Smile UK Reviews 906

TrustScore 1.5 out of 5

1.6

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Review summary

Created with AI, based on recent reviews

Considering 34 reviews, most reviewers were let down by their experience overall. Many people expressed significant dissatisfaction with the customer service, citing long wait times for phone support and slow response times to online inquiries. Customers frequently reported issues with payments being blocked without clear explanations, leading to frustration and difficulties in managing their finances. The overall service quality was often described as poor, with many feeling that the company's procedures were overly complicated and inconvenient. Some people, however, had a more positive experience, particularly with customer service interactions, finding staff helpful and efficient. A few customers also mentioned not encountering issues with online payments, contrary to the experiences of others.

What people talk about most

Customer service

Reviewers express widespread dissatisfaction with customer service. Many customers report shocking levels of... See more

Payment

Reviewers highlight ambiguous aspects of payment. Many customers report issues with blocked online payments,... See more

Response time

Clients share negative opinions on response times, with many reporting extremely long wait times for phone... See more

Service

People report ambiguous experiences with service. Many customers express dissatisfaction, citing issues like... See more

Website

Consumers find website experiences to be ambiguous. Many reviewers report issues with online access,... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Blocked my card without explanation, no suspicious transactions on my account. Refused to be contacted by email or WhatsApp for ‘security reasons’, only by phone (premium rate 0345 number uncontac... See more

Company replied

Rated 1 out of 5 stars

Once again I started the day by trying to login to my Smile account (that I have had since Smile started) only to find yet again that internet banking was "unavailable because of scheduled maintenan... See more

Company replied

Rated 1 out of 5 stars

Shocking level of customer support. Online payments blocked, call the customer line and spend an hour or more on hold. Deposits blocked, call the customer line and spend an hour or more on hold. Got... See more

Company replied

Rated 1 out of 5 stars

So I’ve been with smile since it started in 1999 when it was truly excellent, forward looking and apparently ethical. Right now they are so bad that I’m about to leave. Security is utterly useless -... See more

Company replied


Company details

  1. Bank

Information provided by various external sources

Hello. We're smile. We launched as the UK’s first full-service internet bank back in 1999, with the purpose of making banking accessible, direct and fuss-free. We may look a little different now, but we remain dedicated to the ideas we were founded on. And, as we are one with The Co‑operative Bank, we share their strong ethical stance. Its Ethical Policy is customer-led and, therefore, so is smile’s. Digital-only banking. No queues, no hassle, no jargon, no nonsense.


Contact info

1.6

Bad

TrustScore 1.5 out of 5

906 reviews

5-star
4-star
3-star
2-star
1-star

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Rated 1 out of 5 stars

I know every note of their waiting lift music

Struggling to get into my account. It keeps on asking me to use my one time passcode which they’ve not sent
Smile you need to get in touch or I’m leaving…..perhaps this is like a ransom, your not likely to leave with a balance in credit

1 May 2026
Unprompted review
Smile UK logo

Reply from Smile UK

Good Morning Brian, We're sorry you're having trouble accessing your account due to one-time passcodes not being sent.

I've requested more information from you via Trustpilot if you respond I can call you to discuss further. Alternatively you can reach out on social media and quote Trustpilot. - Emma

Rated 1 out of 5 stars

The worst bank!

The worst bank!
Terrible service, awful restrictions on withdrawing your OWN MONEY despite passing the ridiculous security checks.
Awful 'secure messaging' service' complicated, hidden & inadequate & impossible to get through n the phone.
When they have no customers left they can congratuatae themselves on being secure!

29 April 2026
Unprompted review
Smile UK logo

Reply from Smile UK

Hi Kevin,

I'm really sorry to hear of your experience with us. I'd like to take a look to see if I’m able to further help.

I've requested this through Trustpilot, if you could please respond I will arrange a review for you.

Alternatively you can also send us a message on Facebook (https://www.facebook.com/thecooperativebank) or X (https://x.com/CooperativeBank). Just quote 'Trustpilot' in your message and we will be able to link it back to this review.

Kind regards - Claire.

Rated 4 out of 5 stars

Helping me unlock my account

Just a quick thankyou to Anila at Oldham for helping me unlock my account, she was patient and extremely helpfull.
Thank you!

9 April 2026
Unprompted review
Smile UK logo

Reply from Smile UK

Hi there, we're happy to hear that the account recovery assistance was helpful and that the colleague was patient. Thank you for sharing your positive experience with us! Thanks - Christian

Rated 1 out of 5 stars

Leaving after 20 years plus of being a customer.

Another customer of 20 years plus that is leaving.
Recently had transfers to my SIPP provider blocked that meant jumping through hoops to resolve.
Over the bank holiday weekend they have blocked online access via web and the app. The reason? Because I ported my mobile number from one provider to another. No warning, just blocked.
The call centre wasn't working over the bank holiday and then I have to wait in a queue to get it unblocked. The person I spoke to didn't care about the inconvenience to the customer - the process is the process.
Yes, I get that fraud prevention is important, but I'd have thought not annoying your customers was more so.
Reviewing other recent experiences and the 1.6 ratings reinforces what a great decision I've made.

7 April 2026
Unprompted review
Smile UK logo

Reply from Smile UK

Hi Matt,

I'm really sorry to hear of your experience with us. I'd like to take a look to see if I’m able to further help.

I've requested this through Trustpilot, if you could please respond I will arrange a review for you.

Alternatively you can also send us a message on Facebook (https://www.facebook.com/thecooperativebank) or X (https://x.com/CooperativeBank). Just quote 'Trustpilot' in your message and we will be able to link it back to this review.

Kind regards - Claire.

Rated 1 out of 5 stars

Smile Benefits Travel Insurance (AXA)…

Smile Benefits Travel Insurance (AXA) takes months to handle claims. Does not respond to emails and keeps asking more questions.

30 March 2026
Unprompted review
Smile UK logo

Reply from Smile UK

Hi Barney, I'd like to take a look to see if I’m able to further help.

I've requested this through Trustpilot, if you could please respond I will arrange a review for you.

Alternatively you can also send us a message on Facebook (https://www.facebook.com/thecooperativebank) or X (https://x.com/CooperativeBank). Just quote 'Trustpilot' in your message and we will be able to link it back to this review.

Kind regards - Liv

Rated 1 out of 5 stars

I'm finally leaving Smile

I'm finally leaving Smile, don't know why i've waited so long. Some hangover of brand loyalty - as they were so great back in the day. Call up first thing in the morning and the wait times are still over 30 mins to speak to anyone. Payments take longer than any other bank. While others do chat services or instant messages, Smile's message function has users waiting 48 hours for a reply! Their staff sound bored and not interested in solving things. Clearly would be better for this bank to call it a day and direct users to some of the other good digital banks now. I'm going with Starling.

27 March 2026
Unprompted review
Smile UK logo

Reply from Smile UK

Hi Hannah,

I'm really sorry to hear of your experience with us. I'd like to take a look to see if I’m able to further help.

I've requested this through Trustpilot, if you could please respond I will arrange a review for you.

Alternatively you can also send us a message on Facebook (https://www.facebook.com/thecooperativebank) or X (https://x.com/CooperativeBank). Just quote 'Trustpilot' in your message and we will be able to link it back to this review.

Kind regards - Claire.

Rated 1 out of 5 stars

Shocking level of customer support

Shocking level of customer support. Online payments blocked, call the customer line and spend an hour or more on hold. Deposits blocked, call the customer line and spend an hour or more on hold. Got a problem, call the customer...... They have been saying that they have unusually high call numbers and that there may be a delay for probably close to a decade now

24 February 2026
Unprompted review
Smile UK logo

Reply from Smile UK

Hi PJMN,

Thanks so much for your feedback on our recent call waits. Please be assured we're doing all we can to ensure our calls are answered quicker than we are currently, I appreciate you've heard this before.

If you do need further help, I've requested this through Trustpilot. If you could please respond I will arrange a review for you.

Alternatively you can also send us a message on Facebook (https://www.facebook.com/thecooperativebank) or Twitter (https://twitter.com/CooperativeBank). Just quote 'Trustpilot' in your message and we will be able to link it back to this review.

Kind regards - Claire.

Rated 5 out of 5 stars

Excellent Service from ordering online

I'v received the products l ordered in excellent condition and very well packaged, l received them in only a few days after ordering online so that's brilliant service thank you very much, l'll certainly recommend Smile for both efficiency & quality products.
Keep up your Good Team work.
Kind Regards Mac Ravey.

15 February 2026
Unprompted review
Smile UK logo

Reply from Smile UK

Hi there, we're happy to hear that you received your order in excellent condition and that you were pleased with our efficiency and product quality. We appreciate your recommendation and your kind words regarding our team's work. Thanks - Christian

Rated 1 out of 5 stars

Very poor reply to S/O issue

Update 17/02
2nd response was even worse.
Suggesting I make sure I am going to the correct website!
Thankfully I found a solution myself, after setting up a single payment, and then I could use an existing payee to set up the standing order.
Think I will now move bank though, as lost all confidence.
*****************************************

Been with Smile for 25 years.

Had an issue this week and I messaged Smile to advise I could not set up a New Standing Order, that after entering the details, the S/O would not set up.

Reply was - these are the steps you take to set up a standing order.......

I have had to reply to say, read my message, I did not say I do not know how to create a standing order (I have set up several, and they can see I have existing standing orders.)

Very disappointed with the reply, and I will be opening a new bank account and transferring if the reply to this one, does not investigate and resolve the issue

16 February 2026
Unprompted review
Smile UK logo

Reply from Smile UK

Hi Mark,

I'm sorry for the trouble you'd had when messaging us. I'll take a look and reply using secure message for you. To do this, please confirm your post code within our request or reply with the information we've asked for. I've requested this through Trustpilot.

Alternatively you can also send us a message on Facebook (https://www.facebook.com/thecooperativebank) or Twitter (X) (https://twitter.com/CooperativeBank). Just quote 'Trustpilot' in your message and we will be able to link it back to this review.

Kind regards - Claire.

Rated 1 out of 5 stars

Time and time again whenever you…

Time and time again whenever you actually interact with them over something they are useless. Its an endemic long term problem with them, and there is absolutely no way to get them to change as you can't escalate any complaints.

14 February 2026
Unprompted review
Smile UK logo

Reply from Smile UK

Hi Nicholas, we're sorry to hear you're unhappy. We've sent a request via Trustpilot for some additional information to assist further.

Alternatively, you can also send a message on Facebook (https://www.facebook.com/bankwithsmile) or X (https://twitter.com/bankwithsmile). Just quote 'Trustpilot' in your message and we will be able to link it back to this review. Kind Regards - Chris

Rated 1 out of 5 stars

Useless!

Useless!
Decided to try and log in!
They ask the most ridiculous security questions- had to go to experian to try and find answers - still no luck!
I've now been locked out for 24 hours - for the 2nd time !
I asked for a new pin number - takes 8 WORKING days to arrive - so still waiting after a week!

If you have an account- just leave.
What's wrong with logging in with a fingerprint??!

Rubbish bank.

9th February:

I have complained to the CEO, have received a reply and they're investigating.
The service provided is abysmal.
I'll phoning and changing my login details but it won't make my new login arrive any sooner.
Their procedures are just too difficult and slow

7 February 2026
Unprompted review
Smile UK logo

Reply from Smile UK

Hi Frances, we're sorry to hear that you've had issues. A PIN may take 6-8 working days. This is the upper limit that we would expect, but it may arrive sooner. We'd also be happy to help with your online banking access on 03457 212 212. The team are available 8am to 6pm Monday to Friday, 9am to 5pm Saturday and Sunday. Kind Regards - Chris

Rated 5 out of 5 stars

Good experience over decades

I have been banking with smile for a couple of decades or more. Great service - I've never had worse than the occasional slight glitch. Don't understand all the negative reviews. Maybe there are groups out there that have problems with it being part of the Cooperative Bank.

18 January 2026
Unprompted review
Smile UK logo

Reply from Smile UK

We appreciate your long-standing relationship with us and your positive feedback. We're happy to hear that you've generally had a great experience and thank you for sharing your thoughts. -Emma

Rated 1 out of 5 stars

Nothing works and nobody cares

I've been with smile for about 25 years. It was okay originally, head of its time really, but now the service has been ground down to below the bare minimum so I'm going to leave. The Coop were supposed to be ethical, but this level of customer service is below anything I've ever experienced, bordering on criminal. Protecting your money to them means your card just doesn't work. You can't easily contact them, phone lines are not advertised. They have 'Secure Messages' so if you are if you have an urgent query you can get a one line response in about 2 days. They have stopped taking new customers so this review can't put people off but the service level is now so low you have to wonder if the bank is meeting basic financial standards.

28 December 2025
Unprompted review
Smile UK logo

Reply from Smile UK

Good morning, we appreciate your long-standing relationship. We're sorry to hear our service hasn't met your expectations and that contacting us has been difficult.

I'd like to discuss this further with you, I've requested more information via Trustpilot if you respond I can call you.

Alternatively you can reach out on social media and quote Trustpilot.- Emma

Rated 1 out of 5 stars

Terrible customer service

I tried to transfer some money to Wise but had the transaction blocked. My debit card, Apple Pay and online banking have also been blocked. I have received emails telling me I need to log in to my account to read a secure message but of course I can’t because my access is blocked. I have spent more than 12 hours trying to get through on the phone (on an endive number…) to no avail. Absolutely terrible customer experience.

25 December 2025
Unprompted review
Smile UK logo

Reply from Smile UK

Hi Stuart, we're very sorry to hear about the difficulties you've experienced with your blocked transactions and account access. We appreciate you bringing this to our attention. We're taking your feedback seriously and will investigate how we can improve our customer support and communication processes. I've requested your contact information if you'd like to discuss this. Alternatively you can also send us a message on Facebook (https://www.facebook.com/thecooperativebank) or Twitter (X) (https://twitter.com/CooperativeBank). Just quote 'Trustpilot' in your message and we will be able to link it back to this review. Thanks - Christian

Rated 1 out of 5 stars

Have banked with them for ten to…

Have banked with them for ten to fifteen years, customer service has deteriorated badly during that time, do not want to ring them as it takes so long to speak to anybody. 😡

20 December 2025
Unprompted review
Smile UK logo

Reply from Smile UK

Hi Keith I'm really sorry to hear how you are feeling about our customer service. I've sent you a request through Trustpilot for some more information. Please respond to this request so that we can help you.

Alternatively you can also send us a message on Facebook (https://www.facebook.com/thecooperativebank) or X (https://twitter.com/CooperativeBank). Just quote 'Trustpilot' in your message and we will be able to link it back to this review.
Thanks - Michelle

Rated 1 out of 5 stars

Don't use this bank

Terrible customer usage. App not fit for purpose, you have to login to the website to do anything. Website clunky and you cant do things you need like search for transactions. Apparently this is because its a telephone bank not an online bank??! That is what the lady on the phone said to me as an excuse? She kept talking over me and I gave up trying to get the help I needed.

16 December 2025
Unprompted review
Smile UK logo

Reply from Smile UK

Hi Sharon, I'm sorry to hear that you're unhappy with our mobile app and online banking and that the adviser you spoke to talked over you.

I've sent you a request through Trustpilot for some more information. Please respond to this request so that we can help you.

Alternatively you can also send us a message on Facebook (https://www.facebook.com/thecooperativebank) or X (https://twitter.com/CooperativeBank). Just quote 'Trustpilot' in your message and we will be able to link it back to this review.
Thanks - Michelle

Rated 1 out of 5 stars

I've had enough

I joined Smile because of its ethical credentials but the service is now so poor I am now looking to change asap.

Customer Service abysmal only have a secure message service which they promise to answer within 3 days. You have no copy of your message once sent! When you do get a reply it seldom addresses your issue and usually just a reaffirmation of what there system does or doesn't do. You try to be constructive but they just say we will pass onto to our IT dept but nothing has changed for years.

No contact phone and no chat line though they say they do? The online system is so basic. Frustratingly you make a payment to their credit card and there is nothing to say you have done this for days;
no pending payments, no change of balance nothing. Easy to forget you've made a payment and no way of checking.

I tried to query a credit card payment recently and spent ages filling in online forms which I was told were the incorrect ones with quite abrupt and unhelpful emails.

Recently taken over by the Coventry I thought things might improve but no.

I'll look at reviews and pick another.

9 December 2025
Unprompted review
Smile UK logo

Reply from Smile UK

Hi Phil, I'm sorry to hear about the issues you've experienced with our service, especially regarding communication and payment clarity. We value your input and I'll share your comments with our team to improve our processes.
I've sent you a request through Trustpilot for your contact information. If you'd like a call back please respond to this request. Alternatively, you can message me on Facebook (https://www.facebook.com/thecooperativebank) or X (https://x.com/CooperativeBank). Just quote 'Trustpilot' in your message and we'll be able to link it back to this review. Kind regards – Sammie

Rated 1 out of 5 stars

Initially a good bank, but now best avoided.

Once again I started the day by trying to login to my Smile account (that I have had since Smile started) only to find yet again that internet banking was "unavailable because of scheduled maintenance". Why is this not done out of banking hours? Smile is cearly run for the convenience of its owners and not its customers and no longer can be called a bank. I am now looking around for a real bank that puts its customers first

4 December 2025
Unprompted review
Smile UK logo

Reply from Smile UK

Hi Brian,

I'm really sorry to hear of your experience with us. I'd like to take a look to see if I’m able to further help.

I've requested this through Trustpilot, if you could please respond I will arrange a review for you.

Alternatively you can also send us a message on Facebook (https://www.facebook.com/thecooperativebank) or Twitter (https://twitter.com/CooperativeBank). Just quote 'Trustpilot' in your message and we will be able to link it back to this review.

Kind regards - Claire.

Rated 1 out of 5 stars

Huge downhill slide recently

So I’ve been with smile since it started in 1999 when it was truly excellent, forward looking and apparently ethical. Right now they are so bad that I’m about to leave. Security is utterly useless - as is updating my information of address, phone number, etc. Frequently blocked transactions for no apparent reason followed by lengthy calls to get the issue resolved, which then wasn’t I’ve lost faith in their competency. It’s a sad thing.

3 December 2025
Unprompted review
Smile UK logo

Reply from Smile UK

Hi,

I'm really sorry to hear of your experience with us. I'd like to take a look to see if I’m able to further help.

I've requested this through Trustpilot, if you could please respond I will arrange a review for you.

Alternatively you can also send us a message on Facebook (https://www.facebook.com/thecooperativebank) or Twitter (https://twitter.com/CooperativeBank). Just quote 'Trustpilot' in your message and we will be able to link it back to this review.

Kind regards - Claire.

Rated 1 out of 5 stars

Blocked card, useless system

Blocked card, couldn't be bothered to tell me, can't be bothered to answer calls in real time.

Reported problem transaction with my card, spoke to fraud department who said they would get a replacement card in "8 - 10 working days"

No card arrived so I sent a secure message. Got a reply to that which said they'd tried to call me (spoiler alert - they hadn't) but to phone them.

After forever on hold, got told my replacement (?) card had been blocked but no-one had bothered to contact me.

Pure incompetence.

12 November 2025
Unprompted review
Smile UK logo

Reply from Smile UK

Hi Trevor,

Sorry to hear of your trouble.

I'll take a look to see if I'm further able to help.

Thanks, Claire.

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