INSANE quality. I have the Sundé oversized sweatshirt in grey marl and it is DIVINE. There’s not many brands these days that still prioritise quality, but Sundé does. It’s a thick, plush mat... See more
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Sundè is an incredible brand that is sustainable and made to last. I genuinely struggle to wear many brands I used to prior to sundè because nothing else gives me the same quality, style or comfort!... See more
Company replied
⭐️⭐️⭐️⭐️⭐️ I absolutely love this brand! Everything I’ve purchased has been amazing — the quality is incredible, and the fabric is unbelievably soft. Each piece feels so luxurious and comfortable, pe... See more
Company replied
I purchased the teddy bear fleece, ribbed long sleeve top and oversized sweatshirt as part of a winter wardrobe update and they are some of the cosiest clothing I own. The material is heavy, soft and... See more
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Company details
Written by the company
As a distinguished lifestyle brand, we specialise in curating premium women's underwear and loungewear, embodying the essence of indulgence and relaxation. Inspired by the pursuit of wellness and the allure of everyday beauty, SUNDÉ seamlessly blends timeless elegance, modern design, and effortless sophistication. Our commitment lies in promoting a lifestyle that prioritises wellness, indulgence, and aesthetic everyday essentials. Delve into our meticulously crafted range of luxurious underwear, designed to embrace your curves with unrivalled comfort and style. Elevate your lounging experience with our exquisite loungewear collection, meticulously tailored to offer both opulence and relaxation. At SUNDÉ, we invite you to indulge in the luxury of everyday living, where every detail is crafted to enhance your sense of well-being and aesthetic pleasure. With a deep understanding of our customers' desires, SUNDÉ strives to provide an immersive experience beyond clothing. We aim to inspire women to prioritise self-care and relaxation, encouraging them to embrace moments of tranquility and indulge in their personal well-being and lifestyle. SUNDÉ represents a sanctuary where women can escape from the hustle and bustle of daily life, enveloping themselves in an atmosphere of calmness and luxury. SUNDÉ is more than just a brand; it is a lifestyle. It invites women to embrace relaxation, indulge in self-care, and elevate their everyday experiences. With SUNDÉ, women can confidently express their individuality, basking in the luxury of comfort and style.
Contact info
United Kingdom
- contact@sundeapparel.com
- sundeapparel.com
4.6
Excellent
93 reviews
Replied to 60% of negative reviews
Typically replies within 24 hours
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Amazing quality and beautiful clothes!
Amazing quality clothes and just love the designs. The cable knit jumpers are just gorgeous! Highly recommend!
2 March 2026
I ordered from Sunde 2 items
I ordered from Sunde 2 items that were on preorder so I had to wait for them. But when they were posted out I was kept upto date with emails. I absolutely love the items such high quality.
26 January 2026
Soooo comfortable and soft!
Soooo comfortable and soft!! These are my second pair of pyjamas from Sundé. My daughter stole my 1st pair as they are that cozy. They are rather expensive around £80 for a set but i do think the material and quality is worth it. I am chronically ill and spend a lot of time at home so investing in sleep/loungewear that is this comfortable and nice was worth it imo.
30 December 2025
Sunde
I ordered the teddy bear fleece in the cream colour and when it arrived. Wow! The packaging is so nice! It’s in separate zip up bags and the quality is amazing. I have ordered more since and I recommend 100%
24 November 2025
Unprompted review
Reply from sundé
Thank you so much for taking the time to leave such a lovely review 🤍
We’re so happy to hear you loved your Teddy Bear Fleece in Cream — from the packaging right through to the quality. Every detail is thoughtfully considered, so it truly means a lot that you noticed.
It’s amazing to hear you’ve already placed another order too — thank you for supporting our small, founder-led brand. Your recommendation means everything to us.
Enjoy staying cosy,
Natasha x
Founder, Sundé
I have purchased from Sunde so many…
I have purchased from Sunde so many times now. Every item is 10/10. The quality of the fabrics and designs are just incredible. My favourite item has to be the teddy fleece. I have the latte and expresso. They are a staple in my wardrobe atm. They are absolutely gorgeous. So cosy and can be worn with so many different outfits.
8 November 2025
Unprompted review
Reply from sundé
Thank you so much for this beautiful review 🤍
It honestly means the world to hear you’ve purchased from Sundé multiple times and that every piece has been a 10/10 for you — that’s exactly what we strive for.
The Teddy Fleece holds such a special place for us, so knowing you love both the Latte and Espresso and have them on repeat as wardrobe staples makes me so happy. They were designed to be cosy, versatile, and easy to style, so it’s lovely to hear you’re wearing them in so many different ways.
Thank you for supporting our brand and being part of the Sundé community.
Natasha x
Founder, Sundé
I need to buy more!
The Teddy Bear Fleece is the softest, most stunning fleece I own. I love that I can tie the sides. It’s super flattering and I’m regularly getting compliments. I need to buy it in more colours
1 November 2025
Unprompted review
Reply from sundé
Thank you so much for this gorgeous review 🤍
We’re so happy to hear the Teddy Bear Fleece is the softest fleece you own — that means everything to us.
The adjustable side ties were designed to be both flattering and functional, so it’s amazing to hear you’re loving that detail (and getting compliments too ✨). Sounds like it’s already become a staple!
We can’t wait for you to add more colours to your collection — thank you for supporting our brand.
Natasha x
Founder, Sundé
1/4 zip teddy bear- Espresso
I purchased the 1/4 zip teddy bear fleece- in espresso. The fleece is absolutely gorgeous!
I receive comments all the time regarding the quality which is amazing.
Definitely worth it xx
16 January 2026
Unprompted review
Reply from sundé
Thank you so much for your lovely review 🤎
We’re so happy to hear you’re loving the ¼ Zip Teddy Bear Fleece in Espresso — it’s one of our favourite shades.
Receiving compliments on the quality is exactly what we hope for, so it means a lot that you’ve noticed and shared that. Thank you for saying it’s definitely worth it — that support truly means everything to us.
Enjoy staying cosy,
Natasha x
Founder, Sundé
Love my Sunde pieces
Love my Sunde pieces. The fleece is so soft and comfy but looks so stylish! A way to be comfortable but classy at the same time :-)
16 January 2026
Unprompted review
Reply from sundé
Thank you so much for your lovely review 🤍
We’re so happy to hear you love your Sundé pieces and that the fleece feels just as soft and comfy as it looks.
“Comfortable but classy” is exactly the balance we aim for, so it truly means a lot that you described it that way. Thank you for supporting our brand — we’re so glad you’re part of the Sundé community.
Natasha x
Founder, Sundé
No words accurately describe the softest clothes in the world
There is no way to describe the softness of these clothes. They are better than buttery soft.
These have to be my new favourite brand.
16 January 2026
Unprompted review
Reply from sundé
Thank you so much for this incredible review 🤍
“Better than buttery soft” might be our favourite description yet — that truly means everything to us.
We’re so happy to hear Sundé has become your new favourite brand. Creating pieces that feel as good as they look is always the goal, so your feedback means the world. Thank you for supporting our small, founder-led brand.
Natasha x
Founder, Sundé
Soft Touch Boxy Lounge Set
I recently ordered the Soft Touch Boxy Lounge Hoodie and Flare Joggers in Mocha for my wife and she is obsessed. The material is so soft and the 'boxy' fit is exactly what she was looking for. What really stood out, though, was the customer service. Natasha and the Sundé team were so helpful throughout the process and made me feel like a valued customer. It’s rare to find a brand that combines such high-quality products with a personal touch. Will definitely be ordering again!
4 January 2026
Unprompted review
Reply from sundé
Thank you so much for taking the time to leave such a kind and detailed review 🤎
We’re absolutely thrilled to hear your wife loves the Soft Touch Boxy Lounge Hoodie and Flare Joggers in Mocha — that boxy fit was designed to feel relaxed yet elevated, so it’s lovely to hear it was exactly what she was looking for.
Your words about our customer service truly mean the world. As a small, founder-led brand, making every customer feel valued is so important to us, so I’m really grateful you felt that personal touch throughout.
Thank you again for your support — we can’t wait to welcome you back.
Natasha x
Founder, Sundé
They are absolutely beautiful and cosy…
They are absolutely beautiful and cosy pieces however I washed the leggings in 20 degrees and they bubbled.
It is probably a nice brand to support but I wouldn’t hold my breath for quality :(.
3 December 2025
Unprompted review
Reply from sundé
We’re really glad to hear you found the pieces beautiful and cosy 🤍 That’s exactly what we design them to be.
We’re truly sorry to hear about your experience with the leggings after washing. This is not a common occurrence for our fabrics, and we take quality feedback like this very seriously as it helps us continually improve.
Our leggings are produced using premium, soft fibres, and while occasional bobbling can happen due to friction (especially during wear or washing with heavier items), it isn’t something we expect to happen after a single low-temperature wash.
We’d love the opportunity to look into this properly and make things right for you. Please reach out to our customer care team with your order number, and we’ll be more than happy to help.
Thank you again for supporting a small, founder-led brand — your feedback truly matters to us 🤍
Everything - Fabulous!
Easy website, always have plenty of sizes in stock. Great colours to choose from, quick delivery. Top quality clothing. Honestly I won’t go anywhere else for underwear. The thongs fit so comfortably and the waistband is great, they never come down or move during the day. I LOVE how the bras can cross over at the back - no more pulling up straps. Honestly, 10/10 love it!!
30 September 2025
Reply from sundé
Thank you so much for this amazing review 🤍
We’re so happy to hear you’ve had such a great experience from start to finish — from the website and delivery right through to the fit and quality of the pieces.
It means so much to hear how comfortable you find the thongs and that the waistband stays perfectly in place all day — that was such an important detail for us. And we’re so glad you love the crossover bra feature too — no more pulling up straps is always a win ✨
“Hearing you won’t go anywhere else” and seeing that 10/10 truly means everything to us. Thank you for supporting our brand and being part of the Sundé community.
Natasha x
Founder, Sundé
INSANE quality
INSANE quality. I have the Sundé oversized sweatshirt in grey marl and it is DIVINE.
There’s not many brands these days that still prioritise quality, but Sundé does. It’s a thick, plush material that is so warm and cosy.
Even after washing, I can confirm it feels just as snug as when I received it (in super cute packaging might I add).
I will absolutely be purchasing more pieces!
😍😍😍
12 October 2025
Unprompted review
Reply from sundé
Oh wow, this honestly means so much to us 🥹🤍 We pour so much love and care into every single piece — from the fabric feel to the fit and packaging — so hearing this truly makes all the hard work worth it. Thank you for noticing the quality and for supporting a small brand that really does strive to do everything with intention. Can’t wait for you to add more Sundé pieces to your collection! ✨
Sundé x
⭐️⭐️⭐️⭐️⭐️
⭐️⭐️⭐️⭐️⭐️
I absolutely love this brand! Everything I’ve purchased has been amazing — the quality is incredible, and the fabric is unbelievably soft. Each piece feels so luxurious and comfortable, perfect for lounging or even wearing out. I highly recommend this brand to anyone looking for stylish, cozy loungewear that you’ll never want to take off!
10 October 2025
Unprompted review
Reply from sundé
This honestly means so much to us 🤍 We put so much thought and care into every detail — from the fabrics to the fit — so hearing that you love everything truly makes our day. Thank you for supporting Sundé and for recognising the quality we work so hard to deliver. It means the world to our small team ✨
Sundé x
Modal ribbed racer - they are super soft and lovely quality
I have two of the Modal ribbed racer vests and i love them. I wear them so much, they are super soft and lovely quality. I am looking forward to buying more everyday basics from Sunde
1 January 2025
Unprompted review
Reply from sundé
Ahh this makes us so happy to read 🤍 Our Modal Ribbed fabric is one of our favourites — we spent so long perfecting the softness and fit! So glad you love them and wear them so much. Thank you for the support and for appreciating the quality we work so hard to maintain — it truly means everything to us. ✨
Sundé x
The only place for loungewear
I purchased the teddy bear fleece, ribbed long sleeve top and oversized sweatshirt as part of a winter wardrobe update and they are some of the cosiest clothing I own. The material is heavy, soft and warm whilst the cut is so flattering which has given me a confidence boost. I also own the blush lounge set and this is my go to when I leave the house. The silky soft material is unlike anything else I own and is something I’ve lived in postpartum. I will only buy loungewear from Sunde going forward as the quality is unmatched and feels so luxurious. I also love that it’s a female-owned brand 👏👏👏
12 October 2025
Unprompted review
Reply from sundé
Wow — this honestly means the world to us 🤍 We put so much love, time and care into every single fabric, fit and finish, so hearing how much you’ve connected with the pieces (especially postpartum) truly makes it all worth it. The fact that you’ll only buy loungewear from Sundé going forward is the biggest compliment we could ever receive. Thank you for supporting a small, female-owned brand — it means more than you know 🫶
Sundé x
100% recommend
I honestly can’t say enough good things about Sunde, it’s hands down the best clothing I’ve ever worn. The quality is absolutely insane. Every piece is made with so much attention to detail, from the stitching to the fit to the fabric itself. It’s that perfect balance between comfort and style that’s so hard to find.
I get compliments every time I wear something from them, and it’s become my go-to brand. If you’re thinking about trying Sunde Clothing 100% do it. You’ll understand the hype the second you try it on. Truly unmatched quality and design. 100% recommend!!
12 October 2025
Unprompted review
Reply from sundé
This honestly made our day 🤍 The fact you notice the little details — the stitching, the fit, the fabric — means everything to us. We spend so much time perfecting those exact things to make sure every piece feels that perfect mix of comfort and style. Hearing that Sundé has become your go-to brand (and that you get compliments when wearing it!) makes all the hard work so worth it. Thank you for being part of the Sundé community — we’re so happy you get the hype 🫶
Sundé x
This brand is truly special
This brand is truly special
The comfort and quality is exceptional
I have shopped here from the beginning and have never looked back.
Not only is the quality superior, but the creator Natasha is admirable. She has created a lifestyle and brand that is far superior to many of the competitors
You will not be disappointed!
12 October 2025
Unprompted review
Reply from sundé
This honestly means so much 🤍 Hearing words like this from someone who’s been here since the beginning truly hits different. I’ve poured my heart into building Sundé into more than just a brand — a lifestyle, a feeling — so to know that comes across means the world. Thank you for your continued support and for believing in what we do here, it really does make all the difference 🫶
Natasha x | Founder of Sundé
Amazing customer service and quality of…
Amazing customer service and quality of products. My espresso flares leggings are exactly what I’ve been looking for and are the perfect fit and fabric along with the matching zip jumper. The packaging is also amazing and feels so exciting to receive.
12 October 2025
Unprompted review
Reply from sundé
This makes us so happy to read 🤎 We’re so glad you love your Espresso Flares and Zip — that set is one of our absolute favourites too! We put so much care into the fit, fabric and the whole unboxing experience, so hearing that you noticed means everything. Thank you for taking the time to share this and for supporting Sundé — it truly means the world to us 🫶
Sundé x
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