Soufeel Reviews 

1,972
TrustScore 3.5 out of 5

3.5

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Review summary

Created with AI, based on recent reviews

Evaluating 362 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the responsive and helpful customer service, noting that staff members are professional and effective in resolving issues. Many people appreciate the friendly and communicative approach of the team when addressing concerns or making changes to orders. Conversely, a significant number of consumers express dissatisfaction with the overall quality of the products received, citing issues like poor sound or pixelated images. Some people were dissatisfied with product descriptions and advertising, finding items did not match expectations or appeared different from website images. While many customers enjoy the unique and personalized nature of the gifts, issues like broken parts or items not working correctly are mentioned. However, some customers also noted problems with order processing, such as missing confirmation emails, inability to track orders, or delayed deliveries.

What people talk about most

Product

Consumers find product to be ambiguous, with many expressing disappointment over quality, misleading... See more

Customer service

Clients share positive opinions on customer service, with many reviewers praising the quick and efficient... See more

Order

Reviewers highlight ambiguous aspects of order experiences, with some customers expressing satisfaction with... See more

Staff

Customers consistently note positive experiences with staff, highlighting their professionalism, kindness,... See more

Quality

People report negative experiences with quality, with many consumers expressing disappointment over items... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Absolutely love my Music box! The product itself is lovely, and when my original order arrived with some of the photos missing, customer service responded quickly and efficiently by making me a replac... See more

Rated 3 out of 5 stars

Hello, I placed an order with you guys about a week or so ago, for some reason I have not received any email to say the order had been accepted but payment has been taken so I have no order number... See more

Company replied

Rated 3 out of 5 stars

The important thing to say about this company is that their products are unique and well made. I have 2 products so far and they are gorgeous. The personalised fridge magnet and the gallery of us ar... See more

Company replied

Rated 3 out of 5 stars

Item arrived after maybe 2 weeks. I ordered the Customized Music Fridge Magnet with Personalised Photo and song. The sound quality is pretty poor and the picture is extremely pixelated. So the site is... See more

Company replied



Contact info

3.5

Average

TrustScore 3.5 out of 5

2K reviews

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No recent history of asking for reviews

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Replied to 100% of negative reviews

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3.5

All reviews

(1,972)

365 reviews in the last 12 months

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Rated 4 out of 5 stars

A bit disappointed

Okay so it took a while to come which found out it was coming from China which is fair enough things take their time. The rabbit is very cute BUT most of the pictures are distorted, the tummy pictures are pretty good BUT the ears have seriously let the whole rabbit down. Hence why 3 stars. If the pictures weren't distorted it would of easily been 5 stars. For the price I would of expected better quality. Not sure if bubble wrapping the product would of helped in transit. It is a brillaint idea to have pictures on a plushy but unfortunately I am quite disappointed about the ears.
UPDATE: They contacted me, I wish to not send the item back because it is a meaningful gift from my fiancé, they have been very kind and helpful and offered me a bit of money for the inconvenience so I have given another star to reflect this. Thank you for getting back to me.

16 June 2026
Unprompted review
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Reply from Soufeel

Thank you for taking the time to share your detailed feedback with us. We sincerely apologize that the rabbit did not meet your expectations. We have noted your feedback and will share it with our production team so we can continue improving our printing and packaging process. Our customer service team will contact you shortly to further assist and help resolve this issue. Thank you again for your patience and understanding.

Rated 1 out of 5 stars

Absolutely awful experience.

Absolutely awful experience.

I waited weeks for a personalised item to arrive, only for it to be made incorrectly despite providing clear instructions when placing the order. The mistake was entirely on their side, and they later admitted that my instructions had not been correctly interpreted during production.

What was even more frustrating was their response when I asked them to put things right. Instead of taking responsibility and issuing a full refund for an item they had admitted was made incorrectly, they initially offered me just £5. After weeks of waiting and receiving an item that wasn’t what I ordered, being offered £5 felt insulting and showed a complete lack of regard for customer satisfaction.

They then increased their offers to £10 and later £14.63, but continued refusing to provide a full refund despite acknowledging the error was theirs. At every stage, it felt like they were more concerned with minimising their costs than looking after a customer who had paid good money for a personalised product.

If a company genuinely cared about its customers, it wouldn’t make them repeatedly argue for a fair resolution after admitting fault. The whole experience has been disappointing from start to finish.

I would not order from this company again.

14 June 2026
Unprompted review
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Reply from Soufeel

We’re very sorry to hear about your experience and truly apologise for the frustration this has caused you. This is not the level of service we aim to provide, especially for personalised items where accuracy is very important. We understand your concerns regarding the production error and the compensation offered, and we sincerely regret that this has left you feeling disappointed. Please rest assured that we take your feedback seriously. Our customer service team will contact you directly to review your case and work towards a proper resolution as soon as possible.

Rated 1 out of 5 stars

Dont waste your money

I used this company last year and loved the item.
I used the company again last month and was so disappointed.
It wasnt the correct size I ordered the photo had lines going through and the song I chose was written on the product but the sound was Japanese.
I reached out numerous times but not ince has anyone got back to me.
I will not be using this company again

14 May 2026
Unprompted review
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Reply from Soufeel

We are very sorry to hear about your experience and sincerely apologize for the issues with your order. Please contact us at cs@soufeel.co.uk and provide your order number or the email address used to place the order. Once we receive the details, we will investigate the issue and work with you to find a satisfactory solution as quickly as possible.

Rated 1 out of 5 stars

Awful company

Awful company
They make impossible to cancel order. Still waiting refund when cancelled on portal mins after ordering. No confirmation of cancellation. Emailed asking for a refund no response. Hidden costs I didn't know about!

11 June 2026
Unprompted review
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Reply from Soufeel

We’re sorry to hear about your experience and apologize for the frustration caused. We understand your concern about the cancellation and refund. We have checked your request and will look into the status for you.

Rated 1 out of 5 stars

Hi can anyone contacted me please

Hi can anyone contacted me please? I placed an order on 3.06 and i paid for speedy delivery but i am still waiting to hear anything from you…. Can i please have any updates on when will i receive my order? I cant even contact you through your website…

3 June 2026
Unprompted review
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Reply from Soufeel

We’re sorry for the delay and any inconvenience caused. We have already sent you an email regarding your order. Please kindly check your inbox and also your spam/junk folder in case it went there.

Rated 1 out of 5 stars

Ordered the stacking Russian Dolls as a…

Ordered the stacking Russian Dolls as a Fathers Day gift.
The quality isn’t great at all.
The largest doll won’t open so you can’t stack the rest inside it. The other 3 dolls are really hard to open.
The sizing of the dolls is nothing like advertised - the 3 smaller ones are very small and the smallest doll is so tiny it’s a choking hazard.
Tried emailing and going through their customer service portal - complete waste of time - can’t get through to anyone as you end up going round in circles - very frustrating.
It’s a shame as the advertised ideas look good but the product in reality is unusable.

8 June 2026
Unprompted review
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Reply from Soufeel

We are very sorry to hear about your experience and sincerely apologize for the disappointment and frustration this has caused. Your feedback is extremely valuable to us, and we have shared your comments with the relevant department for review and improvement. We truly regret that the product did not match the quality you expected based on our advertisement. We will make this right for you.

Rated 1 out of 5 stars

Very poor quality photo printing and…

Very poor quality photo printing and customer services will not offer any compensation for such a poor quality product. Given how expensive it was I was very disappointed and will never buy from them again

4 June 2026
Unprompted review
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Reply from Soufeel

We're truly sorry to hear that you're disappointed with both the photo quality and your experience with our customer service. We understand your frustration, especially given the price you paid, and we sincerely apologize that the product did not meet your expectations.

Rated 1 out of 5 stars

Unauthorized added charges- beware!!!

They add charges such as "shipping insurance" & "VIP charge". So basically paying for no added service, just charges they created to scam people, they even tried to get me to add a TIP....a tip for what?!? They aren't a restaurant.....

2 June 2026
Unprompted review
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Reply from Soufeel

Thank you for your feedback. We're sorry about the inconvenience. Our customer service team has contacted you regarding this matter. Please check your email, including your spam/junk folder if necessary, and reply when you have a chance so we can assist you further and work toward a resolution.

Rated 1 out of 5 stars

What a waste of money

What a waste of money! I paid for priority delivery which took over a month to arrive and once it has arrived the photos on the rabbit are hardly visible, the rabbit is tiny and you have to twist the rabbit’s ears back to even see the photos. I paid nearly £40 for this, I wouldn’t have paid £5!

1 June 2026
Unprompted review
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Reply from Soufeel

We are very sorry to hear that you are disappointed with your order and the overall experience. A member of our customer service team will contact you shortly to help resolve this issue. Please keep an eye on your email inbox (and spam/junk folder just in case) for our message.

Rated 1 out of 5 stars

AVOID

AVOID. Their products are absolute garbage and their customer service is even worse. Ordered a personalised gift for Father’s Day - it arrived looking like a school art project and nothing like the website photos. I asked for either a refund or a replacement if they could actually produce what their photos show. Since then I’ve had a week of circular emails with customer service about supplying new photos, errors on the order, updating information. I now just want a refund and to never have to deal with this company again but no one is listening, it’s like talking to a robot. Such a waste of time and money.

UPDATE 2/6: I have now been refunded, less the delivery fee.

14 May 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We are very sorry for the frustration and disappointment this experience has caused. We have already replied to your email with a proposed solution. We sincerely apologize for the inconvenience and appreciate your patience.

Rated 5 out of 5 stars

10/10

I loved the products because they made such personal and memorable gifts! The customer service was great because even when there was a small glitch, they responded in a timely fashioned with kindness and very thorough and helpful instructions.

26 May 2026
Unprompted review
Rated 5 out of 5 stars

Great product quick delivery

I order three squishy belly magnets as a gift. Three different faces. I paid £3 delivery and £3 extra for VIP delivery/insurance. Total spend was £28. Ordered 12 May and delivered on 16 May! Impressed and product is just as described.

11 May 2026
Unprompted review
Rated 1 out of 5 stars

Placed an order then went to track it…

Placed an order then went to track it entered my phone number my email and even the order reference and it says my order does not exist
I can assure you I paid for what I ordered but nothing not even a confirmation email
they also do not get back to you I submitted a ticket for help and nothing and that was 2 days ago and then tried to email them but nothing
90% sure this is a scam website

9 May 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We’re really sorry for the inconvenience and the confusion this has caused you. Please kindly check your email inbox (and spam/junk folder as well), as our customer service team has already replied to your request and sent you the order details.

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