Value-Driven, Brilliant, and Always There
I had the pleasure of working with Assaf on a large software asset acquisition deal. He stepped in as lead counsel and quickly took over from a Toronto-based firm that had handled the earlier stages. What impressed me immediately was how fast he came up to speed: months of contracts, negotiations, complexities, setbacks - yet he managed it all with clarity, confidence, and genuine ownership. Thanks to his work, we were able to bring the deal to a successful close.
Assaf is a rare mix of academic depth and practical efficiency. He understands theory at a level that strengthens his work, yet he always keeps his eyes on real business outcomes. We shared a very similar philosophy: focus on value, not billable hours. Anyone who has ever worked with lawyers who obsess over billing will instantly recognize what a difference that makes.
He was consistently available, regardless of time zones or where I happened to be traveling. His responses were thorough, fast, and well-thought-out. Assaf is also incredibly strong when it comes to negotiation strategy and tactics - our conversations in this area had a meaningful impact on the outcome of the deal.
Beyond his legal skills, Assaf brings something just as valuable: emotional support. He understands the stress and pressure entrepreneurs and business owners carry through legal challenges, and he shows up as a true partner throughout the journey. You feel he is in it with you. Not just for you.
I highly recommend working with Assaf. He is a skilled attorney, a thoughtful collaborator, and someone who genuinely cares about delivering results. I’m grateful for his work and wish him continued success.
Reply from Startuplawyer
Thanks so much Yaron. I'm truly humbled by your kind words and the time that you took to leave this review. As you already know, I really enjoy working with you and value you not only as a client but as a friend. Wishing only the best!