for 2 minutes.
Absolutely worth every penny. He actually asks to brush his teeth now and is particularly interested with the analysis of brushing. He gets disappointed if he hasn’t covered all of his teeth and asks to keep brushing until he has reached 100%
I have been amazed at the difference. There are a variety of games so hopefully he won’t get bored. Playbrush has injected fun into oral hygiene and I can already see vast improvements with his technique. If you’re on the fence - I would completely recommend you go for it!

13 July 2024
GUM® logo

Reply from GUM®

Thank you so much for your wonderful review! We're thrilled to hear that Playbrush has made such a positive impact on your son's brushing routine. It's fantastic that he now looks forward to brushing his teeth and enjoys the interactive analysis. We're glad to know the variety of games keeps him engaged and helps improve his brushing technique. Your feedback truly highlights our goal of making oral hygiene fun and effective. If you ever have any questions or need further assistance, please don't hesitate to reach out. Happy playbrushing!
Kind regards,
Lisa from Playbrush

Rated 2 out of 5 stars

Great idea but encourages bad tooth brushing

This is a great idea and encourages longer brushing.

The nature of the gaming approach to tooth brushing though encourages poor tooth brushing as you only need to hold on an area of the mouth to achieve the result on the games and therefore parts of the mouth are missed and it does not encourage full coverage even though the games are supposed to do this. This could be attributed to poor toothbrush or head design.

14 day money back on subscription so have just emailed for this as we are only on day 10.

15 January 2024
Unprompted review
GUM® logo

Reply from GUM®

Dear Max,

Thank you for the kind words. We really appreciate your feedback, as this is the only way we can grow as a company. Basically, our app serves as an aid to visualize where the caries monsters are hiding.

Would you be so kind as to send us detailed feedback to support@playbrush.com so that we can incorporate it into our future improvements. :)

Thanks,

Team Playbrush

Rated 4 out of 5 stars

I bought this for my son because he's…

I bought this for my son because he's autistic and has huge sensory difficulties. He loves this, he absolutely brushes for longer than usual. We have it on the sensitive setting but it is still quite strong (for my autistic child at least) I wish there was a 3rd setting for very sensitive children. That's the only reason I took off a star.

He loves it but says it sometimes hurts (I think it's more that it vibrates so fast rather than actual pain)

I'm autistic too and I have my own electric toothbrush (lol different brand obviously) but the sensitive setting is just that, sensitive. I tried my sons and I wouldn't be able to use it even on that lower setting.

I really hope you introduce another one because it's an amazing brush for neurodivergent kids with sensory struggles.

P.s Happy birthday

12 October 2023
Unprompted review
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