Smart Formations Reviews 884

TrustScore 4.5 out of 5

4.6

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Rated 5 out of 5 stars

Service was seamless and the advisor I spoke to was very knowledgeable and helpful. I will definitely recommend Smart formations for a well priced and curated service

Company replied

Rated 5 out of 5 stars

I used Smart Formations to set up a company with alphabet shares for a client, and the experience was excellent. The online process was very straightforward, thanks to a well-designed order form tha... See more

Company replied

Rated 5 out of 5 stars

Ronnie was absolutely amazing. 10/10 service. He was helpful, patient and resolved my issue so quickly. I cannot thank him enough. I He was efficient, professional, patient and knew his work.which I l... See more

Company replied

Rated 5 out of 5 stars

Excellent Brilliant service, i got reffered to smart fomartions by a friend and they did a MLR check which came back very compliant after checking my documentation. I got certificate of incorporation... See more

Company replied

Company details

  1. Business and IT Consulting Agency

Written by the company

We are company formation agents and address service operators, authorised by Companies House to submit online applications. We are the same team that operates www.1stChoice-Formations.co.uk and have been involved in company formations since 2011. This site has been set up to provide heavily discounted limited company packages to first-time clients. We also offer VAT registration assistance, Certificates of Good standing and Apostille services. Our Holborn address service is in one of central London's leading business areas.

Form LTD Company With Address Service £62.99+VAT

Written by the company

Form LTD Company With London Office Address
Form your LTD Company with central London registered office address with FREE service addresses for directors and shareholders in the first year.

Contact info

4.6

Excellent

TrustScore 4.5 out of 5

884 reviews

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Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

simple to use and fast registration process

Simple to use registration process and just a few hours for it to be all set up and registered on companies house.

4 November 2025
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Reply from Smart Formations

Dear Richard,

Thank you for taking the time to post your review. We are delighted to learn that you are happy with us.

Regards,
Chandan, on behalf of the Admin team

Rated 5 out of 5 stars

Intuitive Online Registration Process

Easy to register company, website fairly intuitive.

Excellent value considering all the documents provided within the price.

Would definitely use again

8 October 2025
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Reply from Smart Formations

Dear Mr. Jones,

Thank you for taking the time to post your review. We are delighted to learn that you are happy with us.

Regards,
Chandan, on behalf of the Admin team

Rated 5 out of 5 stars

Prompt

Prompt, helpful advice

17 September 2025
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Reply from Smart Formations

Dear Client,

Thank you for taking the time to post your review.

Regards,
Subir, on behalf of the Admin team

Rated 5 out of 5 stars

Quick Easy and Simple - Even for Non-Residents

I am Non-Resident and its not always straightforward to set up a UK company but the instructions and the process for me were clear and straightforward and everything happened exactly the way it was all described. I got the company set up as I wanted and the registered office service is working perfectly. Job done!

1 August 2025
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Reply from Smart Formations

Dear Jon,

Thank you for taking the time to post your review. We are delighted to learn that you are happy with us. .

Regards,
Subir, on behalf of the Admin team

Rated 5 out of 5 stars

Easy. Simple. Transparent

Easy to navigate the packages and the website. Chat, email and telephone support available. The pricing is straightforward and transparent. I had my company registered the same day. Very simple.

1 September 2025
Unprompted review
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Reply from Smart Formations

Dear Justine,

Thank you for taking the time to post your review. We are delighted to learn that you are happy with us.

Regards,
Chandan, on behalf of the Admin team

Rated 1 out of 5 stars

Oh dear

Edit:
Following their response, I can confirm they have refunded us, so that's great. Thank you.

The comments about using "Smart Search" for ID verification leave me scratching my head.

If I'd been able to use a proper system for verifying my ID it wouldn't have been an issue. Maybe they've just brought that in? Who knows. I conversed with multiple people about it and they all said I had to e-mail my ID in.

Original Review:

Oh dear, where to start...

We already had a company, so maybe that was our first error?

We wanted to move our registered office, so I clicked the "buy" button at the top of the registered office service page, but apparently that wasn't the correct way to do things.

What you actually have to do (which I only discovered after a painfully drawn out discussion via their online "chat") was create a company, then add the service via their weird online portal (looks like it was designed circa 2003)

I should have given up at this point and saved my money.

After signing up everything seemed fine. I got access to the secure document portal. There was a bit of a red flag that the password was sent to me in plain text, but when I queried this they assured me that passwords are stored encrypted.

But then I couldn't change my password, and despite numerous attempts to ask them about this, they didn't provide any way to change it.

As expected, they asked for ID related to money laundering. Pretty standard. The e-mail was very short on detail, including what ID verification service they use.

I had to contact them when they sent me a "reminder" for the ID verification as they still hadn't told me how the verification worked. The reason for this... they wanted me to e-mail the documents to them. In plain, old unencrypted e-mail.

I queried this, but I had to phone them as they wouldn't tell me over e-mail / chat (I'm not sure why).

The phone line was incredibly bad and the person I spoke to did not sound like they worked for a reputable organisation but sounded like they were on speaker phone a long way away from the phone.

Their "solution" was apparently to e-mail them with a password protected file and then phone them to give them the password.

At this point I was feeling less and less like I wanted to provide them any of this personally identifiable documents which could easily be used to steal identities. Even if I followed the weird process, I was still giving this "company" copies of multiple ID documents for the directors of my company.

They "graciously" gave me an extension to the deadline for ID following this discussion.

I still hadn't completely decided what do do and when preparing the documents, I noted that they needed something with a photo and an address. Fair enough, standard requirement. So I e-mailed to ask if I could use a driving license as the address requirement (as it contains an address) as long as we used a passport for the photo requirement (this is a standard UK government thing and listed as acceptable on their website, but not in Smart Formations "list".

I e-mailed them on Tuesday at 1:15pm to ask this.

I didn't hear anything back until 5:28pm on Wednesday, when all I got was a request to provide a phone number.

Unfortunately I was then out of the office so unable to do so, so apparently that was enough for them to terminate the service.

Obviously because in their view I "failed to provide ID" (despite their method of providing ID being wholly inadequate, and quite frankly dangerous from an identify theft point of view, they have cancelled the service and are not providing a refund.

I honestly could not recommend any use this company for _anything_ in good faith. They seem to have a lot of positive reviews so maybe they used to be good, or maybe people aren't thinking about what they're doing.

To me, it's deeply disturbing.

22 August 2025
Unprompted review
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Reply from Smart Formations

Dear MT,

I am sorry your experience fell short of expectations. We should have communicated more clearly, and I apologise for the frustration this caused.

To clarify: we use Smart Search, a regulated UK service also used by Companies House, for AML checks on both directors and PSCs. For UK-based individuals, normally only name, date of birth and address are required — not documents by email. Passwords are stored encrypted, and we are improving our system notifications to avoid confusion.

Your order has now been refunded in full. We are also evaluating secure, end-to-end encrypted upload systems to strengthen our AML process when documents are required.

Thank you for your feedback — it has helped us make immediate improvements.

Yours sincerely,
Robert Morris

Rated 5 out of 5 stars

Helpdesk excellence

On 14/08/25 I called the Smart Formations Helpdesk to ask for an Authorisation Code to do online stuff with Companies House AND to tell Smart Formations I wouldn't be renewing our Company registration post Dissolution...
Patim guided me through all of the above expertly and efficiently. He was excellent.

14 August 2025
Unprompted review
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Reply from Smart Formations

Dear John,

Thank you for taking the time to post your review. We are delighted to learn that you are happy with us.

Regards,
Chandan, on behalf of the Admin team

Rated 5 out of 5 stars

I had a wonderful person helping me…

I had a wonderful person helping me today about a mistake on my company address,he’s been really and very helpful,he’s 10 on 10
Thank you so much make my life easier

30 July 2025
Unprompted review
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Reply from Smart Formations

Dear Altaaf,

Thank you for taking the time to post your review. We are delighted to learn that you are happy with us. .

Regards,
Subir, on behalf of the Admin team

Rated 1 out of 5 stars

We used their website on around 22 May

We used their website on around 22 May, someone literally 1-2 months later in Indonesia, with SAME address and SAME categories of business registerd the company into company house and assigned the director to Indonesian national (50+ years person) living in Indonesia? This is clearly a breach of not only safety, it’s a case of identity squatting fraud. We have already reported this to the police and now starting to draft up letters for legal proceedings. Origin Gems Ltd

11 July 2025
Unprompted review
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Reply from Smart Formations

Dear Sir or Madam

You have posted two reviews about this matter. In this instance, you accuse us of a breach, whereas in the other, you accuse Simple Formations of the same breach.

I appreciate your concern and frustration about this matter. If we can legally assist you, we will. However, it is quite clear that you do not have any facts, and you do not know where there has been a data breach or by whom, or if there has been one at all.

We will look into this matter further to establish the facts and contact you if we discover anything of help to you.

Yours sincerely

Robert Morris

Update on 22nd July

We have now had contact with the owners of Origin Gems Ltd. They claim there was nothing untoward about the formation of their company, and it was a coincidence that they selected the same company name chosen by you.

More importantly, they are happy to help you so that you can form a company with the same name or have their company AT NO EXTRA COST.

Rated 5 out of 5 stars

Service as expected

attended to me properly, and delivered service even though it took a long time due to kyc verification. thanks

8 July 2025
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Reply from Smart Formations

Dear Client,

Thank you for taking the time to post your review. Let us inform you that as per the new UK MLR requirements it is mandatory to comply with the required policies and the verification being system generated, takes a while at times. We are however, happy to see that you are happy with our services overall.

Regards,
Chandan, on behalf of the Admin team

Rated 5 out of 5 stars

Great Company

Easy set up to create a variety of companies which are competatively priced. What's not to like? l checked the competition and did not like their monthly pricing structures so opted to return to Smart Formations to set up my second business.

4 June 2025
Unprompted review
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Reply from Smart Formations

Dear Client,

Thank you for taking the time to post your review. We are delighted to learn that you are happy with us. .

Regards,
Subir, on behalf of the Admin team

Rated 4 out of 5 stars

Super helpful and efficient

I found the forms a little confusing but team were great at resolving things very quickly.

22 May 2025
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Reply from Smart Formations

Dear Sam,

Thank you for taking the time to post your review.

Regards,
Subir, on behalf of the Admin team

Rated 5 out of 5 stars

Good service

13 May 2025
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Reply from Smart Formations

Dear Mr Kikiowo,

Thank you for taking the time to post your review.

Regards,
Chandan, on behalf of the Admin team

Rated 5 out of 5 stars

Great customer service.

Confirmation Statement done in simple way following the instruction of the custome service.

12 May 2025
Unprompted review
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Reply from Smart Formations

Dear Domenico,

Thank you for taking the time to post your review. We are delighted to learn that you are happy with us.

Regards,
Chandan, on behalf of the Admin team

Rated 5 out of 5 stars

Pratim at Smart Formation is highly…

Pratim at Smart Formation is highly helpful and delivers top-quality service. I highly recommend him for his expertise and dedication to the work. Thank you for the help. He even helped me moved one of my other companies to them as well.

24 March 2025
Unprompted review
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Reply from Smart Formations

Dear Muneeb,

Thank you for taking the time to post your review. We are delighted to learn that you are happy with us.

Regards,
Chandan, on behalf of the Admin team

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