Bought a 5.7ct lab diamond 9ct yellow gold tennis bracelet through their shop and the quality is great. My wife is very pleased with it. It’s good value and Sunshine diamonds have kept me updated thro... See more
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Review summary
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This is our third purchase from Sunshine Diamonds. We recently bought two bracelets and have just added a pair of diamond earrings. The design is stunning, the sparkle is incredible, and the go... See more
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Absolutely fantastic company! You will not find better value or better quality anywhere else for the crazy prices they sell at. Make sure you understand that delivery may take 2 to 3 weeks, but it's w... See more
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I would give this company 10 stars if i could!!! Absolutely amazing customer service and product of course! We found a dream wedding ring in this store , searching between Ireland and UK , ring size w... See more
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Company details
Written by the company
Sunshine Diamonds Luxury You Deserve, Trust Delivered At Sunshine Diamonds, we offer an exquisite selection of fine jewellery, specializing in natural and lab-grown diamonds. Our collections feature beautifully crafted rings, bracelets, necklaces, earrings, and more, designed to suit every style and occasion. As a trusted online jewellery retailer, we are committed to providing exceptional quality, ethical sourcing, and competitive pricing, ensuring that every piece reflects luxury and value. Whether you're looking for a timeless engagement ring, a meaningful gift, or an everyday statement piece, we bring brilliance and craftsmanship to every design. Why Shop with Us? ✔️ Specialists in diamond jewelry ✔️ Fine jewellery for every occasion ✔️ Ethically sourced materials & expert craftsmanship ✔️ Hassle-free returns & secure transactions ✔️ Fast & reliable delivery Discover the perfect piece at www.sunshinediamonds.com – where elegance meets excellence.
Contact info
Suite 1, Rear Ground Floor, 35 Greville St,, EC1N 8TB, London, United Kingdom
- 00447872022311
- sales@sunshinediamonds.com
- sunshinediamonds.com
4.9
Excellent
398 reviews
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Replied to 50% of negative reviews
Typically takes over 1 month to reply
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A really nice ring
A really nice ring, but a bit smaller than I anticipated. The price is good and it does seem good quality. Wasn’t too impressed with the ring box, the flowers accessories and presentation looks a bit cheap so will have to use another classier looking ring box to present the ring.
16 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi,
Thank you for your honest feedback. We’re glad to hear you’re happy with the ring quality and value.
Your comments about the presentation have been noted and shared with our team — feedback like this genuinely helps us improve.
Kind regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
Wonderful diamond bracelet…
Incredible customer service and wow what a lovely bracelet I've received. My wife is going to be incredibly happy with her gift
5 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi Mr Bright,
Thank you for your fantastic review. We’re thrilled to hear how much you loved the bracelet — we’re sure your wife will be delighted!
It’s always a pleasure helping with meaningful gifts.
Warm regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
I was little hesitant to order online…
I was little hesitant to order online but sunshine has made to so easy and beautiful.
16 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi Yojana,
Thank you for your kind words. We’re so pleased we could make your online ordering experience easy and enjoyable.
Thank you for choosing Sunshine Diamonds.
Best wishes,
Mr Lr
Customer Support Manager
Sunshine Diamonds
I have made two online purchases with…
I have made two online purchases with Sunshine Diamonds in the past year and both have been of excellent quality and superb value. The diamonds and workmanship is outstanding. I would thoroughly recommend.
1 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi Lucy,
Thank you for being a repeat customer — that truly means a lot to us. We’re delighted you continue to be impressed with the quality and value of our jewellery.
We look forward to helping you again soon.
Warm regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
Stunning ring
Slight delay in receiving the ring, however, absolutely stunning. Very happy with it :)
5 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi Hold,
Thank you for your honest and kind feedback. We really appreciate your patience regarding the slight delay, and we’re delighted to hear the ring itself was absolutely worth the wait.
Many of our diamond rings are carefully made to order, and we’re proud that the final result left you happy. That’s always our goal.
Thank you for choosing Sunshine Diamonds, and enjoy wearing your stunning ring 💍
Best wishes,
Mr Lr
Customer Support Manager
Sunshine Diamonds
Engagement ring looks fantastic
Engagement ring looks fantastic in the box with the top light. Delivery as expected and very happy with purchase, would use again
16 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi Stan,
Thank you for your review. We’re pleased to hear you were happy with your engagement ring and that everything arrived as expected.
Wishing you all the very best ahead.
Kind regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
They have great customer service if you…
They have great customer service if you have any questions about the products they will answer in the same day, extremely nice. All products are great quality would recommend
16 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi George,
Thank you for your kind recommendation. We’re delighted to hear you found our team responsive and our jewellery great quality.
We truly appreciate your support.
Best regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
100% satisfied
Ordered my engagement ring from here. Absolutely outstanding. I was a little bit apprehensive about only seeing pictures but needn't have worried, completely true to size and the spotlight box is a real treat. So happy 😊
13 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi,
Thank you for your wonderful feedback 😊 We’re delighted your engagement ring lived up to expectations and that the presentation box added that extra wow factor.
Thank you for choosing Sunshine Diamonds.
Warm regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
Great product all looks great and team…
Great product all looks great and team were very helpful
9 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi Lee,
Thank you for your review. We’re pleased to hear you were happy with both the product and the support from our team.
We really appreciate you choosing Sunshine Diamonds.
Kind regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
Sparkling diamonds that will stun you and the recipient
Beautiful products from this company with amazing flexibility to choose a stone of your desired clarity, colour and carat as well as metal type. Easy to communicate with on what’s app too. The pieces they produce are truly sparkling and at a fantastic price.
13 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi Daniel,
Thank you for such a wonderful and detailed review. We’re delighted you enjoyed the flexibility to choose your stone and metal, as well as the sparkle of the finished piece.
Clear communication and great value are core to what we do at Sunshine Diamonds — thank you for recognising that.
Warm regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
Quick turnover
My order was short notice, but sunshine diamonds managed to sort and deliver the ring just in time. Great communication on their WhatsApp with regular updates. Very happy with their service
Thanks!
10 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi Borna,
Thank you for your kind feedback. We’re glad we could help with a short-notice order and still deliver on time.
Great communication and happy customers are always our goal.
Best wishes,
Mr Lr
Customer Support Manager
Sunshine Diamonds
I had a problem with my order but it…
I had a problem with my order but it sorted out quickly and my piece of jewellery is lovely worth waiting for I am very pleased 😌 with it thank you
13 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi Denise,
Thank you for your patience and for your lovely review. We’re pleased everything was resolved quickly and that you’re happy with your jewellery — it really was worth the wait 😊
Kind regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
Such a lovely white gold engagement…
Such a lovely white gold engagement ring. The box with a light inside really makes the diamond pop. Very impressive. Ill be a repeat customer.
13 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi Gary,
Thank you for your review. We’re delighted to hear how impressed you were with the white gold engagement ring — and yes, that light-up box really makes the diamond pop 😉
We look forward to welcoming you back again.
Warm regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
Great Company
Ordered a ring that needed to be made to specification. Took a few weeks and I now have recieved it. The ring is even better than I thought. Highly recommend and great value.
6 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi Chris,
Thank you for your recommendation. We’re delighted the made-to-order ring exceeded your expectations and offered great value.
It means a lot to hear that you’d highly recommend Sunshine Diamonds.
Best regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
Very nice ring and professional care…
Very nice ring and professional care from seller . Will buy again
14 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi Mr Stevcik,
Thank you for your kind words. We’re pleased you were happy with both the ring and the professional care from our team.
We look forward to assisting you again in the future.
Kind regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
Ring is lovely just what I wanted.
Ring is lovely just what I wanted.
It was worth the wait. But it’s Christmas demand. Was kept in the loop on time scales etc
13 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi Cath,
Thank you for your thoughtful review. We really appreciate your patience during the busy Christmas period and we’re glad you were kept informed throughout.
We’re delighted the ring was exactly what you wanted.
Warm regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
Great value for money
I ordered a special ring, it came exactly as ordered and fast. In a display box, nicely packaged and with its valuation certificate. Could not ask for more. Great discount as well. Many thanks! Will definitely order again! Highly recommended. Buy with confidence!!!
13 November 2025
Unprompted review
Reply from Sunshinediamonds
Hi Natalia,
Thank you for such a fantastic review. We’re delighted to hear everything arrived exactly as ordered and that you appreciated the presentation, certification, and value.
Your confidence and recommendation mean a great deal to us.
Kind regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
Reply from Sunshinediamonds
Hi Rachael,
Thank you for your lovely review. We’re pleased you were happy with both the service and the gift.
We appreciate you choosing Sunshine Diamonds.
Best wishes,
Mr Lr
Customer Support Manager
Sunshine Diamonds
Terrible customer care
Just like to say that the customer service is terrible I set up an account with them and choose the product that I wanted to purchase got email from them did I want to confirm my order or have any questions please use watsapp
Tried that and gave all the information that they asked for and never got any response back from them so I went to another retailer 🤯🤯
Not very happy with there customer support
Can’t put a review on there products as never got to purchase anything hopefully if anyone does purchase anything from them it’s better than there customer support which can’t be very difficult
11 December 2025
Unprompted review
Reply from Sunshinediamonds
Dear Theo,
Thank you for taking the time to share your feedback, and we're genuinely sorry that your experience with Sunshine Diamonds didn't meet the standard we strive to provide.
After investigating your comments, it appears your enquiry was sent during our Christmas peak season while we were migrating our customer support to a new WhatsApp Business communication system. Unfortunately, a small number of messages were not delivered to our support queue as expected, and it seems your enquiry was one of those affected. We sincerely apologise for this.
Providing prompt and helpful customer service is extremely important to us, and this issue has since been fully resolved. Our support channels are now monitored continuously, and additional systems have been implemented to ensure enquiries are received and responded to without delay.
We're particularly disappointed that we missed the opportunity to help you choose your jewellery, and we completely understand why you decided to purchase elsewhere.
If you're ever considering diamond jewellery, an engagement ring, or a special gift in the future, we'd truly appreciate the opportunity to assist you and demonstrate the level of service that Sunshine Diamonds is known for.
Thank you once again for your honest feedback, as it has helped us improve our customer support processes.
Kind regards,
The Sunshine Diamonds Team
Absolutely stunning earrings
Absolutely stunning earrings . Excellent packaging and supporting documentation. Would highly recommend.
12 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi Mykie,
Thank you for your wonderful review. We’re delighted you loved the earrings, packaging, and documentation.
Your recommendation is truly appreciated.
Warm regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
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