Lizzie the sales assistant was super helpful with kitting my wife out with cycling gear. Gave us a break down in price and quality of each item so we could make an informed decision. We purchased seve... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
It all worked really well. I went online and wasn’t sure whether to pick large or medium. I phoned the Wilmslow store and they said to reserve both, pay a 10% deposit, try on when they arrived in stor... See more
Great after sales service. The shop at Wilmslow were ready to assist if my Ortlieb panniers did not arrive in time by Royal Mail. The panniers arrived as quoted and everything is sorted. Thanks.
Great bike shop , great website ! Probably the best bike website around here ! From the moment I ordered the bike and put a deposit down to the correspondence by email and phone was top notch and pur... See more
Company details
Written by the company
We sell only the best in road cycling and triathlon bikes, cycling clothing, accessories and running and swimming products, backed up by our industry-leading customer care and superior knowledge from people who love the products we sell. Shop online or visit our London or Midlands stores or use our Reserve and Collect service.
About Sigma Sports
Written by the company
- Easy Returns!
- Sigma Sports will fully refund products for a period of 30 days. Some restrictions apply.
- Free UK Delivery!
- We offer a free delivery service on all orders over £60.00 shipped to the UK mainland!
- Save £25 Off Your First Order
- New customers can save up to £25 off their first order. Sign-up to the Sigma Sports newsletter at sigmasports.com. Some restrictions apply.
- 0% Finance
- Now offering 0% finance for UK customers, on a huge range of bicycles, wheels, components and accessories. For full details visit our website.
- Worldwide Delivery
- Shop in your local currency and pay with your local payment method. We ship worldwide with DHL at competitive delivery prices.
- Shop on the Sigma Sports app!
- Shop on the Sigma Sports mobile phone iOS or Android app for a quick and easy shopping experience. Available now to UK customers.
Contact info
27 Water Lane, SK9 5AB, Wilmslow, England, United Kingdom
- 01625 365223
4.7
Excellent
83 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Ordered a pair of shoes online to…
Ordered a pair of shoes online to collect in store, received email confirmation they were ready.
Arrived at the Wilmslow store, to be greeted by a young guy who was pleasant and extremely helpful, fitted new cleats to the shoes without being asked, and was happy to chat about cycling whilst I was trying them on .
22 June 2026
Really friendly and helpful from Bobby…
Really friendly and helpful from Bobby and everyone in store. Couldn’t recommend them highly enough
25 June 2026
Unprompted review
Friendly staff (Lizzie)
Friendly staff (Lizzie) , well educated in the items for sale and patient enough to achieve the best option for the customer.
25 June 2026
Unprompted review
Great shop
Great shop, helpful staff and a wide selection of all things cycling.
21 June 2026
Unprompted review
Visiting your Wilmslow store to collect…
Visiting your Wilmslow store to collect my order of shoes and speedplay cleats today 11/6/26 the offer of fitting made previously by Paul caused consternation as staff in shop hadn’t done before, but credit to Lizzy who simply got on with it and a short time later she’d finished and talked me through the adjustments that could be made. Great service Many thanks , Bruce
11 June 2026
Unprompted review
Had what I wanted in stock at the…
Had what I wanted in stock at the store. Very friendly staff. I've used Sigma mail order for many years but it's nice that I can now do click and collect from the new store which is a 30 minute ride from home.
6 June 2026
The staff have always been
The staff have always been. Courteous, polite, friendly and knowledgeable
31 May 2026
Great service and always really helpful…
Great service and always really helpful in the shop
2 June 2026
Friendly and knowledgeable staff who…
Friendly and knowledgeable staff who really put me at ease as I got used to clipless pedals for the first time, and tried on a swimming/triathlon friendly wetsuit in order to find the right size due to struggling to find an appropriate size online (as a heavy-chested and petite woman).
16 May 2026
Good products and good prices.
31 May 2026
Had exactly what I needed.
Had exactly what I needed. Items in the sale too so even better !!
3 June 2026
Unprompted review
The delivery was fast and efficient but…
The delivery was fast and efficient but the tracking link to the delivery company did not work 😊
28 May 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Poor customer experience.
We ordered 2 bikes, only to be told 2 weeks later that one of the bikes wasn't available from Trek, so we had to cancel the order and search for the same bike which we found £600 cheaper elsewhere. When I came to collect my bike there were slight scratches on the paint work. The bike wasn't correctly handed over, the tyres weren't holding thier pressure and the travel on the brakes is excessive. I phoned the shop and explained this and they offered to rectify, however we live 90 miles away..I have now booked the bike into a local Trek dealership to rectify. I also think the 10% deposit for my partner is trek helmet was not taken off the final invoice, however due the complications of cancelling her bike order we couldn't confirm this with the shop before we left. In conclusion not a good experience..
23 May 2026
Reply from Sigma Sports - Wilmslow
Hi Ian,
Thank you for taking the time to speak with me directly about your experience. I appreciated the opportunity to discuss your concerns personally, and I’m aware that we’ve already started to address a number of the issues you raised.
I’m genuinely sorry that your experience with us fell below the standards we expect to deliver at Sigma Sports Wilmslow.
Regarding the cosmetic issue you mentioned, my understanding is that the marks on the frame were not scratches caused through use or handling, but imperfections within the paint finish itself. These were highlighted during the handover process, and a replacement bike was offered by the sales colleague assisting you at the time. However, I understand that you did not wish to pursue this option.
In relation to the tyre pressure, the bike was supplied with a tubeless setup. As discussed on our call, I believe the loss of pressure was likely due to the tyres being newly set up tubeless and the sealant still settling within the system, which can occasionally result in some pressure loss during the initial period of use.
Separately, you raised concerns regarding the amount of brake lever travel. Whilst the team offered to inspect and rectify this in-store, it was recognised that returning to us was not practical given the distance involved. As agreed, we are covering the costs associated with having this work completed by your local Trek retailer.
The helmet deposit has also now been refunded following our review of the order.
In relation to your partner’s bike, I completely understand the frustration and disappointment caused by the cancellation of the order. Having reviewed the circumstances, we recognise that we could have managed this process better. Whilst there were supplier availability issues that were not entirely within our control, I recognise that your experience was with Sigma Sports and ultimately it was our responsibility to manage the order and communication effectively. For that, I apologise for the inconvenience this caused.
I would also note that, as a courtesy, both bikes were brought into our fitting room prior to collection for sizing checks and setup adjustments to help ensure they were fitted appropriately for both riders.
Thank you again for taking the time to speak with me. Whilst I understand your disappointment, I hope the actions we have taken demonstrate our commitment to resolving the concerns raised and delivering the level of service our customers expect.
Kind regards,
Hugo (Wilmslow Store Manager)
Always a pleasure
21 May 2026
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.